Henkel AG & Co. KGaA

Type Kommanditgesellschaft auf Aktienwith Aktiengesellschaft as partnerwith unlimited liability(FWB: HEN (http://www.boerse-frankfurt.de/EN/index.aspx?pageID=23&Query=HEN) ,FWB: HEN3 (http://www.boerse-frankfurt.de/EN/index.aspx?pageID=23&Query=HEN3) )

Industry Chemicals, consumer products

Founded 1876

Headquarters Düsseldorf, Germany

Key people Kasper Rorsted (CEO and Chairman of

the executive board), Simone Bagel-Trah (Chairman of the supervisory

board)

Products Personal care, laundry and cleaningproducts, adhesives and sealants(brands...)

Revenue !15.09 billion (2010)[1]

Operatingincome

!1.723 billion (2010)[1]

Profit !1.118 billion (2010)[1]

Total assets !17.53 billion (end 2010)[1]

Total equity !7.950 billion (end 2010)[1]

Employees 48,140 (average, 2010)[1]

Subsidiaries Dial Corporation

HenkelFrom Wikipedia, the free encyclopedia

Henkel AG & Co. KGaA is an international companyheadquartered in Düsseldorf, Germany.

The company operates in three business areas: HomeCare (with household cleaning products such as laundrydetergent and dishwashing liquid), Personal Care (withbeauty and oral care products such as shampoo, toothpaste,hair colorants and shower products like Dial Soap andRight Guard), and Adhesives, Sealants & SurfaceTreatment for consumer and industrial purposes.

With presence in 125 countries on five continents, Henkelengages in the majority of its business within Europe andNorth America.

Contents1 Brands2 History3 Henkel Art.Award4 Competitors5 Note6 References7 External links

BrandsIt controls leading brands like, Plastic Paddingchemicals,[2] Persil[1] washing powder, Spee washingpowder, Vernel/Silan fabric softener, Somat/Glistdishwasher tablets, Pril washing-up liquid, Schwarzkopfhaircare (Cosmetics company Hans Schwarzkopf GmbHwas acquired by Henkel in 1995. After the integration in1997 the business sectors brand-name products wereassigned to Schwarzkopf & Henkel Cosmetics GmbH,Düsseldorf, and hair salon products to Hans SchwarzkopfGmbH & Co KG (Schwarzkopf Professional), Hamburg,respectively), Schauma shampoo, Fa shower gel anddeodorant, Diadermine skin and body care, Dial showerand hand soap, Loctite and UniBond adhesives and

Website www.henkel.com(http://www.henkel.com)

sealants, Pritt glue sticks, Polyseamseal caulk, and Persilabaya shampoo. Historically, Henkel's most famous brandis Persil, the first commercial laundry detergent. Beforethat it was only either soap flakes or actual bars of soap.

HistoryThe company was founded in 1876 in Aachen as Henkel & Cie by Fritz Henkel (a 28 year-old merchant whowas interested in science) and two more partners. They marketed his first product, "Universalwaschmittel", auniversal detergent based on silicate.

In 1878, to take advantage of the better transport links and sales opportunities, Henkel relocated his companyto Düsseldorf on the Rhine (its present site). Düsseldorf was the gateway to the Ruhr region, which becamethe most important industrial area of the German Empire from the 19th century onward. That year, the firstGerman brand-name detergent appeared: Henkel's Bleich-Soda [Bleaching Soda], an affordably-pricedproduct supplied in sturdy paper bags. Made from water-glass and soda, it was the result of Fritz Henkel'sown research. The soda was obtained from Matthes & Weber in Duisburg (Henkel bought this company in1917 and sold it in 1994).

In 1879 Fritz Henkel was entered as the sole owner in the register of companies. Sales of Henkel's BleachingSoda increased so rapidly that within just one year the rented factory on the Schützenstraße in Düsseldorf wasunable to meet the demand. Fritz Henkel decided to build his own factory with a railway link.

In 1883 to improve liquidity and make better use of the Company's travelling sales staff, Fritz Henkel decidedto sell merchandise in addition to his detergents. Sales started in 1884. The range included the colorantultramarine [laundry bluing agent], gloss starch, a liquid cleaning agent, a pomade for cleaning, beef extract,and a hair pomade. Very soon Henkel developed its international presence--in 1886, Henkel opened its firstinternational sales office in Austria. Carl Pathe had gone to Vienna as a representative the year before. In 1893Henkel established its first business links with England and Italy.

In 1903, Schwarzkopf founded by Hans Schwarzkopf (1874 - 1921) launched a powder shampoo. Persilcame in 1907 as the first “self-acting laundry detergent”. Henkel has been a family-run business since thebeginning. In 1893, Fritz Henkel, Jr. (1875 - 1930) joined the firm as an apprentice. After receivingcommercial training he became his father's right-hand man in commercial matters. He put Henkel's brand-name product business on a sound footing, developed its already successful advertising still further and wasresponsible for the Company's field service. On July 25, 1904, he became a partner in Henkel, which wastransformed into a general commercial partnership. By this time, 110 people were employed at the Holthausensite. On April 25, 1905 Dr. Hugo Henkel (1881 - 1952), the youngest son of Fritz Henkel, Sr., joined theCompany as a chemist. He was in charge of Chemical Products and Technology. Over the years, he laid thefoundations of systematic research and introduced advanced technologies and new raw materials. In 1908, hebecame a personally liable partner in the Company.

In 1912 total production in Düsseldorf-Holthausen rose to 49,890 tons. At 19,750 tons, Persil accounted for40 percent of this - just five years after its market launch. The number of employees increased by 89 relative tothe previous year, resulting in a total workforce of 1,024. Around half were female. A first-aid center was setup in the plant and a full-time nurse was employed. In the previous year Henkel had installed ball fields and

Henkel mural in Berlin, 1951

Henkel US HeadquartersScottsdale, Arizona

Henkel building in Düsseldorf.

play areas to encourage exercise during break times. Femaleemployees could attend the plant's own housekeeping school duringthe lunch break.

On January 11, 1923, troops from France and Belgium occupied theRhineland. The occupation made delivery of adhesives from suppliersused for the packaging of Persil unreliable. The disruption causedHenkel to internally manufacture adhesives for its own needs. Henkelfound there was a demand for adhesives on the market, and on June22, 1923, the first adhesive shipment left the plant.[3]

During the Second World War, foreign civilians and prisoners of warwere working for the company. Henkel was part of a large-scalerestitution settlement.

On April 16, 1945 American troopsoccupied Henkel's Düsseldorf site. OnJune 5, the British military command inDüsseldorf took over from the

Americans. From July 20, the British military government gradually grantedpermission for the production of adhesives, P3 and water-glass by Henkel, andfor soaps and detergents as well as shoe polish by Thompson. In February,1946, Matthes & Weber in Duisburg was given permission to process availableraw materials into soda.On September 20, 1945, five members of the Henkelfamily and another seven members of the Management Board and theSupervisory Board were interned.

In 1949 the launch of Schauma shampoo by Schwarzkopf marked the start of the most successful Germanshampoos.

In 1954, Henkel-subsidiary Dreiring launched Fa soap, a new type of toilet soap . From 1970 onward it wasjoined by a series of Fa deodorants, shower gels and bubble baths, making Fa one of the best known umbrellabrands in the toiletry sector.

Pritt, the world's first glue stick, made its debut in 1969. Over the years, other products were introduced underthis brand, underlining Henkel's importance in the office and stationery supplies sector. Exports of Pritt beganin the same year, eventually making this Henkel's most widespread global brand. Vernel fabric softener andenzyme-based bioactive Persil 70 appeared.

Starting in the 1960s, Henkel has combined organic growth withstrategic company acquisitions: in 1960 by acquiring StandardChemical Products, Inc. (known as Henkel Inc from 1971), Henkelentered the USA chemical products market. In 1962 Henkel acquiredSichel-Werke AG, Hannover, its main German competitor in theadhesives sector. In 1974 Henkel acquired shares in The CloroxCompany, USA, to facilitate the production and sale of certainproducts developed by Henkel for household and bulk consumers

(sold in 2004). In 1983 Henkel acquired the AOK facial care rangefrom the company von Heyden GmbH and thus strengthened its position in the cosmetics retail trade. In 1991Teroson of Heidelberg (in existence since 1898) was acquired and integrated into Henkel's Adhesives andSurface Technologies business sectors. Later it purchased Loctite in 1997. The purchase of The DialCorporation in 2004 was the biggest acquisition in the history of the company until then: this renowned USpersonal care and household cleaning products company gives Henkel a strong foothold on the NorthAmerican market. Henkel also acquired the American cosmetics company Advanced Research Laboratories(ARL), that has developed and marketed innovative, high-quality hair cosmetics for over 20 years.

In April 2008 Henkel has taken over from Akzo Nobel the Adhesives and Electronic Materials businessespreviously owned by National Starch. In 2007, these two business segments of National Starch generatedsales of £1.25 billion (about !1.83 billion). The purchase price was £2.7 billion (about !3.7 billion).

On May 5, 2011 Jyothy Laboratories bought 50.97% stake in Henkel India. It has offered to buy 20% more inHenkel India through a compulsory open offer mandated by SEBI norms[4][5]

Henkel Art.Award

In 2002 Henkel CEE[6] launched the Henkel Art.Award - art prize for Central Eastern Europe and CentralAsia in 30 countries. In addition to the monetary prize and presentation of the works of art in Vienna, anexhibition is also organized for the winner in his or her homeland.

CompetitorsHenkel's main competitors in its cleaning division are Unilever, Procter and Gamble and Reckitt Benckiser. Inits beauty division, its main competitors are Unilever, Procter and Gamble and L'Oréal. In its chemical andadhesive division, it has many competitors, but the main multinational competitors are Bostik and H.B. Fuller.

Note1. ^ In an agreement with Unilever, the Persil brand is only used by Henkel in mainland Europe (with the exception of

France), while Unilever only uses the brand in the UK, Ireland, Oceania and other markets.

References1. ^ a b c d e f "Annual Report 2010" (http://annualreport.henkel.com/fileadmin/ONGB10/PDF_EN/Henkel_AR10-

english.pdf) (PDF). Henkel. http://annualreport.henkel.com/fileadmin/ONGB10/PDF_EN/Henkel_AR10-english.pdf. Retrieved 24 February 2011.

2. ^ Henkel.co.uk (http://www.henkel.co.uk/cps/rde/xchg/SID-0AC83309-4254F724/henkel_uke/hs.xsl/813_UKE_HTML.htm?countryCode=uke&BU=industrial&brand=00000002RW)

3. ^ Henkel.com (http://www.henkel.com/cps/rde/xchg/henkel_com/hs.xsl/11813_COE_HTML.htm)4. ^ Articles.economictimes.indiatimes.com (http://articles.economictimes.indiatimes.com/2011-05-

06/news/29516908_1_henkel-india-henkel-ag-henko)5. ^ Articles.economictimes.indiatimes.com (http://articles.economictimes.indiatimes.com/2011-05-

09/news/29525052_1_henkel-india-open-offer-public-announcement)

6. ^ Henkel-cee.com (http://www.henkel-cee.com/cps/rde/xchg/henkel_cee/hs.xsl/henkel-artaward-73.htm)

External linksOfficial website (http://www.henkel.com)

Retrieved from "http://en.wikipedia.org/wiki/Henkel"Categories: Companies listed on the Frankfurt Stock Exchange | Companies based in Düsseldorf |Manufacturing companies of Germany | Companies established in 1876 | Cosmetics companies | Chemicalcompanies of Germany | Henkel brands | German brands

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