hola miami only marketing & product guide pt3: … · marketing & product guide pt3: may...

PT3: MAY 25, 2014 – JU

NE 21, 2014

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New Bilingual Promotional Signage 06 Miami Backyard Package Contest 28 Father’s Day Hot Button 34

World Cup Block Pile 42

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This guide is printed on 100% recycled paperby the LCBO’s Print Digital Copy Centre

Questions? Call helloLCBO at (416) 365 - 5932PT3 Features

NEW Bilingual Promotional Signage 06The LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business!

To further this commitment, beginning in PT3, we will be producing a French version of Exterior Banners, Bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Pod Displays & Hero Displays.

Miami Backyard Package Contest 28Customers are able to enter online at www.lcbo.com/holamiami to Win Your Very Own Miami Backyard Package!

Father’s Day Hot Buttons 34All stores will receive a bundle of Hot Buttons to promote Father’s Day celebrations. With heartfelt offerings from spirits, wine and beer there is sure to be something for every Father.

World Cup Block Pile 42To capitalize on the popular FIFA World Cup, LCBO has partnered with Budweiser, an official FIFA sponsor of the event. Select stores will be required to build a blockpile promoting Budweiser products.

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Goals of the Promotion 03

Music CD 05

Promotional Sign Gallery 06

End Aisle Brochures 07

POD Displays 20

Contest 27

Advertising 29

Father’s Day Hot Buttons 33

Summer Wines 37

World Cup 41

Ready-To-Drink Blockpile Program 33

Ready-To-Drink Brochure 43

Rosé Program 49

Summer Flavoured Spirits Program 53

Mini-Thematic 55

Our Buyer’s Must-Have Red 59

Signature Collection 61

Social Responsibility In-store Signage

65

Exterior Springer Sign 71

Shopping Cart Signs 73

Front End Merchandiser 75

Wine Fridge 81

Gift Packaging 85

Seasonal & New Product Fixture Program

90

Special Promotions Fixture 99

“Our Wine Country” Signage 101

Ontario Wines Programs 109

Beer Programs 119

Ontario Craft Beer End Aisle 120

Brewery Spotlight 121

Craft Beer Program 122

Ontario Craft Beer (Quarterly Program) 123

2014 Ontario Brewing Award 124

2014 Brewmasters Cup 127

Vintages Superstars 129

Vintages BAM & LTO Signage 131

FOOD & DRINK 133

Participating Stores 135

Sold Space Programs 141

Display Table Guidelines 169

Marketing & Product Guide

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2 Promotional Turn 3 - Hola Miami

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Thematic Promotion

PT3: Hola MiamiMay 25 – June 21, 2014

No one does the beach and nightlife like Miami. This promotion brings the culture, sights and sounds of this sunny vacation hotspot to customers to recreate in their own backyards. With cocktails inspired by the locales and tropical fruits, we’ve packed them all into an amazing recipe book to take home. Let customers know there’s also a contest to help them enjoy the décor in their own backyard. This summer it’s time to break out the cocktail shaker, pour and say hola to Miami.

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Promotional Sign Gallery

All promotional sign components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, call helloLCBO (416-365-5932) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

Music CD re-order# DMS-MusicCD We would like to hear your comments about this period’s music. Please email you feedback to [email protected]

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Overview

The French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 25 designated areas. Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business. To further this commitment, beginning in PT3, we will be producing a French version of Exterior Banners, and Bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, POD Displays & Hero Displays. Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional period.

Participating Stores

1, 2, 3, 4, 5, 6, 8, 9, 11, 12, 13, 14, 15, 16, 17, 18, 20, 26, 27, 32, 34, 37, 54, 63, 92, 104, 127, 128, 143, 149, 154, 163, 165, 167, 171, 182, 183, 185, 186, 190, 192, 195, 198, 200, 207, 212, 218, 228, 233, 234, 242, 249, 255, 256, 262, 269, 279, 280, 295, 303, 309, 310, 312, 320, 321, 329, 333, 334, 341, 355, 360, 362, 363, 366, 368, 371, 388, 389, 398, 407, 408, 411, 412, 415, 416, 420, 421, 425, 426, 428, 436, 438, 444, 457, 458, 483, 484, 485, 487, 490, 492, 494, 499, 505, 511, 512, 518, 519, 528, 531, 533, 534, 539, 542, 546, 547, 553, 555, 556, 564, 569, 571, 572, 575, 584, 593, 597, 601, 614, 619, 627, 631, 636, 637, 639, 642, 643, 645, 650, 677, 697, 698, 699, 700, 703, 7, 10, 19, 23, 24, 36, 38, 40, 41, 49, 50, 52, 55, 58, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 98, 99, 103, 108, 112, 117, 118, 121, 122, 123, 125, 126, 129, 134, 140, 151, 162, 164, 173, 180, 184, 189, 193, 204, 214, 217, 220, 225, 236, 241, 243, 245, 253, 272, 278, 287, 291, 308, 322, 324, 327, 332, 338, 349, 359, 367, 370, 375, 385, 387, 393, 394, 395, 400, 405, 406, 422, 424, 431, 435, 441, 443, 452, 463, 466, 470, 488, 506, 507, 515, 521, 524, 526, 532, 538, 540, 552, 565, 568, 574, 576, 577, 578, 588, 589, 598, 604, 624, 626, 638, 694

NEW French and Bilingual Promotional Signs

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Marketing & Product Guide 7

Merchandising Instructions

The signage should be displayed as previous versions were in English. Please alternate between English, IMAGE and French versions of the Exterior Banners.

NOTE: For Period 3 “hola Miami” promotion, the translations of “hola Miami” are the same in both languages.

NEW French and Bilingual Promotional Signs

Branded Backer Card – English Version Branded Backer Card – Bilingual Version

Window Show Card – English Version(NOTE: the LCBO logo is in English)

Window Show Card – French Version(NOTE: the LCBO logo is in French)

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Promotional Signs

Component

End Aisle Backer Cards ENGLISHDimensions:30” w x 24” h End

Aisle Products

Re-order Code

(English)

1 Captain Morgan Dragonfruit Sour/Cocktail Must-Haves 15030-001

2 Bacardi Superior Rum - Ocean Drive Mojito/Today's Wine Discovery 15030-002

3 Smirnoff-Citrus Cream Collins / Whisky Lover 15030-003

4 Grey Goose - Star Island Presse Mojito/Beer Headquarters 15030-004

5 Appleton VX-Heat Wave / No Fuss Cocktails 15030-005

6 Bacardi Gold-Gold Coast / Cocktail Must-Haves 15030-006

7 Stolichnaya- Key Lime Mule/ Today's Wine Discovery 15030-007

8 Absolut Vodka-South Beach Mojito/Whisky Lover 15030-008

9 Tanqueray Rangpur-El Tonico Mojito/Beer Headquarters 15030-009

10 Jose Cuervo-Café con Jose/ No Fuss Cocktails 15030-010

11 Bombay Sapphire- Bleu Collins/ Cocktail Must-Haves 15030-011

12 Sailor Jerry - Bayshore Splash/Today's Wine Discovery 15030-012

13 Finlandia Vodka- Granadilla Mimosa/ Whisky Lover 15030-013

14 Maker's Mark-Coconut Grove/ Beer Headquarters 15030-014

15 Skyy Vodka-Skayscraper Martini/ No Fuss Cocktails 15030-015

16 Havana Club-Daiquiri / Cocktail Must-Haves 15030-016

17 Russian Standard- Coastal Cooler/ Today's Wine Discovery 15030-017

18 El Dorado-Rum Old Fashioned/ Whisky Lover 15030-018

19 Mount Gay Eclipse-The Miami Hurricane / Beer Headquarters 15030-019

20 Patron- Mango Margarita Sour/ No Fuss Cocktails 15030-020

Generic – Cocktail Must Haves 15030-50

Generic – Todays Wine Discovery / Whisky Lover 15030-51

Generic – Beer Headquarter / No Fuss Cocktails 15030-52

Generic Backer Card (English)

Branded Backer Card (English)

COCKTAILMUST-HAVES

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Promotional Signs

Component

End Aisle Backer Cards BILINGUAL

Dimensions:30” w x 24” h End

Aisle Products

Re-order Code

(Bilingual)

1 Captain Morgan Dragonfruit Sour/Cocktail Must-Haves 15030-021

2 Bacardi Superior Rum - Ocean Drive Mojito/Today's Wine Discovery 15030-022

3 Smirnoff-Citrus Cream Collins / Whisky Lover 15030-023

4 Grey Goose - Star Island Presse Mojito/Beer Headquarters 15030-024

5 Appleton VX-Heat Wave / No Fuss Cocktails 15030-025

6 Bacardi Gold-Gold Coast / Cocktail Must-Haves 15030-026

7 Stolichnaya- Key Lime Mule/ Today's Wine Discovery 15030-027

8 Absolut Vodka-South Beach Mojito/Whisky Lover 15030-028

9 Tanqueray Rangpur-El Tonico Mojito/Beer Headquarters 15030-029

10 Jose Cuervo-Café con Jose/ No Fuss Cocktails 15030-030

11 Bombay Sapphire- Bleu Collins/ Cocktail Must-Haves 15030-031

12 Sailor Jerry - Bayshore Splash/Today's Wine Discovery 15030-032

13 Finlandia Vodka- Granadilla Mimosa/ Whisky Lover 15030-033

14 Maker's Mark-Coconut Grove/ Beer Headquarters 15030-034

15 Skyy Vodka-Skayscraper Martini/ No Fuss Cocktails 15030-035

16 Havana Club-Daiquiri / Cocktail Must-Haves 15030-036

17 Russian Standard- Coastal Cooler/ Today's Wine Discovery 15030-037

18 El Dorado-Rum Old Fashioned/ Whisky Lover 15030-038

19 Mount Gay Eclipse-The Miami Hurricane / Beer Headquarters 15030-039

20 Patron- Mango Margarita Sour/ No Fuss Cocktails 15030-040

Generic – Cocktail Must Haves 15030-55

Generic – Todays Wine Discovery / Whisky Lover 15030-56

Generic – Beer Headquarter / No Fuss Cocktails 15030-57

Generic Backer Card (Bilingual)

Branded Backer Card (Bilingual)

COCKTAILMUST-HAVES

COCKTAILSESSENTIELS

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Recipe Book

To enhance our in-store experience in P3, we’ve created a recipe booklet featuring all of the drink recipes featured on End Aisles, PODs and Hero display.

Participating StoresAll stores

Key DatesStart Date: May 25, 2014Take Down Date: June 21, 2014


• The recipe books are to be merchandised on all End Aisles and in section in the wire brochure holders.

• Replenishment is key and we need your support to ensure that this take-away is available to customers at all times. Please re-stock throughout the promotion.

• Re-order code: 15035-004

Brochure – Re-order# 15035-004

Brochure Holder Backer– Re-

order#15035-006

FREE PICK UP

End Aisle Display

Note: All recipes will be available online at lcbo.com/holamiami

Promotional Signs

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Promotional Signs

Component Where to install sign Version Re-order Code Images

Exterior Banner(DOMINANT)

Banners:43”w x 87”h

Exterior on building. English 15032-010

Exterior Banner


English 15032-011

Exterior Banner


English 15032-012

French Exterior Banner


French 15032-014

NOTE: The translations of “hola Miami” are the same in both languages. The French banner can be distinguished by the French LCBO logo.

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Promotional Signs

Component Where to install sign

Version Re-order Code Images

Exterior Transparency(DOMINANT)

Transparencies:28”w x 54”h

Only for stores #452, #528, #568. These are installed by the vendor.

English 15033-021

Exterior Transparency


English 15033-022

Exterior Transparency


English 15033-023

Backlit Tasting Bar Sign

Dimensions:21 15/16”w x 32 9/16”h

Install in the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

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Promotional Signs


English Show Card

Dimensions:28”w x 45”h

Install in the windows on the hanger.

English 15032-001

English Show Card


English 15032-002

French Show Card


French 15032-006

NOTE: The translations of “hola Miami” are the same in both languages. The French banner can be distinguished by the French LCBO logo.

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Promotional Signs


Hero DisplayBanner Stand Insert


Install in the windows on the hanger.

LCBO# 112979 Bacardi Superior Rum P.E.T. 750 mLLCBO# 334151 Bacardi Superior Rum 1140 mL

English 15032-021

Hero DisplayBanner Stand Insert


Hero Display Bilingual 15032-021

Hero Pricer Card(s)


Bacardi Superior Rum English/Bilingual

DMS-15032-023

Price subject to change without notice. While supplies last.

334151 1140 mL SUBTLE & SWEET

Try the Bacardi Classic Mojito! All you need is rum, sugar, lime, mint leaves and club soda.

BACARDI SUPERIOR RUM

Bacardi Classic Mojito

$37.55

GET THE RECIPE! Scan the QR code

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Power Aisle Banners(DOMINANT)


Over the Power Aisle, closest to the entrance.

Alternate every other one

English 15031-011

Power Aisle Banners


English 15031-012

Thematic Banner Stand Insert


Thematic Banner Stand (store entrance)

English 15032-026

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Perimeter Banner(DOMINANT)


On the hangers around the periphery of the store.

Alternate every other one.

English 15031-001

Perimeter Banner


English 15031-002

Promotional Signs – Perimeter

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Perimeter Transparency Square(DOMINANT)

Dimensions:28.5”w x 28.5”h

ll transparency signs are vendor installed between May 25 - May 28. If not installed by end of day May 30, please contact helloLCBO.

English 15033-001

Perimeter Transparency Square


English 15033-002

Perimeter Transparency Square


English 15033-003

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Perimeter Transparency Horizontal


l transparency signs are vendor installed between May 25 - May 28. If not installed by end of day May 30, please contact helloLCBO.

English 15033-011



English 15033-012



English 15033-013

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Perimeter TransparencyVertical


ll transparency signs are vendor installed between May 25 - May 28. If not installed by end of day May 30, please contact helloLCBO.

English 15033-016



English 15033-017



English 15033-018

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POD Display #1

Kit includes: POD Display Backers and Pricer Cards

LCBO# Description334110 Ciroc Peach Spirit Drink

334128 Ciroc Red Berry Spirit Drink

363739 Ménage à Trois vodka

Power Aisle or prominent locations of the store.

English 15034-21

Bilingual 15034-24

Promotional Signs - PODs Program

B A C K E R C A R D

FULL-BODIED & SMOOTH

+366690B A C K E R C A R DB A C K E R C

A R DFACE PRODUCT

FACE PRODUCT

FACE PRODUCT

+158014 FACE PRODUCT

+366591

+366641

+321539 B A C K E R C A R DB A C K E R C

A R DFACE PRODUCT

FACE PRODUCT

FACE PRODUCT

+109 FACE PRODUCT

+350520

+229849

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POD Display #2


LCBO# Description158014 Flor De Caña Centenario 12YO Rum

366591 Plantation Original Dark Rum

366641 Brugal Extra Dry

366690 Ron Barcelo Gran Añejo


English 15034-22

Bilingual 15034-025

B A C K E R C A R D



A R DFACE PRODUCT

FACE PRODUCT

FACE PRODUCT


+366591

+366641


A R DFACE PRODUCT

FACE PRODUCT

FACE PRODUCT

+109 FACE PRODUCT

+350520

+229849

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TIPS: Match the letters on the corner of the POD Backer A A

TIPS: Match the letters on the corner of the POD Backer A A

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POD Display #3


LCBO# Description259432 Belvedere Pure Vodka 1750 mL

437772 Belvedere Vodka 750 mL


English 15034-23

Bilingual 15034-027

B A C K E R C A R D



A R DFACE PRODUCT

FACE PRODUCT

FACE PRODUCT


+366591

+366641


A R DFACE PRODUCT

FACE PRODUCT

FACE PRODUCT

+109 FACE PRODUCT

+350520

+229849

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+334110, +334128

+363739

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POD Riser Wrap (7 versions)

. English 15034-30

Beer Fridge Poster

Dimensions:22 3/4”w x 53 3/4”h

NOTE: This sign is for Store 486 Beer Fridge only.

English 15035-001

Front End Merchandiser box sign

Dimensions:15”w x 9 h x 4.25”d

English DMS-15035-061

Front End Merchandiser Shelftalker


English DMS-15035-061


Wrap around the riser width wise only.Pricer Card

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Signs’ Location Signs’ Message

Component Specifications Re-order Code Image

On Shelf“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h English/No PricePrice/No Price

DMS-15037-01

On ShelfAIRMILES Shelf TalkersPre-printed(Bonus Air Miles Program)


DMS-15037-02

On Shelf“NEW” Shelf Talkers Pre-printed(New Product Program)


DMS-15037-03

On ShelfMore Miles Shelf TalkersPre-printed(BBAM Program)

6” w x 3” h DMS-15037-04

On Shelf“In The Spotlight” Shelf Talkers Pre-printed(IMAGE Program)


DMS-15037-05

On Shelf“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h Price/No Price

DMS-15037-06

On ShelfAIR MILES® Shelf TalkersPre-printed(Bonus Air Miles Program)

6” w x 3” h Bilingual/No PricePrice/No Price DMS-15037-07

On ShelfNew Shelf TalkersPre-printed(New Product Program)

6” w x 3” h Bilingual/No PricePrice/No Price

DMS-15037-08

On Shelf“In the Spotlight” Shelf TalkersPre-printed(IMAGE Program)

6” w x 3” h Bilingual/No Price DMS-15037-09

Promotional Signs - On Shelf

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order Images

On shelfPre-printed

(Regular Program - 65 versions)

Extender strips12” x 2.5”

DMS-15037-10

On shelf

Pre-printed

(Community Program - 10 versions)

Extender strips 12” x 2.5”

DMS-15037-11

On shelfPre-printed

(Discovery Program - 9 versions)

Extender strips 12” x 2.5”

DMS-15037-12

On shelf

Blank Shelf Talkers LCBO stamp

(1 version x 50 per bundle)

Shelf Talkers Blank - 6” x 3” DMS-15037-13

Cut Cases

Blank Pricer Cards LCBO stamp

(1 version x 30 per bundle)

Pricer Cards Blank - 8” x 7” DMS-15037-14

On shelfBlank Extender Strips LCBO stamp(1 version x 15 per bundle)

Extender strips Blank - 12” x 2.5” DMS-15037-15

On shelf Pre-printed Go Green Extender insert - 1 version

Extender stripsPre-printed - 12” x 2.5” DMS-15037-16

On End Aisles

Pre-printed - Thematic(70 versions) Shelf Talkers - 6” x 5” DMS-15037-17

Price subject to change without notice. While supplies last. ® TM Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co. and LCBO.

BONUSAIR MILES®

reward milesvalid untilJune 21, 2014

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REVEL STOKE SPICED WHISKY

254995 750 mL

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FORTY CREEK BARREL SELECT WHISKY

8805 1750 mL

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REG NOWSAVE Valid until June 22, 2014. Price subject to change without notice. While supplies last.

217653 1140 mL SUBTLE & SPICY

CAPTAIN MORGAN SPICED RUMTry the Dragonfruit Sour! All you need is spiced rum, egg white, dragonfruit, sugar, lemon juice and Angostura bitters.Dragonfruit

Sour

$39.95$37.95$2.00

GET THE RECIPE! Scan the QR code

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FETZER GEWÜRZTRAMINER

222778 (0 – 32 g/L) 750 mL

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Contest

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Overview

Enter to Win Your Very Own Miami Backyard Package!

Customers are able to enter online at www.lcbo.com/holamiami and complete the online form between May 26 – June 20, 2014 to win 1 of 3 Grand Prizes:

Must be 19 years of age or older; one submission per person; no purchase necessary;must be a resident of Ontario to enter. LCBO employees, suppliers and immediate family members are not eligible. Approximate retail value of grand prizes $5000.

Please refer to the full rules & regulations on www.lcbo.com/holamiami

Participating Suppliers:

• Havana Club 3 Años• Ciroc Coconut• Mount Gay Eclipse

Key DatesInstall: May 25, 2014Take Down: June 23, 2014

Signage and Merchandising Instructions

Perpendicular Shelf Talkers (Re-order# DMS-15035-006):

All stores will receive contest Perpendicular Shelf Talkers to be installed on End Aisles and in-section throughout the store focusing in the spirits section.

Contest Wobblers:

Selected stores will receive Contest Wobblers to be affixed to End Aisle 16, 19 and Pod 1 on the Ciroc Facing. Any additional pieces can be placed at stores manager’s discretion.

Contest

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Advertising

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Hola Miami – Free Standing Insert (FSI)

We will be featuring 29 Spirits with Miami inspired cocktails & four food recipes inspired by this trendsetting vacation hotspot in this 40 page guide about this renown metropolis.

The FSI will be inserted in the following publications between May 29 to June 1, 2014:

Barrie Examiner Thursday, May 29, 2014

Hamilton Spectator Saturday, May 31, 2014

Guelph Mercury Saturday, May 31, 2014

Kitchener Waterloo Record Saturday, May 31, 2014

Kingston Whig Standard Saturday, May 31, 2014

London Free Press Saturday, May 31, 2014

Globe and Mail (Ontario Edition) Saturday, May 31, 2014

National Post Saturday, May 31, 2014

Ottawa Citizen Saturday, May 31, 2014

Ottawa Sun Saturday, May 31, 2014

St. Catherines Standard Thursday, May 29, 2014

Thunder Bay Chronicle Saturday, May 31, 2014

Toronto Star Saturday, May 31, 2014

Toronto Sun Sunday, June 01, 2014

Windsor Star Saturday, May 31, 2014

NOTE: All stores will receive 10 copies as reference.

Advertising – Hola Miami FSI

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Advertising – Hola Miami FSI

Participating Products:

LCBO Description Format (mL)

64659 Captain Morgan Private Stock Rum 750

36641 Brugal Extra Dry 750

326009 Knob Creek Bourbon 750

54866 Bulleit Bourbon Frontier Whiskey 750

410415 Skyy Vodka 750

137117 Russian Standard Vodka 750

337667 Havana Club Añejo 3 Años 750

366591 Plantation Original Dark 750

1206 Bacardi Gold Rum 750

363739 Ménage àTrois 750

174466 Jose Cuervo Especial Silver 750

225250 Stolichnaya Vodka 1140

117 Bacardi Superior 750

369793 Mount Gay Eclipse Rum 750

358184 Tanqueray Rangpur Gin 750

110056 Absolut Vodka 750

308387 Jose Cuervo Tradicional Silver 750

437772 Belvedere Vodka 750

272666 Double Cross 750

217281 Bombay Saphire London Dry Gin 1140

122499 Beefeater 24 London Dry Gin 750

307488 Leblon Cachaça 700

147892 El Dorado 6YO Deluxe Silver Demerara Rum

34595 Patrón Silver Tequila 750

220707 Patrón Citrónge Extra Fine Orange Liqueur 750

95935 Grey Goose Vodka 750

600163 Tanqueray No. Ten Gin 750

366666 El Dorado 8YO Cask Aged Demerara Rum 750

377994 Gentleman Jack Rare Tennessee Whisky 750

288019 Jean-Marc Brocard 2011 Chablis Premiere Cru 750

1834 Crios Torrontes 2013 750

324228 Stoneleigh Latitude Sauvignon Blanc 2012 750

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Advertising

Radio

There will be three 30 second radio spots that will be running for 3 weeks starting May 26-June 8, 2014 in Toronto, Ottawa, Barrie, Kingston, Kitchener, London, Peterborough, & Windsor.

Digital Advertising

Big Box, Leader board, Skyscraper ads will promote the P3 Miami contest and suppliers brands.

Out-Of-Home Advertising

Transit shelter ads will be placed in the Toronto and Ottawa areas promoting the Period 3 Miami contest and suppliers brands (refer to page 28 for more information).

Enhanced Tastings

The following stores will be participating in enhanced tastings:

Store 1, 57, 187, 198, 200, 263, 269, 351, 378, 416, 428, 459, 501, 616, 771

Date: May 27 & 28, June 6,7 Time: 5pm - 8pm TBC

Sample refreshing new cocktails inspired by the one of the hottest cities in the USA, Miami.

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Father’s Day Hot Buttons

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Overview

This year you’ll do better with Father’s Day gifts from the LCBO. With heartfelt offerings from spirits, wine and beer there is sure to be something for every father.

Key Dates

Install: June 2, 2014Takedown: June 16, 2014


All Stores


• All stores will receive Hot Buttons to be merchandised in front of the participating products.

• Re-order# DMS-15035-042


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Participating Products

The following products will be participating with in-store signage and newspaper ads.


179721 Wiser’s Legacy 750

334078 Macallan Amber 750

204560 Highland Park 12YO 750

217802 Johnny Walker Black Label 12YO 750

384362 Mill Street Summer Seasonal Sampler 6 x 330

333591 Innis & Gunn Original 6 x 330

492520 Bacardi 8YO Rum 750

273516 Ron Zacapa 23 Centenario Rum 750

212290 Mount Gay Eclipse Rum 1140

597559 Tito’s Handmade Vodka 750

426718 Cesari Amarone 750

28506 Fat Bastard Cabernet Sauvignon VdP 750

534263 Beringer Founder’s Estate Cabernet Sauvignon 750

310409 Robert Mondavi Chardonnay Napa Valley 750

67587 Narcissist Riesling 750

75689 Wayne Gretzky Cabernet Merlot 750

996405 Stag's Leap Napa Cabernet Sauvignon 750

59311 7 DEADLY ZINS OLD VINE ZINFANDEL 750

381111 Father's Day Sport Mesh Bag n/a

381640 Father's Day Canvas Stripe Bag n/a

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Father’s Day – Free Standing Insert (FSI)

The Father’s Day Free Standing Insert (FSI) will be inserted in the following publications:

• Toronto Metro – June 10, 11, 12, 13• Ottawa Metro – June 10, 11, 12, 13• Toronto Star – June 14• Globe & Mail – June 14• National Post – June 14• Ottawa Citizen – June 14

NOTE: All stores will receive 10 copies as reference.

Father’s Day – Advertising

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Summer Wines


The following stores will receive the English version of the signage kit:

21, 22, 29, 31, 35, 44, 47, 53, 57, 60, 61, 62, 64, 65, 70, 71, 72, 73, 79, 80, 84, 85, 88, 90, 95, 97, 101, 102, 106, 109, 115, 116, 132, 139, 144, 145, 148, 152, 153, 156, 168, 169, 175, 179, 181, 187, 188, 191, 199, 201, 202, 205, 209, 210, 221, 223, 224, 226, 227, 229, 237, 244, 248, 252, 260, 265, 268, 270, 286, 288, 289, 293, 297, 298, 300, 311, 325, 326, 330, 340, 343, 344, 345, 346, 348, 351, 353, 373, 378, 381, 382, 383, 386, 390, 392, 397, 402, 403, 404, 417, 418, 419, 427, 432, 437, 445, 453, 454, 456, 459, 465, 467, 469, 486, 491, 495, 497, 509, 522, 523, 529, 530, 536, 544, 545, 549, 550, 559, 562, 566, 573, 579, 580, 586, 590, 599, 605, 609, 617

The following stores will receive the Bilingual version of the signage kit:

1, 4, 5, 10, 11, 13, 17, 19, 20, 23, 26, 27, 34, 38, 40, 41, 50, 55, 58, 63, 77, 83, 99, 125, 140, 143, 149, 154, 165, 167, 171, 183, 185, 190, 195, 198, 200, 207, 212, 214, 217, 233, 243, 249, 253, 255, 278, 287, 295, 310, 312, 321, 324, 329, 334, 355, 359, 360, 363, 366, 367, 370, 371, 385, 387, 388, 389, 393, 394, 398, 400, 406, 407, 412, 415, 416, 426, 428, 436, 438, 443, 444, 452, 457, 458, 470, 484, 485, 490, 494, 499, 505, 511, 521, 528, 532, 534, 540, 542, 546, 552, 553, 555, 568, 569, 572, 575, 589, 593, 601

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Overview

Our wine buyers have hand-selected a delicious new French white, Patiserrie Du Vin Chardonnay Muscat, as the must-have summer wine. Chosen for its approachability, quality and versatility with casual summer fare, this seasonal pick is a blend, with Muscat giving this wine a rich, creamy decadence, while softening Chardonnay’s drier side. It makes a great choice for Chardonnay lovers looking for something different but approachable enough for those who may not appreciate an oaky Chardonnay.

Aromatic & Flavourful, it’s reminiscent of a French patisserie: baked apples, pineapple with spicy flavours of toasty vanilla and a buttery character. It has a creamy mouth-feel leading to a long and satisfying finish.

With summer comes casual gatherings, so what could be easier than pairing this versatile white with gourmet sandwiches. Whether homemade or takeout, we’ve offered a great example in the signage with more suggestions available online to customers.

Key Dates

Start Date: May 25, 2014End Date: September 14, 2014


LCBO# 378117 Patisserie Du Vin Chardonnay Muscat 750 mL

Signage

• Discretionary End Backer Card x 1 piece• Pre-printed Shelf Talker x 3 pieces • Re-order Code 15038-075

Summer Wines

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Summer Wines


• Participating stores will be force allocated three cases of the participating product. • Build a display on the Discretionary End Aisle with the featured product.• Please order sufficient inventory of the featured product to build and maintain a full

display for the duration of the program. Use the Backer Card and preprinted Shelf Talkers on the display.

• Install the pre-printed shelf talkers in front of the featured product in-section if the store already lists the product.

• NOTE: Bilingual Stores MUST display the bilingual version of the Backer Card.

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World Cup


1, 4, 6, 10, 14, 15, 19, 20, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 45, 47, 50, 57, 58, 62, 63, 64, 65, 68, 69, 73, 77, 80, 81, 82, 84, 85, 86, 90, 93, 95, 101, 102, 103, 103, 106, 115, 132, 137, 140, 143, 144, 145, 148, 153, 154, 155, 156, 160, 164, 165, 167, 168, 171, 175, 183, 185, 186, 187, 188, 190, 195, 198, 199, 200, 201, 209, 211, 212, 214, 217, 221, 223, 226, 227, 228, 229, 233, 234, 236, 237, 242, 243, 244, 249, 252, 255, 263, 265, 268, 278, 287, 288, 295, 298, 300, 310, 312, 324, 325, 326, 329, 334, 340, 343, 344, 351, 355, 358, 359, 359, 360, 361, 362, 363, 366, 367, 373, 378, 381, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 408, 411, 412, 416, 417, 427, 428, 431, 432, 434, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 483, 484, 490, 491, 495, 497, 499, 501, 505, 511, 512, 515, 522, 523, 528, 532, 534, 536, 542, 544, 545, 546, 549, 551, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 586, 586, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 618, 619, 623, 624, 629, 630, 631, 632, 638, 641, 642, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776

NOTE: ALL stores will receive shelf talkers to promote the contest and the participating products. Only the above mentioned stores will receive Pole Topper signs to build a Block Pile display. Trad

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World Cup

Overview

To capitalize on the popular FIFA World Cup, LCBO has partnered with Budweiser, an official FIFA sponsor of the event. Select stores will be required to build a blockpile promoting Budweiser products (all participating SKUs have special World Cup packaging.) Additionally, stores are asked to promote a supplier-run contest for our customers to win 1 of 5 Budweiser fooseball tables.

NOTE: This is a supplier-paid program and participation is mandatory.

Key Dates

Start Date: June 9, 2014End Date: July 13, 2014


Featured products will have special packaging to support the promotion.

• LCBO# 905976 Budweiser 473 mL• LCBO# 311787 Budweiser 6 x 473 mL• LCBO# 318477 Budweiser 4 x 473 mL

Signage

• Pole Topper Sign (for participating stores only)

• Pricer Cards (3 versions)• Shelf Talkers (3 versions)• Special Shelf Talker/Pricer Card to

promote the Contest


Block Pile Display:

• Use the Pole Topper sign to build a Block Pile display with the participating products.

• Install the Pricer Cards in front of the participating products.

• Display the Contest Pricer Cards.

In-Section Dispaly:

• Install the Shelf Talkers in section in front of the participating products.

• Merchandise the Contest Shelf Talker in-section.

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Ready-To-Drink Blockpile Program

Historically, Ready-to-Drink (RTD) products have been promoted with their own dedicated thematic or a shared thematic, but in 2012 this changed. We highlighted the category and kept RTD products fresh in our customers minds, through an extensive program that ran from PT2 to PT7. Because of the success with this approach, we are continuing this approach for 2014. An extensive advertising campaign will support this summer long initiative, while our Summer Blockpile Program will continue to highlight RTD products in-store.

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Overview - Blockpile

The format for the Blockpile will continue as last year:• Blockpile turns will coincide with promotional turns, running from Period 2 to Period

7.• Six products per turn, high volume products may run back to back to simplify

inventory management.• Staggered end dates to accommodate regional selling seasons.

All Blockpile information will continue to be communicated in subsequent Marketing & Product Guides. New product information, including tasting profiles was included in the companion Summer Refreshment Staff Guide that was shipped to stores in April.

We would also like to remind all participating stores that our suppliers have bought into this program. Please implement it as any other sold program. The display must be built on time, maintained with sufficient inventory for the entire duration and signed with the approved material.



Flight A Stores:6, 7, 8, 9, 14, 26, 61, 62, 108, 126, 151, 173, 185, 192, 220, 236, 278, 297, 308, 309, 322, 349, 366, 409, 422, 451, 464, 466, 488, 516, 528, 531, 532, 568, 576, 599, 636, 637, 639, 644

Flight B Stores:4, 15, 19, 21, 28, 34, 35, 36, 42, 43, 48, 52, 55, 56, 58, 63, 70, 73, 77, 78, 80, 82, 84, 85, 89, 90, 91, 98, 101, 102, 104, 109, 110, 111, 119, 122, 123, 127, 128, 132, 133, 141, 144, 149, 152, 153, 157, 158, 160, 166, 168, 169, 174, 175, 176, 181, 184, 190, 193, 194, 196, 199, 210, 213, 218, 225, 226, 232, 233, 240, 248, 249, 250, 253, 256, 258, 260, 262, 265, 266, 267, 270, 286, 298, 299, 301, 302, 303, 304, 311, 312, 320, 321, 326, 327, 343, 346, 348, 355, 361, 367, 368, 370, 372, 375, 382, 383, 388, 391, 393, 397, 398, 400, 404, 405, 408, 410, 412, 421, 427, 430, 431, 435, 438, 439, 441, 446, 452, 453, 457, 459, 461, 462, 469, 470, 473, 475, 481, 484, 486, 487, 490, 497, 507, 510, 517, 519, 523, 529, 533, 534, 536, 539, 551, 553, 556, 558, 565, 566, 569, 572, 573, 575, 578, 579, 580, 598, 603, 609, 623, 629, 630, 632, 642, 643

Flight C Stores: 1, 10, 17, 22, 23, 24, 25, 27, 29, 31, 33, 38, 41, 44, 46, 49, 50, 64, 68, 72, 74, 83, 86, 93, 94, 95, 97, 99, 103, 106, 113, 115, 125, 130, 140, 145, 146, 148, 155, 171, 179, 187, 188, 191, 195, 198, 200, 201, 205, 209, 211, 212, 216, 217, 221, 228, 229, 237, 238, 239, 242, 243, 244, 252, 255, 263, 275, 276, 277, 284, 288, 300, 310, 324, 325, 329, 334, 340, 344, 351, 359, 360, 362, 373, 377, 378, 381, 384, 385, 386, 387, 390,

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Participating Products – Period 3

LCBO# Description

211235 Palm Bay Strawberry Pineapple 6 Pk-C569418 Mott's Clamato Caesar Original 4 Pk-B273169 Mike's Hard Black Cherry321786 Smirnoff Ice 4 Pk334821 Smirnoff Ice 6 Pk-C697409 Woody's Pink Grapefruit 4 Pk-B


Build one Blockpile with all six of the participating products in a high traffic area of the store.

• This Blockpile should not be built in the seasonal discretionary Blockpile space allocated by Supply Chain. Build it in another high profile location.

• The Blockpile should consist of two cases of each product (minimum), stacked six cases high.

• Do not build too close to other sold space displays (Hero, Pod, etc.). • Use Poles and the supplied Pole Top signs (re-order# DMS 15035-51) on the

Blockpile displays.• Use the pricer cards (re-order# DMS 15035-51) supplied to communicate the price

of the products.• Use the shelf talkers (re-order# DMS 15035-51) provided if the products are also

merchandised on-shelf or in the fridge.• If the store does not have enough available floor space for one, six product block

pile, build multiple Blockpile in either a four product/two product configuration or a two product/two product/two product configuration.

392, 394, 401, 402, 407, 416, 417, 425, 428, 432, 434, 437, 443, 444, 445, 454, 465, 485, 491, 495, 496, 499, 500, 501, 505, 509, 511, 515, 518, 521, 522, 526, 527, 540, 542, 544, 545, 546, 547, 549, 550, 555, 563, 564, 582, 584, 586, 587, 589, 590, 593, 601, 602, 605, 616, 617, 619, 624, 627, 631, 634, 638, 641, 694, 695, 699, 700, 702, 703, 706, 771, 776

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PRODUCT #12 Cases Wide (min)6 Cases High (max)






POLE TOP SIGN POLE TOP SIGN POLE TOP SIGN















Block Pile with Riser Wrap, Pole Top Sign, and Pricer Card.


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4 Products / 2 Products Configuration 2 Products / 2 Products / 2 Products Configuration






















OR

Component Where to install sign Re-order Code Images

Pole Top SignsSummer Sold Blockpile

On Pole Topper sign holder DMS 15035-51

Pricer CardsSummer Sold Block Pile

On Blockpile display DMS 15035-51

Shelf TalkersSummer Sold Block Pile

On shelf in section DMS 15035-51

Riser Wraps (come in rolls)

Stores should create a platform using the risers, and build the Blockpiles on top of this platform. Stores will be provided with a custom riser wrap. Riser wraps come in 68” rolls, and each roll will come with (6) 1” Velcro Tabs to use when adhering the wrap to the risers.

DMS 15035-51


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Ready-To-Drink Brochure

Overview

We have created a Ready-To-Drink brochure that will educate our customers on how to buy Ready-To-Drink products based on Ready-To-Drink Styles and Sweetness Indicators. The Brochure will also explain to the customers the Ready-To-Drink bin ticket in detail.

Ship dateWeek of May 12, 2014

Start dateImmediately upon receipt

Take down DateThis is a PERMANENT in-store brochure that MUST be merchandised until further notice.


Stores are to merchandise the brochures in-section using the in-section Brochure holder (re-order 749366) in the Ready-To-Drink section.

Replenishment is key to the success of this book, and we need your support to ensure that this brochure is available to the customers at all times. Please re-stock the guide. Reorder # 15025-05.

Participating stores

1, 4, 6, 10, 15, 17, 18, 19, 21, 22, 23, 24, 26, 27, 28, 29, 31, 33, 34, 35, 36, 38, 41, 42, 44, 46, 48, 49, 50, 52, 55, 56, 58, 60, 61, 62, 63, 64, 68, 70, 72, 74, 77, 80, 82, 83, 84, 85, 86, 90, 93, 94, 95, 97, 98, 99, 101, 102, 103, 104, 106, 108, 109, 110, 111, 113, 115, 119, 123, 125, 127, 130, 132, 140, 144, 145, 146, 148, 149, 151, 152, 153, 155, 157, 158, 160, 166, 168, 171, 173, 174, 175, 179, 181, 184, 185, 187, 188, 190, 191, 192, 194, 195, 196, 198, 199, 200, 201, 205, 209, 210, 211, 212, 216, 217, 218, 220, 221, 225, 226, 228, 229, 232, 233, 237, 238, 239, 240, 242, 243, 244, 248, 249, 252, 255, 256, 258, 262, 263, 265, 266, 267, 270, 275, 277, 278, 284, 286, 288, 297, 298, 299, 300, 303, 304, 310, 311, 312, 321, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 368, 373, 375, 377, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 407, 408, 410, 412, 416, 417, 421, 425, 427, 428, 430, 431, 432, 434, 435, 437, 438, 439, 441, 443, 444, 445, 446, 451, 452, 453, 454, 457, 459, 462, 464, 465, 469, 470, 473, 481, 484, 486, 490, 491, 495, 496, 497, 499, 500, 501, 505, 507, 509, 510, 511, 515, 516, 518, 519, 521, 522, 523, 526, 527, 529, 532, 534, 536, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 558, 564, 565, 566, 569, 573, 575, 578, 579, 582, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 638, 641, 642, 643, 644, 677, 694, 695, 699, 700, 702, 703, 706, 771, 776Trad

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Seasonal Rosé Program


1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 32, 33, 34, 35, 36, 37, 38, 40, 41, 42, 44, 45, 48, 49, 50, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 73, 74, 77, 78, 80, 81, 82, 83, 84, 85, 86, 87, 88, 91, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 109, 110, 112, 113, 115, 121, 122, 123, 125, 127, 128, 130, 132, 133, 136, 137, 140, 141, 143, 144, 145, 146, 148, 149, 153, 154, 155, 156, 158, 160, 164, 165, 166, 167, 168, 169, 171, 174, 175, 178, 179, 181, 182, 183, 184, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 205, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 228, 229, 231, 232, 233, 234, 236, 237, 238, 243, 244, 247, 248, 249, 250, 250, 251, 252, 253, 255, 259, 260, 261, 263, 265, 266, 268, 269, 270, 276, 277, 278, 279, 286, 287, 288, 289, 295, 298, 299, 300, 301, 306, 311, 312, 313, 320, 321, 324, 325, 326, 327, 329, 331, 334, 335, 340, 341, 343, 344, 346, 348, 349, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 368, 370, 371, 373, 378, 380, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 400, 401, 402, 403, 404, 406, 407, 408, 411, 412, 414, 415, 416, 417, 419, 423, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454, 456, 457, 459, 462, 465, 466, 467, 468, 469, 470, 474, 475, 481, 483, 484, 486, 490, 491, 492, 494, 495, 497, 499, 501, 505, 507, 511, 516, 517, 518, 521, 522, 523, 526, 528, 532, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 555, 556, 558, 559, 564, 566, 568, 569, 572, 573, 575, 578, 579, 580, 582, 586, 587, 589, 590, 593, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 642, 643, 644, 650, 677, 694, 695, 698, 699, 700, 702, 703, 706, 771, 776.

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Overview

Our Rosé Program launched in Period 2 and will continue to run in stores until Period 7 (April 29th – October 12th).

This year’s program is made up of 36 products of which 42% are new to the LCBO. These wines cover a range of style profiles and sweetness levels (extra dry to sweet), as well as price points from $8.00 - $17.00. This selection of products means there is a Rosé for every taste and budget! The diversity of products in the 2014 program will appeal to a wide customer base. Our 2014 Rosé wines program will have a strong focus on this wine styles food friendliness and versatility.

This isn’t a sold space program and all the stores will be forced the product. The participating products are not to be merchandised on shelf and the 1-in/1-out rule will not apply. They will also be excluded from actual SKU count on stores’ Flash report and should not be included on the Backroom Tracker. Stores will start receiving the rosé forces by early April.

Please maintain the same display from Period 2 until Period 7.

Signage Re-order Codes

• Promo Table #1 - 15028-90 • Shelf Talkers - DMS-15028-77• Year Round Shelf Talkers - DMS-15038-77


Gift CentreStores participating in the Rosé Program should merchandise products (minimum of 3 facings each) on the Gift Centre. Install pre-printed Seasonal Shelf Talkers in front ‘of participating products.

Promo Table #1Stores with Promo Table #1 will continue to feature 8 of the participating Rosés on the fixture. Install the Promo Table Sign in the wooden holder and install pre-printed Seasonal Shelf Talkers in front of participating products. See Promo Table Section for Product Assortment.

Wine FridgesFrom Period 2 to Period 7, stores should use assigned space within their Wine Fridges to merchandise up to 12 Seasonal Rosé products.

Shelf Talkers

Promo Table Sign

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LCBO# Description Retail Price Size (mL)

234575 Terres de Saint Louis Rosé AOC Varoix en Prov $11.50 750

122424 Fuzion Shiraz Rosé, Mendoza $7.90 750

164343 The Beachhouse Rosé $9.90 750

244616 Sandbanks Rosé $12.95 750

175620 Campo Viejo Tempranillo Rosé $11.95 750

622134 La Vieille Ferme Rosé $10.95 750

279661 L'Orangeraie Rosé, VdP d'Oc $9.95 750

278192 Bieler Pere Et Fils Sabine Rosé $12.95 750

122275 Stoneleigh Marlborough Pinot Noir Rosé $16.95 750

234377 Villa Maria Private Bin East Coast Rosé $16.95 750

79384 Barefoot White Zinfandel $9.95 750

275685 Union Rosé $13.95 750

322891 Chateau de Fontlade Cuvee Saint Qvinis Rosé $12.75 750

318014 Cono Sur Bicicleta Pinot Noir Rosé $9.95 750

324541 Peninsula Ridge Top Bench Rosé VQA $11.95 750

43588 Folonari Pink Pinot Grigio $11.95 750

324558 Pink House Wine Co. Chardonnay Merlot VQA $12.95 750

323766 Patio 9 Pink $12.95 750

274399 Adobe Reserva Rosé $11.95 750

125773 OGGI Primitivo Rosato IGT Puglia $9.95 750

367417 S&M Alghero Rosato Rosé $11.95 750

367391 Cellier Des Dauphins Cotes Du Rhone Rosé $12.95 750

367409 Les Jamelles Grenache Pays D’Oc Rosé $12.95 750

367383 MARIUS Rosé Pays D'Oc $13.95 750

125765 MARTINI Rosé $13.95 750

367375 Lafage Miraflors Cotes Du Roussillin Rosé $16.95 750

367110 Bodega Norton Malbec Rosado $10.95 750

367276 Jacob's Creek Moscato Rosé $10.95 750

73528 Santa Alicia Reserva Rosé $10.95 750

367128 Barefoot Refresh Perfectly Pink $11.95 750

614016 Casillero del Diablo Shiraz Rosé $11.95 750*Prices subject to change without notice.

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Participating Products - Continued

LCBO# Description Retail Price Size (mL)

366302 Domaine Bousquet Premium Rosé $12.95 750

366716 Roodeberg Rosé $12.95 750

369652 Cotton Candy Rosé $9.95 750

222190 Emeri Pink Moscato $14.95 750

171033 Sibling Rivalry Pink VQA $13.95 750

*Prices subject to change without notice.

Advertising

This program will be supported by a multi-media campaign with in-store and external initiatives to support and bring to life this promotion, and to communicate key messages on this seasonal selection.

The Campaign will include: Online Advertising (e-blasts, digital and tablet ads), & outdoor Advertising (Transit Shelter Ads and/or Billboards).

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Summer Flavoured Spirits Program

Participating Stores – All Stores

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Summer Flavoured Spirits

OverviewStarting Period 2, we will be highlighting 14 flavoured spirit products throughout this summer season.

Key DatesInstall: April 27, 2014Takedown: end of Period 7 (October 11, 2014)



363184 Pinnacle Carnival Vodka – Cotton Candy Flavoured 750

362970 Skinnygirl Cucumber Vodka 750

362988 Iceberg Chocolate Mint Flavoured Vodka 750

363176 Three Olives Tartz Vodka 750

363226 Smirnoff Root Beer Float 750

363283 Smirnoff Cinna-Sugar Twist 750

363820 Smirnoff Sorbet Light Pineapple & Coconut 750

363952 Sour Puss Peach Liquor 750

363978 Miguel Torres Chile Pisco El Gobernador 750

366682 Newfoundland Screech Honey Rum 750

373654 Malibu Island Spiced Rum 750

376038 Palm Bay Island Key Lime Cherry 750

376046 Palm Bay Graperfruit Citrus 750

377309 Three Olives Grape 750

Signage Components and Merchandising InstructionsShelf Talkers • Install the Shelf Talkers in-section in front of the participating products. • Re-order# DMS-15025-10

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Mini Thematic


1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 80, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776Trad

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Stores are recommended to feature all skus but a minimum of 6 brands must be featured.

Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.

The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.

• Featured products are not force-allocated.• If a featured product is currently carried by

your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period.

• If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply.

Mini Thematic – Promotional Fixture

Fixture Components• Category Sign Holder• Brochure Holder

SKU Count • Min. 6, Max. 15

Signage Components• Category Sign

(long or short)• Shelf Talkers• Occasional Customer

Takeaway

Location • Refer to your store

floor plan

Detailed Merchandising Instructions

The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

Special Instructions• Merchandise products by like size and colour to create an impactful display.

PARTICIPATION IS MANDATORY

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OverviewThis year for PT3, we are asking customers to ‘Find Your Flavour’. 15 of the season’s newest RTD products will be featured on the Promotional Fixture. April to October is the PEAK time for RTD selling season; let’s encourage our customers to pick and choose their favourite RTD’s and continue to purchase them throughout the season.


Key DatesInstall: April 28, 2014Takedown: May 25, 2014


• Insert category sign into sign band on fixture.

• Install the pre-printed Shelf Talkers in front of the participating products on the Promotional Fixture.

• Store managers are strongly encouraged to order and merchandise the participating products on the Promotional Fixture.


LCBO Description Size (mL)

374934 Breezer Real Coco-Water Original 4 x 355

370874 Jack Daniel's Country Cocktail Downhome Pnch 6 PK-B 6 x 296

370486 Malibu Rum Sparkler 750

370536 Eristoff Clear Cut 473

370460 Seth & Riley's Garage Hard Lemon 6 Pk-B 6 x 330

370668 Dos Locos Lime Tequila Margarita 440

370445 Beve Sparkling Grapefruit 6 Pk-C 6 x 355

370452 Beve Raspberry Pomegranate 6 Pk-C 6 x 355

370700 Monsoon Guava Melon Mist 4 Pk-C 4 x 355

374462 Dirty Blonde Citrus Splash Cocktail 4 Pk-B 4 x 187

370650 Crazy Uncle The Uber Caesar 1000

370437 Frank's Redhot Caesar Sweet Chili Lime 4 Pk-B 4 x 355

370734 Wine O'Clock Sparkling Raspberry Rose 4 Pk-C 4 x 355

372078 Sage Cranberry Elderflower 750

375360 Cayman Jack Stormy Bahama 355

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Component Where to install sign Re-order Code Images

Promo Fixture Sign - Short (English / French)

Dimensions:28” w x 6 3/8” h

Promotional Fixture 15032-032

Promo Fixture Sign - Long(English / French)

Dimensions:43” w x 6 3/8” h

15032-033

Promo Fixture Shelf Talker(English and French Versions) Dimensions:6” w x 3” h

Promo fixture and in-section in front of participating products

DMS-15032-035

Components



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Our Buyer’s Must-Have Red


1, 4, 5, 10, 11, 13, 15, 17, 19, 20, 21, 22, 23, 26, 27, 29, 31, 34, 35, 38, 40, 41, 44, 47, 50, 53, 55, 57, 58, 60, 61, 62, 63, 64, 65, 70, 71, 72, 73, 77, 79, 80, 83, 84, 85, 88, 90, 95, 97, 99, 101, 102, 106, 109, 115, 116, 125, 132, 139, 140, 143, 144, 145, 148, 149, 152, 153, 154, 156, 165, 167, 168, 169, 171, 175, 179, 181, 183, 185, 187, 188, 190, 191, 195, 198, 199, 200, 201, 202, 205, 207, 209, 210, 212, 214, 217, 221, 223, 224, 226, 227, 229, 233, 237, 243, 244, 248, 249, 252, 253, 255, 260, 265, 268, 270, 278, 286, 287, 288, 289, 293, 295, 297, 298, 300, 310, 311, 312, 321, 324, 325, 326, 329, 330, 334, 340, 343, 344, 345, 346, 348, 351, 353, 355, 359, 360, 363, 366, 367, 370, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 403, 404, 406, 407, 412, 415, 416, 417, 418, 419, 426, 427, 428, 432, 436, 437, 438, 443, 444, 445, 452, 453, 454, 456, 457, 458, 459, 465, 467, 469, 470, 484, 485, 486, 490, 491, 494, 495, 497, 499, 505, 509, 511, 521, 522, 523, 528, 529, 530, 532, 534, 536, 540, 542, 544, 545, 546, 549, 550, 552, 553, 555, 559, 562, 566, 568, 569, 572, 573, 575, 579, 580, 586, 589, 590, 593, 599, 601, 605, 609, 617

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Overview

Caparzo Sangiovese Toscana (+361022) has been hand-selected and endorsed by our wine buyers as the perfect, food-friendly red that offers versatility with dark red meats and pasta with red sauces.

Many of our customers who normally turn to the LCBO for guidance and endorsement will be pleased with this ideal everyday red wine that offers great value at its price point of $12.95. Made from the Sangiovese grape in the Tuscan region of Caparzo, this red wine has blackberry and black cherry flavours with moderate tannins that give a less dry flavour and one that is full-bodied with a smooth velvety finish.

Key Dates

Start Date: March 30, 2014 Takedown Date: Until further notice

Participating Product

LCBO# 361022 Caparzo Sangiovese Toscana 750 mL

Signage Components

The signage components ship as one kit (re-order# 15018-75):

• Discretionary End Backer Card x 1 piece• Pre-printed Shelf Talker x 3 pieces

Merchandising Instruction

• Merchandise the featured product on the Discretionary End Aisle.

• Install the backer cards and preprinted shelf talkers on the display.

• If the store already lists the product, install the pre-printed shelf talkers in-section in front of the featured product.

• Please order sufficient inventory of the featured product to build and maintain a full display.

Our Buyer’s Must-Have Red

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Signature Collection


1, 2, 5, 10, 15, 17, 18, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

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Overview

The Signature Collection is a curated assortment originating from premium wine growing regions around the world (France, Italy, California, Australia and New Zealand). The goal is to take advantage of the customers who are looking to purchase wines at a more premium price point in the LCBO Wines section. This program allows us to build customer confidence while shopping the premium end of the Wines section and bridge them to eventually shop Vintages. The Signature Collection products are priced premium relative to the other products within the category sets and over deliver in terms of quality, price and value.


LCBO Description Format

45195 Ruffino Chianti Classico Riserva Ducale Docg 750

266965 Bonacchi Brunello Di Montalcino Docg 750

317057 Masi Costasera Amarone Classico Doc 750

350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750


350462 Kenwood Zinfandel Sonoma County 750

337501 Remoissenet Bourgogne Blanc 750

289124 Laroche Chablis Saint Martin 750

56580 Bouchard Pere & Fils Pouilly-Fuisse 750

332882 Henry Fessy Moulin a Vent 750

319657 Guy Saget Sancerre blanc 750

160143 Castello Di Neive Barbaresco Docg 750

212761 Stone Dwellers Cabernet Sauvignon 750

315226 L'evidence 750

32656 Marques De Riscal Reserva 750

245696 Whitehaven Pinot Noir 750

269829 Grant Burge Summers Chardonnay 750

278689 Brancott Letter Series B Sauvignon Blanc 750

178541 Batasiolo Barolo Docg 750

12286 Anselme La Fiole Du Pape Chateauneuf Pape Red 750

325142 Bouchard Beaune de Chateau 750

390872 Wolf Blass Grey Label Shiraz 750

335380 Cockburns Vintage Port 750

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Signage Components• Pre-printed Shelf Talkers (Re-order# DMS-15035-009)

(NOTE: Starting Period 3, the Signature Collection Shelf Talkers will be shipped to participating stores by the start of each Period via store mailbag.)

• Takeaway Brochure (Re-order# 14102-70)


• Signature Collection products are to be merchandised on the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section.

• Merchandise the shelf talkers in front of participating products in section.• Display the brochure in section using the in section brochure holder, or in a prominent

location in-store, where customers can access them easily.

NOTE: The Signature Collection program is a permanent program; please merchandise the pre-printed Shelf Talkers in-section at all times.

Brochures (Re-order# 14102-70)

Pre-printed Shelf Talkers (Re-order# DMS-14102-64)

New Logo for the Signature Collection

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Check 25 (25 or Younger) Program

• Rear Cash Register Sign• Window Showcard• Metal Floor Stand Sign• Tent Card• In-section Hot Button

Second-party Purchase Program

• Perpendicular Shelf Talker

Both Programs• Front End Merchandiser Sign• Poster• POS Screen• PA Announcement

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Overview

CHECK 25 (25 OR YOUNGER) PROGRAM The Check 25 (25 or Younger) Program requests that customers who are under the age of 25, or appear to be, to have their valid I.D. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.

SECOND-PARTY PURCHASE Preventing sales to minors and those who appear intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know...19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

Participating StoresAll Stores

Key DatesDo not remove until further notice.

Signage Components & Merchandising Instructions

Please ensure that all signage components are replaced when they start peeling, begin to fade or look worn out.

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1. Rear Cash Register Sign (Bilingual)

• Affix the four Velcro dots on the back of the sign, in each corner, and on the back of each cash monitor.

• Please ensure the creative is facing customers.

NOTE: The following stores as well as all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644).

Re-order #DMS-14018-102

2. Window Show Card (Bilingual)

• This sign was shipped to stores with three or more window show card fixtures.

• Install the sign on every third version as part of the rotation with the current promotion turn’s show cards.

• Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.



CHECK 25 (25 OR YOUNGER) PROGRAM

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3. Metal Floor Stand Sign (English/French)

• Place metal stand with the 25 or Younger sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the hero display. The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.


4. Tent Card (Bilingual)

• Display the tent card on the Tasting Bar and/or in the Special Events Kitchen for all in-store tastings and events.

Re-order #DMS-CHK-25001

5. In-Section Hot Button (English/French)

• At Store Manager’s discretion, display the hot button signage in sections where customers 25 years of age and younger most frequently shop.

• Each kit contains 20 pieces.• Clips can be ordered through Central Supply #691451


CHECK 25 (25 OR YOUNGER) PROGRAM – CONTINUED

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SECOND-PARTY PURCHASE PROGRAM

1. Perpendicular Shelf Talker (English/French)

• At Store Manager’s discretion, display the perpendicular shelf talker in-section.

• Each kit contains 10 pieces.• Clips can be ordered through Central Supply #691451


SIGNS FOR BOTH PROGRAMS

1. Front End Merchandiser Sign (Bilingual)

• This sign is to be alternated between both the 25 or Younger and Second-party Purchase program on all front end merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the front end merchandiser fixture.

25 or Younger Program Re-order #DMS-14018-100

Second-party Purchase Program Re-order #DMS-14078-62

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2. Poster (English/French)

• At Store Manager’s discretion, display both posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

25 or Younger Program Re-order #DMS-14018-89

Second-party Purchase Program Re-order #DMS-14078-63

3. POS Screen (Bilingual)

• POS screens displaying the 25 or Younger Program as well as the Second-party Purchase Program message are included as part of the existing rotation.

4. PA Announcements (Bilingual)

• The in-store music includes a 25 or Younger Program PA announcement as well as a Second-party Purchase Program announcement. The announcements rotate every 15 minutes, in English and French, between music.

SIGNS FOR BOTH PROGRAMS – CONTINUED

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Exterior Springer Signs

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Exterior Springer Sign

Key Dates

Install: May 25, 2014Takedown: June 22, 2014


All stores.

Components & Re-ordering

Giving Back - Total Funds Raised Exterior Springer Sign (English/French)Re-order #: 15038-32


Remove the all Social Responsibility signs received in PT2.• Install the “Giving Back - Total Funds Raised” sign.• Stores with an LCBO owned parking lot will receive two signs. One sign is for the entrance of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance.• All remaining stores will receive one sign to be placed near the entrance.

NOTE: Please ensure the sign placement does not pose a potential health andsafety risk. Please do not display the signs outside when there are strong winds.The signage may tip over and cause injury.

Giving Back - Total Funds Raised

Image is not available

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Shopping Cart Signs

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.

Participation is mandatory for the following designated stores.


1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 270, 276, 279, 286, 287, 288, 300, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 407, 412, 416, 417, 428, 432, 437, 438, 443, 444, 445, 446, 449, 454, 456, 459, 465, 467, 474, 477, 481, 486, 490, 491, 494, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 645, 694, 695, 698, 699, 702, 703, 706, 771, 776

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Thematic Sign (Sold to the Trade)

Participating Products:

LCBO# 370569 Breezer Freeze Strawberry Daiquiri 700 mL

Re-order DMS-15035-02

Key DatesInstall: May 25, 2014Takedown: June 21, 2014

Social Responsibility Sign Keep both Social Responsibility Signs installed in the frames on the outside of the Shopping Carts. Please display the “25 or Younger” signs on half of your shopping carts (on the outside), and “Did you know...19+” signs on the other half. For example, if the store has 30 shopping carts, please display 15 “25 or Younger” and 15 “Did you know…19+” signs.

Key DatesTakedown: Keep existing signage until further notice.


• Remove the PT2 Sterling Vintner signs and recycle.• Install the new PT3 Breezer Freeze Strawberry Daiquiri sign on the inside of the frames of the cart.• Keep the “25 or Younger ? Have your I.D. Ready” sign and “Did You Know” sign installed on the

outside frames of the cart until further notice..

Shopping Cart Signs

Thematic Sign Re-order# DMS-15035-02

Social Responsibility SignRe-order# DMS-14118-35

Social Responsibility SignRe-order# DMS-14118-36Trad

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Front End Merchandiser

This is a Sold Program and participation is mandatory.


1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699

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FEM Sold Space Program OverviewThe Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period.

Merchandising Instructions For Period 2, the Sold Space program will feature products that are great with dessert. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

Stores are required to use 4 shelves plus the plinth/base (i.e. The featured products shouldbe water-falled on 4 shelves). The top shelf is used to display the box sign provided.

Participating ProductsLCBO# Brand Size (mL)358200 HAYMAN’S LONDON DRY GIN 750 mL358556 DILLON’S 22 UNFILTERED GIN 750 mL

Signage Components

Re-Order# for kit is DMS-15035-61 Pre-Printed Shelf Talker (2 Versions per bundle)


Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012

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Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

Box SignShelf Talker

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Core 200mL Spirits PPG Program

The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

THIS CHANGES STARTING PT11

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Staff Picks Basket

Reminder

Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program.

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Beer and Chasers Mainstream Spirits

Big Brands Premium Destination

271965Smirno� Vodka (P.E.T.)

447961Fireball Whisky

393678 Baileys Irish Cream

245944 Alberta Premium

586180 Iceberg Vodka

413716 Wiser's Deluxe

217968 Crown Royal

271338 Bacardi Superior

228031Grand Marnier Liqueur

584730 Sour Puss

Raspberry Liquor


602128Polar Ice Vodka

393678 Baileys Irish

Cream Liqueur


251371Canadian Club

Premium Whisky

271338 Bacardi Superior Rum

271288 Crown Royal Whisky

413716 Wiser's De Luxe Whisky

447961 Fireball Whisky

251397Walker’s Special Old


602128 Polar Ice Vodka



251397 Walker's Special

Old Whisky


Cream Liqueur


251371 Canadian Club

Premium Whisky


298729 St. Remy Brandy



298729St. Remy Brandy

351023 Absolut Vodka

251371Canadian Club

Premium Whisky


476382 Grant's Family

Reserve Scotch Whiskey


Cream Liqueur


228031Grand Marnier Liqueur

Use the charts below to select the Core 200mL assortment that matches your store’s PPG:


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Cool Convenience Upspend Mainstream

Global Roots






Cream Liqueur



271288 Grand Marnier Liqueur

579433Kalhua Co�ee

Flavoured Liqueur

271288 Crown Royal Whisky




Cream Liqueur

251371Canadian Club

Premium Whisky


228031 Grand Marnier Liqueur

351023 Absolut Vodka


298729St. Remy Brandy




298729St Remy Brandy

476382Grant's Family Reserve

Scotch Whiskey

351023Absolut Vodka

251371Canadian Club

Premium Whisky



619775Appleton Estate V/X Rum

413716Wiser's De Luxe Whisky


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Wine Fridge

(Turn 1: May 25 – September 13, 2014)

This is a Sold Program and participation is mandatory.

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Wine Fridge Turn 1 - (PT3 - PT6)

Turn 1

For product and Planoguide questions please call:

Courtney DawsonProduct ManagerNew World Wines416-864-6868

Participating Products and Planograms

For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.

Bobby PanchuProduct ManagerEuropean Wines416-864-6801

Astrid BrummerProduct ManagerOntario Wines416-864-6743

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This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Group A Stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 279, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 385, 388, 390, 393, 394, 398, 404, 412, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 470, 486, 494, 497, 499, 505, 511, 528, 534, 536, 542, 545, 555, 556, 566, 568, 569, 572, 573, 587, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 698, 702, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 33, 34, 35, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 74, 77, 79, 80, 81, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 234, 237, 244, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 301, 302, 310, 312, 313, 321, 325, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 391, 392, 395, 397, 399, 400, 402, 406, 407, 415, 416, 417, 420, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 495, 501, 502, 518, 521, 522, 526, 532, 533, 540, 544, 546, 549, 553, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 634, 635, 637, 638, 642, 643, 644, 694, 695, 699, 700

Group C Stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 230, 231, 238, 239, 251, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 418, 419, 423, 430, 435, 454, 461, 473, 481, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596, 598, 609, 645, 677, 703, 706

Group D Stores28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 82, 84, 88, 90, 91, 98, 107, 113, 116, 123, 128, 136, 139, 141, 158, 165, 166, 169, 174, 178, 196, 208, 220, 227, 232, 246, 247, 250, 258, 260, 276, 293, 294, 296, 298, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 426, 429, 446, 448, 449, 450, 455, 462, 467, 468, 469, 471, 477, 482, 483, 492, 509, 510, 516, 519, 523, 527, 529, 530, 538, 539, 547, 551, 561, 589, 594, 612, 639

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In-section ‘Available Chilled’ Hot Button

The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

Wine Fridge Hot Buttons

The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.

Re-Ordering Hot Buttons (Re-order# DMS-13085-42)

• Wine Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French (1 version: 22 pieces/bundle)

• Wine Fridge Sold Space Hot Buttons English/French (5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood.

Bilingual DMS-13085-42

Bilingual DMS-13085-42

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Gift Packaging


1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 92, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 598, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 645, 694, 697, 698, 699, 700, 702, 703, 706, 771, 776

Additional inventory is not available for re-order. Please refer to the online Worksheets under Gift Packaging tab for distribution information. Trad

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Gift Packaging

Overview

The Period 3 Gift program will focus on gift options for Father’s Day as well as gifting suggestions for celebrating the World Cup.

Key Dates

Signage Ship Date: May 20, 2014Program Start Date: May 26, 2014Takedown Date: June 21, 2014

Featured Gifts for Gifting Promo Fixture End All participating Gifting stores will receive:

• Fabric Bottle Bags – a blue sport mesh bag and/or a canvas striped bottle bag• One Pail

These gifts are excellent wrap solutions for Father’s Day gift giving. The pail is recommended to be pre-wrapped with beers, ciders and RTD from the Participating Product list and manager’s discretion.

Particiapting Products:

LCBO Description Format

384362 Mill Street Summer Seasonal Sampler 6 x 330

333591 Innis & Gunn Original 6 x 330

426718 Cesari Amarone 750

28506 Fat Bastard Cabernet Sauvignon Vdp 750

534263 Beringer Founder’s Estate Cabernet Sauvignon 750


67587 Narcissist Riesling 750

75689 Wayne Gretzky Cabernet Merlot 750

996405 Stag's Leap Napa Cabernet Sauvignon 750

59311 7 Deadly Zins Old Vine Zinfandel 750

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Cello Pre Wrap for Nesting Table #1We are also supporting Father’s Day product selections with a Single Bottle Cello Wrap Kit. These are to be provided to our customers at no charge. Only stores with Nesting Table #1 will receive the Single Bottle Cello Wrap Kits. Please only wrap Nesting Table #1 participating products (Please refer to Display Table section of this guide) with the cello wrap kit, which offers a hassle free wrap option to our customers. Each participating store will receive 1 kit that will contain the following components:

• Clear Cello Bags 8 ¼’’ x 20’’h• 1 Roll of ribbon• Bottle Neck Tags (tie)• 1 Memo

These Cello Wrap Kits are provided to the stores at NO CHARGE. There is NO GIFT WRAP CHARGE to the customers that purchased these pre-wrapped bottles.

The Father’s Day PreWrap Cello Kit is not available for re-order.

Participating Products Refer to the Display Table section of this guide for the participating product list (page 176 of this guide). Please only wrap 750 mL bottles with the Cello Pre Wrap kit.

Summer 95¢ BAGS

During Period 3 a summer themed 95c bag will also be available. All stores will receive 1 case (100 units per case). Additional inventory (limited) will be available for re-ordering from supplying warehouses.

Gift Packaging

Bottle Neck Tag

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Gift Components

LCBO # Gift Components Retail Image

381111 Father’s Day Sport Mesh Fabric Bag

• Not available for re-order• Case packed in 12

$5.95

381640 Father’s Day Canvas Striped Fabric Bag


$5.95

381095 Father’s Day Pail


$6.95

383828 Father’s Day Wrap Kits

• 12 Clear Cello Bags (14’’ x 25’’)• 12 Sheets of Newsprint (18’’ x 28’’)• 12 Poly bagged 95 grms of white krinkle shred• 12 Cream Ribbon Pieces (3 yards per piece)• Not available for re-order

$3.50

381103 Summer 95¢ Bag

• Available in 3 design • Case packed in 100 (25 per design)• Additional inventory available for re-ordering

$0.95

Gift Packaging

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Gift Packaging

Signage

Description Where to install Re-order#

Category Sign Place the Category Sign insert into the sign band on the Promotional Fixture End. 15032-036

Gift TagPlace the Gift Tags onto the Pre-Wrapped Vessels which are merchandised on the Gifting Promotional Fixture End.

DMS 15032-037

Shelf Talker Place the Shelf Talkers insert on the Promotional Fixture End. DMS 15032-038

95¢ Bag Hot Button Sign

Place the Hot Button signs on the Cash Desks, Free-Standing Wooden Gift Packaging Fixture (select stores), ends Aisles (select stores).

DMS 15035-041

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Gift Packaging


Promo Fixture End – Top Shelf

Merchandise the Blue Mesh Father’s Day Fabric Bags and a selection of unwrapped products on the top shelf of the Promotional Fixture End. Remove 1-2 bags from their packaging and display them with products featured in the Father’s Day FSI or products that best suit the store demographics. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

Promo Fixture End – Middle Shelf

Merchandise the Canvas Striped Father’s Day Fabric Bags and a selection of unwrapped products on the top shelf of the Promotional Fixture End. Remove 1-2 bags from their packaging and display them with products featured in the Father’s Day FSI or products that best suit the store demographics. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

Promo Fixture End – Bottom Shelf

Merchandise the assembled Father’s Day Pail on the bottom shelf. As these pails sell down, merchandise gifts with the year-round boxes (LCBO #178723 One Bottle Box and LCBO #178764 Two-Bottle Box).

When assembling the Pails (#381095) use the Father’s Day Wrap Kits (#383828) provided. We recommend making 12 gifts at a time as there is sufficient fill in each wrap kit to prepare 12 pails.

Include the following on the label by using Kwik Price.

• Product Name(s)• Product LCBO#(s)• Product Price(s)• Pail LCBO # 381095• Pail Price $6.95• Wrap Kit LCBO# 383282• Wrap Kit Change $3.50• TOTAL PRICE

Affix the label to the gift with the ribbon provided in the Wrap Kits.

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Seasonal & New Product Fixture ProgramParticipating stores

Participating stores are grouped based on the Seasonal & New Product fixture size. Each store has been allocated a specific set of merchandising instructions, and is required to follow the Planoguide merchandising instructions.

NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn’t necessarily go to those stores.

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 49, 50, 55, 57, 62, 63, 64, 65, 70, 74, 82, 83, 93, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 226, 228, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 445, 449, 452, 456, 457, 459, 465, 469, 470, 474, 481, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569, 573, 575, 579, 580, 587, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 644, 645, 677, 694, 695, 698, 699, 700, 702, 703, 706, 771, 776

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Overview

In PT1 stores were shipped a new signage package. This signage package came with a green set of boxes and category signs. Please ensure that your store is using the green package. To keep this program fresh and engaging to our customers, a new set of signage with new colours will be shipped to stores every FOUR turns (next change will take place in the beginning of PT4). Please display current green signage until the end of PT3.

Please merchandise new and seasonal products on this fixture as suggested by theme and corresponding signage. Any seasonal gifts should be placed on the bottom shelf and signed with the “GREAT GIFTS” box sign.


Signs and Re-order Information

1. “Recent Arrivals” Category SignRe-order #: GFT092 Continue to use the fixture sign with the green RECENT ARRIVALS sign already in place.

2. On Shelf Box SignsRe-order #: GFT091 Please use the box signs as required to merchandise the products for each specific theme.

For additional signage, please call:helloLCBO @ 416-365-5932

Key Dates:

Install Date: ImmediatelyTake Down Date: The end of PT3 (June 21, 2014)

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Participating Products & Upcoming Product Release Schedule (Period 3)

Country LCBO# Description Retail* Format (mL)

ETA Theme

Ontario 250209 Vintage Ink Mark of Passion Merlot-Cabernet

17.95 750 P3 Dinner Pairings

Ontario 245712 Vintage Ink Rite of Passage Chardonnay

16.95 750 P3 NEW for Spring

Argentina 358903 Alma Mora Cabernet Sauvignon 10.95 750 P3 Dinner Pairings

South Africa 358754 Flagstone Poetry Cabernet Sauvignon 10.95 750 P3 Dinner Pairings

Australia 358838 Promised Land Cabernet Sauvignon 14.95 750 P3 Dinner Pairings

New Zealand 358994 Sileni Cellar Selection Chardonnay 15.95 750 P3 Patio Faves

Australia 358986 Summer Shack Semillon Sav Blanc 12.95 750 P3 Patio Faves

Chile 358945 Undurraga U Estate Grown Pinot Noir 9.95 750 P3 Patio Faves

California, USA 358937 Blackstone Pinot Noir 16.95 750 P3 Patio Faves

California, USA 364265 The Dreaming Tree Chardonnay 16.95 750 P3 Patio Faves

South Africa 370312 Juno Sauvignon Blanc 11.95 750 P3 NEW for Spring

British Columbia 373001 Diabolica 15.95 750 P3 NEW for Spring

California 369884 Madria Moscato Sangria (summer seasonal)

9.95 750 P3 Patio Faves

California 369900 Madria Sangria Tradicional (summer seasonal)


California 369942 Barefoot Refresh Sweet Wine (white) (summer seasonal)


California 369934 Barefoot Refresh Summer Red (summer seasonal)


California 369918 Gallo Family Vineyards Summer White (summer seasonal)


AUSTRIA 375089 Durnstein Gruner Veltliner Federspiel 15.95 750 P3 NEW for Spring

FRANCE 375071 Calmel Joseph Villa Blanche Chardonnay


ITALY 375113 Boeri Barbera D'Asti 11.95 750 P3 NEW for Spring

ITALY 377556 Sartori Valpolicella Classico 13.95 750 P3 NEW for Spring

PORTUGAL 377127 Fonseca Periquita White 8.95 750 P3 NEW for Spring

SPAIN 372342 Hermanos Lurton Tempranillo 16.95 750 P3 Dinner Pairings

SPAIN 370080 Codorniu Seleccion Raventos Brut Pinot Noir


SPAIN TBD Hacienda del Carche Monastrell & Cabernet Jumilla

19.95 750 P3 NEW for Spring

*Price Subject to Change


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Participating Products – Rosé Products

The Rosé Program will be launching in selected stores from Period 2 to Period 7 (April 29th – October 12th).

Please merchandise Rosé products (refer to page 49 of this guide for the product list) on the Seasonal & New Product Fixture and place the pre-printed Shelf Talker in front of the products (these shelf talkers should remain in front of these products from P2-P7).

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Special Promotions Fixtures

Re-order #15034-011

Re-order #15034-016


10, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 65, 74, 102, 106, 115, 130, 132, 145, 148, 149, 164, 168, 171, 185, 187, 191, 195, 198, 200, 211, 212, 221, 226, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706

Re-order #BAM001(Bilingual)

Re-order #BAM002 (Bilingual)

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Special Promotions Fixtures

Fixture #1 - Bonus AIR MILES® Reward MilesSelect any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.

ComponentsDescription Re-order #

Posters - 22” x 39.5” (English over Bilingual) BAM001

Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM002

Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003

Fixture #2 – Shari’s Pick

The second Special Promotions Fixture will be used to merchandise new products. At store manager’s discretion, order and display new products from Period 1 to Period 3 to maintain the display through Period 3.


ComponentsComponent Re-order Code

Special Promotions Fixture: Poster – 22”x 39.5” 15034-011

Special Promotions Fixture: Drum Sign 48” x 6 .375” 15034-016


• Install the “NEW! NEW! NEW!” poster and “NEW DISCOVERIES” drum sign.• At store manager’s discretion, order and display new products from Period 1 to

Period 3 to maintain the display through Period 3.

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“Our Wine Country” Signage

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Overview

Thanks to your participation, the “Our Wine Country” initiative that began last year has successfully highlighted many great Ontario products for our customers.

This informative section will help you to better implement the various “Our Wine Country” signage, while alleviating any confusions the different type of signage may cause.

Participating StoresAll Stores

Operational Signage

• All operational signage should read “Our Wine Country” in the standard corporate colours.

• To successfully communicate the message, it is imperative that the signage is consistent. Please do not display signage in variations and combinations.

• For cube signage, please use the “100% Ontario” signs and ensure the center VQA is covered with “Our Wine Country”.

NOTE: Please recycle all other signage that is worn or not applicable.

Signage Re-order#s

• Cube Centre Sign – Re-order# NIVQA064• Cube Side Signs – Re-order# NIVQA060• Perimeter/Gondola Sign (47.5” x 6 3/8”) – Re-order# PGON215• Perimeter/Gondola Sign (47.5” x 7 3/8”) – Re-order# PERM215 • Cube Centre Sign – Re-order# NIVQA064• Cube Side Signs – Re-order# NIVQA060• Perimeter/Gondola Sign (47.5” x 6 3/8”) – Re-order# PGON215• Perimeter/Gondola Sign (47.5” x 7 3/8”) – Re-order# PERM215


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Example of Correct Operational Signagey

Examples of Incorrect “Our Wine Country” Operational Sigange


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“Our Wine Country” FSI Fixture

• This is permanent signage. • The “100% Ontario” signs are in green with white text. • FLS designated stores should show English and French• The back of the signage should be left empty with no signage.• The program is no longer called goLOCAL. Please remove any of the goLOCAL signage.

Examples of Correct “Our Wine Country” FSI Fixture Display

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Examples of Incorrect “Our Wine Country” FSI Fixture Display


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“Wines to Watch - Limited Availability” Signage

• This is permanent signage. • The “100% Ontario” signs are in green with white and brown text, while the centre image is a

wine glass.• FLS designated stores display English and French.• Buttons and bin ticket overlays are to be be used throughout the fixture.• This program was re-branded to “Wines to Watch - Limited Availability”. • All “Wines to Watch - Ontario’s Own” signage must be removed.

.

Examples of Correct “Wines to Watch - Limited Availability” Signage

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Examples of Incorrect “Wines to Watch - Limited Availability” Signage


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Ontario Wine Programs

Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country Ontario FSI(Formerly goLocal FSI)

VQA Staff Picks Backer Card

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Program OverviewThe Ontario Wine Superstars program was updated to have a new brand and new look. The program remains the same, however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional period. Each turn, two high volume Ontario VQA products are featured. Stores must order products required (minimum of three cases per SKU).

Key Dates


Participating ProductsLCBO# Description Size (mL)

75689 WAYNE GRETZKY CABERNET MERLOT VQA 750

219022 HOUSE WINE CO. RIESLING PINOT GRIGIO VQA 750

GROUP 1: Cut Case Displays

Participating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 77, 79, 80, 82, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 115, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 278, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776


Cut Case Display

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Signage components

Ontario Superstars Wine: Cut Case Backer #1, pre-printed Pricer Card, pre-printed Shelf Talker.

Ontario Superstars Wine: Cut Case Backer #2, pre-printed Pricer Card, pre-printed Shelf Talker.

Components and Re-orderingOur Wine Country Ontario Superstars Cut Case Display Kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2• Shelf Talkers x 2

Re-order# 15038-001


1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.

Cut Case Backer #1 Cut Case Backer #2

Pricer Card Pricer Card

Shelf Talker Shelf Talker

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GROUP 2: Shelf Talkers Only

Participating Stores2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 535, 538, 583, 598, 697, 636, 639

Components and Re-orderingOntario Superstars: Pre-printed shelf talker

Re-order# DMS-15038-004


1. Install pre-printed Shelf Talker in-section in front of the participating products.

Note: Copy, colours, and images subject to change.



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Ontario Wine Superstars

GROUP 3: VQA Gondola Fixture

Key Dates



4, 17, 33, 40, 41, 49, 55, 65, 74, 93, 130, 144, 164, 203, 207, 211, 221, 228, 229, 233, 234, 263, 276, 279, 286, 341, 351, 391, 392, 417, 443, 449, 481, 483, 486, 497, 516, 522, 526, 532, 551, 556, 564, 580, 587, 593, 609, 624, 627, 644, 677, 694, 695, 699, 706

Signage components

Ontario Superstars (x2):• Our Wine Country Ontario Superstars /

Double Bottle Backer Card (double-sided).• Pre-printed Shelf Talker. • Re-order# 15038-003


1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display.

2. Stores that have TWO VQA Gondola Fixtures, install each wine Backer Cards on 2 separate End Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.

Single Bottle Backer Card Single Bottle Backer Card


VQA Gondola Fixture

Double Bottle Backer Card

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Overview

This is a sold space program and participation is mandatory. Each turn one International Canadian Blend product is featured. Supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key Dates



16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577,

578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700


LCBO# DescriptionSize (mL)

356006 Black Cellar Pinot Grigio Chardonnay 750

Components and Re-ordering

Popular Pick: Cut Case Backer CardOntario Wine Superstars: pre-printed Shelf Talkers x 2

Re-order# 15038-002


1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture.

2. Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed shelf talkers provided.

Popular Pick

Cut Case Backer Card

Shelf Talker

Shelf Talker

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Our Wine Country FSIPlease note that we will NOT produce a Free Standing Insert (FSI) for this Period.

Astrid Brummer (LCBO Ontario Wine Buyer) has selected 4 of her favourite local picks for Summer entertaining – great to serve a group. Please feature these 4 Ontario/VQA Wines on-shelf for Period 3 & 4.

The next goLocal FSI will be released in Period 5.

We are encouraging customers and store staff to visit: www.lcbo/ourwinecountry.com for additional information on the LCBO Our Wine Country initiatives.

Program Overview

• This is a sold space program and participation is mandatory.

• Features four Ontario VQA products.• Stores must order the products required

(minimum of one case per SKU).

Key Dates

• Install: May 25, 2014• Takedown: July 19, 2014


1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 77, 82, 83, 86, 90, 95, 97, 102, 106, 110, 115, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 260, 265, 266, 268, 269, 270, 278, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 416, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776

Our Wine Country - GROUP 1: VQA Cube Fixture

Cube Fixture

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Our Wine Country - GROUP 1: VQA Cube Fixture


LCBO# Description Size (mL)249078 Southbrook Organic White Connect VQA 750260398 Daniel Lenko Chardonnay VQA 750305300 Creekside Cabernet/Shiraz VQA 750613471 Henry of Pelham Rosė VQA 750

Signage components

1. Our Wine Country Cube Sign (Permanent Signage)2. 100% Ontario Category Sign x 2 (Permanent Signage)3. Our Wine Country pre-printed Shelf Talkers x 44. Only stores belonging to this group can order these signs

Re-order # VQA Cube Fixture Kit:

NIVQA067, Our Wine Country cube sign, 100% Ontario Category sign x 2.


1. Continue to merchandise the four participating products and pre-printed shelf talkers on the top shelf of the VQA Cube Fixture.

2. Keep the Our Wine Country Cube Sign installed till further notice. 3. Keep the 100% Ontario Category Signs installed on either side of the Cube Sign till

further notice.

100% Ontario Category Shelf Talker Our Wine Country Cube Sign

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Our Wine Country FSI* - GROUP 2: VQA Gondola Fixture*FSI = Product is featured in the Free Standing Insert

Participating Stores4, 17, 33, 40, 41, 65, 74, 93, 130, 144, 164, 207, 211, 221, 228, 229, 233, 234, 250, 252, 263, 279, 286, 351, 391, 392, 417, 420, 443, 481, 483, 486, 490, 497, 522, 526, 532, 551, 556, 564, 580, 587, 593, 609, 624, 627, 644, 677, 694, 695, 699, 706


LCBO# Description Size (mL)249078 Southbrook Organic White Connect VQA 750260398 Daniel Lenko Chardonnay VQA 750305300 Creekside Cabernet/Shiraz VQA 750613471 Henry of Pelham Rosė VQA 750

Signage componentsRe-order Code: NIVQA066

1. Our Wine Country Backer Card (Permanent Signage)

2. Our Wine Country pre-printed Shelf Talkers x 4

3. Only stores belonging to this group can order these signs


1. Keep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture.

2. Continue to merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers.

Our Wine Country FSI VQA Gondola Fixture

Our Wine Country FSI Backer Card

Shelf Talker

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VQA Staff Picks Backer Card

Key Dates

Install Date: Upon ReceiptTakedown Date: Until further notice


33, 41, 49, 55, 65, 130, 144, 207, 211, 221, 229, 233, 234, 250, 263, 276, 341, 351, 391, 443, 526, 551, 556, 580, 587, 609, 627, 644, 645, 694, 695, 699, 706

Component

• VQA Staff Picks Backer Card• Re-order# DMS-STBK001

Merchandising Instructions:

• Please replace immediately, the old “VQA STAFF PICKS” Backer Card with the new “Our Wine Country STAFF PICKS” Backer Card.

• Bilingual designated stores must display the bilingual side of the sign facing.

Old Version New Version

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Beer Programs

Ontario Craft Beer End Aisle

Brewery Spotlight

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

Ontario Brewing Awards

2014 Brewmasters Cup

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Ontario Craft Beer End Aisle

Key Dates

Install: May 25, 2014Take Down: June 22, 2014

Components

Pre-Printed Shelf Talkers (ENG) – DMS - 15038-42

Pre-Printed Shelf Talkers (FRE) – DMS -15038-43

End Aisle Backer Card (same) – OCBEA01


Brewery LCBO# Brand FormatDistributor Code

Mill Street 247627 Organic Lager 473 mL 1950Amsterdam 142349 KLB Raspberry Wheat 473 mL 3842Beau’s 169334 Lug Tread 4 x 600 mL 9654

Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

OCB End Aisle Backer CardRe-order # OCBEA01

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Overview

The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world.

NEW: Please display the brewery information Shelf Talker within your store’s Brewery Spotlight section.

Key Date

Install: May 25, 2014Take Down: September 14, 2014

Components

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB013

• Pre-Printed Shelf Talkers (FRE) – DMS –OCB014

Brewery Spotlight: BC Breweries


LCBO# Description Size (mL)

376590 Mellow Moon Pineapple Hefeweizen 650209346 Tree Brewing Hophead Double IPA 650TBD Parallel 49th - Snap Crackle Hop Imperial Rice IPA 650TBD Parallel 49 - Black Hops Cascadian Dark Lager 650376624 Phillips - Double Amensiac IPA 650376632 Phillips - Hoperation Triple Cross Belgian IPA 650


1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630

NOTE: FLS designated stores MUST display both French and English versions of the product Shelf Talkers.

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Craft Beer Program

Key DatesInstall: May 25, 2014Take Down: September 14, 2014

Components

• Pre-Printed Shelf Talkers (ENG) – DMS –OCB012• Pre-Printed Shelf Talkers (FRE) – DMS –OCB011

Item# Product Name Format (mL)

365676 Thornbridge Chiron American Style Pale Ale 500365692 Pyramid Outburst Imperial IPA 650372797 Nebuchadnezzar 330371880 St Louis Gueuze Fond Tradition Sour Belgium Ale 375365700 Southern Tier Compass 650365718 Lindeman's Framboise 750273656 Ayinger Brau-Weisse 500365734 Calabaza Blanca 750365726 Samuel Smith's Organic Apricot Ale 550365742 Le Trou Du Diable Saison Du Tracteur 375365759 Les Trois Mousquetaires Gose 375


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

NOTE: FLS designated stores MUST display both French and English versions of the product Shelf Talkers.


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LCBO# Description Size (mL) Distributor Code339531 Lone Pine IPA 650 mL Warehouse243410 Vienna Lager 6 x 341 mL 1329349076 Butler's Bitter 650 Warehouse286401 Stone Hammer Premium Light 6 x 341 mL 3437


Mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

Ontario Craft Beer (Quarterly Program)

Key DatesInstall: May 25, 2014Take Down: September 14, 2014

Components

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB008

• Pre-Printed Shelf Talkers (FRE) – DMS - OCB009

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2014 Ontario Brewing Award

OverviewThe Ontario Brewing Awards recently recognized some of the outstanding beers produced in our nation. To draw some attention to these special achievements, we have created shelf talkers for all the award-winning products carried by the LCBO.

Key DatesSignage Ships: May 25, 2014Start Date: Upon receiving signageEnd Date: August 16, 2014


1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 35, 36, 37, 38, 40, 41, 44, 45, 55, 57, 60, 64, 65, 72, 95, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 167, 168, 182, 187, 192, 195, 198, 200, 207, 209, 211, 212, 214, 217, 221, 226, 229, 233, 234, 237, 243, 249, 252, 253, 255, 263, 265, 287, 288, 295, 298, 300, 310, 324, 325, 326, 329, 333, 334, 343, 344, 346, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 386, 387, 388, 389, 390, 392, 393, 394, 398, 400, 401, 404, 407, 411, 412, 415, 417, 420, 431, 432, 437, 438, 443, 445, 452, 453, 457, 459, 465, 469, 481, 483, 485, 486, 490, 491, 494, 495, 497, 499, 501, 511, 512, 515, 522, 523, 526, 528, 532, 534, 538, 540, 542, 544, 545, 547, 549, 551, 556, 559, 568, 569, 572, 573, 575, 579, 586, 587, 589, 593, 609, 614, 617, 619, 623, 624, 630, 631, 634, 636, 638, 639, 641, 650, 677, 694, 697, 698, 699, 702, 706, 771, 776


Pre-printed Shelf Talkers (42 versions) Install the Pre-printed Shelf Talkers in section in front of the corresponding products. Please note that the Shelf Talkers are printed price over no price. Trad

e Cop

y Only


LCBO# Description Format (mL)

Award Categroy Metal

267773 Hop City Barking Squirrel Lager 473 Amber Lager Gold

242172 Great Lakes Red Leaf Lager 473 Amber Lager Silver

243410 King Brewery Vienna Lager 6 x 341 Amber Lager Bronze

363465 Rhyme And Reason 6 x 355 American Pale Ale Silver

242545 Great Lakes Crazy Canuck Pale Ale 473 American Pale Ale Bronze

53710 Mill Street Belgian Wit 6 x 341 Belgian Wit Gold

149864 Rickard's Original White 473 Belgian Wit Bronze

336990 Fisheye Pale Ale 473 British IPA Silver

339895 Waterloo Ipa. 473 British IPA Bronze

362780 Black Oak Pale Ale 650 British Pale/Bitter Silver

334375 Highlander Scottish Ale 650 British Pale/Bitter Bronze

131490 Muskoka Cream Ale. 473 British Pale/Bitter & Beer of the Year

Gold

255091 Muskoka Cream Ale 6 x 355 British Pale/Bitter & Beer of the Year

Gold

187328 Stonehammer Dark Ale 6 x 341 Dark Ale Silver

142331 Amsterdam Downtown Brown Ale 473 Dark Ale Bronze

231761 Netherworld Cascadian Dark Ale M/M 355 Dark IPA Silver

86439 Waterloo Dark 473 Dark Lager Silver

927095 Waterloo Dark 6 x 341 Dark Lager Silver

698399 King Dark Lager 6 x 341 Dark Lager Bronze

142349 Klb Raspberry Wheat Ale 473 Flavoured Wheat Beer Gold

381590 Amsterdam Framboise 650 Fruit Beer Gold

191288 Nickelbrook Gluten Free Beer 473 Gluten Free Gold

132480 Denison's Weissbier Beer 473 Hefeweizen Silver

296269 Wellington Imperial Russian Stout 473 Imperial Stout/Baltic Porter Bronze

339598 Big Rig Gold 6 x 341 Lagered Ale Bronze

376293 Square Nail Pale Ale 473 Newcomer of the Year

289793 Hogsback Vintage Lager 473 North American Lager Gold

365767 Lake Of Bays & Nhl Alumni Top Shelf Classic Lager

473 North American Lager Silver

142356 Amsterdam Natural Blonde 473 North American Lager Bronze

166215 Amsterdam Natural Blonde 6 x 355 North American Lager Bronze

286401 Stonehammer Premium Light 6 x 341 North American Light Lager Silver

355396 Antigravity Light Lager 6 x 355 North American Light Lager Bronze


Award Winners

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LCBO# Description Format (mL)

Award Categroy Metal

257352 Rickard's Blonde 473 Pilsner Silver

356063 King Pilsner 473 Pilsner Bronze

334425 Nickel Brook Maple Porter 750 Porter Gold

362772 Highlander Blacksmith Smoked Porter 650 Porter Silver

TBD Princess Wears Girlpants 650 Strong Beer Silver

371211 Cameron's Rye Pale Ale 6 x 341 West Coast IPA Gold

318485 Twice As Mad Tom IPA 4 x 355 West Coast IPA Silver


Award Winners – continued

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OverviewOur 3rd annual Brewmasters Cup is about to get started! This promotion takes the form of a friendly and interactive beer competition that ultimately lets the people decide which beer will reign supreme. This year, the campaign will focus solely on Ontario Craft Beer, starting with 16 local brews that cover four different taste descriptors (malty, hoppy, fruity and roasted). Starting June 13th, customers will be invited to vote at www.brewmasterscup.com All store will receive generic shelf talkers to promote this program. Please check the SMi updates for more information on this program including the featured products.

2014 Brewmasters Cup

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ON

TARIO

SUPER

STARS

$22.95 303800 (XD

) 750 mL

FULL-B

OD

IED & SM

OO

TH

A Vin

tages Essential

17610 Take Down: November 30, 2013

From a pioneer of prem

ium O

ntario red wines, this

Bordeaux-inspired blend has been crafted to perfection

every year since 1989. Savour it with prim

e rib.

TRIU

S RED

VQA N

iagara Peninsula, Ontario

PRIM

E RIB

WITH

MU

STARD

AND

RO

SEMARY C

RU

ST vintages.com

/superstars/20 Price subject to change w

ithout notice. While supplies last.

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“Vintages superstar” Program


Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209, 211, 214, 218, 223, 233, 237, 244, 248, 249, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 253, 255, 263, 279, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)252, 401, 490

ON

TARIO

SUPER

STARS

$22.95 303800 (XD

) 750 mL

FULL-B

OD

IED & SM

OO

TH

A Vin

tages Essential

17610 Take Down: November 30, 2013

From a pioneer of prem

ium O

ntario red wines, this

Bordeaux-inspired blend has been crafted to perfection

every year since 1989. Savour it with prim

e rib.

TRIU

S RED

VQA N

iagara Peninsula, Ontario

PRIM

E RIB

WITH

MU

STARD

AND

RO

SEMARY C

RU

ST vintages.com

/superstars/20 Price subject to change w

ithout notice. While supplies last.

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Overview The Vintages Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a Sold Program and participation is mandatory.

“Vintages superstar” Program

Shelf Talker

Available ChilledIn-Section Hot Button

Re- Order # DMS-13115-43


FLAT ROCK TWISTEDVQA Niagara Peninsula1578 (D) 750 mL$16.95

Key Dates

Install: Upon receiptTakedown: June 21, 2014

All Kits will be shipped via store mailbag.

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating product in a basket next to/near the

LCBO Ontario VQA wines section.• Insert the basket sign insert into the Large Metal Sign Holder

(Central Supply #691089)• Display the fully merchandised basket in the LCBO Ontario VQA wines

section next to the VQA fixture.• Takedown once stock is sold out, or by June 21, 2014.

Pre-printed Shelf Talker• Install the pre-printed Shelf Talker in front of the featured product, in

its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply Shopping Cart #692012) or 2” shelf clip for Vintages (helloLCBO – re-order #LC1506).

• Takedown once stock is sold out, or by June 21, 2014.

Available Chilled Hot Button

• This Hot Button should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there.

• Re-order# DMS-13115-43

Basket Insert

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BAM & LTO Signage


1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 41, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 112, 115, 124, 125, 127, 129, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 411, 412, 415 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 578, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 650, 677, 694, 695, 697, 698, 699, 700, 702, 703, 771, 776

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VINTAGES BAM & LTO Signage

Overview

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Components

LTO Shelf Talkers BAM Shelf Talkers

Participating ProductsLCBO# Description Original Price Price Promotion

304469 CLOUDY BAY SAUVIGNON BLANC $31.95 $31.95 BAM (+10)280461 DOM PÉRIGNON BRUT VINTAGE CHAMPAGNE 2004 $222.95 $222.95 BAM (+30)251439 FIELDING ESTATE RIESLING 2012 $18.95 $18.95 BAM (+6)315010 GAIA THALASSITIS ASSYRTIKO 2012 $23.95 $23.95 BAM (+6)

948158 ANSELMI SAN VINCENZO (V) $16.95 $14.95 $2 LTO201806 BARON HERZOG CHARDONNAY (V) KPM $17.50 $16.50 $1 LTO342436 BONTERRA CHARDONNAY (V) $18.95 $16.95 $2 LTO650432 CASTELGIOCONDO BRUNELLO DI MONTALCINO (V) $49.95 $44.95 $5 LTO

367052 COYOTE’S RUN BLACK PAW VINEYARD CABERNET SAUVIGNON 2011 $21.95 $20.95 $1 LTO

158568 FOG HEAD HIGHLAND SERIES RESERVE CHARDONNAY $18.95 $16.95 $2 LTO641639 GUSTAVE LORENTZ RÉSERVE RIESLING 2012 $17.95 $16.95 $1 LTO395855 HENRY OF PELHAM ESTATE CABERNET/MERLOT 2010 $24.95 $22.95 $2 LTO

586347 INNISKILLIN WINEMAKER’S SERIES MONTAGUE VINEYARD CHARDONNAY 2012 $24.95 $21.95 $3 LTO

479014 JULIAN CHIVITE GRAN FEUDO RESERVA (V) $19.95 $14.95 $2 LTO895037 KWEICHOW MOUTAI $353.95 $299.95 $54 LTO57448 LUXARDO MARASCHINO LIQUEUR $25.95 $23.95 $2 LTO67587 MEGALOMANIAC NARCISSIST RIESLING (V) $17.95 $16.95 $1 LTO981670 MOUNT RILEY SAUVIGNON BLANC 2013 $17.95 $16.95 $1 LTO326728 OYSTER BAY CHARDONNAY (V) $18.95 $16.95 $2 LTO694208 PÉREZ CRUZ RESERVA CABERNET SAUVIGNON (V) $15.95 $14.45 $1.50 LTO741769 ROCCA DELLE MACÌE CHIANTI CLASSICO (V) $18.95 $16.95 $2 LTO425488 SELLA & MOSCA CANNONAU DI SARDEGNA RISERVA (V) $16.95 $14.95 $2 LTO996405 STAGS’ LEAP WINERY CABERNET SAUVIGNON (V) $49.95 $44.95 $5 LTO330241 STERLING MERLOT (V) $27.95 $24.95 $3 LTO11452 WILLM RÉSERVE RIESLING (V) $15.95 $14.95 $1 LTO

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The Early Summer issue of FOOD & DRINK was distributed in stores Wednesday, April 30, 2014.

Features

• Signature Style: Four exquisite main course dishes, each with their own signature ingredient, pair up with two summery wines from the LCBO’s inspiring new Signature Collection.

• Summer Fresh: Inventive dishes plus fresh summery ingredients add up to irresistible meals.

• Weekend at the Lake: We’ve got your weekend menu plan all sorted—from Friday night arrival to Sunday lunch—with both decadent and lighter options at the ready.

• The Heat is On: With our own summer set to begin, we turned to mixologists in hot-weather cities for cocktail trends to run with when our own warm weather arrives.Trad

e Cop

y Only


Merchandising

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:

Store # and contact name # of additional copies and why English or French edition

FOOD & DRINK

Food & Drink Header Card English/Bilingual (Re-Order Code: 15028-98)

Food & Drink “A” Frame Sign English over English (Re-Order Code: 15028-99)

Food & Drink “A” Frame Sign English over French (Re-Order Code: 15028-101)

Watch for the Summer 2014 issue of FOOD & DRINK, which will be in stores on Wednesday, June 25, 2014.

Signage Re-order Codes

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Column Heading KeyStore #

Banner Inserts H= Hero Display T= Thematic Banner Insert

Pod Program Builds all Pods

Sold End Aisles Number of Sold End Aisles and(P)remium or (S)tandard Flight

End Aisle Backer Cards # of Number of signs shipped

Regular Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.C = Community Extender Program

Discovery Extenders Spirits # of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender # of ExtendersExterior Banner # of Number of signs shippedShow Cards # of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners # of Number of signs shippedTransparencies Vendor installed

FLS

F = LCBO stores located in FLS designated areasFF = LCBO FLS designated stores See back/inside cover for definitions


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Participating Stores This list is included in the Worksheets file posted on the portal.

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603 10 1 6 8604 3 1 FF605 H 15S 30 Y 40 6 7 4606 3 1607 5 1608609 H 15S 25 Y 50 6 4 4610 3 1 4611612 T 15 3 6 12613 5 1614 10 3 3 3 3 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 10S 25 40 3 4619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 1 FF627 H 15S 30 Y 45 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 50 4 6 F632 H 20S 50 Y 65 3 3 6 4 4634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 3 4 F637 15 2 3 4 F638 10S 20 40 6 2 4 FF639 10 1 F641 H 20S 40 Y 55 6 6642 5 15 4 7 6 F643 H 10S 20 Y 40 6 7 3 F644 8S 15 20 4 4 4645 3 15 30 7 F650 10 2 F677 10 4 F694 H 10S 25 Y 40 6 5 4 FF

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695 10S 20 45 4 3 6697 5 4 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 40 6 5 4 F700 H 20S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 20S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4771 H 15P 30 55 5 4776 H 20S 40 Y 65 3 3 6 7 4


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Sold Space Programs

Display Programs - Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)• Agent Names The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.Trad

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Display Programs – Participating ProductsContinued

Location LCBO# Description Size (mL)Support

Programs

Hero112979 Bacardi Superior Rum (P.E.T) 750 BAM334151 Bacardi Superior Rum (P.E.T) 1140 Value Add

1217653 Captain Morgan Spiced Rum 1140 LTO500512 Captain Morgan Spiced Rum 750 Value Add

2117 Bacardi Superior 750 BAM, FSI45898 Bacardi Superior 1750216838 Bacardi Superior 1140 Value Add

331757 SmirnoffVodka(P.E.T) 750 Value Add38505 SmirnoffVodka 1750 LTO131391 SmirnoffVodka(P.E.T) 1140 LTO

4 Premium/Standard

95935 Grey Goose Vodka 750 Value Add, FSI604868 Grey Goose Vodka 1750 BAM604934 Grey Goose Vodka 375

5177808 Appleton Estate V/X 750 LTO223529 Appleton Estate V/X 1140 BAM390260 Appleton Estate V/X 1750 LTO

61206 Bacardi Gold Rum 750 FSI85811 Bacardi Gold Rum 1750216812 Bacardi Gold Rum 1140 LTO

7225243 Stolichnaya Vodka 750 Value Add225250 Stolichnaya Vodka 1140 LTO272716 Stolichnaya Vodka 1750

8 Premium110056 Absolut Vodka 750 Value Add, FSI209221 Absolut Vodka 1140 LTO363010 Absolut Hibiskus Vodka 750 LTO

8 Standard110056 Absolut Vodka 750 Value Add, FSI209221 Absolut Vodka 1140 LTO604348 Absolut Apeach Vodka 750 LTO

9 Premium/Standard

2691 Tanqueray Dry Gin 750 LTO216721 Tanqueray London Dry Gin 1140358184 Tanqueray Rangpur Gin 750

10174466 Jose Cuervo Especial Silver 750267187 Jose Cuervo Especial Gold 750 Value Add379974 Jose Cuervo Cinge 750Trad

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FSI = Product is featured in the Free Standing Insert.LTO=LimitedTimeOfferST= Shelf Talker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles

Display Programs – Participating ProductsContinued

Location LCBO# Description Size (mL) Support Programs

11217281 Bombay Sapphire London Dry 1140 Value Add, FSI316844 Bombay Sapphire London Dry 750319673 Bombay Sapphire East 750

12 Premium80127 Sailor Jerry Spiced Navy Rum 750 Value Add225698 The Kraken Black Spiced Rum 750 Value Add318642 Harry's Hurricane Spiced Rum 750 Value Add

12 Standard80127 Sailor Jerry Spiced Navy Rum 750 Value Add225698 The Kraken Black Spiced Rum 750 Value Add366559 Bacardi Oakheart Spiced Rum 1140

1320362 Finlandia Vodka 750 LTO114967 Finlandia Vodka 1750 Value Add216820 Finlandia Vodka 1140 BAM

1454866 Bulleit Bourbon Frontier Whiskey 750 LTO103747 Maker's Mark Kentucky Bourbon 750 BAM377994 Gentleman Jack Rare Tennessee Whiskey 750 LTO

15216937 Skyy Vodka 1140313106 Skyy Vodka 1750 BAM410415 Skyy Vodka 750 LTO

16217356 Havana Club Anejo Blanco Rum 1140 LTO443903 Havana Club Anejo Reserva 750633685 Havana Club Anejo Blanco 750 LTO

17137117 Russian Standard Vodka 750 LTO, FSI210286 Russian Standard Vodka 1140373027 Russian Standard Platinum Vodka 750 LTO

1860608 El Dorado 12 Year Old Rum 750 LTO366666 El Dorado 8 Yo Cask Aged Demerara Rum 750 BAM

894014 El Dorado Demerara 5 Year Old Rum 750 LTO

19369793 Mount Gay Eclipse Rum 750 BAM, FSI369801 Mount Gay Eclipse Rum 1140 LTO369819 Mount Gay Eclipse Rum 1750

2034595 Patron Silver Tequila 750 LTO220707 Patron Citronge Extra Fine Orange Liqueur 750 Value Add

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Extender Location LCBO# Description

Size (mL)

Support Programs 15 20 30

# of Extenders40 45 50 55 60 65

R1 Vodka A 272666 Double Cross Vodka 750 BAM Y Y

R2 Vodka B 597559 Tito's Handmade Vodka 750 LTO Y Y Y Y Y

R3 Vodka C 456095 Ketel One Vodka 750 Value Add Y Y Y Y Y Y

R4 Vodka D 260869 Sobieski Vodka 1140 LTO Y Y Y Y Y Y

R5 Vodka E 5363 Wyborowa Vodka 750 LTO Y Y Y Y Y Y

R6 Rum A 307488 Leblon Cachaca 700 BAM Y

R7 Rum B 367672 Gosling's Black Seal Rum 750 LTO Y Y Y Y Y

R8 Rum C 283929 Captain Morgan Black Spiced Rum 750 LTO Y Y Y Y Y Y

R9 Rum D 273508 Bacardi Anejo 750 LTO Y Y Y Y Y Y Y

R10 Rum E 492520 Bacardi 8 Year Old Rum 750 BAM Y Y Y Y Y Y

R11 Canadian Whisky A 291500 Pike Creek Double Barreled

Canadian Whisky 750 BAM Y Y

R12 Canadian Whisky B 254995 Revel Stoke Spiced Whisky 750 Value Add Y Y Y Y Y

R13 Canadian Whisky C 3558 Gibson's Finest 12 Year Old 750 LTO Y Y Y Y Y Y Y

R14 Canadian Whisky D 33928 Wiser's DeLuxe 1750 LTO Y Y Y Y Y Y Y

R15 Canadian Whisky E 217950 Crown Royal 1140 LTO Y Y Y Y Y Y

R16 Scotch A 298083 Alberta Premium Dark Horse Whisky 750 LTO Y Y Y Y Y Y

R17 Scotch B 12385 GlenfiddichSingleMalt12Year Old 750 LTO Y Y Y Y Y Y

R18 Gin A 283911 Captain Morgan Silver Spiced Rum 750 LTO Y Y Y Y Y Y Y

R19 Liqueurs A 602755 Olmeca Tequila Gold 750 LTO Y Y Y Y

R20 Liqueurs B 1867 Drambuie 750 LTO Y Y Y Y Y Y

R21 Liqueurs C 108357 Carolans Irish Cream 750 LTO Y Y Y Y Y Y Y

R22 Liqueurs D 217448 Malibu Coconut Rum 1140 LTO Y Y Y Y Y Y

Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Size (mL)


# of Extenders40 45 50 55 60 65

R23 Brandy A 12567 Gaston De Lagrange VS 750 LTO Y

R24 Brandy B 4101 Remy Martin VSOP 750 LTO Y Y Y Y Y Y Y

R25 Tequila A 631176 McGuinness Triple Sec 750 Y Y Y Y

R26 Ontario Blend A 393405 Pelee Island Monarch Vidal

VQA 750 LTO Y Y Y Y Y Y

R27 Ontario Blend B 175034 Girls' Night Out Strawberry

Samba 750 Value Add Y Y Y Y Y Y Y

R28 Ontario Blend C 328518 Jackson-Triggs Chardonnay 750 LTO Y Y Y Y Y Y Y

R29 Ontario Non-VQA A 139022 Sandbanks Estate Riesling

VQA 750 LTO Y Y Y Y Y

R30 Ontario Non-VQA B

Ontario VQA wine at Store Manager’s Discretion Y Y Y Y Y Y

R31 Ontario Non-VQA C 366468 Panama Jack's Chocolate

Cream 750 LTO Y Y Y Y Y Y Y

R32 Ontario Non-VQA D 145441 Pelee Island Lighthouse

Cabernet Franc VQA 750 LTO Y Y Y Y Y Y Y

R33 Ontario VQA A 125260 Konzelmann Canada Red

VQA 750 LTO Y Y Y

R34 Ontario VQA B 609875 Eastdell Black Cab VQA 750 LTO Y Y Y Y

R35Australia/New Zealand A

245696 Whitehaven Pinot Noir 750 LTO Y Y Y

R36Australia/New Zealand B

266494 Waka Waka Sauvignon Blanc 750 LTO Y Y Y Y

R37Australia/New Zealand C

145367 Lindemans Bin 50 Shiraz 750 LTO Y Y Y Y Y Y Y

R38Australia/New Zealand D

311795 Wolf Blass Red Label Shiraz/Cabernet Sauv 750 LTO Y Y Y Y Y Y Y

R39 USA A 53983 Barefoot Pinot Grigio 750 Value Add Y Y Y Y Y Y Y

R40 USA B 56366 Sterling Vintner's Cabernet Sauvignon 750 BAM Y Y Y Y Y Y Y

R41 Chile A 272609 Las Mulas Organic Sauvignon Blanc Reserve 750 LTO Y Y Y Y

R42 Chile B 168419 Fuzion Alta Torrontes Pinot Grigio 750 LTO Y Y Y Y Y Y Y

R43 France Blend A 219808 Gabbiano Chianti Classico

Docg 750 LTO Y

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Size (mL)


# of Extenders40 45 50 55 60 65

R44 France Blend B 336529 Black Tower Rivaner 1500 BAM Y Y Y Y Y Y Y

R45 France South A 352757 Bolla Amarone Del.

Valpolicella Classico Doc 750 LTO Y Y

R46 France South B 269589 Rocca Delle Macie

Chianti Vernaiolo Docg 750 LTO Y Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

28506 Fat Bastard Cabernet Sauvignon Vdp 750 LTO Y Y Y

R48 Italy Central A 669010 Lulu B Pinot Noir Vdp 750 BAM Y Y

R49 Italy Central B 5322 Aveleda Vinho Verde

Fonte 750 BAM Y Y Y Y Y Y Y

R50 Italy North A 230797 Fontella Chianti Docg 750 LTO Y Y Y Y Y

R51 Italy North B 30072 Chateau Timberlay 750 LTO Y Y Y Y Y Y Y

R52 Southern Europe A 215814 Codorniu Brut Clasico

Sparkling 750 LTO Y

R53 Southern Europe B 360958 Pasqua Amarone Della

Valpolicella 750 LTO Y Y Y

R54 Germany A 141432 Sogrape Gazela Vinho Verde 750 LTO Y Y Y Y Y Y Y

R55 Sparkling A 501080 Bend In The River Qualitatswein 750 BAM Y Y Y

R56 Sparkling B 594184 Pelee Island Late Harvest Vidal VQA 750 LTO Y Y Y Y Y Y

R57 Ontario Beer A 91850 Rekorderlig Wild Berries 500 LTO Y Y

R58 Ontario Beer B 324236 Hop City Big Mouth Pale

Ale 473 LTO Y Y Y Y Y Y Y

R59 Beer 1 337493 Railway City Canada Southern Draft 473 LTO Y

R60 Beer 2 322362 Beck's 500 LTO Y Y Y Y Y Y

R61 Beer 3 560532 Strongbow Cider 500 BAM Y Y Y Y Y Y

R62 Beer 4 12047 Newcastle Brown Ale 500 LTO Y Y Y Y Y Y Y

R63 Party Zone 1 178343 SmirnoffIceCaesar 4 x 330 LTO Y Y Y Y Y Y Y

R64 Party Zone 2 319426 Bacardi Cranberry Pom Jus 4 x 355 LTO Y Y Y Y Y Y

R65 Party Zone 3 319459 Palm Bay Key Lime Cherry Tall Can 473 LTO Y Y Y Y Y Y Y

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Community Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize (mL)

Support Program Agent

C1: Community Extender 1 216903 BanffIceVodka 1140 BAM Beam Global Canada

C2: Community Extender 2 8805 Forty Creek Barrel Select Whisky 1750 LTO Forty Creek

Distillery Ltd

C3: Community Extender 3 669473 French Cross Pinot Grigio 1500 LTO Andrew Peller Limited

C4: Community Extender 4 155051 MasiCampofiorin 750 LTO Authentic Wine & Spirits Merchants

C5: Community Extender 5 527465 Obikwa Sauvignon Blanc 750 LTO Mark Anthony Brands

C6: Community Extender 6 604926 Prince Igor Extreme Vodka 750 BAM Forty Creek Distillery Ltd

C7: Community Extender 7 319863 Stock 84 VSOP Brandy 1140 BAM Charton Hobbs Inc

C8: Community Extender 8 313049 Dr. McGillicuddy's Peach Schnapps 750 LTO Diamond Estates

Wines & Spirits

C9: Community Extender 9 326413 Pelee Island Pinot Grigio VQA 750 LTO Pelee Island Winery

C10: Community Extender 10 12781 Sogrape Mateus Rose 1500 LTO Charton Hobbs Inc

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Discovery & Green Extenders

Discovery Shelf Extenders

Green Shelf Extender



D1: Discovery Wines 1 305128 Cave White VQA Cave Springs 750 LTO Cave Spring Cellars

Ltd.,

D2: Discovery Wines 2 339341 Fabiano La Calvisana Custoza Superiore 750 LTO Regazzi Wines &

Spirits

D3: Discovery Wines 3 284315 Red Rock Malbec Reserve 750 LTO E&J Gallo Winery Canada Ltd.

D4: Discovery BSM 1 374504 Molson Canadian Stone Fruit Cider 473 BAM Molson Coors Canada

D5: Discovery BSM 2 321802 SmirnoffIceFlavoursBluebrry Lemon

4 x 330 LTO, FSI Diageo Canada Inc.

D6: Discovery BSM 3 378315 American Vintage Hard Iced Tea 473 LTO Mark Anthony Brands

D7: Discovery Spirits 1 897645 Sophia's Lemoncella 750 LTO Regazzi Wines & Spirits

D8: Discovery Spirits 2 42 Canadian Club Premium 750 LTO Beam Global Canada

D9: Discovery Spirits 3 319723 Bulldog Gin 750 LTO Diamond Estates Wines & Spirits



G1: Green Extender 222778 Fetzer Gewurztraminer 750 LTO CHARTON HOBBS INC

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IMAGE Shelf Talkers

LCBO# Description Size (mL)Support Program Agent

53686 Creemore Springs Traditional Pilsner 473 Creemore Springs Brewery Ltd.61671 Cremant Cidrerie St-Nicolas 750 Exquisitaste140509 James Ready 5.5 6 x 473 The Premium Beer Company Inc.267773 Hop City Barking Squirrel Lager 473 The Premium Beer Company Inc.

271932 Sierra Milenario Extra Anejo Tequila 700 Eurovintage International Inc

287409 Cortel Napoleon VSOP Brandy 750 Eurovintage International Inc

288837 Muskoka Mad Tom IPA 473 Lakes Of Muskoka Cottage Brewery

303040 Fielding Fireside White VQA 750 Fielding Estate Winery306647 Tobermory 10 Yr Scotch Malt 750 PMA Canada Ltd.313312 Seve By Gautier 500 Eurovintage International Inc318964 Colio Sweet Red 1500 Colio Estate Wines319756 Papidoux Calvados 700 Rare Earth Wines322016 Samuel Adams Latitude 48 IPA 6 x 355 The Premium Beer Company Inc.338368 Tenuta S.Anna Cabernet Franc 750 Regazzi Wines & Spirits344135 Cattail Creek Cabernet Merlot VQA 750 Cattail Creek Estate Winery345579 Glb My Bitter Wife 650 Great Lakes Brewing Co350215 Buried Hope Tempranillo 750 Corby Spirit And Wine Limited356113 Buried Hope Cabernet Sauvignon 750 Corby Spirit And Wine Limited367854 Alexander Keith's Hop Series Mixer 6 x 341 Labatt Breweries Ontario370486 Malibu Rum Sparkler 750 Corby Spirit And Wine Limited370841 Dolin Vermouth Rouge 750 The Living Vine Inc.370858 Dolin Vermouth Dry 750 The Living Vine Inc.374231 Ungava Premium Gin 750 Value Add Churchill Cellars Ltd.602615 Angus The Bull Cabernet Sauvignon 750 Noble Estates Wines & Spirits614651 Trapiche Reserve Malbec 750 Philippe Dandurand Wines Ltd.619395 Red Knot Shiraz 750 LiffordWine&Spirits696146 Busch 6 x 355 Labatt Breweries Ontario696179 Busch Light 6 x 355 Labatt Breweries OntarioTrad

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Limited Time Offers

LCBO# DescriptionSize (mL) LTO Display Program

18 Heineken Lager 6 x 330 $1.25 42 Canadian Club Premium 750 $1.00 Discovery Extender1743 RuffinoChianti 750 $2.00 1784 Grand Marnier 750 $5.00 1867 Drambuie 750 $2.00 Shelf Extender2691 Tanqueray Dry Gin 750 $1.30 End Aisle3558 Gibson's Finest 12 Year Old 750 $2.00 Shelf Extender4101 Remy Martin VSOP 750 $10.00 Shelf Extender4606 Vodka Mudshake - French Vanilla 4 x 270 $1.50 5363 Wyborowa Vodka 750 $1.00 Shelf Extender8144 Sir Perry Pear Cider 500 $0.20 8805 Forty Creek Barrel Select Whisky 1750 $2.00 Comm. Extender12047 Newcastle Brown Ale 500 $0.25 Shelf Extender12385 GlenfiddichSingleMalt12YearOld 750 $3.00 Shelf Extender12567 Gaston De Lagrange VS 750 $2.00 Shelf Extender12781 Sogrape Mateus Rose 1500 $1.00 Comm. Extender16907 Rickard's Red 473 $0.25 20362 Finlandia Vodka 750 $1.00 End Aisle26906 Danzante Pinot Grigio Delle Venezie Igt 750 $1.00 27235 Sauza Gold Tequila 750 $2.00 27623 Mill Street Stock Ale 6 x 341 $1.00 28506 Fat Bastard Cabernet Sauvignon Vdp 750 $2.00 Shelf Extender30072 Chateau Timberlay 750 $1.00 Shelf Extender31112 Grant's Family Reserve 750 $2.00 33928 Wiser's DeLuxe 1750 $2.70 Shelf Extender34041 Fetzer Pinot Grigio 750 $2.00 34595 Patron Silver Tequila 750 $5.00 End Aisle,34603 Patron Anejo Tequila 750 $7.00 38505 SmirnoffVodka 1750 $1.00 End Aisle39677 Sleeman Original Draught 473 $0.20 54866 Bulleit Bourbon Frontier Whiskey 750 $1.00 End Aisle60608 El Dorado 12 Year Old Rum 750 $3.00 End Aisle61101 Peninsula Ridge Merlot VQA 750 $2.00 63826 Wayne Gretzky Chardonnay VQA 750 $1.00 66266 Inniskillin Unoaked Chardonnay VQA 750 $1.00 69914 Latour Pinot Noir 750 $1.50 71126 Heineken Lager 6 x 330 $1.25 86439 Waterloo Dark 473 $0.40 89821 Girls Night Out Chardonnay VQA 750 $1.00 91850 Rekorderlig Wild Berries 500 $0.25 Shelf Extender

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Limited Time Offers Continued


107359 Auchentoshan 12 Year Old Single Malt Scotch 750 $5.00 108357 Carolans Irish Cream 750 $2.50 Shelf Extender125260 Konzelmann Canada Red VQA 750 $1.00 Shelf Extender131391 SmirnoffVodka(P.E.T) 1140 $1.00 End Aisle137117 Russian Standard Vodka 750 $1.00 End Aisle, FSI139022 Sandbanks Estate Riesling VQA 750 $1.00 Shelf Extender141432 Sogrape Gazela Vinho Verde 750 $1.00 Shelf Extender141952 Pasqua Villa Borghetti Passimento Rosso 750 $2.00 145367 Lindemans Bin 50 Shiraz 750 $1.00 Shelf Extender145441 Pelee Island Lighthouse Cabernet Franc VQA 750 $1.00 Shelf Extender147892 El Dorado 6 YO Deluxe Silver Demerara Rum 750 $2.00 155051 MasiCampofiorin 750 $1.00 Comm. Extender157453 Molson Canadian 67 6 x 341 $1.30 157917 Domaine De Canton Ginger Liqueur 750 $5.00 160952 Domaine Jean Bousquet Malbec Organic 750 $1.00 162602 Chateau Des Charmes Cabernet Franc Est Bottled VQA 750 $1.00 166090 Jack Daniel's And Cola Tall Can 473 $0.50 168419 Fuzion Alta Torrontes Pinot Grigio 750 $1.00 Shelf Extender174466 Jose Cuervo Especial Silver 750 $4.00177808 Appleton Estate V/X 750 $1.50 End Aisle178343 SmirnoffIceCaesar 4 x 330 $1.00 Shelf Extender197145 Union White VQA 750 $1.00 198036 Chateau Des Charmes Generation Seven Red VQA 750 $1.00 207365 Shingle Haycutters Sauvignon Blanc Semillon 750 $2.00 Wine Fridge A207647 Chivas Regal 12 YO Scotch Whisky 1140 $4.00 209221 Absolut Vodka 1140 $1.40 End Aisle212290 Mount Gay Eclipse 1140 $2.40 214577 McWilliam's Hanwood Estate Cabernet Sauvignon 750 $2.00 215814 Codorniu Brut Clasico Sparkling 750 $1.50 Shelf Extender216812 Bacardi Gold Rum 1140 $1.00 End Aisle216929 SmirnoffVodka 1140 $1.00 216960 Segura Viudas Brut Reserva Cava Sparkling 750 $1.00 Wine Fridge217356 Havana Club Anejo Blanco Rum 1140 $1.10 End Aisle217448 Malibu Coconut Rum 1140 $2.00 Shelf Extender217653 Captain Morgan Spiced Rum 1140 $2.00 End Aisle217950 Crown Royal 1140 $2.50 Shelf Extender219030 Red House Wine Co. Cabernet Shiraz VQA 750 $1.00 219139 Hardys Butcher's Gold Shiraz Sangiovese 750 $1.50 219808 Gabbiano Chianti Classico Docg 750 $3.00 Shelf Extender

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Limited Time Offers

Continued


221804 Trius Sauvignon Blanc VQA 750 $1.00 222778 Fetzer Gewurztraminer 750 $2.00 Green Extender223610 Fielding Pinot Gris VQA 750 $2.00 225250 Stolichnaya Vodka 1140 $1.00 End Aisle226803 Top Bench White VQA 750 $2.00 230474 GraffignaCentenarioReserveMalbec 750 $1.00 230797 Fontella Chianti Docg 750 $2.00 Shelf Extender234310 Crush White/Pinot Grigio Chardonnay VQA 750 $1.00 237792 Icebox Long Island Iced Tea 1140 $3.00 238337 Vex Kiwi Mango 6 x 330 $1.00 242370 Santa Julia Reserva Cabernet Sauvignon 750 $1.00 245696 Whitehaven Pinot Noir 750 $2.00 Shelf Extender250266 Girls' Night Out Darkberry Duet 1500 $1.00 251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $3.00 254235 Deanston Virgin Oak Scotch Malt Whisky (Burn Stewa 700 $3.00 258665 Robert Mondavi Woodbridge Sauvignon Blanc 1500 $3.00 260869 Sobieski Vodka 1140 $1.00 Shelf Extender266494 Waka Waka Sauvignon Blanc 750 $2.00 Shelf Extender267070 Tommasi Il Sestante Valpoicella Ripasso 750 $1.00 269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 $1.50 Shelf Extender270363 Castillo De Almansa Reserva 750 $1.00 270447 Guinness Draught Beer 500 $0.25 270942 Jackson-Triggs Sauvignon Blanc Bag In Box 4000 $3.00 272609 Las Mulas Organic Sauvignon Blanc Reserve 750 $1.00 Shelf Extender273508 Bacardi Anejo 750 $1.00 Shelf Extender274746 Zinfatuation Zinfandel 750 $2.00 276501 G. Marquis The Red Line Pinot Grigio VQA 750 $1.00 277194 Batasiolo Bosc Dla Rei Moscato D'Asti 750 $2.00 Wine Fridge281907 Jaw Drop Sucking Lemons 473 $0.25 283911 Captain Morgan Silver Spiced Rum 750 $1.50 Shelf Extender283929 Captain Morgan Black Spiced Rum 750 $2.00 Shelf Extender284315 Red Rock Malbec Reserve 750 $2.00 Discovery Extender288365 Holsten Premium Pilsner 500 $0.20 291674 Fetzer Chardonnay 750 $2.00 Wine Fridge D292037 Revolution Red 750 $1.00 295931 Ironstone Obsession Symphony California 750 $1.00 Wine Fridge B298083 Alberta Premium Dark Horse Whisky 750 $5.00 Shelf Extender304022 Santa Carolina Chardonnay Reserva 750 $2.00 Wine Fridge C305128 Cave White VQA Cave Springs 750 $1.00 Discovery Extender308585 Pelee Island Blanc De Blanc VQA 1500 $1.50

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310391 The Dreaming Tree Crush Red Blend 750 $2.00 311795 Wolf Blass Red Label Shiraz/Cabernet Sauv 750 $2.00 Shelf Extender313049 Dr. McGillicuddy's Peach Schnapps 750 $1.50 Comm. Extender315234 Faustino Vii Red Rioja 750 $1.70316323 Motts Original Caesar 458 $0.25 318667 Mount Gay Eclipse Silver 750 $3.00 319426 Bacardi Cranberry Pom Jus 4 x 355 $1.00 Shelf Extender319459 Palm Bay Key Lime Cherry Tall Can 473 $0.20 Shelf Extender319723 Bulldog Gin 750 $3.00 Discovery Extender320762 Finlandia Lime 750 $1.00 321802 SmirnoffIceFlavoursBluebrryLemon 4 x 330 $1.00 Discovery Extender322362 Beck's 500 $0.25 Shelf Extender323543 Cent’Are Nero D’Avola Merlot 750 $1.50323816 Chateau Du Cleray Muscadet Sevre Et Maine 750 $1.00324236 Hop City Big Mouth Pale Ale 473 $0.15 Shelf Extender326413 Pelee Island Pinot Grigio VQA 750 $1.00 Comm. Extender328518 Jackson-Triggs Chardonnay 750 $1.10 Shelf Extender330803 Bowmore 12 Year Old Islay Single Malt 750 $4.00 331025 Jackson-Triggs Cabernet Sauvignon 1500 $2.00 331215 Angels Gate Pinot Gris VQA 750 $1.00 332593 Chateau Des Arroucats Sainte Croix Du Mont 750 $2.00 333492 Stutz Premium Natural Cider 473 $0.20 334045 Kilbeggan 750 $2.00 337493 Railway City Canada Southern Draft 473 $0.20 Shelf Extender338079 Alize Gold Passion 750 $3.00339341 Fabiano La Calvisana Custoza Superiore 750 $1.00 Discovery Extender342279 Pelee Island Time Semi Sweet Merlot VQA 750 $1.00 350454 Rodney Strong Alexander Valley Cab Sauv 750 $2.50 352757 Bolla Amarone Del.Valpolicella Classico Doc 750 $3.00 Shelf Extender356006 Black Cellar Pinot Grigio Chardonnay 750 $2.00 Wine Fridge, OWP356188 Budweiser Crown 6 x 341 $1.00

357129 Jackson-Triggs Riesling Gewurztraminer Black Series VQA 750 $1.00 Wine Fridge

357145 Open Smooth Red VQA 750 $1.00 358200 Hayman's London Dry Gin 750 $2.00 FEM358556 Dillon'sGin22Unfiltered 750 $1.00 FEM359356 Kirin Ichiban 500 $0.25 359471 Absolut Elyx Vodka 750 $4.00 359802 Wild Turkey 81 Rye 750 $2.00 360958 Pasqua Amarone Della Valpolicella 750 $4.00 Shelf Extender

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361006 Cheval Noir Bordeaux 750 $1.00363010 Absolut Hibiskus Vodka 750 $1.00 End Aisle363739 Menage A Trois Vodka 750 $3.00 364570 Bacardi Oakheart Spiced Rum 750 $2.00 366468 Panama Jack's Chocolate Cream 750 $2.00 Shelf Extender366591 Plantation Original Dark 750 $2.00 366690 Ron Barcelo Gran Anejo 750 $3.00 367672 Gosling's Black Seal Rum 750 $2.00 Shelf Extender369801 Mount Gay Eclipse Rum 1140 $3.00 End Aisle370536 EristoffClearCut 473 $0.25 370569 Breezer Freeze Strawberry Daiquiri 700 $1.50 370627 Black Fly Rum Punch 4 x 400 $1.00 370668 Dos Locos Lime Tequila Margarita 440 $0.50 370700 Monsoon Guava Melon Mist 4 x 355 $1.00 370734 Wine O'Clock Sparkling Raspberry Rose 4 x 355 $1.00 370759 Mike's Mike-A-Rita 473 $0.20 370767 Rockstar Supersours Apple 473 $0.25 370874 Jack Daniel's Country Cocktail Downhome Pnch 6 x 296 $1.00 370999 Riders Valley Sauvignon Blanc 750 $1.00 372052 Malibu Cocktails Tropical Sea Breeze 1750 $1.00 373027 Russian Standard Platinum Vodka 750 $3.00 End Aisle374744 SchofferhoferGrapefruitRadler 6 x 330 $1.00 374942 Breezer Real Coco-Water Pineapple 4 x 355 $1.50 375352 Cayman Jack Stormy Bahama 4 x 355 $1.00 376772 Melville's Ginger Beer 500 $0.30 377275 Innis & Gunn Lager 500 $0.30 377994 Gentleman Jack Rare Tennessee Whiskey 750 $3.00 End Aisle378315 American Vintage Hard Iced Tea 473 $0.20 Discovery Extender378976 Jever Pilsener 500 $0.30 390260 Appleton Estate V/X 1750 $1.20 End Aisle393405 Pelee Island Monarch Vidal VQA 750 $1.50 Shelf Extender394536 Bitburger Premium Pilsner 500 $0.25 410415 Skyy Vodka 750 $1.00 End Aisle426601 Villa Maria Private Bin Sauvignon Blanc 750 $2.00 Wine Fridge B426718 Cesari Amarone 750 $3.00 428334 Mike's Hard Lemonade 4 x 330 $0.50 430090 Alize Gold Passion 750 $3.00 435321 Singing Moon Sauvignon/Merlot VQA 750 $1.50 469643 Rossi D'Asiago Limoncello Snaps 750 $2.00 518670 Sour Puss Raspberry Liquor 750 $1.00 523431 Robert Mondavi Woodbridge Pinot Grigio 750 $2.00 Wine Fridge B

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527465 Obikwa Sauvignon Blanc 750 $1.00 Comm. Extender534693 Kittling Ridge White Zinfandel/Vidal 750 $1.00 542977 Rev (P.E.T) 4 x 330 $1.00 557108 St Remy XO Brandy 750 $2.00 560243 Eastdell Rose VQA 750 $1.00 572313 Asahi Super Dry 500 $0.25 572875 Peter Lehmann Barossa Shiraz 750 $2.00 594184 Pelee Island Late Harvest Vidal VQA 750 $1.50 Shelf Extender597559 Tito's Handmade Vodka 750 $3.00 Shelf Extender600163 Tanqueray No. Ten Gin 750 $4.00 600981 Hpnotiq Liquor 750 $5.00 601146 Glen Breton Rare Canadian Single Malt 750 $5.00 601765 Malibu Coconut Rum 375 $1.00 602755 Olmeca Tequila Gold 750 $1.00 Shelf Extender604348 Absolut Apeach Vodka 750 $1.00 End Aisle605063 BuffaloTraceBourbon 750 $3.00 609875 Eastdell Black Cab VQA 750 $2.00 Shelf Extender611392 Mott's Clamato Caesar Extra Spicy 6 x 341 $1.25 613778 Pomtini Vodka & Pomegranate Cooler 4 x 330 $1.00 633685 Havana Club Anejo Blanco 750 $1.00 End Aisle669473 French Cross Pinot Grigio 1500 $2.00 Comm. Extender676056 Radeberger Pilsner 500 $0.20 676395 Singha Lager 6 x 330 $1.00 676429 Bavaria Holland Beer 6 x 500 $0.60 681411 Sleeman Honey Brown Lager 6 x 341 $1.00 696161 Busch 6 x 473 $0.60 696864 Tyskie Beer 500 $0.20 697359 Woody's Mexican Lime 4 x 330 $1.00 697409 Woody's Pink Grapefruit 4 x 330 $1.00 697797 Salvador's Original Margarita (P.E.T) 1750 $1.00 891879 Grappa Stravecchia 750 $1.00 894014 El Dorado Demerara 5 Year Old Rum 750 $1.00 End Aisle897645 Sophia's Lemoncella 750 $1.00 Discovery Extender902619 Budweiser 6 x 341 $1.00 906560 Coors Light 6 x 341 $1.00

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Value Added Program

LCBO# Description Size (mL) VA ApprovedVA Mother

Carton#

7617 Chivas Regal 12 YO 750 Gift Tin 8937018219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL 89487334579 Prince Igor Extreme Vodka 1140 Forty Creek Barrel Select 50 mL 62234053082 Alberta Pure Vodka (P.E.T) 1750 CC Premium 2 x 50 mL 341040149567 Tag No. 5 Vodka 750 Jigger - Stainess Steel 379149189217 Gibson's Finest Sterling Edition 750 Canada Dry Gingerale 222 mL 300160261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL 897199285254 Forty Creek Copper Pot Reserve 750 Forty Creek Double Barrel 50 mL 313403330308 Dragonheart Cinnamon Vodka Liqueur 750 Prince Igor Extreme 50 mL 352138

Value Add Program – Warehouse Applied

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Value Added Program

LCBO# Description Size (mL) VA Approved

67 SmirnoffVodka 750 NHL620 McGuinness Silk Tassel 750 Fireball 50 mL8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL15354 Grant's Sherry Cask Reserve 750 Branded Glassware21378 Jim Beam White Label Bourbon 750 Redstag 50 mL31757 SmirnoffVodka(P.E.T.) 750 NHL34579 Prince Igor Extreme Vodka 1140 Forty Creek Barrel Select 50 mL34637 Canadian Club Premium 1750 Glass 34645 SmirnoffLimeVodka 750 Perrier slim can42606 RuffinoChianti 1500 RuffinoFlagforVivaItalia/FIFAWorldCup53082 Alberta Pure Vodka (P.E.T) 1750 CC Premium 2 x 50 mL53983 Barefoot Pinot Grigio 750 Toe Separators61564 Royal Reserve (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL73791 Carlsberg 6 x 330 Cooler Bag80127 Sailor Jerry Spiced Navy Rum 750 Branded 'Mason Jar' Glass95935 Grey Goose Vodka 750 Wooden Muddler107169 Raynal Napoleon VSOP 750 Branded Brandy Snifter110056 Absolut Vodka 750 Liquid Cocktail Mix112433 Bacardi Black 750 Bacardi Oakheart 50 mL114934 Golden Wedding (P.E.T) 1750 BV Toasted Caramel Minis114967 Finlandia Vodka 1750 El Jimador Blanco 50 mL149567 Tag No. 5 Vodka 750 Jigger - Stainess Steel158303 Copper Moon Pinot Grigio 750 Wine Glass169441 Frangelico 750 Branded Glassware171314 Grand Sud Merlot 1000 Sortilege 50 mL173526 Copper Moon Merlot 750 Wine Glass173617 El Jimador Tequila Blanco 750 Finlandia 50 mL175034 Girls' Night Out Strawberry Samba 750 Fruit Ice Cubes176834 Aperol 750 Branded Glassware189217 Gibson's Finest Sterling Edition 750 Canada Dry Gingerale 222 mL191296 Sapporo Premium Beer 4 x 500 Sapporo Ear Buds213900 Alpenbitter No 7 750 Prince Igor Extreme 50 mL215251 Cinzano Sweet Vermouth Red 1000 Branded glassware216838 Bacardi Superior 1140 Pour Spout with Contest217083 Golden Wedding 1140 BV Toasted Caramel Minis217281 Bombay Sapphire London Dry 1140 Bacardi 8 YO 50 mL217992 Dewar's White Label 1140 Soapstone Stone Ice Cube Rocks218040 Martini Bianco 1000 Martini Stir Sticks & Recipes220707 Patron Citronge Extra Fine Orange Liqueur 750 Mini Patron XO cafe 50 mL 221200 The Balvenie Caribbean Cask 14 YO Scotch 750 Branded Whisky Stones224865 Dr. McGillicuddy's Peach Schnapps 1140 Fireball 50 mL225243 Stolichnaya Vodka 750 Jameson 50 mL225698 The Kraken Black Spiced Rum 750 Jose Cuervo Gold 50 mL

Value Add Program – Sales Representative Applied

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229583 Kronenbourg 1664 Blanc 6 x 330 Spice Mix240150 Polar Ice Vodka 1140 Wiser's DeLuxe 50 mL251058 The Creemore Collection - Summer 6 x 473 Can Koozie254995 Revel Stoke Spiced Whisky 750 Key Chain258335 Appleton White Jamaica Rum 1140 Appleton Reserve 50 mL260422 StaffBacoNoirVQA 750 Complimentary Wine Tasting261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL267187 Jose Cuervo Especial Gold 750 Kraken 50 mL267245 Jose Cuervo Especial Gold 1140 Kraken 50 mL268714 Dekuyper Peachtree 750 Fireball 50 mL271874 Limonce Le...See# 319889 750 Watch272831 Wkd Original Vodka Blue 4 x 330 Bottle opener274662 G. Marquis The Red Line Merlot VQA 750 Branded Corkscrew285254 Forty Creek Copper Pot Reserve 750 Forty Creek Double Barrel 50 mL292110 La Mascota Cabernet Sauvignon 750 Stemless Wine Glass292466 Kwv Cafe Culture Pinotage 750 KWV 5 Star Brandy 50 mL299966 Coors Light Wide Mouth 4 x 473 Coors Banquet 473 mL Can307025 RuffinoAzianoChiantiClassicoDocg 750 RuffinoPinforVivaItalia/FIFAWorldCup311936 Canadian Club Classic 1140 Dark Horse 50 mL311977 Canadian Club Reserve 750 Dark Horse 50 mL318618 Plantation Grande Reserve. 750 Citadelle Gin 50 mL318642 Harry's Hurricane Spiced Rum 750 Forty Creek Barrel Select 50 mL319921 McGuinness Whipped Cream Liqueur 750 Polar Ice Voda 50 mL330308 Dragonheart Cinnamon Vodka Liqueur 750 Prince Igor Extreme 50 mL333591 Innis & Gunn Original 6 x 330 Branded Bottle Opener334151 Bacardi Superior Rum (P.E.T) 1140 Pour Spout with Contest336305 Molson Canadian Cider 6 x 341 Cocktail Recipe + Canadian 473 mL342246 Amarula Cream 750 Branded Ice Cream Scoops347435 Copper Moon Chardonnay 750 Wine Glass347443 Copper Moon Cabernet Sauvignon 750 Wine Glass351056 Kittling Ridge Cabernet Sauvignon Prop Cuvee 750 OnPack 50 mL Kittling Ridge Icewine & Brandy352021 Sortilege Maple Cream 750 Coffee355933 Black Cellar Shiraz Cabernet 750 Candle363820 SmirnoffSorbetLightPineapple&Coconut 750 Perrier slim can363911 Pierre Ferrand Dry Curacao 750 Citadelle Gin 50 mL370684 Mike's Hard Blood Orange 4 x 330 Bonus Folding Wayfarer Sunglasses370791 Palm Bay Ocean Peach Pomelo 6 x 355 Bonus Beach Tote Bag374231 Ungava Premium Gin 750 Ice Cider 50 mL379180 Robert Mondavi Private Selection Chardonnay 750 Govino Glass413070 Two Oceans Sauvignon Blanc 1500 Tia Maria 50 mL456095 Ketel One Vodka 750 Luggage Tag477836 Maliub Coconut Rum 750 Cups477885 Polar Ice Vodka (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL500512 Captain Morgan Spiced Rum 750 Cannon Ball

Value Added Program

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524769 Robert Mondavi Private Selection Merlot 750 Govino Glass563601 Old Speckled Hen 4 x 500 Cooler Bags566182 SmirnoffRaspberryTwistVodka 750 Perrier slim can 600833 Pitu Cachaca 750 Branded Glasses with Recipe602920 Flor De Cana Clasico 5 Year Old Rum 750 Tequila Rose 50 mL605972 GlenfiddichSingleMalt15YearOld 750 GlenfiddichStagHeadBottleStopper611566 Coronita Extra 6 x 207 Bull Dog Clips616540 Dos Equis Lager 6 x 355 Bottle Opener637504 Hendrick's Gin 750 branded glass910026 Laker Lager 6 x 341 Laker Ice Can 255 mL927392 Blanche De Chambly 6 x 341 Beer Pairing Recipe Book929026 Laker Ice Lager Beer 6 x 341 Laker Lager 355 mL Can929034 Laker Strong Lager Beer 6 x 341 Laker Ice 355 mL Can

Value Added Program

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LCBO# Description Size (mL) Display Program BAM

117 Bacardi Superior 750 End Aisle, FSI 8729 Blue Nun Deutscher Tafelwein 750 5893 Wiser's Deluxe 750 82063 Lamb's Navy Rum 750 82253 Disaronno Amaretto 750 124465 Teacher’s Highland Cream 750 125173 Paarl Brandy 5 Star 750 105322 Aveleda Vinho Verde Fonte 750 Shelf Extender 58284 Hennessy VS Cognac 750 208979 Rodet Cotes Du Rhone 750 69902 Courvoisier VSOP 750 3512476 Prince Igor Vodka (P.E.T) 1140 1215628 Bols Apricot Brandy 750 BBAM 1216568 XOXO Shiraz Cabernet 750 418689 Kwv Chenin Blanc 750 426229 Canada Gold Whisky (P.E.T). 1140 1227128 Flat Roof Manor Pinot Grigio 750 629090 Ciao Sangiovese Organic Carton 1000 632938 Naked Grape Chardonnay Bag In Box 3000 1038281 Schenley O.F.C.(P.E.T) 1750 1543570 Two Oceans Chardonnay 750 647290 Forty Creek Barrel Select 375 553546 Russian Prince (P.E.T) 1140 1254262 Jose Cuervo Golden Margarita 750 455517 Smoking Loon Cabernet Sauvignon 750 856366 Sterling Vintner's Cabernet Sauvignon 750 Shelf Extender 1064444 Mount Gay Eclipse 750 1565284 Black Velvet (P.E.T) 1750 1568924 Gnarly Head Cabernet Sauvignon 750 1071647 Polar Ice Vodka (P.E.T) 750 874096 Cavallina Nero D'Avola Syrah 750 379129 Gato Negro Sauvignon Blanc 1500 687015 Lamb's White Rum (P.E.T) 1750 1588799 Alberta Pure Vodka (P.E.T) 750 1095315 Wiser's Small Batch Whisky 750 15103747 Maker's Mark Kentucky Bourbon 750 End Aisle 15107201 Gray Fox Cabernet Sauvignon 1500 5107904 George Wyndham Founder's Reserve Shiraz 750 10112672 Wiser's Special Blend (P.E.T) 1750 15112771 Alvear Fino Montilla 750 5112979 Bacardi Superior Rum (P.E.T) 750 Hero 8113183 Estrella Damm Lager 500 BBAM 1121822 Moosehead Cracked Canoe 6 x 341 5123166 Cavallina Grillo Pinot Grigio 750 3125187 Cazadores Reposado Tequila 750 12129874 Flat Roof Manor Merlot 750 6134916 Ogier Cotes Du Ventoux Rose 750 5

Bonus AIR MILES® Reward Miles

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135566 Polar Ice Vodka 750 8144493 Montecillo Crianza La Rioja 750 6146761 Fielding Riesling VQA 750 5155341 Perrier Jouet Grand Brut Champagne 750 30158014 Flor De Cana Centenario 12 YO Rum 750 12158311 Copper Moon Shiraz 750 4160978 Callia Alta Malbec 750 5160994 Trivento Fair Trade Malbec 750 7161950 BolivarCoffeeLiqueur 750 5163428 Tilia Cabernet Sauvignon 750 6163477 Piat D'Or Merlot 750 5163949 Misterio Cabernet Sauvignon 750 4164046 Schneider Hopfen Weisse 500 1164731 GraffignaCentenarioShirazReserve 750 8164756 GraffignaCentenarioPinotGrigioReserve 750 8164764 Argento Cabernet Sauvignon Reserva 750 4170134 Banrock Station Pink Moscato Rose 750 5173559 Tequila Don Julio Reposado 750 30174854 Carl Reh Kabinett 750 5178632 Big House Red 750 5188193 Gato Negro Cabernet Sauvignon 750 4191866 Pknt Cabernet Sauvignon 750 4195966 Ripasso Classico Superiore Le Pezze 750 5198200 Red Stag 750 12199851 Okocim Mocne 500 1207688 D'Eaubonne VSOP Napoleon Brandy 1140 15209981 Tequila Rose Liqueur (P.E.T) 1140 10214940 Dan Aykroyd Merlot VQA 750 6216226 Alberta Premium 1140 12216820 Finlandia Vodka 1140 End Aisle 10216903 BanffIceVodka 1140 Comm. Extender 12216978 Seagrams V.O. 1140 10217067 Galliano 375 10217125 Sauza Silver 1140 15217133 Sauza Gold Tequila 1140 15217190 Grand Macnish 1140 10217273 Mumm Cuvee Napa Brut Prestige 750 12217331 Grolsch Premium Lager 4 x 450 5217687 Canadian Club Premium 1140 15223529 Appleton Estate V/X 1140 End Aisle 12224295 Copper Moon Riesling 750 4226332 Dekuyper Peachtree Schnapps Liqueur 1140 15226522 14 Hands Hot To Trot Red Blend 750 5226696 Errazuriz Estate Pinot Noir 750 8227140 Heering Cherry Liqueur 750 BBAM 15227413 Iceberg Vodka 1140 BBAM 12229732 Flyte Vodka 750 10

Bonus AIR MILES® Reward Miles Continued

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232645 Okanagan Spring Pale Ale 6 x 341 4234435 Beaulieu Vineyards Coastal Chardonnay 750 8234526 The People's Wine Pinot Noir 750 5237271 Big House The Birdman Pinot Grigio 750 5237313 Goats Do Roam White 750 5239863 Kourtakis Apelia White 1000 4239871 Kourtakis Apelia Red 1000 4242180 Lake Of Bays Spark House Red Ale 6 x 341 4243352 Kressmann Selection Chardonnay 750 5243378 Kressmann Selection Merlot 750 5247486 Hacker Pschorr Weisse Bier 500 1247627 Mill Street Original Organic Lager 473 1253864 Berco Do Infante Reserva 750 4256230 Four Roses Small Batch Bourbon 750 15258954 Spicebox 750 8259432 Belvedere Pure Vodka 1750 30266668 Carione Brunello Di Montalcino Docg 750 8267294 Sauza Silver Tequila 375 6267302 Crystal Head Vodka 750 20269688 Hungaria Sauvignon Blanc 750 5272351 Vip Pinot Grigio 750 4272666 Double Cross Vodka 750 Shelf Extender 20272690 Pinnacle Whipped 750 15273045 Canadian Club & Cola Mixed 473 BBAM 1273110 Canadian Club & Ginger Ale 473 BBAM 1273342 Errazuriz Max Reserva Sauvignon Blanc 750 10273516 Ron Zacapa 23 Centenario Rum 750 25278010 Canadian Club Dock 57 Spiced Whisky 750 12279646 Magners Pear Cider 500 1281311 The Pavillion Chenin Blanc 750 5281378 Forty Creek Cream Liquor 750 8282210 Hpnotiq Harmonie Liquor 750 15289793 Hogsback Vintage Lager 473 1291500 Pike Creek Double Barreled Canadian Whisky 750 Shelf Extender 12292730 Lamb's Black Sheep Spiced Rum 750 8293159 Les Jamelles Cabernet Sauvignon 750 6293498 Brotte La Fiole Cote Du Rhone 750 7295022 Two Oceans Pinot Grigio 750 6295253 Beaulieu Vineyards Coastal Sauvignon Blanc 750 8296152 Skinnygirl Margarita 750 BBAM 5298091 Tap 357 Maple Whisky 750 10298646 McGuinness Silk Tassel Canadian Whisky 1750 20299339 Skinnygirl White Peach Margarita 750 BBAM 5306076 Bols Blue Curacao 750 BBAM 11307488 Leblon Cachaca 700 Shelf Extender, BBAM 12307744 O'Leary Cabernet Merlot VQA 750 4307751 O'Leary Chardonnay Unoaked VQA 750 4


Continued

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307983 Skinnygirl Red Wine 750 9307991 Skinnygirl White Wine 750 9308726 Small Talk Good Night VQA 750 4309401 Taylor Fladgate First Estate Port 750 5311993 Canadian Club Reserve 1140 15312009 Canadian Club Reserve 1750 20313106 Skyy Vodka 1750 End Aisle 15315234 Faustino Vii Red Rioja 750 7317768 Inniskillin Oaked Chardonnay VQA 750 6318550 Kronenbourg 1664 Blanc 6 x 330 4319202 Hofbrau Original Lager. 500 2319764 Francois Lurton Les Salices Sauvignon Blanc 750 5319863 Stock 84 VSOP Brandy 1140 Comm. Extender 10320788 Veramonte Reserva Chardonnay 750 8320796 Red Diamond Merlot 750 5322693 Nuevo Mundo Estate Sauvignon Blanc Organic 750 5323543 Cent'Are Nero D'Avola - Merlot 750 5323881 Santa Digna Cabernet Sauvignon Reserva 750 6324566 Topazio Douro 750 5325167 Champagne Tarlant Brut Reserve 750 10326009 Knob Creek Bourbon 750 15331348 Somersby Blackberry Cider 500 1331371 French Cross Cabernet Sauvignon Bag In Box 4000 10331462 Guinness Black Lager 6 x 330 7333914 Woodchuck Hard Amber Cider 6 x 355 4333963 Lodez Chardonnay Viognier 750 Wine Fridge 6334086 Macallan Sienna 750 30334821 SmirnoffIce 6 x 355 4335372 Domaine Du Rey Colombard Sauvignon 750 6336503 Black Tower Rivaner 750 6336529 Black Tower Rivaner 1500 Shelf Extender 8341156 EnricoSerafinoBarbaresco 750 5348680 Bersano Costalunga Barbera D'Asti Doc 750 4350959 Copper Moon Merlot Bag In Box 4000 15351064 Kittling Ridge Pinot Grigio Proprietors Cuvee 750 5352054 Montes Twins 750 6356139 Criollo Chocolate Raspberry Liquor 375 10358960 Fleur Du Cap Chardonnay 750 8362855 Fire In The Rye 473 1363945 Sour Puss Bubblerama Liquor 750 10366641 Brugal Extra Dry 750 15366658 Brugal 1888 750 30366666 El Dorado 8 Yo Cask Aged Demerara Rum 750 End Aisle 8369652 Cotton Candy Rose 750 4369694 Stoney Ridge Pinot Grigio VQA 750 6369702 Stoney Ridge Cabernet Franc VQA 750 6

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Continued


369793 Mount Gay Eclipse Rum 750 End Aisle,FSI 15370650 Crazy Uncle The Uber Caesar 1000 5370676 Skinnygirl Sparkling Margarita 750 5370981 Riders Valley Malbec 750 4371849 Candy Apple Red 750 4378504 Molson Canadian Stone Fruit Cider 473 Discovery Extender 1383356 Sawmill Creek Autumn Blush 1500 7387316 The Balvenie 12 Yr. Doublewood 750 25405753 Robert Mondavi Private Selection Sauv Blanc 750 8407551 Philippe De Rothschild Cabernet Sauvignon Vdp 750 6417642 Cave Spring Pinot Noir VQA 750 5446765 Sutter Home White Zinfandel 1500 8447326 Masi Serego Alighieri Rosso Veronese 750 5447961 Fireball Whisky Shooter 200 4453084 Moet & Chandon Imperial Champagne 750 20459362 Dekuyper Buttershots 750 10459917 French Cross Blush 1500 6461434 Alberta Springs 1750 20480616 Jack Daniel's Single Barrel Whiskey 750 20492520 Bacardi 8 Year Old Rum 750 Shelf Extender 15494492 Robert Mondavi Woodbridge Merlot 750 6501080 Bend In The River Qualitatswein 750 Shelf Extender 5506519 Cesari Mara Valpolicella Ripasso Doc 750 10506741 Kronenbourg 1664 500 1522649 Patriarche Pinot Noir Vdp 750 4525188 Peroni Nastro Azzurro 6 x 330 6534230 Beringer Founders Estate Chardonnay 750 7535294 Grolsch Premium Lager 500 1542332 Philippe De Rothschild Merlot Vdp 1500 6558999 Kittling Ridge Icewine & Brandy 375 10560532 Strongbow Cider 500 Shelf Extender 1569095 Ogier Cotes Du Ventoux 750 6569871 Beaulieu Vineyards Coastal Cabernet Sauvignon 750 8582395 Hardys Stamp Series Cabernet/Merlot 750 4582411 Gato Negro Merlot 1500 6582817 Family Series Dry Riesling VQA Peller Estates 750 4582841 Family Series Baco Noir VQA Peller Estates 750 4582973 Bombay Sapphire London Dry 1750 15587816 Forty Creek Barrel Select 200 4588053 Il Prosecco 750 Wine Fridge 6588897 Placido Pinot Grigio Delle Venezie 750 7591693 Argento Malbec 750 4601872 Glendronach 12 Year Old Single Highland Malt 750 20604868 Grey Goose Vodka 1750 End Aisle 30604926 Prince Igor Extreme Vodka 750 Comm. Extender 8609867 Eastdell Unoaked Chardonnay VQA 750 4610972 WhiteCliffSauvignonBlanc(SacredHill) 750 10

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611780 Pasqua Merlot Delle Venzie 1500 5613059 Eastdell Pinot Noir VQA 750 6616334 Carlsberg Lite Tall Can 500 1619288 Hungaria Grande Cuvee Brut 750 5620062 Monkey Bay Sauvignon Blanc 750 4621151 Montalto Nero D'Avola Cabernet Sauvignon 750 5621888 Relax Riesling 750 6622837 Sterling Vintner's Merlot 750 10623322 French Cross Sauvignon Blanc Bag In Box 4000 10644062 Santa Carolina Shiraz 750 4668947 Lindemans Bin 85 Pinot Grigio 750 5669010 Lulu B Pinot Noir Vdp 750 Shelf Extender 5669457 French Cross Shiraz Bag In Box 4000 15676841 Red Stripe Lager 6 x 330 7

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BBAM Option LCBO# Description Size (mL) BAM

BBAM Amount

Total BAM

115628 Bols Apricot Brandy 750 12 5 28

306076 Bols Blue Curacao 750 11 5 28

1273045 Canadian Club & Cola Mixed 473 1 1 3

273110 Canadian Club & Ginger Ale 473 1 1 3

2 227140 Heering Cherry Liqueur 750 15 10 40

2 227413 Iceberg Vodka 1140 12 6 30

2 307488 Leblon Cachaca 700 12 6 30

2 332585 Delaforce Douro Tinto 750 8 8

3 113183 Estrella Damm Lager 500 1 2 5

4

239749 Muskoka Mad Tom IPA 6 x 355 10 10

318485 Twice As Mad Tom IPA 4 x 355 10 10

345017 Muskoka Summer Weiss 6 x 355 10 10

4

268938 A.Le Coq Premium Beer 500 1 1

345249 Ochakovo Stolichnoe Beer 500 1 1

698217 Ekstra 500 1 1

4296152 Skinnygirl Margarita 750 5 3 13

299339 Skinnygirl White Peach Margarita 750 5 3 13

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

Bundled Bonus AIR MILES® Reward Miles

Continued

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Necktags

LCBO# Description Size (mL) NT Approved

32656 Marques De Riscal Reserva 750 Winery of the Year50211 Malibu Tropical Banana Rum Liquor 750 Recipe54015 Barefoot Shiraz 750 Blue Jays Charitable Partnership 97113 Barefoot Cabernet Sauvignon 750 Blue Jays Charitable Partnership 173286 Big House White 750 House Amphitheatre177816 Xplorador Carmenere 750 Product Knowledge215632 Girls' Night Out Sparkling VQA 750 Cocktail Recipe226530 181 Merlot Lodi 750 Accolades

234351 Barefoot Moscato 750 Toronto Blue Jays Charitable Partnership

239046 Foral Douro 750 Product Information272401 Big House Cardinal Zin 750 House Amphitheartre277954 Campari Aperitivo 750 Recipe 283804 Skinnygrape Pinot Grigio 750 New Product295105 Alamos Cabernet Sauvignon 750 Friends of We Care Promo295139 Alamos Malbec 750 Friends of We Care Promo320564 SmirnoffIceViiWatermelon 473 New Innovation356147 Criollo Chocolate Sea Salted Caramel Liquor 375 Daisy363184 Pinnacle Carnival Vodka 750 Carnival recipe neck tag363465 Rhyme And Reason 6 x 355 Rhyme and Reason366070 Schneider Weisse 500 Schneider Info Neck Tag369819 Mount Gay Eclipse 1750 New Packaging369934 Barefoot Refresh Summer Red 750 Wine Style Descriptor369942 Barefoot Refresh Sweet White 750 Wine Style Descriptor 376749 Metaxa 5 Star 750 Cocktails

437772 Belvedere Vodka 750 Win a VIP Cabana for a Day, Valued at $5,000

601666 Malibu Mango Rum Liqueur 750 Recipe

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Display TableMerchandisingGuidelines

The following section provides direction on merchandising Nesting and Promo Tables.

If you have any questions, please contact helloLCBO.

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Display Table Themes

The Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Nesting Table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

Example of colour, size, type

Example of “like with like”

Merchandising Display Tables

Example of basket with sign

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Product Placement

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

Remember to consider the colour, size and type when building your display.

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

Signage Re-order Numbers for Period 3

• Nesting Table #1 – 15038 - 87• Nesting Table #2 – 15038 – 88• Nesting Table #3 – 15038 – 89• Promo Table #1 – 15028 – 90• Promo Table #2 – 15038 – 91• Promo Table #3 – 15038 – 92• Promo Table #4 – 15038 – 93• Vintages Release 1 – 15038 – 94• Vintage Release 2 – 15038 – 95• Shelf Talkers – DMS – 15038 – 96

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Store #

Nesting Table Theme

N1

and

N4

N2

N3

VIN

TAG

ES

Esse

ntia

ls

1 14 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 155 157 174 193 1115 1 1 1130 1149 1 1164 1 1 1 1171 1187 1 1 1198 1200 1211 1212 1217 1226 1248 1 1249 1250 1252 1263 1 1279 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1361 1367 1 1371 1 1373 1378 1 1381 1386 1

Store #

Nesting Table Theme

N1

and

N4

N2

N3

VIN

TAG

ES

Esse

ntia

ls

388 Essential390 1 1391 1393 1394 1401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1 1699 1703 1706 1771 1 1

Stores will receive a sign for specific themes.

Nesting Table FixturesProduct Theme Location

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Nesting Table Map Use for all Nesting Table Themes

Basket

1 Case

Q

Baske

t

1 Cas

e P

Basket

1 Case

O

Basket

1 CaseR

SI

GN

AGE

SOFT

DRE

SSIN

G

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings FR

ON

T O

F S

TORE

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Nesting Table Theme: N1 & N4

Celebrate Dad

Location LCBO# Description Format

A 363739 Menage a Trois Vodka 750mLB 275263 Silver Lake Vodka 750mLC 52902 Kissui Vodka 750mLD 365114 Blue Spirits Ultra Premium TerrePURE Vodka 750mLE 363796 I Spirit Vodka 750mLF 365510 Konik's Tail Vodka 750mLG 365296 Purity Vodka 750mLH 363754 Ultimat Vodka 750mLI 373027 Russian Standard Platinum 750mLJ 179721 Wiser’s Legacy 750mLK 334078 Macallan Amber 750mLL 204560 Highland Park 12YO 750mLM 217802 Johnny Walker Black Label 12YO 1140 mLN 492520 Bacardi 8YO Rum 750mLO 273516 Ron Zacapa 23 Centenario Rum 750mLP 212290 Mount Gay Eclipse Rum 1140 mLQ 534263 Beringer Founder’s Estate Cabernet Sauvignon 750mLR 310409 Robert Mondavi Chardonnay Napa Valley 750mL

Alternate Products

N1 597559 Tito’s Handmade Vodka 750mLN1 75689 Wayne Gretzky Cabernet Merlot 750mL

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

Signage Re-order# 15038-87

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Our Wine Country


A

MANAGER’S DISCRETION OF RED AND WHITE ONTARIO WINES.

BCDEFGHIJKLMNOPQR

Alternate Products

N2N2



Nesting Table Theme: N2

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Nesting Table Theme: N3

Ready-to-Drink


A 374934 Breezer Real Coco-Water Original 4 x 355 mL

B 370874 Jack Daniel's Country Cocktail Downhome Pnch 6 PK-B 6 x 296 mL

C 370486 Malibu Rum Sparkler 750 mL

D 370536 Eristoff Clear Cut 473 mL

E 370460 Seth & Riley's Garage Hard Lemon 6 Pk-B 6 x 330 mL

F 370668 Dos Locos Lime Tequila Margarita 440 mL

G 370445 Beve Sparkling Grapefruit 6 Pk-C 6 x 355 mL

H 370452 Beve Raspberry Pomegranate 6 Pk-C 6 x 355 mL

I 370700 Monsoon Guava Melon Mist 4 Pk-C 4 x 355 mL

J 374462 Dirty Blonde Citrus Splash Cocktail 4 Pk-B 4 x 187 mL

K 370650 Crazy Uncle The Uber Caesar 1000 mL

L 370437 Frank's Redhot Caesar Sweet Chili Lime 4 Pk-B 4 x 355 mL

M 370734 Wine O'Clock Sparkling Raspberry Rose 4 Pk-C 4 x 355 mL

N 372078 Sage Cranberry Elderflower 750 mLO 375360 Cayman Jack Stormy Bahama 355 mLPQR

Alternate Products

N2N2


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Stores will receive a sign for specific themes. It is the Manager’s discretion to choose which themed tables to build.

Vintages First Release – June 14, 2014 Location LCBO# Description

A

MANAGER’S DISCRETION OF THE JUNE 14TH VINTAGES

RELEASE, RED AND WHITE WINE.

BCDEFGHIJKLMNOPQR

Alternate ProductsN2N2



Nesting Table: Vintages Releases

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Stores will receive a sign for specific themes. It is the Manager’s discretion to choose which themed tables to build.

Vintages Second Release – June 21, 2014 Location LCBO# Description

A

MANAGER’S DISCRETION OF THE JUNE 21ST VINTAGES

RELEASE, RED AND WHITE WINE.

BCDEFGHIJKLMNOPQR

Alternate ProductsN2N2



Nesting Table: Vintages Releases

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Promo Table Fixtures - Product Theme LocationsProduct Theme Location

Store #Promo Table Themes

Promo 1 Promo 2 Promo 3 Promo 4

5 110 1115 1 1 1187 1 1 1 1212 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1355 1 1378 1 1 1 1388 1445 1 1 1 1491 1497 1573 1590 1 1 1 1617 1619 1 1 1624 1 1 1 1631 1 1 1632 1 1 1703 1 1

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Promo Table Themes

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.

SIGNAGE

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

Promotional Table Location Map

Rosé

Location LCBO# Description FormatA 125773 OGGI Primitivo Rosato IGT Puglia 750B 367417 Rosé Alghero DOC 750C 367391 Cellier des Dauphins CdR Rosé (Scratch & Snif 750D 367409 Grenache Rosé IGP Pays d'Oc Les Jamelles 750E 367383 Marius Rosé Pays D'Oc 750F 125765 Martini Rosé 750G 367375 Rosé 'Miraflors' Cotes De Roussillon A.O.C. 750H 367110 Bodega Norton Malbec Rosado 750Alternate ProductsP1 367276 Jacob's Creek Moscato Rose 750P1 73528 Santa Alicia Reserva Rose 750Signage Re-order# 15028-90

All Natural Flavours

Location LCBO# Description FormatA 372078 Sage Cranberry 750 mLB 372060 Sage Elderflower 750 mLC 370452 Beve Raspberry 6 x 355 mLD 370445 Beve Grapefruit 6 x 355 mLE 374934 Bacardi Cocowater Original 4 x 355 mLF 374942 Bacardi Coco water Pineapple 4 x 355 mLGHAlternate ProductsP2 NOTE: This product list was designed to support multipacks on the promo table.

There are fewer products as they require more space on the table. P2


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Promo Table Themes

Lighter in Calories!

Location LCBO# Description FormatA 370494 Smirnoff Ice Light Black Berry 4 x 355 mLB 370676 Skinnygirl Sparkling Margarita 750 mLC 370510 Smirnoff Ice Light Raspberry 4 x 355 mLD 370825 Skinnygrape Pomegranate 4 x 330 mLE 370817 Skinnygrape Key Lime 4 x 330 mLFGHAlternate ProductsP3 NOTE: This product list was designed to support multipacks on the promo table.

There are fewer products as they require more space on the table. P3


“New Flavours from Customer Favorites”

Location LCBO# Description FormatA 370809 Woody’s Mango 4 x 330 mLB 370502 Bacardi Tropical Punch 4 x 355 mLC 370742 Smirnoff Peach Bellini 4 x 330 mLD 370601 Vex Vanilla Cream Soda 6 x 330 mLE 370627 Black Fly Rum Punch 4 x 400 mLF 370551 Breezer Black Berry Spritzer 4 x 330 mLGHAlternate ProductsP4 NOTE: This product list was designed to support multipacks on the promo table.

There are fewer products as they require more space on the table.P4

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Notes

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hola miami only marketing & product guide pt3: … · marketing & product guide pt3: may...

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