Hispanic Engineered Taurus SHO

Also Inside:

Engineers Pete Reyes & Cristina Rodriguez Led Development Of Ford’s Iconic Model

www.hispanic-today.com

The Corporate Latina

Shattering CeilingsBuilding Skylines

Ensuring Latino Education

Franchising Success

Ford’s

http://www.AAA.com

THE BLACK PERSPECTIVE25

4

Ford’s Hispanic Taurus

Editor’s Letter

Hispanic Engineered Taurus SHO

Also Inside:

Engineers Pete Reyes & Cristina Rodriguez Led Development Of Ford’s Iconic Model

www.hispanic-today.com

The Corporate Latina

Shattering CeilingsBuilding Skylines

Ensuring Latino Education

Franchising Success

Ford’s

Only One Thing Never Changes

The only thing that never changes is the fact that everything changes. And yes, there have been several here since the last

issue of Hispanic Today. In fact, we’ve completely revamped the magazine. You’ll find all-new layouts, more success stories,

columns about current trends in the world of busi-ness, and a guide to Hispanic professional organiza-tions. Our “Bookshelf ” feature continues, but has been expanded to take in a broader variety of tomes. Rather than featuring books at random, we’re target-ing a significant issue and presenting authors who have addressed them in a way that will prove benefi-cial to you as you shape your businesses and careers.

In our new “Corporate Corner” features, we chronicle the efforts of successful Latinos in corporate settings––offering you the benefit of learning from their experiences. Similarly, our new “Corner Office” profiles give you an opportunity to gain insights into the thought processes of the most pow-erful Latinos in corporate America.

Here in the pages of Hispanic Today magazine, it is our overarching goal to make sure you get as much information as you need to ensure the success of whatever op-portunity you choose to pursue.

So please, peruse the issue, get back to us and let us know what you think. Did we nail it? Did we miss it? Have we left something out?Please, let us know how we did.

Lyndon Conrad BellEditor

On the CoverThe development of the latest iteration of Ford’s iconic automobile was led by chief

engineer Pete Reyes, with the support of one of the few female suspension and chassis women in the business (and the only one

at Ford), Cristina Rodriguez. The rebirth of Ford’s best-known automobile owes much to

these Latin-Americans.

Ford’s Hispanic Taurus

Features CLiCk on A PAge numbeR to go to thAt stoRy

The Corporate Latina Shattering GlassPage 14 Page 21Wilka Varela toppins’ story is a highly inspirational one. her journey has taken her from sewing wedding dresses in Puerto Rico to help her family make ends meet to practicing law at one of the largest corporations in the world. today, she uses her experiences to show other Latinas the fast route along the path she’s blazed.

Linda Alvarado is a woman for whom the words “you can’t go there” have no meaning whatsoever. Alvarado, who built one of the most prosperous construction firms in the u.s., is also the first Latin-American to own a major league baseball team and a fixture on some of the most illustrious boards of direc-tors in the country.

PUBLISHEREqualityMagazines.com

ManagIng dIREctoRJeff Palmatier

dIREctoR - MaRKEtIngMark cohen

EdItoRLyndon conrad Bell.

aRt dIREctoRFran Sherman

HISPanIc todaY is a publication of EqualityMagazines.com

this publication is dedicated to informing the Hispanic community of job and career opportunities. Views and opinions expressed within the publication are not necessarily those of the publisher. the publisher reserves the right to reject or edit any copy, advertising, or editorial, the publisher is not responsible for any unsolicited materials.

copyright 2010. all rights reserved.

For advertising, email:sales@hispanic-today.com

For editorial, email:editor@hispanic-today.com

EqualityMagazines.comHISPanIc todaY13351 Riverside dr., #514Sherman oaks ,ca 91423tel: 818-654-0870http://www.hispanic-today.com

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Page 8: News BriefsPage 28: Book Shelf: Managing StartupsPage 29: Guide To Latino Professional Organizations

Page 20

Page 8

Ceilings To Build Skylines

VETERANS ENTERPRISE48

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In a ceremony in the East Room, President Obama signed an Executive Order to renew and enhance the White House Initiative on Educational Excellence for Hispanics so that it better serves communities across the country by engaging them in the process of improving the education of Latino students, who represent one of every five students in our nation’s schools.

The new Executive Order is based on feedback gathered by the Initiative in more than 100 community conver-sations across the country with experts in education, community leaders from more than 30 states, the District of Columbia and Puerto Rico, and from comments from more than 10,000 Americans on how to develop real solu-tions to the challenges confronting the Hispanic commu-nity in education.

In his address, President Obama said; “today, Latinos make up the largest minority group in America’s schools —more than one in five students overall—and they face challenges of monumental proportions.

Latino students are more likely to attend our lowest-performing schools, more likely to learn in larger class sizes, more likely to drop out at higher rates. Fewer than half take part in early childhood education. Only about

half graduate on time from high school, and those who do make it to college often find themselves under prepared for its rigors.

When I took office, I set two big goals for American education. One was to make sure all our students receive a complete and competitive education from cradle to career. And number two, by the year 2020, America will once again have a higher share of college graduates than any other nation on Earth.

now, improving educational outcomes for the Hispanic community is critical to reaching these overall goals. And reaching these goals is behind every battle that we’ve waged on behalf of our children’s education since I took office. We’re tackling the dropout crisis that affects the Hispanic community more than any other community. And we’re challenging states and communities to turn around our 5,000 worst schools, including many of the ones that pro-duce the most Latino and African-American dropouts.

turning around our troubled schools. Putting the dream of a college education within the reach of working families. Educating our kids—all of them—to graduate ready for college, ready for a career, ready to make the most of their lives. That’s what we’re doing. That is why we’re here.” HT

News BriefsPresident Obama Signs Executive Order On Education and Hispanics

Your future

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News Briefs

After spending 15 years in the medical/dental industry, most recently as the director of operations for a world leader dental product manufacturer, nicaraguan-born Roy Jaime was ready for a fresh start. Jaime began researching various business opportunities and decided on CertaPro Painters, the largest, most established painting franchise in an industry estimated at over $80 billion. The company has more than 330 locations worldwide including the united States, Canada, guatemala, Costa Rica, Panama, Portugal and the Dominican Republic. He opened for business in October, serving Sarasota, Fla. and the sur-rounding areas.

“I wanted to experience the ownership side of business and try something new,” says Jaime. “But as a first time entrepreneur, I didn’t want to do this all by myself. Fran-chising offered the support I was looking for and felt like the right fit for me.”

Franchising appeals to many would-be business owners because it allows for independence while also offering an excellent support system, a well-known brand and a prov-en business plan, so success is well within reach. Jaime certainly isn’t the only member of the Latino community looking to franchising as a viable career option. Accord-ing to the International Franchising Association (IFA), nearly 20 percent of franchises are minority-owned. Ad-ditionally, for the first-time ever, the u.S. Census Bureau released comprehensive data this year on franchise busi-nesses—finding that franchise businesses employ nearly 7.9 million workers out of a total workforce of 59 million.

many Latinos are looking to franchising as a second ca-reer path—using the skills they obtained in their previous careers to propel them in their new business venture as a franchisee. Walter meade opened WSI in mexicali, mexico this past January after serving as an advisor to the mexican federal government and some state governments in fields like strategic planning and national security. WSI provides digital marketing solutions including Web site design and e-commerce solutions to small- and medium-sized busi-ness around the world. meade’s career transition allowed him to incorporate his professional background into WSI’s experience in the Internet marketing business.

meade is based in mexicali, but also has an office in Villahermosa, tabasco, where he takes care of several oil industry clients. He currently operates in mexico and Colombia, and he plans to open an office in Cartagena, Colombia in november 2011, to strengthen WSI’s presence in the country. meade is also planning to open an office early next year in the united States to meet the needs of the Hispanic market in the southern part of the country.

“WSI is by far the best investment I’ve ever made—both financially and professionally,” meade says. “WSI is a business model built to win and designed to succeed.” WSI President Ron mcArthur adds, “meade is our most successful 2010 mexican franchisee to date. We are excited to watch him build his business as WSI reaches more and more Spanish-speaking clients.” HT

FRANCHISING: A Fast Path To Success?

Work Here. Fly Anywhere.www.skywest.com/careers

the journey begins here

FRANCHISING:

12

The California teacher Corps, the statewide organiza-tion representing California’s alternative certification programs, has announced that nearly 50 percent of teach-ers placed in the classroom from teacher Corps programs for the 2009-10 school year were from under-represented ethnic groups, according to the California Commission on teacher Credentialing. Additionally, teacher Corps programs recruited 50 percent more Latinos than are currently teaching in the broader California public school system. These numbers represent a steady increase in under-represented people being recruited into the teach-ing profession by alternative certification programs.

“Our programs have made it a priority to increase the representation of Latino teachers in the teaching profes-sion,” said Catherine kearney, president of the California teacher Corps. “By diversifying the profession, we are providing students with teachers who are representative of their own community. We are actively encouraging multi-cultural people to join the teaching profession, recognizing the positive impact they are having on California’s chang-ing student population.”

For the 2009-10 school year, approximately 25 percent of teachers from teacher Corps programs were Hispanic, compared to 17 percent of the broader teaching workforce.

One example is California State university’s Fullerton On track Scholars transition to teaching program, of which nearly 80 percent of the teacher candidates are Hispanic. CSu Fullerton recruits teacher candidates living in the Santa Ana community, including bilingual Spanish speakers, who want to serve Santa Ana’s diverse, low-in-come community by teaching within the Santa Ana unified School District. Candidates work towards earning their state certification in the high-need fields of special educa-tion, math and science. The teacher preparation program is specifically geared towards recruiting diverse teachers to serve the area’s low-income, high-poverty community with the goal of raising student achievement and academic success.

“It is important that we actively recruit members of un-

der-represented groups into teaching, especially people of color and males,” said Dr. martin Haberman, distinguished professor emeritus at the university of Wisconsin mil-waukee’s School of Education and researcher of alternative pathways into the classroom. “They serve as role models of success, but even more importantly, they communicate to their students that knowledge and learning are a desir-able, vital goal for all children and youth to function in a democratic society. The proven, most effective means for recruiting a diverse group of teachers is through alternative certification programs.”

teacher Corps programs have historically met the vary-ing needs of public schools, including attracting talented individuals and second-career professionals from within the community who bring with them deep content exper-tise and professional experience. Over the past seven years, teacher Corps programs have placed more than 55,000 highly qualified teachers in California public schools. HT

News BriefsNearly Half Of New California Teacher Corps Recruits Are MulticulturalAlternative certification programs placed a higher percentage of Hispanic teachers in the classroom than currently teaching in broader public school system

THE BLACK PERSPECTIVE22

Nearly Half Of New California Teacher Corps Recruits Are Multicultural

14

Wilka Toppins“The Corporate Latina”W ith her successful twenty-plus-year career as an attorney, entrepreneur and

senior executive at several Fortune 100 companies, one can very rightly think of Wilka toppins as the perfect corporate Latina. Born in Mayaguez, Puerto Rico in April, 1966, toppins is the youngest of three children. Her father left the

family when toppins was 13, leaving no money or support. Her mother earned very little as a teacher and had to carry two jobs to support three teenagers. to help the family, top-pins learned to sew and worked as a seamstress to help pay family expenses. despite the hardship, toppins graduated with honors from high school and was awarded a full schol-arship to the University of Puerto Rico’s Mayaguez campus.

EntrepreneurialEndeavors

15

In her freshman year at uPR, top-pins’ history professor realized her po-tential and encouraged her to submit an application to study at the univer-sity of massachusetts at Amherst for one year. Hesitant because she had no money, nor any knowledge of English, toppins, with the professor’s help, ap-plied at his insistence.

With two suitcases, and no local personal support network, toppins arrived at umass. Over the course of that first year, she learned English by spending time with friends and attending classes. Through hard work and determination, toppins earned an invitation to stay on at umass. Three years later, she graduated cum laude with a degree in Political Science.

Accepted by all six of the law schools she applied to, toppins chose tulane. While there, a summer internship at Exxon opened the door to her corpo-rate career. After passing the Bar exam on her first try, she accepted a position in Houston with Exxon, one of the largest corporation in the world.

As the only Latina lawyer in Exxon’s legal department, the seed for her latest venture, The Corporate Latina was planted. It grew over the years while toppins was working in corporations like SBC Communications and macy’s Inc. Through her experiences, toppins came to realize there was a need for someone to help guide and nurture young Latinas through the labyrinthine corporate structure.

Says toppins, “During my 20 years in senior executive roles, I found little to no help on what to do to succeed in corporate America, how to climb the corporate ladder, how to achieve work-life balance, how to master corporate communications and protocol, and how to deal with conflict effectively

within the corporate environment. I had to figure it all out on my own.”

So earlier this year, toppins launched The Corporate Latina, a speaker, training and consulting company dedicated to teaching Latinas strategies and techniques to succeed—both in corporate America and as entrepreneurs.

A high-energy motivational and transformational speaker, toppins delivers an entertaining and revealing presentation combining career advice, cultural qualities and common sense to transform the career and life experi-ences of diverse women in Corporate America.

toppins enthuses, “my mission is to equip Latinas and other women of col-or with the skills and the insider tricks that they need to know and master in order to be able to unlock the doors to the corporate suite.”

While toppins’ work focuses primarily on individual career and personal growth, she also works with companies helping to develop cor-porate diversity programs, in-culture leadership workshops and mentorship programs. She says her ultimate goal is to provide a deeper cultural under-standing of the Latino professional workforce to the mainstream. “Over the course of my career, I observed how women were often required to sweep their gender and cultural identi-ties aside to achieve success. Through The Corporate Latina, I show them they can achieve professional success while preserving and implementing their unique cultural qualities. Rather than being pushed to the side, the unique perspective that comes from being an ethnically diverse female should be looked upon as an asset.”

As a practicing corporate attor-ney, toppins continues to represent corporate clients. She is also business development principal and spokesper-son for Coastal Wealth management, LP, where she teaches high impact and educational investment seminars for women. A recognized and respected professional and community leader, toppins’ work has been recognized with numerous awards. Among them, the “top 25 Lawyers in Houston” by H texas magazine; the Ana maria Arias memorial Fund as a “top 10 Latina Entrepreneur” presented by LatinaStyle magazine and Wells Fargo, the “Emerging 10 Business” award presented by the Houston minority Business Council, and the Corporate Advocate of the Year award presented by LuLAC Ohio.

Learn more about The Corporate Latina and Wilka toppins at Wilk-atoppins.com. HT

Wilka Toppins“The Corporate Latina”

“My mission is to equip Latinas and other women of color with the skills and the insider tricks that they need to know and master in order to be able to unlock the doors to the corporate suite.”

THE BLACK PERSPECTIVE11

corporatener

Ford’sLatinoTaurusHispanic Engineers Led Development of Iconic Model

Pete Reyes, Ford Taurus Chief Engineer: Very early in life, Pete Reyes learned how to bring diverse cultures together. Under his leadership as chief nameplate engineer, a close-knit team has delivered a stylish and technologically rich new

taurus that will appeal to new car-buyers across multiple regions, cultures, life stages and lifestyles.

17

“I treat the entire team as one great, big family,” said Reyes. “I try to be a thoughtful listener and a good coach. On a completely different level, I’m doing what I’ve done as long as I can remember, bringing people from different cultures and perspectives together.” —Pete Reyes

18

“growing up, I had the benefit of seeing the world from several ethnic and cultural perspectives,” said Reyes. “Our family was based in Flint, mich., and my father was an accountant in the auto indus-try. His job took us to Caracas, Venezuela, where I attended school with kids from all over the world.”

Reyes attended the university of michigan, where he earned his bachelor’s degree in mechani-cal engineering and a master of Business Administration. College continued the pattern of Reyes es-tablishing connectivity with fellow students and faculty from across the globe.

upon graduation, Reyes entered the Ford College graduate (FCg) training program just as the vehicle body engineering group – and the auto industry as a whole – was beginning the transforma-tion from blueprints on a draft-ing board to virtual images on a computer screen.

Reyes was appointed chief nameplate engineer for the 2010 Ford taurus. He was given two mandates from senior manage-ment. First was to reinvigorate the taurus, to reclaim its place as America’s pre-eminent fullsize se-dan. Second was to cut a full year from its development time.

“The compressed development time frame would not have been possible without extensive use of computer-aided design and engineering,” said Reyes. “now the tools are so sophisticated, we can design, refine, test and assemble a vehicle in the virtual realm, then validate it in a much closer to production form.”

The speed with which the taurus went from the screen to the showroom also required Reyes bring all of the vehicle develop-ment disciplines together around common, unified goals.

“I treat the entire team as one great, big family,” said Reyes. “I try to be a thoughtful listener and a good coach. On a completely different level, I’m doing what I’ve done as long as I can remember, bringing people from different cultures and perspectives to-gether.”

The result of team taurus’ – and Reyes’ – efforts is a stylish and advanced new sedan that com-bines an expressive design with

Pete Reyes

engaging and communicative driving dynamics.

Cristina Rodriguez, Ford Taurus Development Engineer: The ride comfort, handling and responsiveness of the 2010 Ford taurus owe a debt of thanks to Cristina Rodriguez. Respon-sible for the way the new taurus feels on the road, Rodriguez is the new car’s vehicle dynamics development engineer.

After earning her Bachelor’s de-gree in engineering from the georgia Institute of technology, she went on to obtain her masters degree from the university of michigan. While pursu-ing her graduate degree, Rodriguez interned at Ford during the sum-mer. upon conclusion of her studies,

the Ford College graduate Program opened the door for her.

twelve years later, Rodriguez has ad-vanced to become the only female ve-hicle dynamics development engineer at Ford. In 2005, she was named lead suspension development engineer on the taurus and taurus X vehicle lines. Her responsibilities include managing the tradeoffs between ride qualities and handling responsiveness, in addition to steering calibration and “feel.”

Rodriguez’ success is a direct reflec-tion of her unique ability to balance and reconcile objective, quantitative data with the subjective “seat-of-the-pants” feel one can only acquire after years of development driving within the controlled environment of the

test track.“The car is offered in four configura-

tions or variants,” says Rodriguez. “You have front-wheel drive, all-wheel drive, high-performance all-wheel drive SHO, and the upgraded SHO perfor-mance package.”

Each version is developed to meet Ford’s Vehicle Dynamics DnA and give the vehicle a distinctive point of view.

“to do what I do, my body becomes a finely-calibrated instrument,” says Rodriguez. “my legs, my back, shoul-ders, arms and hands all become data-collection inputs. This is my eighth year of development work with the D-platform chassis, so I’ve had lots of time to explore its capabilities and its limits. The results are the four different chassis calibrations.”

Rodriguez grew up in Puerto Rico and credits her parents for her me-thodical approach and mechanical inclination.

“my father is a chemical engineer, and he taught me to be analytical,” says Rodriguez. “my mother, on the other hand, encouraged me to take things apart then reassemble them. She never seemed upset if there were leftover parts, either. HT

“To do what I do, my body becomes a finely-calibrated instrument,” says Rodriguez. “My legs, my back, shoulders, arms and hands all become data-collection inputs. This is my eighth year of development work with the D-platform chassis, so I’ve had lots of time to explore its capabilities and its limits. The results are the four different chassis calibrations.” — Cristina Rodriguez

19

Cristina Rodriguez

THE BLACK PERSPECTIVE8

ClimbersWanted.To us, “diversity” meansmore than “race” or “gender.”

It means developing,manufacturing andmarketing life-enhancingmedical technologies inseveral therapeutic fields.

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LindaAlvaradoShattering Ceilings While Building Skylinesco

rner office

L inda Alvarado personifies the classic American dream. Born to

a poor family in new Mexico, she earned an academic scholarship to college and began an unlikely career in the male-dominated construction business. When she opened Alvarado construction in 1976, the number of women in the construction industry was less than one percent.

LINDA ALVARADO PHOTOS COURTESy:

ALVARADO CONSTRUCTION

Alvarado Construction got its start build-ing sidewalks and since then the company has become one of the most successful general contracting firms in the country, building multi-million dollar hospitals, airports, and stadiums. In the early 1990s Alvarado was asked to step up to the plate and join six other Denver entrepreneurs in a bid to buy a new major league baseball team. At the Colorado Rockies’ first home game, Alvarado was in the owners’ box, cheering.

In achieving these things, Alvarado has broken through several glass ceilings, both as a woman and as a minority. She is the first female CEO to own a major commercial construction and development company. She is also the first woman and the first Hispanic to buy a professional sports team. These “firsts” have made Alvarado a role model, a position she is proud to play. Alvarado firmly believes her path is one that will open doors of oppor-tunity for other women and people of color to pursue their dreams.

Born in Albuquerque, new mexico, in 1951, to Lily Sandoval and Luther martinez, Alvara-do was the only girl in a family of six children. Though her father worked for the Atomic Energy Commission, the family was very poor. She and her brothers were raised in a three-room adobe house her father built, which had no heat and no indoor plumbing.

Despite these hardships, her parents—both practicing Protestants—instilled optimism, pride, and faith in Alvarado and her broth-ers. “my parents were very, very, positive people, it was clear what your priorities were growing up. They set high expectations in school, that not only would you bring home an A, but you would tell them what you had learned.” It paid off. Alvarado won an academic scholarship to college.

Her parents also encour-

22

Phoenix Civic Plaza

Linda - Convention Center Hotel

aged Alvarado and her five brothers to participate in sports. “my father played recreational baseball and would take us to watch the games as young children. As we grew older, we began playing baseball and other sports.” At San-dia High School, Alvarado lettered in basketball, volley-ball, and softball. She also played soc-cer and ran track.

However, her parents expected

even more. She couldn’t just be a member of a club or civic group, she needed to demonstrate her commitment in support of the organization and assume a leadership positionSo Alvarado became president of the girls Sports Club and captain of the girls’ softball team.

Her parents’ belief in hard work and com-mitment would give root to Alvarado’s future achievements. “I think my ability to remain opti-mistic is my greatest asset,” says Alvarado. “Com-ing from a very humble environment grounded me in who I was as a Hispanic, our culture, our values, and the importance of family and work eithc.

today, in addition to running her highly suc-cessful firm, Alvarado is a member of the board of directors of 3m, Pepsi Bottling group, Inc., and Pitney Bowes, Inc. She has also served on the boards of Lennox International Inc., and QWESt Communications International, Inc. Additionally, Alvarado is president of Palo Alto, Inc., which owns and operates numerous Yum! Brands res-taurants across the country.

Highly adept at shattering glass ceilings, Alvarado’s skills in operations, financial and audit matters, as well as her experiences direct-ing public companies, continue to serve her well, while enabling her to continue to open doors for women and people of color. HT

23

Alvarado firmly believes her path is one that will open doors of opportunity for other women and people of color to pursue.

Phoenix Civic Plaza

Linda - Convention Center Hotel Hyatt Convention Center

Invesco Field

THE BLACK PERSPECTIVE14

Rehrig Pacific is a world-leading manufacturer of reusable

plastic pallets and crates for handling and transporting

commercial products, manufactured goods, produce, food

and beverage products, and more. We help thousands of

businesses move their products more efficiently through

the supply chain. An international company with licensees

worldwide, Rehrig Pacific offers an ever-expanding line

of transport packaging products, such as our new export

pallet, and logistical services for industry.

In addition, Rehrig Pacific also manufactures a full line of

roll-out carts and recycle bins for the curbside collection

of household waste and recyclables, and commercial

containers and litter bins for automated refuse and

recylables collection. Private haulers and municipalities

alike enjoy the many advantages of using Rehrig Pacific

collection containers and distribution services.

To learn more about us or to explore careers

with Rehrig Pacific, visit us online.

www.rehrigpacific.com

An Equal Oppprtunity Employer Committed to Diversity

THE BLACK PERSPECTIVE17

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CHP_hispanic_equality_mag.pdf 11/24/09 4:59:27 PM

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JACOBS is creating the world of tomorrow as one of the largest providers of architecture, engineering, construction, and other professional technical services. Jacobs Technology, a wholly-owned subsidiary of Jacobs Engineering, is a worldwide leader in providing advanced engineering and technical services for government and industry.

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both LTL and truckload job opportunities. For Current Opportunities Visit:

ltl.upsfreight.com/aboutus/careers.aspx

© 2011 NAS(Media: delete copyright notice)

7.375 x 9.754 color

That one-on-one connection.

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Among our diverse and highly skilled team, including a strong representation of women and minorities, you’ll find a welcoming atmosphere where you’re supported to be your best.

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THE BLACK PERSPECTIVE26

JACOBS is creating the world of tomorrow as one of the largest providers of architecture, engineering, construction, and other professional technical services. Jacobs Technology, a wholly-owned subsidiary of Jacobs Engineering, is a worldwide leader in providing advanced engineering and technical services for government and industry.

www.jacobstechnology.com

UPS Freight is an Equal Opportunity Employer M/F/D/V

UPS Freight is one of the largest less than truckload carriers in the U.S. and offers

both LTL and truckload job opportunities. For Current Opportunities Visit:

ltl.upsfreight.com/aboutus/careers.aspx

THE BLACK PERSPECTIVE26

JACOBS is creating the world of tomorrow as one of the largest providers of architecture, engineering, construction, and other professional technical services. Jacobs Technology, a wholly-owned subsidiary of Jacobs Engineering, is a worldwide leader in providing advanced engineering and technical services for government and industry.

www.jacobstechnology.com

UPS Freight is an Equal Opportunity Employer M/F/D/V

UPS Freight is one of the largest less than truckload carriers in the U.S. and offers

both LTL and truckload job opportunities. For Current Opportunities Visit:

ltl.upsfreight.com/aboutus/careers.aspx

Book Shelf

THE FOuR STEPS TO THE EPIPHANy (Cafepress) The essential book for anyone bring-ing a product to market, writing a business plan, marketing plan or sales plan. In The Four Steps To The Epiphany, author Steven gary Blank outlines a step-by-step strategy of how to success-fully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups success-ful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

FOuNDERS AT WORk: STO-RIES OF STARTuPS’ EARLy DAyS (Apress) is a collection of author Jessica Anderson’s inter-views with founders of famous technology companies about what happened in the very earli-est days. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? This book is the closest you can come to being a fly on the wall at a successful startup, to learn how it’s done. These interviews are required reading for anyone who wants to understand busi-ness, because startups are busi-ness reduced to its essence.

GETTING THINGS DONE (Penguin) offers a complete system for downloading all those free-floating gotta-do’s clogging your brain into a sophisticated framework of files and action lists--all purportedly to free your mind to focus on whatever you’re working on. However, it still operates from the decidedly Western notion that if we could just get really, really organized, we could turn ourselves into 24/7 productivity machines. (to wit, author David Allen, whom the new Economy bible Fast Company has dubbed “the personal productivity guru,” suggests that instead of meditating on crouching tigers and hidden dragons while you wait for a plane, you should unsheathe that high-tech saber known as the cell phone and attack that list of calls you need to return.) HT

When jobs are difficult to find, many people are tempted to chart their own course, take control of their own destiny, and start a company of their own. We know the feeling. We also know that path is fraught with a great deal of risk. on the other hand, great reward always entails great risk. this selection of books will guide you

toward the fast track of the entrepreneurial path.

Start Getting A Startup Started

THE ART OF THE START (Portfolio) will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established com-panies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Author guy kawasaki provides readers with gISt—great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitch-ing, rainmaking, and, most im-portant in this fickle consumer climate, building buzz.

Hispanic Professional Organizations

AssociAtion of HispAnic Advertising Agencies, (AHAA) The mission of AHAA is to grow, strengthen and protect the Hispanic marketing and advertis-ing industry by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professional-ism of the industry. AssociAtion of LAtino profession-ALs in finAnce And Accouting, (ALpfA) ALPFA is the leading professional associa-tion dedicated to enhancing opportunities for Latinos in the accounting, finance and related professions. ALPFA is a not-for-profit entity registered with the Internal Revenue Service. HispAnic AssociAtion on corporAte responsibiLity HACR’s mission is to ensure the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. HACR focuses on Employment, Procurement, Philanthropy and Governance. In pursuit of its mission, HACR offers Corporate America access to the Hispanic community - its talents, its entrepreneurs and its leadership - creating a forum to ensure corporate responsibility and

market reciprocity for the nation’s Hispanic population. HispAnic nAtionAL bAr AssociAtion, (HnbA) HNBA is professional association representing the interests of Hispanic American attorneys, judges, law professors, and law students in the United States and Puerto Rico. This associa-tion was formerly known as La Raza National Lawyers Association and La Raza National Bar Association. nAtionAL AssociAtion ofLAtino eLected And Appointed officiALs, (nALeo) Hispanic elected and appointed officials and people who support them, including both individuals and corporate members; associate members are others interested in furthering association goals. A comprehensive advo-cacy and leadership network dedicated to the advancement of the Hispanic people. Serves as a vehicle through which Hispanic needs and concerns may be articulated, particularly in Washington, DC and the southwestern U.S., on issues such as economic development, U.S. citizenship, legalization, and Latino child pov-

erty. Serves as a clearinghouse on citizenship information; compiles Hispanic voting statistics.

nAtionAL AssociAtion of HispAnic JournALists, (nAHJ) Organization dedicated to the recognition and professional advancement of Hispanics in the news industry. Scholarships and internships for Latino students of journalism are offered annually

nAtionAL HispAnic corporAte counciL (nHcc) Membership organization of Fortune 1000 com-panies, serving as their principal resource for information, expertise, and counsel on selected Hispanic issues affecting corporate objective, and advocating for increased employment, leadership, and business opportunities for Hispanics in corporate America. united stAtes HispAnic cHAmber of commerce, (usHcc) Hispanic and other business firms interested in the development of Hispanic business and promotion of business leadership and economic interests in the Hispanic community. HT

P rofessional organizations can be invaluable tools when it comes to founding, running and growing a busi-ness. In addition to networking opportunities, you can benefit from the advice of others who have gone through the experiences you’re having and learn from them, rather than living through them.

Start Getting A Startup Started

THE BLACK PERSPECTIVE4

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HISPANIC TODAY

A WORLD OF OPPORTUNITYWe are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services fields.

Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on current openings.

www.hsbglobalstandards.com

An Equal Opportunity Employer

Vanasse Hangen Brustlin, Inc.Transportation | Land Developement | Environmental Services

www.vhb.com | Offices located throughout the east coast

Consistently named among the “Best Civil Engineering Firms to Work For” by CE News magazine, VHB is committed to providing a challenging, dynamic and rewarding work environment. Our staff enjoys opportunities to grow professionally and work on interesting projects. Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and developing lasting relationships both inside and outside of our firm.

VHB is proud to be an Equal Opportunity/Affirmative Action Employer.VHB ensures non discrimination in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964.VHB participates in the E-verify employment authorization program.

THE BLACK PERSPECTIVE4

3

HISPANIC TODAY

A WORLD OF OPPORTUNITYWe are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services fields.

Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on current openings.

www.hsbglobalstandards.com

An Equal Opportunity Employer

Vanasse Hangen Brustlin, Inc.Transportation | Land Developement | Environmental Services

www.vhb.com | Offices located throughout the east coast

Consistently named among the “Best Civil Engineering Firms to Work For” by CE News magazine, VHB is committed to providing a challenging, dynamic and rewarding work environment. Our staff enjoys opportunities to grow professionally and work on interesting projects. Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and developing lasting relationships both inside and outside of our firm.

VHB is proud to be an Equal Opportunity/Affirmative Action Employer.VHB ensures non discrimination in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964.VHB participates in the E-verify employment authorization program.

THE BLACK PERSPECTIVE4

3

HISPANIC TODAY

A WORLD OF OPPORTUNITYWe are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services fields.

Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on current openings.

www.hsbglobalstandards.com

An Equal Opportunity Employer

Vanasse Hangen Brustlin, Inc.Transportation | Land Developement | Environmental Services

www.vhb.com | Offices located throughout the east coast

Consistently named among the “Best Civil Engineering Firms to Work For” by CE News magazine, VHB is committed to providing a challenging, dynamic and rewarding work environment. Our staff enjoys opportunities to grow professionally and work on interesting projects. Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and developing lasting relationships both inside and outside of our firm.

VHB is proud to be an Equal Opportunity/Affirmative Action Employer.VHB ensures non discrimination in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964.VHB participates in the E-verify employment authorization program.

THE BLACK PERSPECTIVE26

JACOBS is creating the world of tomorrow as one of the largest providers of architecture, engineering, construction, and other professional technical services. Jacobs Technology, a wholly-owned subsidiary of Jacobs Engineering, is a worldwide leader in providing advanced engineering and technical services for government and industry.

www.jacobstechnology.com

UPS Freight is an Equal Opportunity Employer M/F/D/V

UPS Freight is one of the largest less than truckload carriers in the U.S. and offers

both LTL and truckload job opportunities. For Current Opportunities Visit:

ltl.upsfreight.com/aboutus/careers.aspx

THE BLACK PERSPECTIVE26

JACOBS is creating the world of tomorrow as one of the largest providers of architecture, engineering, construction, and other professional technical services. Jacobs Technology, a wholly-owned subsidiary of Jacobs Engineering, is a worldwide leader in providing advanced engineering and technical services for government and industry.

www.jacobstechnology.com

UPS Freight is an Equal Opportunity Employer M/F/D/V

UPS Freight is one of the largest less than truckload carriers in the U.S. and offers

both LTL and truckload job opportunities. For Current Opportunities Visit:

ltl.upsfreight.com/aboutus/careers.aspx

10

HISPANIC TODAY

CAREER AND BUSINESS NEWSAnother four percent of companies planned to give smaller bonuses than a year ago, which the same percentage who said as much in the 2008 survey.“Companies are not quite ready to ramp up hiring, but they are beginning to see the light at the end of the tunnel. While most can probably justify postponing bonuses another year, there are growing concerns that job market improvements in 2010 could bring an exodus of workers. Companies are also sending a message that we appreciate that this has been a tough year for everyone, and that the workers’ part in ensuring continued survival is recognized,” said John A. Challenger, chief executive officer of Challenger, Gray & Christmas.

Many employers are indeed expecting a rapid surge in turnover when the economy improves, according to a survey by consultancy firm Deloitte. The survey found that nearly two-thirds of managers were highly or very highly concerned about losing high-potential talent in the year after the recession ended.

“In addition to layoffs, the recession forced many employers to decrease workers’ hours, institute pay cuts, force employees to take unpaid vacations and halt matching 401(k) contributions. While some of these measures have saved jobs, they undoubtedly

left many workers disgruntled, frustrated and ready to move on as soon as the market improves. Year-end bonuses may not ensure the loyalty of all unhappy workers, but they could help entice some to stay aboard,” said Challenger.

While the human resource executives surveyed did not provide details on the amount of bonus checks, John Challenger said some companies may choose to be creative when it comes to year-end rewards. “In some respects, it truly is the thought that counts. Employees want to be recognized for their contribution to the company. It doesn’t have to be a Wall Street sized bonus check. Many workers would be happy with a $100 gift certificate to a local restaurant or store. Many would probably be happy with a couple of extra days of paid vacation at the end of the year. Many are simply happy to have a job in this economy,” said Challenger.

“Of course, those who are just happy to have a job are usually the first ones seeking greener pastures at the first sign of improvement. Companies understand this and it is why nearly two-thirds of them are finding a way to give bonuses this year,” he concluded. HT