holidaycheck group...2017/11/28 · german travel market 2016: € ~55 bn; thereof package: € ~16...

HOLIDAYCHECK GROUPCOMPANY PRESENTATION

Who we are

Drivers of growth

Financials

Outlook

Appendix

Agenda

1

2

3

4

5

2

Who we are

3

Corporate Presentation 4

The HolidayCheck GroupFour leading portals with a strategic focus on local markets

DACH and BENELUX

We focus on secured relaxing holidays

DACH

• HolidayCheck

hotel review and

booking platform

• Driveboo

car rental comparison

BENELUX

• Zoover

hotel review platform

• Meteovista

weather platform

Our unfair advantageWealth of data helps us provide the best recommendations

5

REVIEW PLATFORM BOOKING PLATFORM

USERFLOW

• Strong and established brand with

Urlaubers

• Focus on sun & beach destinations rather

than cities & POI

• SEO and direct traffic

• Comprehensive compilation of all tour

operators

• State of the art user flow

• Service center with 100 agents to

provide personalized service and

recommendations

€

US

ER

FLO

W

Corporate Presentation

✓ Combination of paid and unpaid traffic allows for superior unit economics

✓ Virtuous circle of recurring customers

Our eco system: A unique combination of a platform & pipeline business


Hotel

HOTELS

REVIEWERS

HOLIDAYCHECK

GROUP

TOUR OPERATORS

INVENTORY

DATA &

PERSONAL SERVICE

URLAUBERS*

ADVERTISERS

ADVERTISING

PAYMENT

CONTRACT

*German term for holidaymaker, vacationer

SHARE

DECIDE

BOOK

PLATFORM BUSINESS:

User Generated Content

(UCG)

PIPELINE BUSINESS:

Online Travel Agency

(OTA)

6


We are the most Urlauber*-friendly company in the world

Our vision

We make our Urlauber’s* experience better every day!!We offer the most trustworthy platform for holidays. With us Urlaubers find the perfect holiday in a

fast, easy and inspiring way and can instantly book it!

Our mission

*German term for holidaymaker, vacationer

Our unique DNA allows us to focus on local

unserved customer needs: trust & convenience

Corporate Presentation 8 *German term for holidaymaker, vacationer

• Today booking a package holiday online is still way too complex

• There is a lack of convenience as well as and a lack of trust into online players.

• 2/3 of all vacation packages in DACH are booked offline

• We aim to change that!

• Both HolidayCheck and Zoover were founded as hotel review portals

• Both are local champions in their market

• Therefore it’s in our DNA to create transparency first, and connect Urlaubers* with

Urlaubers in order to find the perfect holiday

• Therefore we are always on the side of the Urlaubers

Our focus on secured relaxing holidays allows

us to deliver to specific local customer needs

Corporate Presentation 9 *German term for holidaymaker, vacationer

• Therefore we focus on secured relaxing holidays (warm water short-haul)

• Therefore we focus on our customers from DACH, Benelux & Poland

• Therefore our target group is customers who wish to know what to expect on their holiday

• We have a focus on predictable travel e.g. Package travel

0

10

20

30

40

50

60

70

80

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Strong economic fundamentalsThere is significant headroom for online travel agencies

10

Overall demand remains relatively healthy, despite adverse

external events

Still a lot of growth potential for package holidays online

Package is key

segment for

HolidayCheck

Today still

offline

dominated

72%

44%

33%

28%

56%

67%

Offline

HotelFlight / Train

Online

*Package

*All privately booked trips with a duration of at least 2 days and one pre-paid element, at least

Source: Own estimate based on the GfK Travelscope 2.0 survey

Total size of

German travel

market 2016:

€ ~55 bn;

Thereof

package:

€ ~16 bn

Impact on the overall travel behaviour (revenue HC)

Overall

Greece

Spain

Military

coup in

Egypt

Arab

revolutions

Military

coup

attempt

in Turkey


Egypt

Greece

Spain

Turkey

Proportional breakdown of travel bookings in Germany (2016)

Drivers of growth

11

User experience We are able to improve user experience

more easily after our IT migration

CROSS-DEVICE OPTIMISATION

• Google Accelerated Mobile Pages (AMP) launched

SIMPLIFICATION

• Online booking processes (currently avg. 23 site visits, 400-

600 clicks)

• Bulk picture upload for reviews

• Integration of Peakwork platform (higher data quality)

PERSONALISATION

• With our passion search holidaymakers can search our

reviews by key words, e.g. water park or snorkeling in order to

find the hotels that fit their personal interest best

12Corporate Presentation

Customer service

OUR HEADSTART

• We connect people with people

• We know what customers want:

#1 review site in DACH and Benelux

• That is how we can compete with offline travel agencies

DIFFERENTIATION VIA SERVICE

• Regulation fixes retail prices for package holidays

without allowing re-sellers to discount

• Only service makes a difference!

SERVICE COSTS

• Ticket value high enough to support phone vending

• Our service center with 150 skilled travel agents is a sales

channel, not a call center


We invest in service to differentiate ourselves

from offline travel agencies

Brand marketingWe launched our campaign Buch Dein

Ding! (Book Your Thing!) in June 2017

GOALS

• Strengthen brand awareness and draw particular attention on

booking opportunity

OUTLOOK

• Campaign to be continued in H2 2017 and 2018 on a

sustainable basis

TARGETED MEDIA MIX

• Selected TV stations, leading news portals (bild.de, focus.de),

YouTube and outdoor advertising


PeopleWe want to be the best team in the travel

industry

MOTIVATE TALENTS

• Share buyback with purpose of offering shares to employees

INVEST IN TALENT

• Continued investment into headcount in customer-facing

service center and web-developers

• To be continued in H2 2017 and 2018 on a sustainable basis

ATTRACT BEST TALENTS

• One of the most stringent recruiting processes in the industry

• New HR-initiative called Talent2020

• We hire not from the best travel companies, but from the best

companies, e.g.

• 2016 CEO Group: Amazon

• 2017 CFO Group: eBay, Mc Kinsey, Burda Group

• 2017 CTO, CPO Group: Amazon

• 2017 Director HR Group: Amazon

• 2017 Director Busines Dev. Group: Mc Kinsey, Deliveroo

• 2017 CEO HolidayCheck: Google, Internal



Strategic areas of development

Transformation Delivery Differentiation Leverage

2016 2017 2018 2019

Tech

Excellence

Marketing

Efficiency

Customer

Experience

Team

Quality

Strategic areas

of development

Our way to excellence

Financials

17


In EUR million Q1-3 2017 Q1-3 2016 Change

Revenue 93.2 84.6 +10% / +8.6

Marketing expenses -48.2 -45.3 +7% / +2.9

Personnel expenses -28.5 -24.4 +17% / +4.1

EBITDA

EBITDA margin

-0.1

-0.1%

3.4

4.0%

-3.5

Operating EBITDA

Operating EBITDA margin

1.2

1.3%

2.9

3.4%

-56% / -1.6

Depreciation -4.5 -4.1 +8% / +0.4

EBIT

EBIT margin

-4.5

-4.8%

-0.7

-0.8%

>100% / -3.8

Financial result -0.1 0.1 -0.2

EBT

EBT margin

-4.6

-5.0%

-0.6

-0.7%

-4.0

Consolidated net result of continued operations -4.9 -0.8 >100% / -4.1

Consolidated net result -4.6 -0.8 >100% / -3.8

EPS of continued operations (in EUR) -0.08 -0.01 -0.07

HolidayCheck Group financials in Q1-3 2017Invest in brand marketing and new hires

Outlook

19


Outlook 2017:

Our invest areas

Our invest areas in Q4 2017:

• Package: core product experience

• Hotel only: continue to grow

• Scale travel center by hiring further

employees

• Final preparations to launch totally new

cruise experience

• Build where we can, buy where we need


Outlook 2017:

We stick to our guidance

Guidance 2017:

• October well on track

• Revenue guidance of +7 – 11% yoy

• Q4 2017: We will continue to invest in people,

tech and esp. in brand marketing

• Op. EBITDA guidance remains at EUR -5 to 0m

• Well on track to grow in upper third of FY

revenue and op. EBITDA guidance corridor

• We are hunting the big game!

Our long-term ambition:

• Sustainable double-digit growth

• Invest now to gain leverage on personnel and

marketing costs in out years

Appendix

22


Investment areas 2017 – a

status report

Invest in brand marketing:

‘Book your thing!’ campaign is a encouraging success

to improve future brand awareness

Invest in customer service:

Well on track to differentiate ourselves from offline

and online travel agencies

Invest in data intelligence:

Accelerated investment in real-time and self-learning

systems to increase value to customers

Invest in product development:

Incremental investment in new businesses and new

experiences for our Urlauber


Recognized as Best in Class

– but never satisfied

HOLIDAYCHECK

MIETWAGENCHECK

It‘s still day 1, so we keep on investing

into Tech in order to improve

Strategic areas of development

25

Financials

2016 2017 2018 2019

TRANSFORMATION DELIVERY DIFFERENTIATION LEVERAGE

Leverage cost base

underlying

revenue growth

Guidance: 7-11%

revenue growth

3.5%

EBITDA

EUR 2.8m

EBITDA

EUR -5m – 0m

Double digit

revenue growth

Fully amortised fix

costs


Package holidays offline;

16.5 bn €

Packaged roundtrips;

14 bn €

Package holidays online;

8,3 bn €Rental homes;

8.3 bn €

Cruise;

4.2 bn €Short-trip/Wellness;

3.9 bn €

Other;

0.8 bn €

Potential market sectors in DACH & Benelux


Segments in the recreational travel market we do not yet address*

*gross revenue 2016; own estimation based on travel industry data

27

Share data

Segment Prime Standard

ISIN DE0005495329

Security ID number 549532

Symbol HOC

Type of stock No-par-value bearer shares

Current share capitalEUR 58,313,628

subdivided into 58,313,628 shares

Treasury shares; 1,40%

Free float; 39,50%

Burda Digital; 58,80%

Management; 0,40%


Financial calendar

NOV 2017 JAN 2018 FEB 2018 JUN 2018

29 November

German Equity Forum 2017

Frankfurt/Main, Germany

20 June

AGM

Haus d. Bayerischen Wirtschaft,

Munich, Germany

* Provisional datesCorporate Presentation 28

12 January

Oddo BHF Forum 2018

Lyon, France

21 February

Oddo BHF German Conf.

Frankfurt Germany

MAR 2018

21 March January

Final Results 2018

20 April

Bankhaus Lampe Germany Conf.

Baden-Baden, Germany

APR 2018

www.holidaycheckgroup.com HolidayCheck Group @HolidayCheckGrp

Contact

Georg Hesse

CEO

+49 89 357 680 911

[email protected]

29

Nate Glissmeyer

CPO/CTO

+49 89 357 680 916

[email protected]

Armin Blohmann

Director Group Comm. & Investor Relations

+49 89 357 680 901

[email protected]


Markus Scheuermann

CFO

+49 89 357 680 917

[email protected]

Disclaimer

30

This presentation contains 'forward looking statements' regarding HolidayCheck Group AG, including opinions, estimates and projections regarding HolidayCheck

Group AG’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and

unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of HolidayCheck Group AG to be

materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.

No representation or warranty, express or implied, is made by HolidayCheck Group AG with respect to the fairness, completeness, correctness, reasonableness or

accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information

concerning HolidayCheck Group AG.

HolidayCheck Group undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of

new information, future events or otherwise.


holidaycheck group...2017/11/28 · german travel market 2016: € ~55 bn; thereof package: € ~16...

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