marKET The National Agricultural Development Company (NADEC) has deep roots in the culture and commerce of Saudi Arabia, as well as the Middle East and North African regions. NADEC are one of the largest integrated dairy farms in the world, but they focus on local communities and customers. Across the region their farms, factories, initiatives and products have long been a part of the fabric of daily life. NADEC plays an important role in providing food for millions of people across the region

on a daily basis. NADEC’s products include dairy-based beverages,

cheese, butter, cream, desserts,

functional dairy-based ingredients, juices and agricultural produce. Every day, the company sends out approximately 1,000 refrigerated trucks and trailers onto the roads and highways across the Middle East to deliver fresh products to more than 30,000 customers.

NADEC also carries an extensive trading range. Customers from the retail, catering and wholesale trades, as well as the food industry, count on NADEC‘s skills and know-how in manufacturing branded products, and providing product range advice and logistics services.

achiEvEmEnTSThe labs at NADEC are equipped with the latest technology and are managed by nutritional and quality experts who implement the best diagnostic procedures and processes to ensure they meet the highest quality standards. Over 4,000 tests are performed daily to comply with international quality standards.

The company has been awarded many national and

international certificates for the quality of its products, processes and hygiene standards including:-• King Fahad First Prize for Ideal Food

Processing Plant• King Abdulaziz First Prize for Ideal Food

Processing Plant• ECOCERT• CERES• BioFach• BIOL 2013

The company is also an ISO 9001:2008 compliant company as has been awarded HACCP (Hazard Analysis at Critical Control Point) status.

hiSTory The National Agricultural

Development Company is one of the largest agricultural and food-processing share stock companies in the Middle East and North Africa. Established in 1981 by royal decree, it is a joint stock public company – 20% owned by the Government, with the rest publicly traded on the Saudi

Stock Exchange. It is one of the very few, and largest, vertically integrated dairy businesses in the world.

NADEC’s dairy farms are well equipped with the latest technology and milking parlours to allow for very efficient and smooth milking processes to ensure the highest quality of dairy products. There are six dairy farms that host approximately 60,000 cows and two processing plants that produce over 1.5 million litres of milk per day.

NADEC provides the tastiest, finest and healthiest nutritional products

through two key businesses – NADEC Foods for consumer products and NADEC Agriculture for agricultural produce.

ProducTToday, NADEC is one of the leading food, dairy and beverage companies in the region. Placing

family health and well-being at the heart of every endeavour, NADEC is committed to quality excellence. The company is constantly evolving to satisfy the growing demands of

every consumer. It offers more than 100 products from fresh milk to laban, from

yoghurt to cheese, and a wide range of fruit juices in convenient formats to address different occasions and consumer needs.

Innovation is a fundamental component to the success of the NADEC portfolio with a series of new product introductions made in

this year including new launches in

juice with

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Pineapple, Mango Cherry and Mango Lychee; in milk with Bubble Gum and Guava flavours; in cheese with new flavours and varieties of shredded and cream cheese plus Feta and portion size packs for lunch boxes; and added value yoghurts with toppings for snacking occasions. Innovation is and will continue to be a key component of the marketing strategy.

PromoTionWhen consumers reach for their local dairy and juice products, they are looking for more than just a bottle of milk or juice; they expect a fresh, safe and absolutely delicious product.

Since its inception, NADEC has been building consumer confidence with a wide variety of local and regional juice and dairy based products that include fresh juice, milk, laban, labneh and cultured dairy products.

Efforts in the fields of marketing and innovation are concentrated on growth and development, daily nutrition, health and wellness and functionality. Today, their commitment to taste and excellence has placed NADEC Foods in the hearts of consumers across the Middle East and North Africa.

As well as the focus on innovation to meet consumer needs, NADEC has used a multimedia approach to promoting and communicating the brand values and the unique taste, quality and value for money propositions that the brand has to offer. TV, outdoor, in-store and increasingly the digital platform is being used to reach,

inform and engage their target audience and the general public. They also create events and run sampling campaigns to take their products and brand to the communities in which they operate to raise awareness and encourage trial of the NADEC range of products and the result is a strong, recognised and trusted regional brand.

brand valuESNADEC is committed to providing consumers with the tastiest and highest quality nutritious food, dairy and beverage products. The philosophy that underpins their brand positioning and the slogan of ‘as good as it gets’ is that the Consumer is their boss, Quality and Value for money is their goal.

To deliver the brand proposition and thinking in all of their products, everything they do starts with corporate values. They are the DNA of the company and make them who they are and help to define what the brand stands for. The values which underpin the brand positioning and slogan of ‘as good as it gets’, are:-

ListenConsumers, customers, partners and people are at the heart of their business. ValueRecognising and rewarding their people and partners as they strive for success. RespectActing responsibly, providing healthy, nutritious products and protecting the environment for future generations.

Move Fast The vertically integrated

NADEC model provides speed in decision making and fast execution as a competitive advantage. InnovateConstantly looking for new ways to improve life for their

consumers. Care

Quality, taste and value for money are their goals.

www.nadec.com.sa

Things you didn’t know aboutnadec

NADEC is the largest integrated dairy farm in a single location in the world.

NADEC is the first, and largest, agricultural shareholding company in Saudi Arabia.

Nadec has four big projects with a total cultivated area of 107,300 hectares producing a wide and diverse range of products viz: Wheat, Forages, Maize, Potatoes, Onions , Fruits, Honey and Organic Olive Oil

There is more calcium in one cup of milk than there is in sixteen cups of spinach.

Strawberries are neither a fruit nor a berry, but a member of the rose family.

Every day, the company sends out approximately 1,000 refrigerated trucks and trailers onto the roads and highways across the Middle East to deliver fresh products to more than 30,000 customers.

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