Welcome to the Webinar!

Highlights from 2014 and Trends for 2015

Astrid HaugSocial Media Expert & Author

astridhaug.dk

Tina MellergaardSocial Media Advisor & Content Strategist at

Advice A/S

We start at 10 am (CET). Until then, enjoy the music and introduce yourself in the chat.The hashtag for the webinar is #komfowebinar.

Casper VesterengFacebook, Twitter and

TV for sports broadcaster TV3 Sport.

Mikael Lemberg Global Product Specialist

at Sitecore

Our moderator today is Astrid Haug and she will guide you through the webinar with our panel: Tina Mellergaard, Casper Vestereng and Mikael Lemberg.

#komfowebinar

ABOUT KOMFOWe are all about Social Media Marketing at scale.

• Headquartered in Copenhagen, Denmark but present globally.

• Owned by the four founders and the global software company Sitecore.

• Powerful team of 60+ social media marketing specialists ready to guide you to success.

• 100+ strong partnerships with leading social networks, agencies and software providers.

• 400+ enterprise clients and market leader in the Nordics.

komfo.com / facebook.com/komfo

lørdag 15. april 2023

2014 highlights & 2015 trends

komfo.com / facebook.com/komfo

Year of the selfie

komfo.com / facebook.com/komfo

R.I.P. organic reach

komfo.com / facebook.com/komfo

Year of Snapchat?

komfo.com / facebook.com/komfo

Newsjacking & memes

komfo.com / facebook.com/komfo

Our 3 experts today• Mikael Lemberg, Sitecore

• Tina Mellergaard, Advice AS

• Casper Vestereng, TV3 Sport

komfo.com / facebook.com/komfo

Questions• What has changed in social media marketing since last year?

• What were the most important metrics?

• What were the main concerns for marketers concerning social media?

• What will change in 2015?

• What will be the big talking points for marketers in 2015 in social media marketing?