highway hotel
TRANSCRIPT
HIGHWAY HOTEL“BUILDING FOR PROFITS”
HIGHWAY HOTEL
Presented by:
Norzakiah bt Mohamed Bakhari 100009
Kamilah bt Amrullah 100417
Mohd Haire b Mohd Noor 100537
“BUILDING FOR PROFITS”
Overview
who are we?
what is our vision and core values?
where can you find us?
what is our STRENGTHS?
what is our WEAKNESS?
what is our OPPORTUNITIES?
what is our THREATS?
our target market / our guest
our design and concept
our pre-opening key management team HIGHWAY HOTEL
who are we?
HIGHWAY HOTEL
HIGHWAY HOTEL Ownership
HIGHWAY HOTEL is privately-held by Malaysian company.
Owned by
HIGHWAY HOTEL
HIGHWAY HOTEL Why Called Highway??
Located Strategically at NORTH-SOUTH JURU INTERCHANGE HIGHWAY
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HIGHWAY HOTEL Logo
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Simple, but it shows the though and strong by
being bolded.
It represents our intention to give the best
services to the guest.
what is ourvision & core values?
HIGHWAY HOTEL
HIGHWAY HOTEL Vision
Our Vision
“ To be a Malaysian icon as the
Limited-Services Hotel Offering
Affordable Hotel Accommodation of
International Standard”
HIGHWAY HOTEL
HIGHWAY HOTEL Core Values
HIGHWAY HOTEL
Our Core Values
In achieving our vision, we will be guided by the
following core values 4c’s
“Cleanliness, Convenience, Comfort and Courtesy”
where canyou find us?
HIGHWAY HOTEL
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HIGHWAY HOTEL Location
what are our STRENGTHS?
HIGHWAY HOTEL
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Local Demand
Tourist Arrivals and Receipts to Malaysia
Year Arrivals Receipts
2002 13.29 million 25,781.1 million
2003 10.58 million 21,291.1 million
2004 15.70 million 29,651.4 million
2005 16.43 million 31,954.1 million
2006 17.55 million 36,271.7 millionSource: Immigration Department of Malaysia (KL)
http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp
HIGHWAY HOTEL
Local DemandHOTELS & ROOMS SUPPLY YEAR 2007
State
Supply of Hotels Supply of Rooms
2007 2006 (%) Change 2007 2006(%)
Change
Kuala Lumpur - 229 - - 30,401 -
Selangor - 96 - - 12,599 -
Pulau Pinang - 132 - - 12,933 -
Johor - 264 - - 13,353 -
Source: Immigration Department of Malaysia (KL)
http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp
HIGHWAY HOTEL
Local DemandAVERAGE OCCUPANCY RATES (AOR) OF HOTELS BY LOCALITY
2006 / 2005
LOCALITY 2006 2005 VARIANCE
PERLIS 61.7 59.5 2.2
KEDAH 58.6 60.2 -1.6
PENANG 64.9 64.2 0.7
PERAK 54.9 50.3 4.6
SELANGOR 63.5 67.1 -3.6
NEGERI SEMBILAN 50.2 45.1 5.1
MALACCA 61.0 59.7 1.3
JOHOR 60.3 59.9 0.4
PAHANG 74.2 70.3 3.9
TERENGGANU 63.4 54.9 8.5
KELANTAN 55.3 50.9 4.4
SABAH 72.7 69.9 2.8
SARAWAK 65.4 60.2 5.2
KUALA LUMPUR F.T 70.5 74.8 -4.3
PUTRAJAYA F.T 51.7 48.3 3.4
MALAYSIA 65.5 63.6 1.9
Source: Immigration Department of Malaysia (KL)
http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp
HIGHWAY HOTEL
Local DemandSTATISTIC
Source: Auto City Sdn Bhd
Auto-City
Countdown
Fiesta 2006
Visitors: >
40,000
Auto-City
Carnival 2005
Visitors : >
52,000
Sales : RM18
million
Auto-City Fair
2004
Visitors :
>48,000
Sales : RM20
million
Auto-City
Fair 2003
Visitors :
>50,000
Sales : RM15
million
Auto-City
Carnival 2004
Visitors : >
55,000
Sales : RM17
Million
HIGHWAY HOTEL
Local DemandAUTO CITY’s CALENDAR OF EVENT’s 2007
Source: Auto City Sdn Bhd
Events Title Date
F1 Roadshow 9 to 11 March 07
Bridal Fair 2007 3 to 6 May 07
Auto-City Carnival 2007
Super GT International Series 2007
7 to 10 Jun 07
Astro Super 50’s Concert at Auto-City 30 Jun 07
Nicolas Teo ( ) Promo Tour 2007 at Auto-City 12 July 07
Let’s Travel Cars Treasure Hunt 2007 24 Aug 07
50 Merdeka Celebration 2007 30 Aug - 2 Sept 07
Penang International Lantern Festival 2007 15 Sept - 21 Oct 07
Mean Machines - M2
(Modified Cars Shows)
27 & 28 Oct 07
Auto-City Countdown Fiesta 2008 29, 30 & 31 Dec 07
Note: We reserved the right to change, revise or improve the proposed programmed and
events which ever necessary.
A Strategic Location
Centre of Perai – Easy access from the North-South Highway Juru
Interchange.
40 minutes drive to Bayan Lepas International Airport via Penang bridge.
Security & Safety Constant monitoring by security guards around Auto City
Garden landscape, surround by greenery, breezy and spacious
Daily traffics of 110,000 vehicles per day at the North-South Highway Juru
Interchange.
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By Land By Sea
By Land
By Air
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Tourism Component
Transportation
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Tourism Component
Food and Beverage
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Tourism Component
Attractions
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Tourism Component
Others
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what are our WEAKNESSES?
Cost
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Expert StaffGuest
what is our OPPORTUNITIES?
HIGHWAY HOTEL
HIGHWAY HOTEL
Cosy mid market hotel offering excellent value for money
Charm of small hotels that reflect the comforts of home
Great facilities for business traveller
Warm and casual service, spotlessly clean, easy to use and safe
Aim to provide, quite simply, the “Best Sleep in Town”
a comfortable stay at a comfortable price
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Golden Celebration
Visit Malaysia 2007
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what is our THREATS?
competitor
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competitor
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competitor
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competitor
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global events
HIGHWAY HOTEL09/11/01
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global events
SARSIRAQ WAR
our guests
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what is our guest mix target?
Business
Individuals
33%
Leisure
Individuals
25%
Business
Groups
17%
Leisure
Groups
10%
Tour Operator
10%
Walk-in
5%
HIGHWAY HOTEL
International
45%
Domestic
55%
Our target market
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what’s our design & concept?
hotel plan design
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Main building
- 03 storey building
- 42,461 square feet building.
- 531 square feet each room
- 81 total keys
- 53 Superior Rooms
- 22 Deluxe Rooms
- 06 Mini-Suites Rooms
hotel plan design
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Main building
hotel plan design1st Floor
(K) Superior : 19
(Q) Deluxe : 02
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hotel plan design2nd Floor
(K) Superior : 17
(Q) Deluxe : 10
(S) Mini Suite : 02 HIGHWAY HOTEL
hotel plan design3rd Floor
(K) Superior : 17
(Q) Deluxe : 10
(S) Mini Suite : 04 HIGHWAY HOTEL
Superior room
type of roomsSuperior
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Deluxe room
type of roomsDeluxe
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Mini-Suite room
type of roomsMini-Suite
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Lobby hotel
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Bar & Lounge Highway’s Place
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Fitness Centre Highway’s Place
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Meeting Room Highway’s Place
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Wallpapers
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Magazines
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Room Amenities
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our key pre-opening management team
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key pre-opening management team
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Involves the preparation of a schedule for the issues that need to be resolved before the hotel open. E.g. Completion of opening procedures, the establishment of an operational structure, hiring & training personnel and planning for an
open campaign reception .
Key management team is the person that will help to make informed decisions grounded on expertise &
experience.
Marketing Team
HIGHWAY HOTEL
Deliver a pre-opening marketing plan, include marketing positioning and advertising campaign proposal
for the pre-opening stage of the project.
Financial Team
HIGHWAY HOTEL
Establish a pre-opening checklist such as opening of bank operating accounts, merchant accounts numbers,
insurance and policies & service contract.
Food and Beverages Team
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Develop all food & beverages concepts including- menu design, recipes & bar concepts, employee training &
procedures prior to opening.
Human Resources Team
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Responsible to planning personnel uniformity, wages, search & selection staff, hiring & training plan.
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HOTEL LAUNCHING AUGUST 2008
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“The essence of a successful business is
really quite simple.
It is your ability to offer a product or service
that people will pay for at a price sufficiently
above your costs, ideally three or four or five
times your cost, thereby giving you a profit
that enables you to buy and to offer more
products and services.”
Brian Tracy
“BUILDING FOR PROFITS”
HIGHWAY HOTEL
ANY QUESTION??