hk watch & clock fair 2010 on-site survey christine kwok managing consultant actrium solutions...
TRANSCRIPT
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HK Watch & Clock Fair 2010On-site Survey
HK Watch & Clock Fair 2010On-site Survey
Christine KwokChristine Kwok
Managing ConsultantManaging Consultant
Actrium Solutions Actrium Solutions
10 Sept10 Sept 20102010
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2
Methodology
Date of Fieldwork : September 6 - 8, 2010
(*Day 1 to Day 3)
Target Groups : 405 exhibitors; 700
buyers
Method : Face-to-face interview at
the Exhibition Venue
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Key Findings Exhibitors
Key Findings Exhibitors
Key Findings Exhibitors
Key Findings Exhibitors
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Respondents’ Profile
Country/ Region
Others,8%
ChineseMainland,
17%
HongKong,75%
Base: All Respondents (N=405)
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Major Business
Others, 7%
Tools &Machinery,
1%
Packaging,7%
Parts, 10%
CompleteClock, 13%
CompleteWatch, 62%
Base: All Respondents (N=405)
Respondents’ Profile
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Exhibitors’ Major Export Markets
Major Export Markets (Top 10)
9%
12%
13%
14%
17%
17%
24%
36%
13%
12%
0% 20% 40%
Switzerland
United Arab Emirates
France
Chinese mainland
United Kingdom
Hong Kong
Italy
Japan
Germany
United States
Base: All Respondents (N=405)
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Exhibitors’ Core Businesses
Core Businesses
1%
2%
5%
8%
13%
42%
78%
3%
5%
0% 20% 40% 60% 80%
Others
Distributor
Retailer
Importer
Designer
Brand Owner
Wholesaler
Exporter/ Re-exporter
Manufacturer
Base: All Respondents (N=405)
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Exhibitors’ Outlook for 2011 Is Positive
Market Outlook for 2011
7%
17%
1%
32%
41%
0% 10% 20% 30% 40% 50%
Much worse
Worse
Same
Better
Much better
Base: All Respondents (N=405)
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Biggest Growth Regions Are Chinese Mainland, US & India
Biggest Growth Regions for Watch and ClockProducts in 2011
5%
6%
11%
14%
16%
18%
21%
50%
10%
9%
0% 10% 20% 30% 40% 50%
Central & South America
Other Asian countries
Japan
Middle East
South East Asia
Russia, Central & Eastern Europe
Western Europe
India
US
Chinese mainland
Base: All Respondents (N=405)
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Over 60% of Exhibitors Are Currently Selling/Planning to Sell to Chinese Mainland
Business Activities in Chinese Mainland
Currentlyselling toChinese
mainland,39%
Planning tosell to theChinese
mainland,22%
Currently notselling and not
planning tosell to theChinese
mainland,39%
Base: Valid Respondents (N=401)
Business Activities in Chinese Mainland
Currentlyselling toChinese
mainland,39%
Planning tosell to theChinese
mainland,22%
Currently notselling and not
planning tosell to theChinese
mainland,39%
Base: Valid Respondents (N=401)
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Nearly 40% of Exhibitors Selling to Chinese Mainland Have Appointed Sales Agents
Appointment of Sales Agent inChinese Mainland
No, 61%
Yes, 39%
Base: Valid Respondents (N=155)
Appointment of Sales Agent inChinese Mainland
No, 61%
Yes, 39%
Base: Valid Respondents (N=155)
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66% of Exhibitors Selling to Chinese Mainland Anticipate Larger Sales Volume
Expected Change in Sales Volume to ChineseMainland (2010 vs 2011)
Same, 30%
Smaller, 4%
Larger, 66%
Base: Valid Respondents (N=155)
Expected Change in Sales Volume to ChineseMainland (2010 vs 2011)
Same, 30%
Smaller, 4%
Larger, 66%
Base: Valid Respondents (N=155)
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Strategies to Develop Chinese Mainland Market
11%
14%
29%
21%
20%
0% 10% 20% 30%
Expand business in Chinese mainland through licensing
Source more watches made in HK for Chinese mainland market
Set up retailing/ wholesaling network in Chinese mainland
Increase investment on developing own brand
Expand existing retailing/ wholesaling network in Chinese mainland
Base: Valid Respondents (N=229)
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Strategies to Cope with Rising Costs
3%
2%
17%
47%
7%
6%
0% 20% 40%
Others
5. Relocate company's manufacturing plant to outside Chinese mainland & HK
4. Relocate company's manufacturing plant to other adjacent provinces in Chinese mainland
3. Relocate company's manufacturing plant to outside Pearl River Delta (but still in Guangdong)
2. Broaden supplier base for raw materials
1. Increase product price
Base: Valid Respondents (N=229)
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Over 80% of Exhibitors Use HK Trade Fairs to Find New Buyers
Channels Used to Find New Buyers
3%
10%
14%
16%
19%
27%
83%
14%
13%
0% 20% 40% 60% 80%
Others
Referred by tradepartners
Unsolicited calls/ visitsby buyers
Chinese mainland tradefairs
Trade publications
Unsolicited calls/ visitsto buyers
Other trade fairs outsideHK & Chinese mainland
Internet
HK trade fairs
Base: Valid Respondents (N=401)
Channels Used to Find New Buyers
3%
10%
14%
16%
19%
27%
83%
14%
13%
0% 20% 40% 60% 80%
Others
Referred by tradepartners
Unsolicited calls/ visitsby buyers
Chinese mainland tradefairs
Trade publications
Unsolicited calls/ visitsto buyers
Other trade fairs outsideHK & Chinese mainland
Internet
HK trade fairs
Base: Valid Respondents (N=401)
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Nearly 80% of Exhibitors Use Trade Fairsto Launch New Products
Channels Used to Launch New Products
7%
3%
39%
78%
6%
21%
0% 20% 40% 60% 80%
Others
TV advertisements
Pressconferences/ releases
Trade/ Consumermagazines
Internet
Trade fairs
Base: Valid Respondents (N=399)
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Over 80% of Exhibitors Have Received/ Are Negotiating Orders at the Fair
Orders Received at the Fair
Yes, 34%
UnderNegotiation,
48%
No, 18%
Orders Received at the Fair
Yes, 34%
UnderNegotiation,
48%
No, 18%
Base: Valid Respondents (N=400)
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Key Findings Exhibitors
Key Findings Exhibitors
Key Findings Buyers
Key Findings Buyers
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Respondents’ Profile
Country/ Region
HongKong,51%
ChineseMainland,
17%
Others,32%
Base: All Respondents (N=700)
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Major Markets Served by Buyers
Major Selling Markets (Top 10)
6%
7%
10%
10%
11%
17%
22%
23%
9%
8%
0% 10% 20% 30%
India
Switzerland
United Kingdom
France
Italy
Japan
Germany
Hong Kong
United States
Chinese mainland
Base: Valid Respondents (N=700)
Major Selling Markets (Top 10)
6%
7%
10%
10%
11%
17%
22%
23%
9%
8%
0% 10% 20% 30%
India
Switzerland
United Kingdom
France
Italy
Japan
Germany
Hong Kong
United States
Chinese mainland
Base: Valid Respondents (N=700)
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Buyers’ Core Businesses
Core Businesses
2%
5%
9%
9%
24%
25%
28%
7%
6%
0% 10% 20% 30%
Others
Independent Retailer
Chain/ Departmentstore
Buying Co-operative
Commission Agent
Importer
Wholesaler/ Distributor
Manufacturer
Exporter/ Re-exporter
Base: All Respondents (N=700)
Core Businesses
2%
5%
9%
9%
24%
25%
28%
7%
6%
0% 10% 20% 30%
Others
Independent Retailer
Chain/ Departmentstore
Buying Co-operative
Commission Agent
Importer
Wholesaler/ Distributor
Manufacturer
Exporter/ Re-exporter
Base: All Respondents (N=700)
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Over 70% of Buyers Mainly Source/Trade Complete Products
Main Sourcing / Trading Item
CompleteClock, 15%
CompleteWatch, 58%
Parts, 21%
Packaging,3%
Tools &Machinery,
2%
Others, 1%
Base: All Respondents (N=700)
Main Sourcing / Trading Item
CompleteClock, 15%
CompleteWatch, 58%
Parts, 21%
Packaging,3%
Tools &Machinery,
2%
Others, 1%
Base: All Respondents (N=700)
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Over 60% of Buyers Source for Items Above US$15 (FOB)
Price Range (FOB) of Main Sourcing Item
USD 5 or below,11%
USD 6-15, 25%
USD 16-50,34%
USD 51-100,14%
USD 101-200,10%
Above USD 200,6%
Base: Valid Respondents (N=698)
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Buyers’ Major Sales Channels AreWatch Specialty Outlets/ Wholesalers
Major Sales Channels
8%
18%
18%
5%
10%
11%
0% 5% 10% 15% 20%
Internet
General stores
Commission agents
Brand owners
Wholesalers
Watch specialty outlets
Base: Valid Respondents (N=699)
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Buyers’ Market Outlook for 2011 Is Positive
Market Outlook for 2011
7%
11%
1%
29%
52%
0% 10% 20% 30% 40% 50%
Much worse
Worse
Same
Better
Much better
Base: All Respondents (N=700)
Market Outlook for 2011
7%
11%
1%
29%
52%
0% 10% 20% 30% 40% 50%
Much worse
Worse
Same
Better
Much better
Base: All Respondents (N=700)
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Biggest Growth Regions Are
Chinese Mainland, South East Asia & India
Biggest Growth Regions for Watch and ClockProducts in 2011
4%
8%
11%
12%
13%
15%
62%
1%
4%
5%
0% 10% 20% 30% 40% 50% 60%
Middle East
South Korea
Other Asian countries
Russia, Central & Eastern Europe
Japan
US
Western Europe
India
South East Asia
Chinese mainland
Biggest Growth Regions for Watch and ClockProducts in 2011
4%
8%
11%
12%
13%
15%
62%
1%
4%
5%
0% 10% 20% 30% 40% 50% 60%
Middle East
South Korea
Other Asian countries
Russia, Central & Eastern Europe
Japan
US
Western Europe
India
South East Asia
Chinese mainland
Base: All Respondents (N=700)
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Most Popular Product Segment Is Fashion Watches
27
Most Popular Product Segments
27%
25%
30%
35%
0% 10% 20% 30%
Sports
Luxury/ Jewelry
Leisure
Fashion
Base: Valid Respondents (N=699)
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Most Popular Colours
Watch Dial Watch Band
Black (48%)
White (33%)
Metallic (24%)
Most
Popular
Top 3Top 3
28
Watch Case
Black (46%)
White (27%)
Metallic (25%)
Black (35%)
Metallic (31%)
Silver (31%)
Black (46%) Black (35%)
Metallic (31%)
Black (46%) Black (35%)
Silver (31%)
Metallic (31%)
Black (46%) Black (35%)
Metallic (25%)
Silver (31%)
Metallic (31%)
Black (46%) Black (35%)
White (27%)
Metallic (25%)
Silver (31%)
Metallic (31%)
Black (46%) Black (35%)Black (48%)
White (33%)
Metallic (25%)
Black (48%)
White (33%)
Metallic (24%)
Metallic (25%)
Black (48%)
White (33%)
Silver (31%)Metallic (24%)
Metallic (25%)
Black (48%)
White (33%)Metallic (31%)
Silver (31%)Metallic (24%)
Metallic (25%)
Black (48%)
White (33%)
Black (35%)
Metallic (31%)
Silver (31%)Metallic (24%)
Metallic (25%)
Black (48%)
White (33%)
Black (46%) Black (35%)
Metallic (31%)
Silver (31%)Metallic (24%)
Metallic (25%)
Black (48%)
White (33%)
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Nearly 50% of Buyers Have Increased No. of Orders, Order Size & Unit Price
47%
47%
51%
42%
42%
11%
49% 9%
1%
0% 20% 40% 60% 80% 100%
Unit Price
Order Size
Number of Orders
Increased The same Decreased
Base: All Respondents (N=700)
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18% of Buyers Expect Delivery within1 Month
Longest Acceptable Delivery TimeAfter Order Placed
Within 1month, 18%
Within 2months, 42%
Within 3months, 35%
Over 3months, 5%
Base: All Respondents (N=700)
Longest Acceptable Delivery TimeAfter Order Placed
Within 1month, 18%
Within 2months, 42%
Within 3months, 35%
Over 3months, 5%
Base: All Respondents (N=700)
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Nearly 80% of Buyers Use HK Trade Fairs to Contact New Suppliers
Channels Used to Contact New Suppliers
5%
8%
14%
19%
22%
79%
13%
13%
0% 20% 40% 60% 80%
Trade publications
Other trade fairs outside HK & Chinesemainland
Chinese mainland trade fairs
Referral by trade partners
Unsolicited calls/ visits by suppliers
Websites
Direct contact with suppliers
HK trade fairs
Base: All Respondents (N=700)
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26% of Buyers Have Sourced Branded Timepieces
Sourcing of Branded Timepieces
No, 74%
Yes, 26%
Base: Valid Respondents (N=696)
Sourcing of Branded Timepieces
No, 74%
Yes, 26%
Base: Valid Respondents (N=696)
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Among Those Who Have Sourced Branded Timepieces, 71% Are Currently Sourcing /Considering Sourcing HK Brands
Sourcing of HK Branded Timepieces
No plan atthe moment,
29%
Consideringsourcing HK
brandedtimepieces,
34%
Currentlysourcing HK
brandedtimepieces,
37%
Base: Valid Respondents (N=180)
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The Biggest Edges of HK's
Watch & Clock Industry
7%
8%
15%
16%
18%
19%
34%
54%
10%
15%
0% 20% 40% 60%
Prompt delivery
Production technology
Good understanding of market & trend
Good customer service
HK has its own brands
Good reputation
Competitive pricing
Products comply with international quality standards
Innovative product design
High product quality
Base: Valid Respondents (N=247)
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60% of Buyers Have Placed/Are Negotiating Orders at the Fair
Order Placed at the Fair
Yes, 22%
UnderNegotiation,
38%
No, 40%
Base: Valid Respondents (N=673)
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ConclusionConclusion
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Conclusion
Market Outlook in 2011Market Outlook in 2011
Both exhibitors and buyers have positive market outlook in 2011.
About 60% of them expected the market in 2011 to be better or much better then 2010.
For exhibitors, the biggest growth regions are expected to be the Chinese mainland (50%), US (20%) and India (18%). For Buyers, the biggest growth regions are expected to be the Chinese mainland (62%), South East Asia (15%) and India (13%).
Nearly 70% of exhibitors expect increase in sales volume to Chinese mainland.
Nearly 50% of buyers have increased number of orders, order size and unit price in 2010.
In order to cope with the rising costs, nearly 50% of exhibitors who have manufacturing plants in Chinese mainland indicated that they will increase price. So far this has not affected their sales volume.
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Conclusion
Competitive Edge of HK Competitive Edge of HK
83% of exhibitors mainly use HK trade fairs to find new buyers.
Nearly 80% of buyers mainly use HK trade fairs to contact new suppliers.
82% of exhibitors have either received or are negotiating orders at this Fair.
Buyers consider competitive edge of HK’s watch & clock industry includes high product quality and innovative product design.
Among those buyers who are sourcing branded timepieces, over 70% are currently sourcing/ considering sourcing for HK brands.
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Key Findings Exhibitors
Key Findings Exhibitors
End Thank You
End Thank You