Pub name:

Name of applicant(s):

Contact number:

Email address:

Correspondence address & postcode:

Date:

Applicant signature(s):

Once the plan is completed please email to amanda@brakspear.co.uk

Or post to Amanda WindowsBrakspear, The Bull Courtyard, Bell

Street Henley on ThamesOXON RG9 2BA

Any queries please call Amanda on 01491 570275.

Title Page No.

Why do a business plan? 1

Who are you? 2

Why do you want to run a pub? 3, 4

The business currently 5

Competitor analysis 6

What’s the opportunity? 7

The proposition 8

The product & the price 9,10

The people 11

The physical evidence 12

The marketing 13,14

Finances 14

Initial expenditure 15

Notes 16

On separate spreadsheet: Profit & loss forecast & Cash flow forecast

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Whether you are starting your own business for the first time or experienced at running pubs you will need a business plan. From our perspective we need to understand how you are going to run the business, what improvements you are planning etc. From your perspective it’s important to use this time to plan exactly how you will run your business. Once you are running a pub it is often hard to step back and plan the direction of the business.

Whenever a pub vacancy occurs, we need to ensure that you as the applicant have fully thought through the implications of running not just your own pub, but your own business, and that you have planned and prepared as fully as possible. If you take time to plan, you are more likely to succeed.

Your plan is not just a document to complete initially, but a constant record of how you want your business to work. Over the first 12 months of trading you can review your plan with your BDM, and your BDM will use your plan as a live document to review with you.

This document will guide you through the key elements of a business plan. Please ensure you work through it, and that you fully complete your own research specific to the pub you are interested in

As running your own business is such a complex issue, we would recommend that you seek independent professional advice before entering any agreement with us or any other pub company.

If you have another format you prefer for writing business plans, feel free to use it, this document is only intended to help you to work through all of the information you will need.

1

Please use this section to tell us about you, feel free to insert your CV, alternatively talk us through your background and experience to date.

2

Why do you want to run your own pub business?

What is motivating you to run a pub?

If applying as a couple or team, which tasks will each of you do in the business?

What are your personal strengths and weaknesses?

3

Strengths: Weaknesses:

How might your previous experience help you?

References, if available:

Name

Company & position

Contact number:

Email address:

Address & postcode:

Date:

Name

Company & position

Contact number:

Email address:

Address & postcode:

Date:

4

This section is for you to record how you think the business is performing now.

1. The Pub

Think about how the pub is now: the facilities, its trading history, the offer, opening times, outside space etc.

2. The Local Surroundings

Think about the location, demographics, new housing planned etc.

3. The Customers

Who are they? Age groups? Any clubs, darts? Local employers etc

5

MAIN COMPETITOR

(name, location and type of business)

OFFER PROFILE OF CUSTOMERS

KEY REASON TO GO THERE

6

What one thing would you do or change to improve this pub?

7

List the strengths of the pub

List the weaknesses of the pub

List the opportunities of the pub

List the risks of the pub

Summarise in 3 key words what your new business is going to be about

Tell us in one sentence what your business offer is

How does it differ from the current offer?

Why will customers keep coming back to you?

How will you be different from other pubs in the area?

Give an example of a pub most closely offering what you are planning to do

What do you aim to achieve during your first 100 days at the pub?

What do you aim to achieve after the first 100 days?

What areas do you feel you need training in?

Why should we offer you this pub

8

In this section, tell us about what you are going to offer to your customers.

1. Food

- Formal, informal

- Prices

- Lunch time & evening

Please attach a draft menu with price points.

2. Drink.

- Key products

- Prices

3. Accommodation.

- Service style

- Prices

- Extras

4. Events

- Weddings

- Parties

9

- Christenings

- Funerals

5. Additional space

- Garden

- Function room

6. Machines.

- Quantity

- Type

7. Entertainment & music

- Type

- Background music

8. Families

9. Smoking.

- Facilities

10. Service Style.

- Waiter/ress

- Service, order at the bar

Tell us about your

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customers:

- Am/pm/evenings- Weekday vs

weekends- New, existing

Tell us about your staff:- Who are they?- Core staff- TUPE staff- How to recruit- Training

requirements

Stocktakers

Accountancy & bookkeeping

Systems, tills etc

What changes will be made to the look

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of the pub to fit your vision? - Decoration- Furniture- Garden equipment- Smoking area

Are there any changes to the structure or layout of the building that you think would work?

What do you envisage will be your investment level to make these changes happen?

You’ve told us which customers you want to attract, but how will you reach them?

How will you attract your customers?

12

What do you plan to say to them?

- Offers?

How will you keep them coming back for more?

Are there any seasonal events you can plan activity round?

Your Event Calendar

- Weekly What’s On- Which events- How?

Social media- Facebook- Twitter- Linked In- Instagram- Snap Chat

Tell us about other ways you plan to promote your business

This section is the most important of the business plan as it will help you to determine the potential profitability of your business, and therefore whether you wish to proceed with your plan.

The following 2 templates are available as excel documents. We have added in formulas to the spreadsheets to make your calculations easier, but you must check that the additions and formulas are accurate.

Profit and Loss Forecast – 2 years: This predicts how profitable the business is likely to be.

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First year Cash Flow Forecast: The cash flow forecast analyses the flow of money in and out of the bank account. It should include VAT and therefore VAT payments. It will help you to identify seasonal trends and the capital needs of the business, especially working capital required.

Please also complete the section on Initial Expenditure and sources of funding within this document. Please note that we will require proof of funding, so please supply a copy with your business plan application.

If you are in any doubt as to how to complete the following documents, you should seek the advice of an accountant or an independent professional advisor.

What are the overall costs of starting the business?

INGOING CAPITAL COST £

14

Fixtures & fittings

Security Deposit (3 months rent)

Rent in advance

Stock at valuation

Working capital

Service charge and Insurance

Training Deposit

DPS change

ADDITIONAL LEASE COSTS

Stamp duty

Survey

Solicitors fees

TOTAL REQUIRED

Funded From Cost £ Source

Cash

Secured loan

Unsecured loan

Overdraft

Other

TOTAL

15

16

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