hetty byrne visitor values: inspiring change. visitor values what value do we place on tourism? we...
TRANSCRIPT
Hetty Byrne
Visitor Values: Inspiring Change
Visitor Values
• What value do we place on tourism?• We pay for visitor experiences – is
our engagement with the natural environment not an experience?
• Is it time to change and charge? • Or is better to enthuse, encourage,
tell the stories and inspire visitors to get involved?
Farm Scare Attraction
OR....
Farm Lapwing Walk
Pleasure Park
OR....
Bike Park
Historical Entertainment Complex
OR....OR....
Community Heritage Project
Global Coffee Shop
OR....
Community Bluebell Teas
Organised Tree Adventures
OR....
Spontaneous Tree Adventures
Visitor Experiences
• Big wows• Organised• Planned,
with rules• Often money in
the pockets of global/nationalenterprises
• Little wows• Self discovery
& exploration• Spontaneous• Local economy
& local distinctiveness
PAID EXPERIENCES
FREE EXPERIENCES
Valuing our natural environment
• Visitors to the Forest of Bowland AONB consistently state their reasons for visiting the destination are:
Source: Forest of Bowland AONB 2011 visitor survey
A shared value:A Place to Enjoy & Keep
Special
The Foundations
The right mixture to enable
visitor giving
A Valued Landscape: ‘Unspoiled,
hidden gem’
Visitors enjoy the simple pleasures: exploration, self discovery and
‘Sense of Place’
Dedicated volunteers:
keen to deliver community
projects
Committed group of tourism
businesses: working collectively to inspire visitors to have a responsible
holiday
A driving force of passionate individuals:
The AONB Team & Partnership
The active ingredient:The Tourism Business Network
Aggregate blogging Wildlife website involving 20 green
accredited tourism businesses
www.bowlandwildlife.org.uk
The active ingredient: The Tourism Business
Network
Linked business walking routes to encourage car-free holidays
The active ingredient: The Tourism Business
Network
Individual businesses
raising money for specific projects
