marKET Since 1991 Theeb has been driving its car rental services to higher levels of professionalism and market share in the Kingdom of Saudi Arabia, where its brand name is synonymous with reliability, choice and convenience.

Theeb covers the entire national territory with a varied vehicle fleet that exceed 11,000 cars and is growing annually. Aside from a presence in the Central, Western, Eastern, Northern and Southern regions; international airports (Riyadh, Jeddah, Dammam, Medina, Abha) and Local airports (Al-Taief, Al-Baha, Jazan) boast branches too. Professionally managed by a Saudi team keen on upholding a strategy of excellence, the Theeb commitment is based on delivering optimum choice to all clients whatever their needs and budgets. “Experience driving a luxury car that you had always dreamed of, or to drive an economical vehicle that saves you time and money, or even a comfortable family car suited to your wider needs”.

By annually updating models, Theeb now has a significant variation in categories spanning 70 types divided Economy, Compact, Medium, Premium, Luxury (small, medium,large), Family, 4x4, 4x4 Luxury and Pick-Up that are deployed systematically in 37 branches throughout KSA.

Theeb’s main service is car rental targeted to individuals, which contributes around 90% of their revenue, and to corporate customers which contributes the remaining 10%. This translates into an annual turnover around SAR420m.

Theeb’s strategy is focused on being customer centric regardless of the category of customer. They offer a wide range of add-on services to clients as a support to the core service (car rental), which has increased the customer base and customers’ loyalty over the year. This allows Theeb to charge above market rates across all

the category of cars they rent. The company is also known for its mix of cars, specifically the fact that they have one of the largest fleets of luxury cars in the Kingdom, which allows them to target top-end customers.

Theeb’s retail model has been mostly unchanged over the last decade: Targeting customers in airports and customers in the cities in areas where no other competitor is present.

Theeb are confident that they will be able to sustain their historical growth which stood at above 10% over the last five years. In terms of market share of the individual customers, their market share is not expected to grow significantly (but they do not see it decreasing either). For the corporate segment, Theeb’s strategy is geared towards increasing their revenue growth for that segment (so that it increases at 20% annually) and hence increase their market share in the coming five years from its current level of less than 1% to circa 3% by 2018.

achiEvEmEnTSTheeb have been awarded honours and prizes by several international cars agencies, among which are the following:-•General Motors International Award as best rentacarcompanyinoperatingitsfleetfor

the year 2006. This honour was awarded by Al Jumaih Motors Company and American General Motors.

•Hyundai International Award as best customer achieved standard levels of purchasing processes in 2008. This was awarded by Al Waalan Motors Company and Korean Hyundai Co.

•Honoured by Al-Essa Motors Company, agents of General Motors in Saudi Arabia 2008-2009-2010-2011-2012.• Client Excellence Award in 2009 from the Abdul Latif Jameel Company Ltd - The Toyota dealer in the Kingdom.• Theeb have received Partner Success Award, presented from “Aljazirah Vehicles”, Ford agents in Saudi Arabia for 2012.• Theeb gained an award from “Chrysler Group Middle East” against the profitable cooperation for 2012. • Theeb has been voted by the Superbrands council in Saudi Arabia as a Superbrand for 2013.

The company was the first to introduce rent cars for elderly and special needs’ customers in the Saudi market. They were also the first to introduce a communication service with deaf and hard-of-hearing customers.

First Company to introduce free mileage of over 100 km per day.

hiSToryThe Theeb story atrted in 1991 when the business opened with just sixteen employees and 50 cars. The business expanded rapidly, partly due to its loyalty programme, started in 1999, which now has over 100,000 members. Also contributing to the business’ rapid expansion was their policy of opening branches at airport locations which has led to Theeb becoming, in 2009, the largest Hyundai acquirer in the Kingdom and, in 2013, achieving a total fleet of 10,000 cars.

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ProducTWhen it comes to car selection, Theeb has got 70 types divided into Economy, Compact, Medium, Premium, Luxury (small, medium,large), Family, 4x4, 4x4 Luxury and Pick-Up that are deployed systematically in 37 branches throughout KSA.

Theeb has eleven branches serving East, West, South and North of Riyadh, in addition to a branch assigned for serving government departments and the private sector. and Theeb has a branch in Buraydah city in addition. All models over two years old are offered for sale in the renowned ‘Theeb Used cars showrooms’ in Riyadh that guarantees buyers with vehicles backed by an impeccable maintenance record, coupled with attractive sales price.

In the Western region, there are twelve branches, eight of which are in Jeddah and two in Meddena, one in Yanbu city and one in Taief airport. For the Eastern region, deployment comes from branches in Dammam, Khobar, Jubail and Ihsa. For the Northen region, Theeb has its new branch in Tabuk city, and for the southern region, Theeb has four branches in Abha, Jazan and Albaha city.

In order to foster their special relationship with government departments and the private sector nurtured over two decades, Theeb has assigned a separate branch extending services tailored to their unique corporate and government requirements: Providing the required quantity of cars based on customers’ requests; capacity to cover conferences with the most luxurious types of vehicles with the option of liveried drivers on call; comprehensive insurance on cars; 24 hours service to replace car in case of breakdown, or in case of accidents. “Our aim is to stand firm as leaders with our rent a car concept reaching new horizons of quality and innovation. This benchmark of excellence is maintained by providing the most superior levels of service through honesty, credibility and sincerity in customer service,” concludes Theeb’s General Manager, Mohammed Altheeb.Cross-Border Service - Rental cars for every occasion, like minivans for holidays, chauffeur-driven luxury models for conferences and vehicles for passengers with special needs.Travelling outside KSA - Theeb paves the way

for passengers to travel to all GCC nations (Bahrain, Kuwait, Qatar, UAE, and Oman) and Arab countries (Jordan, Syria, Lebanon, Egypt) through its varied fleet. For short trips, Theeb also issues relevant authorisation letters and finalises traffic procedures in conjunction with preparing vehicles for seamless travel both inside and outside the Kingdom.One Way Service Travelling across KSA - Your movements become more comfortable and easier with Theeb’s ‘One Destination Service.’ Through its modern fleet and network of subsidiaries deployed throughout the Kingdom, clients are free to collect their selected model from any branch and handover the same to any other Theeb branch with reduced reshipment fees. If both branches are situated at the same region, the service is free of charge.Comfort Service - Travelling with elders and those with special needs

Based on Theeb’s belief in serving community and in showing responsibility towards the more vulnerable sectors, family cars equipped with wheelchairs help in maximising ease of movement and convenience. Free of charge, Theeb is to date the first car rental company in KSA to extend this attractive option.Theeb’s services include:-• Rental Service to Individuals.• Long-Term and Short-Term Rent: Rent

Services to Governmental Departments and Private Sector.

• Cross Border Services: Traveling across regions of the Kingdom of Saudi Arabia.

•One way Service: Traveling across regions of the Kingdom of Saudi Arabia.

• Comfort Service: Cars assigned for elders and special needs.

• Limousine Service: Theeb provide a limousine

service with efficient and responsible drivers speaking both Arabic and English, wearing company uniforms or the national attire (Thobe) at your convenience.

•Help on Accidents Service.•Help on Road Service.

rEcEnT dEvEloPmEnTSTheeb recently introduced a number of new offers:- •Omrah (pilgrimage) offer•Distance Offer• Businessmen Offer• Just-married Offer•One-way Offer

Theeb have opened five new branches in 2013 and four new branches so far in 2014. Their number of branches across the Kingdom has now reached 37.

PromoTionAt this time Theeb depend only on print media, they publish Theeb profile yearly, and they print brochures and posters and distribute it through the their branches. The slogan of the brand is “Comfort choice”

Theeb depend on social media tools, they have a verified twitter account ( using it as a customer services channel), and formal page on facebook, and mobile SMS. In the near future they will launch android and IOS applications.

brand valuES •Honesty and integrity in dealing with

customers.• Commitment to providing quality service and

good value to their customers.• Social responsibility in serving and developing

their community. Theeb endeavour to provide superior services

to their valued customers in both the private sector and governmental departments in order to meet their needs and requirements. They therefore offer a package of distinct, unique and innovative services as well as a fleet of cars characterised by an exceptionally wide choice of cars at each location in terms of brand, size and category.

Things you didn’t know aboutTheeb

Theeb covers the entire national territory with a varied vehicle fleet that exceeds 11,000 cars.

Theeb was the first to introduce rent cars for elderly and special needs customers in the Saudi market.

Theeb was the first company to introduce free mileage of over 220 km per day.

Theeb has 70 types of vehicle divided into Economy, Compact, Medium, Premium, Luxury (small, medium,large), Family, 4x4, 4x4 Luxury and Pick-Up that are deployed systematically in 37 branches throughout KSA.

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