1. SponsorshipBenefits Package October, 2012 from New York and House Parties across America

2. EXECUTIVE SUMMARY Home Aid Live is an annual event to benefit Americans without shelter,beginning with an October, 2012 live performance, auction, and telethon. Celebrities, musicians, comedians, and film and TV stars will create originalcontent viewable online and on TV/radio, mobile devices, at house parties,and in theaters. Sponsors will receive massive media exposure throughout the campaignthrough ads appearing online, on artist videos, during live performances,and on merchandise via social media, contests, mobile platform, houseparties, tweetups, and meetups. Content will be fully integrated with web, social media, mobile platforms,broadcast and satellite to share sponsor messages and generate donations. 100% of donations will go to charities that help displaced Americans:HELP USA, Home Aid America, Homes for Our Troops, 100,000 Homes,United States Veterans Initiative, Volunteers of America, and others.1/27/20122 3. SPONSOR BENEFITS Two-day event precedes biggest national shopping days: Thanksgivings Black Friday and Cyber Monday; Christmas. Thousands at event; millions of viewers via internet and mobile. Drive more customers into sponsors locations & stores: Sponsor can host Home Aid House Parties with local celebrities. Increases demand for your merchandise and message. Re-sell the Best of Home Aid 2012 CDs & DVDs. Drive more traffic/engagement to sponsors web site: Embed our event widget with audio/video, auction, donate, chat. Home Aid MP3s & video available via digital download. Sponsor involvement and product placement at event: Include sponsor executives and product placement in Home Aidevent programming.1/27/20123 4. The ProblemThe SolutionYOU can help the White House end American homelessness by 2020:An Important, timely issue:Opening Doors: 50,000 US youth experience long-term homeless The Federal Strategic Plan to 131,000 US veterans are homeless (20% of homeless) Prevent and End Homelessness 670,000 Americans homeless on any given night2.5 million Americans homeless sometime in 2010 3.5m Americans in foreclosure over the last 2 years Thousands are homeless due to natural disasters: Homeless War Veterans Widespread ForeclosuresThe first-ever US national strategic plan to:1. end homelessness among veterans and chronic homelessness in 5 years (2015)2. end family, youth and child homelessness in 10 years (by 2020) Homeless American Youth Tornadoes: Joplin, MO (5/11)1/27/2012 4 5. Structure of Home Aid Sponsors get massive exposure before, during, and after event: Pre-Event Event (October 2012) Post-Event Sponsor logos on HomeAid.net. Live event: 24-hour telethon, concert, and Press and photo opportunities:auction hosted by celebrities, musicians, Sponsors will distribute donations to Dedicated sponsor pages.radio/TV/film stars, athletes, and politicians. recipient non-profits over the holidays. Dedicated sponsor press release. Host location in New York plus house parties Merchandise: Sponsor logos appear onin stores, theaters, venues, and studios. merchandise (hats, tee-shirts, apparel, Celebrity video series and auctions.linens, cups, posters, decals, etc). House Parties, Meetups, and Tweetups YouTube All-Star video series.hosted by celebrities and the general public. Ads remain on videos for life of video. Syndicated video + donate widget. Well stream popular house parties into the Ads remain on audio for life of audio.live event, based on the number of attendees, Twitter/Facebook mentions.donations, celebrities. Online iTunes downloads of songs. Custom celebrity tweets/mentions. On-stage sponsor participation: Sponsors can Best of Home Aid 2012 video/DVD.announce contest winners, present awards. Mailings to newsletter subscribers. Best of Home Aid 2012 audio/CD. Participants can watch/listen to event live via Mobile platform : iPhone, Droid, RIM. TV, radio, YouTube, Ustream, Theaters. Mentions in weekly press releases. Song and video contest: most views, Sponsor logos appear on-stage, on screen Mailings to newsletter subscribers.comments, ratings.during breaks, and on HomeAid.net.1/27/2012 5 6. Pre-Event: All-Star Video/Auction Align YOUR AD with artists who reach your audience and get millions of views:Sarah McLachlanJackson Browne Michelle Phan Michael BuckleyTop video = 9 million views Top video = 2 million views 300 million total views 250 million total views Were gathering videos & PSAs from A-list We are also gathering videos and PSAsartists, musicians, and filmmakers who needfrom top-rated and viewed Internet andnew media to further their careers.YouTube All-Stars who have worked onStars who have already helped the homelessimportant causes, like Michelle Phan,include: Jewel, Jon Bon Jovi, QueenMichael Buckley, Phillip DeFranco, Latifah, Lady Gaga, Mary J Blige, DMC, iJustine, John and Hank Green, Chuck D and Public Enemy and more1/27/2012 6 7. Live Event: Local ParticipationVideo streams INTO the event fromvenues, theaters, house parties, stores, places of worship, home studios, and host location in New York Oakland, CA: Theater Washington DC: House Party Boston, MA: StoreNashville, TN: Restaurant New Orleans, LA: Church New York: Host locationHome Studio: Daryl Hall (Live from Daryls House)1/27/20127 8. Live Event: Global DistributionAudio/video streams OUT to Web Sites,Mobile Devices, Computers, TV, Radio, Theaters, Stores, and House Parties = MORE visibility, donors, customers Computers and Tablets Sponsor and Donor sitesTVs, phones, & mobile devicesAffiliate Web Sites & BlogsStores, venues, theatersPartner and Recipient sitesHouse Parties, Meetups and Tweetups1/27/2012 8 9. Social Media/Mobile Exposure Our integration with web, social media and mobile platforms allows peopleto SHARE YOUR SPONSORSHIP MESSAGE with friends and colleagues: Mobile Platform: Participants share event and your message via smart phones Watch videos, comment, chat, donate, tweet, and create or join a House Party Sponsors can build mobile and email database via event and application.1/27/2012 9 10. Reach Millions Who Give Millions YOUR BRAND reaches millions of viewers over an extended period, delivering millions in donations to help displaced AmericansMay 2010: Flooding in Nashville caused$2 billion in damages. Activists built afundraising widgetthat others could easilyembed on their sites.It went viral, and they raised $1 million.54% came from their own sites, while46% came from 3rd party sites - blogs,web sites, web news sites like CBS.com,& NPO partner sites like Nashville Rising.Feb 2010: Red Cross raised $32 millionin just one month after 3 million peopledonated $10 by texting HAITI to 90999.HomeAids NATIONAL campaign overseveral months will leverage partners topromote videos, the donate widget, 800number, SMS text, URL, and YOUR AD,giving us access to millions of donors. 1/27/201210 11. Donation Recipient ListYOUR BRAND will be associated with a variety of well-respected charitable organizations that help displaced Americans: Help USAA news-worthy, human interest story: Donations will be delivered over Thanksgiving, Christmas, New Years.Sponsors cover costs, so 100% of donations goes to nonprofit organizations.1/27/201211 12. Compare to Similar EventsYOUR ORGANIZATION will be associated with one of thelargest, GREENEST, virtual fundraising events in history:A multi-venue concert held to raiseAn annual benefit concert to raiseAn online campaign and event funds for famine relief in Ethiopiafunds to help Americanfarmers to help Americas homeless In 1985, this concert had72,0001985: 80,000 attendeesHome Aid is not limited by venue size or attendees at Londons Wembley2007: 26,000 attendeeslocation, allowing for participation by anstadium, and 90,000 at JFK Stadium in 2008: 20,000 attendeesunlimited number of global fans with anPhiladelphia, PA. 2009: 20,000 attendeesinternet or mobile connection Massive costs for booking venues,Fundraising is limited by venue size andHomeAid has lower production costs,transportforequipment, performers, etc. the cost of holding a physical event. For allowing many more performers toCostly pre-internet transmission example, to reach 20,000 attendees inparticipate and contribute content than involved large-scale TV/satellite link-ups2008, Farm Aid spent $1,400,000possible at physical events Originally sought to raise 1 million inTheir 1985 concertraised $9 million. Our celebrity videos, website, partners,donations, the concert ultimately raised Over 25 years, Farm Aid raised $36 mobile apps,and social media will let us 150 million (approximately $250m)million, for an average of $1.5m/yearreach more donors & raise more money- - AT A FRACTION OF THE COST1/27/2012 12 13. Team: Why Home Aid Will Succeed BE A PART ofour world-class team:David MathisonKen Kragen Jim Desposito Executive Producer, Home AidPresident, Kragen & Company SVP& GM, HomeAid David is Executive Producer of Home Aid,Kragens illustrious career far transcends Jim Desposito is SVP& GM of Home and Managing Director of Digital Mediathe music & entertainment industries where Aid.Jim comes to Home Aid after a long and forChadick Ellig, an elite executive search he spent many incredibly successful years. successful career in the computer industry. firm. His book, BE THE MEDIA, made the NY Ken has managed some of the worlds most Jims professional accomplishments over Times after pre-selling 5,000copies in 11 important entertainers: Kenny Rogers,the last thirty years have spanned a wide days viasocial media.He has keynoted from Lionel Richie, Trisha Yearwood, Olivia range ofleadership roles across technical, Berlin to Cairo, from the United Nations (3 Newton John, The BeeGees, Burt Reynolds, marketing, executive management, sales, times in 2010) to Columbia University,The Smothers Brothers and many others. and operational functions. 1999-2001: As CEO of Kinecta Corporation, Over 95% of the acts Ken managed haveWhile Jim has won numerous technical and heraised $30 million in less than 2 years.become stars. 90% of the projectssales awards at major computer companies Kinecta is now part of Oracle.hespearheaded have achieved success. ranging from Apple Computer to Microsoft toSun Microsystems, it is also his experience 1994-1999: As Vice President with Reuters,Ken created /organized We Are the World, building and leading teams at startup the worlds largest news agency, Mathison Hands Across America, and Net Aid. Hecompanies such as Bergwall Educational pioneered online content syndication, is now producing Hands Across California,Software, TimesTen Performance Software enabling them to become the leading onlinea benefit eventthat will connect and support and Kinecta Corp. that are the most relevant provider of free news and stock quotes. Californias 212 community colleges. to his responsibilities at Home Aid. David has a Masters degree from Columbia Kragen is a graduate of Harvard Business Jim received his Masters Degree from Universitys School of International Affairs. School.Northeastern University.1/27/201213 14. Partners:Why Home Aid Will Succeed1/27/2012 14 15. Sponsorship OpportunitiesFeatures, Benefits, Availability andTitle (1) Platinum (2)Gold (2) Silver (5) Pricing $500,000$250,000 $125,000 $50,000General: Yes No No NoExclusive promotional use of HomeAid logo/nameYes No No No Co-branding on all letterhead/marketing materialsYes No No No Co-branding on all merchandise/memorabilia Every pageMasthead 728x90 Rect: 300x250Sky: 160x600 Prominent ad on HomeAid.Net web site Yes YesYesYesSponsor logo rotation (all pages via sidebar ad) Logo; 500 wordsLogo; 100 words Logo; 50 words Logo; 25 wordsDedicated sponsor page1m+ views 500k + views 250k+ views100k +views VideoAds (for life of video) TwentyTenFiveThreeCustom Tweets and Facebook postsPre-Event: Prominent mention in TV, radio, online, print spotsYes YesLimitedNoPress conference + logo banner At all conferences Two seats/confs One seat/conf No Dedicated press releases/email updatesAll releases/email Two/AllOne/AllNone/All 1/27/201215 16. Sponsorship OpportunitiesFeatures, Benefits, Availability and Title (1) Platinum (2) Gold (2) Silver (5) Pricing$500,000$250,000$125,000 $50,000Live Event: Pervasive signage and stage bannersAll/Main stageMain stage Side banner Floor banner All-Access event passes; VIP celeb meet & greets 50 + VIP reception25 + VIP access 105 Activation/exhibit space in various locations Yes + entrancesYesLimitedNo Logos on employee, volunteer, usher uniformsYesNoNoNo Preferred VIP seating and parking YesYes NoNo Live keynote from Event (or via video/skype) One hour total Half hour total 15 mins totalNo Live program involvement: Introduce performersYes: A-list acts Yes: B-list acts LimitedNo Thanks during telethon (for life of audio/video)Yes: HourlyYes: HourlyYes: 4 hoursYes: 8 hoursAds on Live Stream and broadcast TV/RadioYes: HourlyYes: HourlyYes: 4 hoursYes: 8 hours On-screen Jumbotron logo rotation during breaks YesYesYes Yes Logo on posters, apparel, signage, PSAs Yes + street teams Yes + street teamsYesNo Flyer/SWAG in event packs and gift bagsYes + street teams Yes + street teamsYes Yes Complimentary advertisement in Event GuideCover/colorFull page/color Half page; B/W 1/4 page; B/WPost Event: Photo Opps: Present checks to nonprofits Yes: PreferredYesYesNo Inclusion on Best of Home Aid 2012 HD CD/DVDYesYesYesNo Post card mailers and e-mailers to participants YesYesYes Yes 1/27/2012 16 17. More information/ContactOther sponsorships include meals, breaks,cocktail reception, VIP area, red carpet, giftbags, airline, hotel, auto, technology, media, and telecommunications. Contact us for more information on a sponsorpackage that fits your needs.David MathisonJim DespositoExecutive ProducerSenior VP & GMDavid@HomeAid.netJim@HomeAid.net Tel: 516 488-1143Tel: 203 295 4643 Cel: 415 637-8365 Cel: 203 295 46431/27/2012 17