WARSAWHIGH SCHOOL

ATHLETIC DEPARTMENT BRANDING GUIDELINES

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Introduction

Our mission is to help our athletes follow their passion of competing in athletics with their gifts and talents along with developing sport specific skills, healthy relationships and creating positive, fun life experiences all while enriching our team, school and community.

The development of leaders through team effort, servitude and resiliency is the driving force behind Warsaw athletics.

Continuous efforts to support our athletes representing Warsaw has lead us to the commitment of the consistent brand identity for the athletic programs.

The Brand Identity is the visual and verbal expression of our brand, and its presence needs to be felt throughout our communications, uniforms, and logo use. This will govern the structure, content and style of our communication and will contribute to the development of a strong Warsaw Tigers’ identity.

WCHS

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Table of Contents

Primary Logo and Secondary Logo.............................................................. 4

Color Scheme .............................................................................................. 6

Use of Logo on Colors ................................................................................. 8

Fonts (Primary and Secondary) ................................................................. 10

Contacts ..................................................................................................... 12

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Primary Logo

The primary logo is composed of 3 main elements that can be displayed together or independently.

Elements composing the primary logo is the tiger head, tiger claw marks and Warsaw name. If the tiger head and claw marks are used together they should always be orientated in the same position as they are in the primary logo, with the tiger centered on top of the claw marks.

Primary logo

Logo elements that may be used independently or together

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Secondary Logo

The secondary logo is the capital “W” that can be displayed independently or centered over the claw marks.

When placed on a black background, the outline of the “W” will change to white to help it stand out.

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Color Scheme

Orange and Black are the primary colors for Warsaw High School. The supporting colors should remain neutral with gray and white.

• In using colors from this color palette, it is best to keep the number of colors used in any single composition at 4 or less.

• Be aware of the background color when selecting logo colors or sport names. This is especially important when applying to uniforms and apparel to ensure the logo and text show up against the garment fabric color.

• When choosing color combinations, be sure to keep in mind the audience the piece is being designed for.

NOTE:Pantone Inks: Solid single ink used for offset commercial printing and apparel printing/embroidery.

CMYK: Process color composed of Cyan, Magenta, Yellow, and Black. Used for literature, banners, flyers and other printed collateral.

RGB: Color composed of Red, Green, and Blue. Used for some printing and materials primarily being viewed on a monitor.

Hex: Six digit color number containing both numbers and letters. Used for website colors and other web use.

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Pantone CMYK RGB Hex

1505 C 0, 56, 90, 0 255, 105, 0 # ff6900

White 0, 0, 0, 0 255, 255, 255 # ffffff

Black 0, 0, 0, 100 0, 0, 0 # 000000

Cool Gray 7 C 20, 14, 12, 40 151, 153, 155 # 97999B

Cool Gray 11 C 44, 34, 22, 77 83, 86, 90 # 53565a

CRITICAL COLOR CONVERSION NOTE:If Pantone 1505 C is converted to process, the ink values will vary depending on the application used for the conversion. Be sure to provide the vendor the logo in the correct color space needed for thier printing processes. If it is required that the vendor converts the Pantone 1505 C color to CMYK, RGB, or Hex color space, the values may need to be manually adjusted to meet the values listed below.

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Logo Use on Various Colors

These are examples of how the logo can be displayed on various colored backgrounds. The only rules to follow are that the logo elements stand out against the background color and do not clash.

Pantone inks show the most accurate representation of the logo colors. In instances that process colors are used in commercial printing, the CMYK values should match the ink values specified in this branding guide.

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Typography

The primary typeface is the Helvetica Condenced family of fonts. These fonts should be used on literature and other materials related to the athletic department. They have been selected for their readability and best represent the brand image.

The secondary typeface is the Aachen family of fonts. These are bolder, strong based fonts. They are best used for headings, subheadings or items that are to be accentuated.

Individual teams and departments can have their own identity by using the designated fonts, colors and logo elements listed in the guide and still show continuity.

FOOTBALL

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Helvetica Condensed Family

Helvetica Medium Condensed (content, writing, web use)a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0

Light CondensedLight Condensed ObliqueMedium CondensedCondensed ObliqueBold CondensedBold Condensed ObliqueBlack CondensedBlack Condensed Oblique

Aachen Family

Aachen Medium (titles, headers, subheadings)a b c d e f g h i j k l m n o p q r s t u v x y zA B C D E F G H I J K L M N O P Q R S T U V X Y Z1 2 3 4 5 6 7 8 9 0

Aachen Bolda b c d e f g h i j k l m n o p q r s t u v x y zA B C D E F G H I J K L M N O P Q R S T U V X Y Z1 2 3 4 5 6 7 8 9 0

Athletic Department

Matt BinkerdAthletic Director - Warsaw Community High School

1 Tiger Lane, Warsaw, IN 46580Office: 574-267-3162Office fax: 574-268-2490

https://warsawtigers.org

ATHLETIC DEPARTMENT BRANDING GUIDELINES