high performing digital teams by marcin winkler
TRANSCRIPT
High performing digital teamsMarcin Winkler - @Marcin_Winkler
This presentation was a part of Innovation Nest #SaaSMeetup www.innovationnest.co
● 12 Years of managerial experience ● Strategy and Digital Marketing Focus ● Key projects: mBank launch, Eurobank launch, TUI PL
digital shift, Play Digital Marketing ● Last 3 years in Play: telco with 12,7m clients and over
$1 billion revenue ● Some enterpreneurial experience ● MBA from University of Chicago Booth School of
Business
About me
Lessons from Manager
Who started managerial career with outstanding success
…then almost collapsed
…but finally learned how to fligh high again
So how to do it…
1. Recruitment 2. Pillars of the team 3. Motivation and change 4. My team @Play
Agenda
Recruitment
• Personality • Passion • Motivation • Energy • Problem solving approach
Look for
Pillars
Values
Resources
Organisation
Team
Values
Source: Jack Welch Matrix, https://managementmania.com/en/jack-welch-matrix
• Simple structure • Give authority and responsibility down the line
• Adapt to growth of your team • Share information
Organisation
Resources
There is always a constraint
Motivation & Change
What drives people
https://youtu.be/u6XAPnuFjJc
Satisfaction = Motivation
Testing, learning and failure
Time for change
Time to say goodbye
My team at Play
• Clear • Close • Can do…
Play Values
• UX • Webdev • IT • SEO / SEM / Performance • Analytics • Communication • Social • Selfcare & Processes
Variety of skills…
Team organised around customer needs
I have someting to clarify
I want to learn something about
PlayI want to purchase
Channels
UX / Analytics / Research
