home aid live sponsor deck 10-20-11
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Sponsorship Benefits Package
November, 2012 from New York
and House Parties across America
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EXECUTIVE SUMMARY • Home Aid is an online campaign to benefit America’s homeless, culminating
in a November, 2012 live performance, auction, and telethon in New York.
• Celebrities, musicians, comedians, and film and TV stars will create original
content viewable online and on TV/radio, mobile devices, at house parties,
and in theaters.
• Sponsors will receive massive media exposure throughout the campaign
through ads appearing online, on artist videos, during live performances,
and on merchandise via social media, contests, mobile platform, house
parties, tweetups, and meetups.
• Content will be fully integrated with web, social media, mobile platforms,
broadcast and satellite to share sponsor messages and generate donations.
• 100% of donations will go to charities that help displaced Americans:
HELP USA, Home Aid America, Homes for Our Troops, 100,000 Homes,
United States Veterans Initiative, Volunteers of America, and others.
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SPONSOR BENEFITS • Two-day event precedes biggest national shopping days:
– Thanksgiving’s Black Friday and Cyber Monday; Christmas.
– Thousands at event; millions of viewers via internet and mobile.
• Drive more customers into partner’s locations & stores:
– Partner can host Home Aid “House Parties” with local celebrities.
– Increases demand for your merchandise and message.
– Re-sell the Best of Home Aid 2012 CDs & DVDs.
• Drive more traffic/engagement to partner’s web site:
– Embed our event widget with audio/video, auction, donate, chat.
– Home Aid MP3’s & video available via digital download.
• Partner involvement and product placement at event:
– Include partner executives and product placement in Home Aid
event programming.
The Problem
An Important, timely issue: • 50,000 US youth experience long-term homeless
• 131,000 US veterans are homeless (20% of homeless)
• 670,000 Americans homelessness on any given night
• 2.5 million Americans homeless sometime in 2010
• 3.5m Americans in foreclosure over the last 2 years
• Thousands are homeless due to natural disasters:
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The first-ever US national strategic plan to:
1. end homelessness among veterans and
chronic homelessness in 5 years (2015)
2. end family, youth and child homelessness
in 10 years (by 2020)
Opening Doors: The Federal Strategic Plan to
Prevent and End Homelessness
The Solution YOU can help the White House end American homelessness by 2020:
Tornadoes: Joplin, MO (5/11) Wildfires: Midwest, West (7/11)
Floods: South, Central (5/11) Hurricanes: South, Central, NE
Structure of Home Aid
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Pre-Event Event (November 2012) Post-Event
• Sponsor logos on HomeAid.net.
• Dedicated sponsor pages.
• Dedicated sponsor press release.
• Celebrity video series and auctions.
• YouTube All-Star video series.
• Syndicated video + donate widget.
• Twitter/Facebook mentions.
• Custom celebrity tweets/mentions.
• Mailings to newsletter subscribers.
• Mobile platform : iPhone, Droid, RIM.
• Song and video contest: most views,
comments, ratings.
• Live event: 24-hour telethon, concert, and
auction hosted by celebrities, musicians,
radio/TV/film stars, athletes, and politicians.
• Host location in New York plus house parties
in stores, theaters, venues, and studios.
• House Parties, Meetups, and Tweetups
hosted by celebrities and the general public.
• We’ll stream popular house parties into the
live event, based on the number of attendees,
donations, celebrities.
• On-stage sponsor participation: Sponsors can
announce contest winners, present awards.
• Participants can watch/listen to event live via
TV, radio, YouTube, Ustream, Theaters.
• Sponsor logos appear on-stage, on screen
during breaks, and on HomeAid.net.
• Press and photo opportunities:
Sponsors will distribute donations to
recipient non-profits over the holidays.
• Merchandise: Sponsor logos appear on
merchandise (hats, tee-shirts, apparel,
linens, cups, posters, decals, etc).
• Ads remain on videos for life of video.
• Ads remain on audio for life of audio.
• Online iTunes downloads of songs.
• Best of Home Aid 2012 video/DVD.
• Best of Home Aid 2012 audio/CD.
• Mentions in weekly press releases.
• Mailings to newsletter subscribers.
Sponsors get massive exposure before, during, and after event:
We’re gathering videos & PSAs from A-list
artists, musicians, and filmmakers who need
new media to further their careers.
Stars who have already helped the homeless
include: Jewel, Jon Bon Jovi, Queen
Latifah, Lady Gaga, Mary J Blige, DMC,
Chuck D and Public Enemy
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Sarah McLachlan Top video = 9 million views
Jackson Browne Top video = 2 million views
Michelle Phan
300 million total views
Michael Buckley 250 million total views
Pre-Event: All-Star Video/Auction
We are also gathering videos and PSAs
from top-rated and viewed Internet and
YouTube All-Stars who have worked on
important causes, like Michelle Phan,
Michael Buckley, Phillip DeFranco,
iJustine, John and Hank Green,
and more
Align YOUR AD with artists who reach your audience – and get millions of views:
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Video streams INTO the event from
venues, theaters, house parties, stores,
places of worship, home studios,
and host location in New York
Live Event: Local Participation
Oakland, CA: Theater
New York: Host location
New Orleans, LA: Church
Boston, MA: Store Nashville, TN: Restaurant
Washington DC: House Party
Home Studio: Daryl Hall (Live from Daryl’s House)
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Audio/video streams OUT to Web Sites,
Mobile Devices, Computers, TV, Radio,
Theaters, Stores, and House Parties
= MORE visibility, donors, customers
Live Event: Global Distribution
Sponsor and Donor sites
TVs, phones, & mobile devices
Stores, venues, theaters
House Parties, Meetups and Tweetups
Computers and Tablets
Affiliate Web Sites & Blogs
Partner and Recipient sites
Social Media/Mobile Exposure
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Our integration with web, social media and mobile platforms allows people
to SHARE YOUR SPONSORSHIP MESSAGE with friends and colleagues:
Mobile Platform:
• Participants share event
and your message via
smart phones
• Watch videos, comment,
chat, donate, tweet, and
create or join a House Party
• Sponsors can build mobile
and email database via
event and application.
Reach Millions Who Give Millions
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May 2010: Flooding in Nashville caused
$2 billion in damages. Activists built a
fundraising widget that others could easily
embed on their sites.
It went viral, and they raised $1 million.
54% came from their own sites, while
46% came from 3rd party sites - blogs,
web sites, web news sites like CBS.com,
& NPO partner sites like Nashville Rising.
Feb 2010: Red Cross raised $32 million
in just one month after 3 million people
donated $10 by texting HAITI to 90999.
HomeAid’s NATIONAL campaign over
several months will leverage partners to
promote videos, the donate widget, 800
number, SMS text, URL, and YOUR AD,
giving us access to millions of donors.
YOUR BRAND reaches millions of viewers over an extended period,
delivering millions in donations to help displaced Americans
Donation Recipient List
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YOUR BRAND will be associated with a variety of well-respected
charitable organizations that help displaced Americans:
A news-worthy, human interest story:
Donations will be delivered over Thanksgiving, Christmas, New Years.
Sponsors cover costs, so 100% of donations goes to nonprofit organizations.
Help USA
Compare to Similar Events
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A multi-venue concert held to raise
funds for famine relief in Ethiopia
An annual benefit concert to raise
funds to help American farmers
An online campaign and event
to help America’s homeless
In 1985, this concert had 72,000
attendees at London’s Wembley
stadium, and 90,000 at JFK Stadium in
Philadelphia, PA.
1985: 80,000 attendees
2007: 26,000 attendees
2008: 20,000 attendees
2009: 20,000 attendees
Home Aid is not limited by venue size or
location, allowing for participation by an
unlimited number of global fans with an
internet or mobile connection
Massive costs for booking venues,
transport for equipment, performers, etc.
Costly pre-internet transmission
involved large-scale TV/satellite link-ups
Fundraising is limited by venue size and
the cost of holding a physical event. For
example, to reach 20,000 attendees in
2008, Farm Aid spent $1,400,000
Home Aid has lower production costs,
allowing many more performers to
participate and contribute content than
possible at physical events
Originally sought to raise £1 million in
donations, the concert ultimately raised
£150 million (approximately $250m)
Their 1985 concert raised $9 million.
Over 25 years, Farm Aid raised $36
million, for an average of $1.5m/year
Our celebrity videos, website, partners,
mobile apps, and social media will let us
reach more donors & raise more money
- - AT A FRACTION OF THE COST
YOUR ORGANIZATION will be associated with one of the
largest, GREENEST, virtual fundraising events in history:
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David Mathison Executive Producer, Home Aid
Ken Kragen President, Kragen & Company
Jim Desposito SVP & GM, HomeAid
David is Executive Producer of Home Aid,
and Managing Director of Digital Media for
Chadick Ellig, an elite executive search firm.
Kragen’s illustrious career far transcends
the music & entertainment industries where
he spent many incredibly successful years.
Jim Desposito is SVP & GM of Home Aid.
Jim comes to Home Aid after a long and
successful career in the computer industry.
His book, BE THE MEDIA, made the NY
Times after pre-selling 5,000 copies in 11
days via social media. He has keynoted
from Berlin to Cairo, from the United Nations
(3 times in 2010) to Columbia University,
Ken has managed some of the world's most
important entertainers: Kenny Rogers,
Lionel Richie, Trisha Yearwood, Olivia
Newton John, The BeeGees, Burt Reynolds,
The Smothers Brothers and many others.
Jim's professional accomplishments over
the last thirty years have spanned a wide
range of leadership roles across technical,
marketing, executive management, sales,
and operational functions.
1999-2001: As CEO of Kinecta Corporation,
he raised $30 million in less than 2 years.
Kinecta is now part of Oracle.
Over 95% of the acts Ken managed have
become stars. 90% of the projects he
spearheaded have achieved success.
While Jim has won numerous technical and
sales awards at major computer companies
ranging from Apple Computer to Microsoft to
Sun Microsystems, it is also his experience
building and leading teams at startup
companies such as Bergwall Educational
Software, TimesTen Performance Software
and Kinecta Corp. that are the most relevant
to his responsibilities at Home Aid.
1994-1999: As Vice President with Reuters,
the world’s largest news agency, Mathison
pioneered online content syndication,
enabling them to become the leading online
provider of free news and stock quotes.
Ken created /organized We Are the World,
Hands Across America, and Net Aid. He
is now producing Hands Across California,
a benefit event that will connect and support
California’s 212 community colleges.
David has a Master’s degree from Columbia
University’s School of International Affairs.
Kragen is a graduate of Harvard Business
School.
Jim received his Master's Degree from
Northeastern University.
Team: Why Home Aid Will Succeed BE A PART of our world-class team:
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Partners:
Why Home Aid Will Succeed
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Sponsorship Opportunities Features, Benefits, Availability and
Pricing
Title (1)
$500,000
Platinum (2)
$250,000
Gold (2)
$125,000
Silver (5)
$50,000
• Exclusive promotional use of HomeAid logo/name
• Co-branding on all letterhead/marketing materials
• Co-branding on all merchandise/memorabilia
• Prominent ad on HomeAid.Net web site
• Sponsor logo rotation (all pages via sidebar ad )
• Dedicated sponsor page
• Video Ads (for life of video)
• Custom Tweets and Facebook posts
Yes
Yes
Yes
Every page
Yes
Logo; 500 words
1m+ views
Twenty
No
No
No
Masthead 728x90
Yes
Logo; 100 words
500k + views
Ten
No
No
No
Rect: 300x250
Yes
Logo; 50 words
250k+ views
Five
No
No
No
Sky: 160x600
Yes
Logo; 25 words
100k +views
Three
Pre-Event:
• Prominent mention in TV, radio, online, print spots
• Press conference + logo banner
• Dedicated press releases/email updates
Yes
At all conferences
All releases/email
Yes
Two seats/confs
Two/All
Limited
One seat/conf
One/All
No
No
None/All
Live Event:
• Pervasive signage and stage banners
• All-Access event passes; VIP celeb meet & greets
• Activation/exhibit space in various locations
• Logos on employee, volunteer, usher uniforms
• Preferred VIP seating and parking
• Live keynote from Event (or via video/skype)
• Live program involvement: Introduce performers
• Thanks during telethon (for life of audio/video)
• Ads on Live Stream and broadcast TV/Radio
• On-screen Jumbotron logo rotation during breaks
• Logo on posters, apparel, signage, PSA’s
• Flyer/SWAG in event packs and gift bags
• Complimentary advertisement in Event Guide
All/Main stage
50 + VIP reception
Yes + entrances
Yes
Yes
One hour total
Yes: A-list acts
Yes: Hourly
Yes: Hourly
Yes
Yes + street teams
Yes + street teams
Cover/color
Main stage
25 + VIP access
Yes
No
Yes
Half hour total
Yes: B-list acts
Yes: Hourly
Yes: Hourly
Yes
Yes + street teams
Yes + street teams
Full page/color
Side banner
10
Limited
No
No
15 mins total
Limited
Yes: 4 hours
Yes: 4 hours
Yes
Yes
Yes
Half page; B/W
Floor banner
5
No
No
No
No
No
Yes: 8 hours
Yes: 8 hours
Yes
No
Yes
1/4 page; B/W
Post Event:
• Photo Opps: Present checks to nonprofits
• Inclusion on Best of Home Aid 2012 HD CD/DVD
• Post card mailers and e-mailers to participants
Yes: Preferred
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
Yes
More information/Contact
Other sponsorships include meals, breaks, cocktail reception, VIP area, red carpet, gift bags, airline, hotel,
auto, technology, media, and telecommunications.
Contact us for more information on a sponsor package that fits your needs.
David Mathison
Tel: 516 488-1143
Cel: 415 637-8365
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