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A

PROJECT REPORT

ON

Satisfaction level for the customers of Vimal

Priority Service

AT

Vimal priority

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF

MBA

PROGRAMME

Prepared by:

Hiren Raval

MBA (3rd Semester), 2008-09

Under the Guidance of:

Siddik Kadiwala

Department of Business Management,

Sankalchand Patel College of Engineering, Visnagar

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY,

PATAN.

Hiren Raval, DBM, SPCE

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DECLARATION

I, Mr. Hiren.Raval, student of Department of Business Management, S.P. College of Engineeringand Visnagar affiliated to Hemchandracharya North Gujarat University, hereby declare that this

project report is a result of culmination of my sincere efforts.

I declare that this submitted work is done solely by me and to the best of my knowledge no such

work has been submitted by any other person for the award of degree or diploma.

I also declare that all the information collected from various secondary sources has been duly

acknowledged in this project report.

Name: Hiren.Raval

Signature:


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CERTIFICATE

This is to certify that Mr. Hiren.Raval has satisfactorily completed the project work entitled,

“Satisfaction level for the customer of Vimal Priority”. Based on the declaration made by the

candidate and my association as a guide for carrying out this work, I recommended this projectreport for evaluation as a part of the MBA programme of Hemchandracharya North Gujarat

University, Patan.

Place: Ahmadabad

Date:

Guided By:

Siddik kadiwala

The project is forwarded for evaluation to Hemchandracharya North Gujarat University, Patan.

Place: Visanagar

Date:

(Principal)


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ACKNOWLEDGEMENT

I take this opportunity to express my sincere gratitude to each & every person who has directly or

indirectly helped me through this Summer Internship Project. My training experience at Vima

Priorities Ltd. has been truly a fulfilling and rewarding one.

I extend my sincere thanks to Mr. Arpan Desai, Branch Manager Vimal Priorities Ltd. for givingme the opportunity to work with this company and carry out my project work.

The present study is carried out under the supervision and guidance of Mr. Vallabh Marfatia

Technical Analyst. It is my pleasure to express my sincere gratitude for his continuous suppor

and guidance which helped me in accomplishing this project successfully. I thank him fo

providing his invaluable time, support, and co-operation to complete my project work.

I also thank Mr. Jasmine Vaghasia, Technical Analyst and Mr.Tarun sir, B.D.M for his valuable

and continuous guidance and coordination in my project.

The credit to my performance cannot go without the support and guidance of my faculty in-charge Bhavesh Parmar, Faculty DBM,SPCE. He has been of valuable guidance and inspiration

in the said work.

I also express my gratitude to all the employees of Vimal Priorities for sharing their knowledge

and experience and for their invaluable guidance and support.

Lastly, I must thank my friends, who helped me directly and indirectly to accomplish my project.

Regards and Thanks

Hiren Raval

Enrollment No.-19

DBM,SPCE,

Visnagar


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List of Table

Table number Page


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Introduction of organization

But we represent ..

ABOUT VIMAL PRIORITY


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VIMAL PRIORITY is an Ahmedabad based leading research and advisory based company with a

governing position in both Institutional and Retail industries. We have been rated top by many

renowned independent research and investors.

It multitude of services to suit all kind of players in Indian stock market under brand name of

Vimal Priority, Vimal Stocks and Vimal Commodities. We offer Intraday, F&O, Jackpot calls

Delivery, Nifty which aids to Investors, Traders and Portfolio Advisories personnel. All services

are provided through SMS, Messenger and Relationship management.

More and more investors and traders are getting attracted to Intraday and Intraday F&O - Trading

to make quick money but often make huge losses in absence of any knowledge, strategy or

discipline required for Day or Short Term trading. Only handful smart traders/investors are able

to make money in both Rising as well as Falling Market. We at Vimal priority are committed in

helping our investors and traders to benefit from Indian Stock Market by adopting a reasonably

correct strategy with discipline.

SIP AT VIMAL PRIORITY

During our sip of 1 and half months, we have done and learned many things… we have done

marketing, selling, learning technical Analysis of scripts, forex and different commodities like

crude as well. Here it is briefly summarized what we have done during our sip tenure.

1st phase: First phase was of first 7 days and during that we were given introduction aboudifferent products of what Vimal securities are offering, its price and how that prices were

determined.

The various products offered by Vimal Priorities are as follows:

Bulls eye priority : The main objective of this product was to make profit from nifty trading

call and put, STBT,BTST,. The price of this product is Rs. 50,000/- per month.


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Investment priority: investment priority focuses on investment opportunities in the market and

assures return up to 50%. The price of this pack is Rs.20000.

Nifty priority: Nifty priority’s aim is of short term capital growth and focuses only on nifty

trading. The price of this pack is Rs. 15000.

Call and put priority: Call and put priority aim is short term income generation via call and put

trading in the market. This is available at Rs.5000.

BTST ABD STBT Priority: Buy today and sell tomorrow and sell tomorrow and buy todaygives attractive return of 25%.and price of this is Rs.5000.

Future priority: Future priority avails short term income generation through F & O. this isavailable at Rs.25000.

Pre –market Priority: In this very unique and attractive product, a customer gets call beforemarket opening and he will trade only on those calls which he has got in the morning. This

product is available at Rs.1000.

2nd phase: After introduction and basic understanding of these products we were taught to DefineTarget market (Like Sub-brokers, Retailers, HNIs, and Jewelers etc.). Then we learned How to

pitch those identified customers

After that our rigorous phase of our S.I.P. began and it was fully focused on marketing and

selling of products. In this second phase, we met more than 200 customers of all sectors and

segments from Sub-brokers, Retailers, Government employees, Jewelers, different stock broking

houses of different areas of Ahmadabad. During sip at Vimal we learned more marketing rather

than anything. We have done both marketing and selling successfully in different areas of

Ahmadabad like Ahmadabad stock exchange, Paldi Bhatta, ashram road, satellite, C.G.Road

S.G.Highway and so on..We have covered almost all the areas of west Ahmadabad.

During the S.I.P on few Saturdays special lectures where conducted for us by the technical

analyst present there in the office which helped us a lot in increasing our knowledge in the field

of technical analysis. Sometime, we were also allowed to sit with them and watch what they do

during market hours, which was also a great learning experience to us.


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Chapter-2 Organization Structure


Vijay

Shah

Darshan

Shah

Nilesh

Oja

Business

Developme

nt officer

Team

leader

Executive

Ashish Shah

Vice President

TELE

CALLER

Arpan Desai

AVP

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Departmental study

Marketing department

Vimal priority is India’s largest advisory provider for NSE and Nifty. Vimal priority has its

own well structured planned strategy for its more than 12000 customers in all over India. Vimal

marketed its services via today’s advanced channels of communication.

Vimal priority did the marketing campaign through print media as well as through internet.

Vimal specially used to send a SMS fire to the random customers of the other organization or to

the ordinary people without having of any information about them. Vimal priority gives its

advertisement in famous newspaper

e.g.: In Gujarat, Gujarat samachar, Divya Bhaskar and Times of India

Apart from it Vimal has its own web site with online payment facility. Vimal corporate

markets its services via some money shows at many places around India.

e.g: Ahmedabad, Chandigadh

Hence Vimal priority has its own marketing team who makes marketing strategy and its own

marketing decisions.


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Human Resource department

As Vimal is India’s largest advisory provider and hence it has to maintain and keep its

employees ready to serve as Vimal’s motto is ”Service Which Serves Better”

Recruitment Process

Vimal Priority is very alert in maintain its staff self sufficient and skilled.Vimal riority gives

its classifieds of requirement through print media and asking for appropriate formal requests or

application

Selection Process

Vimal has a selection process which is the most reliable and traditional and that is through

personnel interview. Vimal Priority invites appropriate applicants for interview.This applicants

has to pass out from a though interview and has to satisfy experienced interviewer

Performance Appraisal

Vimal motivates its employees through different kind of motivation

tools. Vimal offers annual, month ending, occasional, festival discounts for its

employees to support them and helping them to fulfill their goals.

Vimal assigns a measurable and achievable but yet challenging goals

with individual capacity of fulfilling the goal.

Vimal has a super skilled and prepared employee team which is working

directly under CEO of the company. Vimal also offers special gifts or vouchers

for its employees.

Employees Welfare schemes

Vimal provide med claims to its employees.

Incentives

Vimal priority gives 10% of salary as an incentive to the employees after the completion of

their specific goals. Besides that further it provides more premium incentives when their

employee achieving extra ordinary tasks. It also organizes annual or quarter ending ceremonies

to encourage its employees and gives special rewards.


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Finance department

Corporate office

Vimal Priority

7th floor, Suyojan Building,

Near President Hotel,

Navrangpura, Ahmedabad-380009.

Web-www.vimalpriority.com

[email protected]

IT department

Company is working upon fully automatic equipments with advanced software. As the job of

the company is very hard to predict about the Sensex and Nifty. So to giving the perfect and

accurate prediction to the customers, it is very hard to analyze, so company is using Technical

Analysis.


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1. Technical Analysis

What is Technical Analysis?

Technical Analysis is the forecasting of future financial price movements based on anexamination of past price movements. Like weather forecasting, technical analysis does not

result in absolute predictions about the future. Instead, technical analysis can help investors

anticipate what is "likely" to happen to prices over time. Technical analysis uses a wide variety ofcharts that show price over time.

Technical analysis is applicable to stocks, indices, commodities, futures or any tradable

instrument where the price is influenced by the forces of supply and demand. Price refers to any

combination of the open, high, low, or closes for a given security over a specific time frame. Thetime frame can be based on intraday (1-minute, 5-minutes, 10-minutes, 15-minutes, 30-minutes

or hourly), daily, weekly or monthly price data and last a few hours or many years. In addition,

some technical analysts include volume or open interest figures with their study of price action.

The Basis of Technical Analysis

At the turn of the century, the Dow Theory laid the foundations for what was later to become

modern technical analysis. Dow Theory was not presented as one complete amalgamation, burather pieced together from the writings of Charles Dow over several years. Of the many

theorems put forth by Dow, three stand out:

• Price Discounts Everything

• Price Movements Are Not Totally Random

• What Is More Important than Why


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PART-2

CHAPTER-1

Introduction

Advisory provider company Vimal is the largest of India. It has more than 12000 customers. It

is essential to know about the satisfaction level for the company. Company is now looking to

grow it local level and it is planning to increase its branches so it is necessary to add more and

more customers. At the same time it is again important to retain old customers since competitionis now increasing day by day.

Hence this research report will give the basic knowledge about the satisfaction of the customers

and their expectation from the company and at which level company succeeds to fulfill it.


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CHAPTER-2

Statement of the problem

“Satisfaction level for the customers of Vimal Priority”

Objective

• For the Organization

This research project would be helpful to provide the service according to the customer’s

expectations and would be helpful to enhance the satisfaction level of the customers.

• For the Researcher

It would provide the basic information about the stock market and will give the basic

knowledge about the customer’s expectations from a company.

Sub Objective

• Factors responsible for the satisfaction of the customers

• Analyze the parameters for the satisfaction level

Methodology

After collecting primary and secondary data It also contains an information from 300customers of Vimal Priority with the help of questionnaire.

Sampling

Sampling pattern is to send E-mails to the customer of Vimal Priority.

Source of Data

• Company’s corporate website

• Customer data base from the company

Scaling Method

I have use Likert Scale, rating Scale. Also I have use rank order Scale and an agreement &

disagreement series


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Tools for Data Collection

• Primary data through questionnaire

• Secondary data through the corporate website and company brochures

Fieldwork

I have completed the fieldwork doing marketing for the company. During the summer

training programme we are used to meet the brokers and their clients and talk with them about

the company’s service and products and give them our contact numbers. If they are looking

interested then only we provide them free trial of one day as per their requirement. At last we

used to take the follow up.

Analysis

The preplanned analysis through thoughtful and meaningful questions.


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Part-B

Limitation of the study

The limitations of the study are as follows.

1. This study is done in a short period of time span. Only in one month and ten days this

study I have to complete. So this was a main limitation of the study. I have to complete al

my practical learning and that’s why I have collect the information and data which may

be insufficient for the further learning or research work.

2. Another big limitation is that Vimal does not agree to disclose the information of its

customers. Hence I have to rely on the information which company provides to me.

3. I have to send questionnaires through the mail so there could be a lake of interpretation

and I cannot meet them face to face or can’t solve the problem regarding questions.

4. I cannot collect Some confidential information which is not given to me by the company

because of their policy

E.g. Financial information ,balance sheet, last year’s turn over etc.


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CHAPTER-3

Respondent’s profile

The respondents are bifurcated as per their age, gender, income, occupation and investment.

All the respondents are from the all over of India. Respondents are a current customers of Vimal

and they are selected without any restriction of gender, age, income, religion, demographic or

occupation.


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CHAPTER-4

Analysis of the Questionnaire

Here following is the total analysis of the all questions.


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1.How long you have taken services from Vimal priority?

Table no.

21.3

31.7

37.3

9.7

0

5

10

15

20

25

30

35

40

one month three

month

six month more than

six month

costomer's attachment with the company

Series1

This result is shows that company has very honest customer profile. Customers who are once

attached with Vimal are very honest to the company and show their faith in the company. So

37.3% customers are sticks with the company for more than six months. Second highest

customers join the company for three months.

1. Your occupation is….


Frequency Percent

One month 64 21.3

Three month 95 31.7

Six month 112 37.3More than six month 29 9.7

Total 300 100.0

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Frequency Percent

Govt. job 18 6.0Private job 127 42.3

Business 81 27

Self employed 11 3.7Student 37 12.3

House wife 26 8.7Total 300 100.0

Table no. 1

occupatin of the customers

6

42.3

27

3.7

12.3

8.7 govt job

private job

business

self employed

student

house wife

Here we can show that people of private job showing a great interest in stock market and

choosing equity as a better option of investment. They choose to invest with the minimum risk

and that’s why they taking best advice. And businessmen are obviously at second highest

position and at last students are also showing great interest in taking advisory service.

2. Your income per month is….


Frequency Percent

0 to 10000 19 6.3

10000 to 25000 73 24.3

25000 to 40000 81 27.0

More than 40000 127 42.3Total 300 100.0

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Table no.2

6.3

24.327

42.3

0

5

10

15

2025

30

35

40

45

0 to 10000 10000 to

25000

25000 to

40000

more than

40000

income of the customer

Series1

This graph indicates that subscription of Vimal is directly proportional to the income of the

customers of vimal.high income, high possibility of purchasing of advisory service. So this

indicates that Vimal should target to the high profile customers. Income of more than 40000 have

the highest proportion and second highest is the people with the income 10000 to 25000.

3. Which service you are currently taking from Vimal Priority?


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Frequency Percent

Intraday 67 22.3Call & Put 53 17.7

Future & Option 102 34.0

STBT& BTST 24 8.0

Nifty 35 11.7Investment 11 3.7

Commodity 8 2.7Total 300 100.0

Table no.3

subsrciption of customers

22.3

17.7

34

8

11.73.7 2.7 intrday

call & put

f & o

stbt & btst

nifty

investment

commodity

This graph shows that Future and Option is the most favorite for the customers of Vimal

still. May be because of the degree of the security of their investment. Intraday secures second

place with 22.3%.for the same reason may be Call and Put have third position

4. Do you think that Vimal’s advice earns you more?


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Frequency Percent

Highly agree 23 7.7Agree 212 70.7

Neutral/can't say 22 7.3

Disagree 30 10.0Highly disagree 13 4.3

Total 300 100.0

Table no.4

customer's view about earnings

7.7

70.7

7.3

10 4.3Highly agree

Agree

neutral/can't say

Disagree

Highly disagree

This question is specially analyses the overall satisfaction level of the customers of

Vimal. This result is very satisfactory for the Vimal as overall the satisfaction level of the Vimal

Priority is 70.7%. So 70.7% customers of Vimal agreed that Vimal earns more for them. Besides

that only 10% customers shows aggressive disagreement fore that which is great for Vimal.


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5. Are you satisfied from the employees of Vimal Priority?

Frequency Percent

Highly satisfied 14 4.7

Satisfied 216 72.0Neutral 30 10.0

Dissatisfied 29 9.7Highly dissatisfied 11 3.7

Total 300 100.0

Table no.5

customers overall satisfaction

4.7

72

10

9.7 3.7

highly satisfied

satisfied

neutral

dissatisfied

highly dissatisfied

This graph indicates the main result of my main objective of this questionnaire. Here

Vimal grabs its customers’ expectations into reality and that’s why 72% customers are says that

they are satisfied and 4.7% customers are Highly Satisfied. Overall satisfaction level of Vimal isvery well and so only 3.7% are Highly Dissatisfied.


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6. How is your experience with Vimal Priority regarding to following factors?

Accuracy

Frequency Percent

Very poor 20 6.7

Poor 26 8.7

Neutral 2 .7Good 240 80.0

Very good 12 4.0

Total 300 100.0

Table no.6

This results says that Vimal is almost looking to fulfill its claim that they giving more than 85%

ratio of of success. Hence Vimal is very honest company which almost done what they claimed.80% customers have a view that accuracy rate of Vimal priority is good. 4% customers accept

that it is very good. Only 6.7% customer thinks that it is very poor. The reason is that tips that

Vimal provide, customer have to follow all the calls. Hence the customer who does not follows

all the calls are complaining about the loss they made.


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Reliability

Table no.7

67% customer shows their faith in Vimal and they believe that Vimal is a reliable firm

while taking decision of investment for equity market. While only 7% customers did not have

faith in Vimal. I think that might the people who can not follow the instructions given by Vimal.

Sometimes customers were not be able to interprets the message or call. So that’s why only 7%

customers are not satisfied with the reliability of the company. The relief for the company was

that 12% customers are rated reliability of Vimal as Very Good.


Frequency Percent

Very poor 21 7.0

Poor 30 10.0

Neutral 12 4.0Good 201 67.0

Very good 36 12.0Total 300 100.0

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Timing

Frequency Percent

Very poor 11 3.7Poor 49 16.3

Neutral 3 1.0

Good 168 56.0Very good 69 23.0

Total 300 100.0

Table no.8

This one is somewhat noticeable for the company. The customers does not comfortable

with the timing of the call may be because of the technical faults. Generally sometime we all

have an experience that text messages are coming late even though of good format or the timing

of messages sending. And the other source of the tips collection that is yahoo messenger

sometimes does not work properly. So this could be the reason of the lateness of messages. But

the big relief for the company is above 55% customers having no problems in getting right tips at

right time.


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Clarity

Frequency Percent


Neutral 7 2.3Good 176 58.7

Very good 67 22.3Total 300 100.0

Table no.9

This graph shows that above 58% customers have no problems in interpreting

message. While 22.3% customers are having a same view that they have no problem of interpretation of the message. Hence only 4.7% grade the company as a Very Poor in clarity of

the message which was negligible.


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8. What do you think, about the price of the packages of Vimal Priority are.

Frequency Percent

Very low 22 7.3

Reasonable 156 52.0

Neutral 13 4.3Costly 64 21.3Very costly 45 15.0

Total 300 100.0

Table no.10

price of the packages

7.3

524.3

21.3

15

very low

reasonable

neutral

costly

very costly

Here we can analyze that only 15% people think that services of Vimal are very costly.

Against that 52% customers accept that services of Vimal are reasonable. The reason of this

result is may be because of the assuredly. Vimal claims that they would give all the money back

if they could not make their customers 30% profit. Which is very challenging job for Vimal and

that’s why they take the help of Technical Analysis which is done by a team of 12 to 15

members. Which is quite costly task and therefore the cost cutting is next to impossible task

again.


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9. Have you ever taken advisory service from anyone else?

Frequency Percent

Yes 33 11.0

No 267 89.0

Total 300 100.0

Table no.11

Services taken before Vimal

11

89

yes

no

This question refers that there is a bright future in this industry because the market of

advisory service is looking so much saturated as we know that India Info line, Share

khan, Angel Broking, Religare etc. are old, giant and famous firms for advisory service.

But this all firms are indirect competitors as they are a big broking houses and they

provide free service of advice while Vimal Priority is the only advisory company with a

this large customer bank. Here are very small and local firms like Rushabh Advice, Shree

SMS Service, etc. Hence the customers seeks to take advice if they find trust in any

company then they would likely take a n accurate advice in the today’s volatile market to

secure their investments and to increase their profit.


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10. In comparison of Vimal Priority your previous advisory company, is…..

Accuracy

Table no.12

Accuracy of previus company

very poor

poor

neutral

good

very good

Reliability Table no.13

reliability of previous company

5235.7

1.3 6.7 4.3

very poor

poor

neutral

good

Very good


Percent

Very poor 60.7

Poor 23.7

Neutral 4.3

Good 5.3

Very good 6.0

Total 100.0

Percent

Very poor 52.0

Poor 35.7

Neutral 1.3

Good 6.7

Very good 4.3

Total 100.0

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Timing

Table no.14

timing for call of previous company

65.3

17.7

29.3 5.7

very poor

poor

neutral

good

very good

Clarity

Table no.15

clarity of call for previous cmpany

17

432.7

23.3

14

very poor

poor

neutral

good

very good


Percent

Very poor 65.3

Poor 17.7

Neutral 2.0

Good 9.3

Very good 5.7

Total 100.0

Percent

Very poor 17.0

Poor 43.0

Neutral 2.7Good 23.3

Very good 14.0

Total 100.0

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As per the graphs of above we can clearly obtain that Vimal Priority is better company than their

previous company so far. As we can clearly see that Vimal gives strong defeat all factors like in

accuracy, reliability, timing of call and Clarity of message.60.2%, 52%, 65.3% customers thinks

that their previous company was Very Poor in accuracy, reliability, and timing respectively. At

last 43% customers accept that their previous company was Poor in Timing of call. Here the

analysis of this question helps to in a comparative analysis. As we have discussed that Vimal has

no big direct competitor, so Vimal can grab the opportunity and make as possible as more clients.

The reason of this can be that the accuracy rate of other companies were poor than Vimal

Priority. Vimal uses technical analysis which is most advanced technology to determine the

fluctuated digits of sensex and Nifty. So when a company can’t give a right accuracy level how

can a person find reliability in the company. Hence in all four factors Vimal wins over the

competitors.


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11. Are you satisfied with the current rates of the product of Vimal Priority?

Intraday

Table no.16

Satisfaction for intraday package

6.3

69.3

3.7

9.311.3

Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied

Satisfaction level for the intraday package of Vimal is showing very satisfactory product

according to the customers of Vimal. As the result we can show that 69.3% customers are admit

that they are satisfied from the services of the intraday package of Vimal. Further 11.3%

customers are said that they are highly satisfied with it. Only 6.3% customers were Highly

Satisfied. Generally overall 80.3% customers have no complains about intraday package. These

remaining customers are dissatisfied or neutral may be because of the format of the service that

three calls a day, customers might not follow all the three calls and hence they are not able to get

a full advantage of the profit.


Frequency Percent



Dissatisfied 28 9.3

Highly dissatisfied 34 11.3Total 300 100.0

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Call and Put

Frequency Percent


Satisfied 179 59.7Neutral 25 8.3Dissatisfied 17 5.7

Highly dissatisfied 48 16.0

Total

300 100.0

Table no.17

Stisfaction for call and put package

10.3

59.7

8.3

5.7

16highly satisfied

satisfied

neutral

dissatisfied

highly dissatisfied

Again the result of this question shows that 70% customers are lies in the stat of

satisfied or highly satisfied region. They are satisfied or highly satisfied from the service of Call

and Put package of Vimal. The customers who are uses Call and Put option for investment theycan secure their profit and limit their loss. So the satisfaction level is seems to be a high level and

only 16% people are highly dissatisfied from the Call and Put option. The reason of may be the

frequency of call in this option is less so the customers may be not able to interprets the message

hence some customers are dissatisfied from call and put option.


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STBT and BTST

FrequencyPerce

nt


Satisfied 188 62.7

Neutral 2 .7Dissatisfied 29 9.7


Total 300 100.0

Table no. 18

Satisfaction for BTST and STBT pack

4.3

62.70.7

9.7

22.7 highly satisfied

satisfied

neutral

dissatisfied

highly dissatisfied

Satisfaction level for the STBT and BTST is looking very nice as overall more than 67%

customers are satisfied and only 9.7% are dissatisfied,22% customers are Highly Dissatisfied.

Just because of that high volatile market for last ten months. And ‘buy today sell tomorrow is

somewhat more risky and that’s why dissatisfaction shows more in this segment.


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Future and Options

Frequency Percent


Satisfied 215 71.7

Neutral 7 2.3

Dissatisfied 55 18.3Highly dissatisfied 13 4.3

Total 300 100.0Table no.19

Satisfaction forFuture and Option

3.3

71.7

2.3

18.34.3

Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied

Here we can see from the graph that highest satisfaction level is noted in this feature

of investment in equity. 71.7% customers are considering Future and Option as a best service and

they are satisfies from the service of this package. The main reason for this satisfaction can be

that company produces the most accurate analyses for this option. The customers also have a

command in this option so they can obtain almost right option of investment and the period is

also high so they can limit the loss also. Hence we can say that future and option is one of the

best services of Vimal.


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Investment

Frequency Percent



Dissatisfied 23 7.7


Total 300 100.0

Table no.20

Satisfaction for Investment

22.7

52

4.3

7.713.3

Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied

Satisfaction for Investment option is looking less in the comparison of above

options. 59.7% customers are satisfied with the service of Vimal. The reason for dissatisfaction

for investment Option can be that today’s generation is more prefer short term investment and

they did not wait for long time. So the profit in short time is not that much as in long term

investment. Therefore this advice does not work at its best without information of the intention of

investment either short time or long time. So without a customization advice is less effective.

Hence therefore his dissatisfaction is seemed in Investment Option.


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Commodity

Frequency Percent


Satisfied 94 31.3Neutral 7 2.3Dissatisfied 97 32.3


Total 300 100.0

Table no.21

Satisfsfaction for commodity pack

23.3

31.32.3

32.3

10.7highly satisfied

satisfied

neutral

dissatisfied

highly dissatisfied

In the case of commodity all together mix up we can easily see. Highest 31.3%

customers are Highly Dissatisfied. Because we know he complexity of Indian commodity market

that is MCX. The people attached with this are generally businessmen and that’s why they are

trading in more than one commodity which does not included in the advice. So without any

advice from Vimal they are trading and generally it happens that if they earn in one than they

made loss in another, so the ultimately they con not earns super normal profits besides of heavy

investment. Therefore dissatisfaction seemed so much in this option.


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Nifty

Frequency Percent


Satisfied 169 56.3Dissatisfied 46 15.3


Total 300 100.0

Table no.22

Satisfaction for nifty pack

8.7

56.3

15.3

19.7

highly satisfied

satisfied

dissatisfied

highly dissatisfied

Again we can observe that 65% customers are satisfied from the services of Vimal. This

option is now becoming more famous and famous. As the result Nifty is more favorite option for

investment on equity market. Another noticeable thing we can see from the graph that highly

dissatisfied customers are more in numbers. This is because the charges of this package is

Rs 15000/- which is the most common complain of the customers who are taking Nifty Priority

Package.


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Frequency Percent


Neutral 7 2.3


Total 300 100.0

Table no.24

Communication power of employees

7.710.3

2.3

63

16.7

very poor

poor

neutral

good

very good

This result is in the favor of Vimal’s employees. Hence 63% customers accept that

communication power of them is good and further 16.7% said that it is Very Good. Only 10.3 %

and 7.7% said that it was poor and very poor respectively. So it was one of the reasons for the

success of Vimal Priority.

Problem Solving Power


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Frequency Percent


Neutral 15 5.0


Total 300 100.0

Table no.25

Problem solving power of the employees

614

5

56.3

18.7

very poor poor

neutral

good

very good

As per the graph we can show that 56.3 and 18.7 percent customers admit that they

rated problem solving power of the employees of Vimal is good and very good respectively. Only

6% customers are not agree with this and they rated this as very poor which is very normal.

Sometimes some problems of the customers are regarding their Demat Account. So the employee

of Vimal can’t help them.


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Overall Behavior

Frequency Percent

Very poor 18 7.7

Poor 42 12.3Neutral 15 2.7Good 169 24.3

Very good 56 53.0

Total 300 100.0

Table no.26

overal bahavior of employees

6 14

5

56.33

18.67 Very poor

Poor

Neutral

Good

Very good

This result seemed more fruitful for the employees of Vimal. Highest 56.33% customers

are lies in the region which indicates Good. Again second highest part lies in the region which

indicates Very Good. Hence we can say that Vimal trained its employees so well that they are not

give even a single chance of complaining.


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Knowledge

Frequency Percent

Very poor 23 7.7

Poor 37 12.3Neutral 8 2.7Good 73 24.3

Very good 159 53.0

Total 300 100.0

Table no.27

knowledge of the employees

7.712.3

2.7

24.3

53

Very poor

Poor

Neutral

Good

Very good

The results of the analysis of these question shows that the knowledge of the employees of Vimal

is very good and 53% customers are agree on that. 24.3%said it is good. Again it is resultant only

when company trained its employees so good that they are equipped with full-fledged

information. So we can conclude that Vimal take care of its customers with its experienced and

knowledgeable employees.


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CHAPTER-5

Conclusion of findings

I have found that Vimal has very honest customers that from the analysis of the

question one we can easily observe that the highest percentage of respondents are

with the subscription of more than six months or six months.

Another thing that I got from the research that the highest percentage of the

respondents are from a high income that more than Rs 400000/- and having private

job.

Future and option is more favorable in the customers of Vimal and than Intraday came

at the second place.

More than 70% customers are agree to the statement that Vimal earns them more after

taking advice of trading from Vimal.

More than 70% customers are agreed that they are satisfied with the employees of

Vimal.

With the very high accuracy rate Vimal is live up to its customers expectations and

this is not complete yet Vimal also fulfill its customers desires with its very nice

reliability, timing of call and clarity of message.

In general the customers are thinking that the services of Vimal are costly. But the

highest percentages of respondents are agreed that its prices are reasonable.

At the time of fieldwork I have observed that there is no close competitor for Vimal

Priority. At present the competitor are who are presently available allover are a giant

broking house like Angel Broking, Share khan, ICICI Direct, India Info line etc.

hence there is a right chance to complete its goal of becoming India’s biggest

advisory provider company.


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Almost 72% and 70% Customers are satisfies from the services of the Future and

Option package & Intraday package of Vimal respectively. Overall satisfaction from

the packages of Vimal provides satisfaction because average 55% customers admit

that they are satisfied with the services of it.

Employees of Vimal are actually a main reason for the satisfaction level of the

customers and to provide them a pleasant experience of satisfaction. Vimal cultivate

their employees so good that there are more than 60% average respondents are

satisfied with the employees of Vimal regarding different factors like speech,

communication, problem solving power, overall behavior and knowledge.


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Suggestions

From the results of the study it is clearly seemed that Vimal is very organized companythat is have very punctual and disciplined manner of working. So there is no more

suggestion for the firm. But I have tried to make some points on which company should

consider.

Vimal should consider a big amount of potential customers who are currently taking free

service of advice along with broking.

The services of Vimal are available on the basis of the one, three, six and twelve months

so it can starts an introductory package of half month only with reasonable and lower

margins. So that they can attract new customers.

Mostly customers are considered the prices of Intraday and Future and Option is high that

they cannot afford. So they should lower the prices of that packs.

The marketing team of Vimal should make more efforts in the direction of the awareness

of it in the general peoples and small investors.

Vimal should train its employees with adequate knowledge so that its customers can not

complain.


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Annexure


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DBM,SPCE,VISNAGAR

A Research Project for

Satisfaction level for the

customer of VIMALPRIORITY

An Questionnaire for customers

Hiren Raval

6/30/2009


This questionnaire would enhance our convenience to understand our customer’s

expectation from us and at which level we had fulfilled it. It would also help us to

check out our customer’s satisfaction level relating to our service. It would also help

us to directing our employees for live up to our customer’s expectation. This is a

fully confidential and the information would be utilize for academic use only

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Satisfaction Level for the

Customer of Vimal Priority


Respondent’s Profile

NAME : ______________________________

AGE : ________________

GENDER : ________________

OCCUPATION : _______________

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1. How long you have taken services from Vimal priority?

One month

Three month

Six month

More than six month

2. Your occupation is….

Government Job Private Job

Business Student

Self Employed

Housewife

3. Your income per month is…..

Rs 0-10,000 /-

Rs 10,000-25,000/-

Rs 25,0000-40,000/-

Above Rs 40,000/-

4. Which service you are currently taking from Vimal Priority?

Intraday

Call and Put

Future and Option

STBT and BTST

Nifty Priority

Investment

Commodity


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5. Do you think that Vimal’s advice earns you more?

Highly Agree Agree Can’t say Disagree Highly Disagree

6. Are you satisfied from the employees of Vimal Priority?

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied


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7. How is your experience with Vimal Priority regarding to following factors?

Very Poor Poor Neutral Good Very Good

Accuracy

Reliability

Timing

Clarity

8. What do you think, about the price of the packages of Vimal Priority are…

Very low Reasonable Neutral Costly Very costly

9. Have you ever taken advisory service from anyone else?

Yes

No

If YES than which is that?

Please. Specify ________

10.In comparison of Vimal Priority your previous advisory company, is…..

Very Poor Poor Neutral Good Very Good

Accuracy

Reliability

Timing

Clarity


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11.Are you satisfied with the current rates of the product of Vimal Priority?

Highly satisfied Satisfied Neutral Dissatisfied Highly

dissatisfied

Intraday

Call and Put

STBT and BTST

Future and Options

Investment

Commodity

Nifty

12. Give following answer as per your experience with the employees of Vimal Priority.

Very Poor Good Neutral Very Good Excel

lent

Speech

Communication

Problem Solving Power

Overall Behavior

Knowledge


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13. If you want to give any suggestion for the improvement of the services of Vimal

Priority…

Suggestion:


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Bibliography

A.Books

• Business Research Methodology ( Luke and Rubin)

• Human Resource Management (Ashwathapa)

B.Reports

• Technical analysis (Jasmine Vagasiya)

• How to became good investor in Forex market

• Vimal Priority product presentation

C.Websites

• www.Vimalcorporate.com

hiren 1235

Documents