helping you with your home sale

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

• 15 Years of Full Time Experience• Professional Negotiation on Your Behalf• Customized Marketing Plans• Optimal Pricing Strategies• Personally Executed Services• Free Home Staging Consultation• Free House Cleaning• Virtual Tour of Your Property• Full Colour Feature Sheets• Just Listed Notices• Complete Services

My goal is to sell your home for the most money, with least inconvenience to you.

Helping You With Your Home Sale

mailto:[email protected]

http://www.michaelcar.com/



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PreparingPlacing your home on the market requires objectivity and significant preparation. As your chosen real estate professional, I will guide you through the preparation process to help you:

• Appreciate the impression your home will make on potential buyers• Define improvements that you can undertake to sell your home faster and at the

best possible price• Outline suggested interior and exterior preparations for cleaning and repair • De-clutter and depersonalize your space to achieve the broadest appeal• Arrange furniture to make rooms appear as spacious as possible• Connect to professionals for preparation assistance such as painters, cleaners,

contractors, repair people, home stagers and more• Create a mood ideal for showcasing your home such as playing relaxing music,

lighting a fire, adding plants, maximizing lighting and fine tuning the temperature





PricingDetermining the right asking price is the most critical factor to the success of your home sale. As your chosen real estate professional, I will:

• Help you understand current market conditions and how they will impact the sale• Prepare a market analysis to give you an appreciation of what comparable homes in

the area have recently sold for• Explain the importance of pricing appropriately to value to attract the most buyers.• Clarify the importance of capitalizing on early activity associated with new listings

by pricing appropriately when first going on the market• Work to develop a pricing strategy and determine an asking price that will sell your

home in the shortest time at the best possible price





Listing

Entering into a listing agreement is the first formal step in marketing your home to prospective buyers. As your chosen real estate professional, I will:

• Explain the Listing Agreement , a contract that commits Royal LePage to market your home for a specific period of time in exchange for a marketing fee or commission, paid on a successful closing of your sale

• Discuss the fee and the specific value you will receive in exchange for that fee• Outline the details of the agreement including the asking price, inclusions and

exclusions, taxes, easements, liens or charges against the property• Verify mortgage details if necessary with your lender when necessary• Request documentation such as tax bills or a survey if available





MarketingA comprehensive marketing plan, customized to your home, will give it maximum exposure and attention. As your chosen real estate professional I will:

• Prepare a personalized marketing plan containing all activities intended to market to prospective buyers and their real estate representatives

• Place your home on the MLS making it accessible to all realtors and their clients• Provide international exposure for your home by placing it on MLS, Royal LePage.ca,

michaelcar.com, homebuyers.ca, and others• Provide local exposure with a lawn sign, print advertising, and open houses• Showcase your property through print and web-based marketing tools which may

include feature sheets and brochures, “Just Listed” postcards, virtual slideshows as





Negotiating OffersUpon receipt of an Offer to Purchase , there are several considerations and negotiating nuances to understand before acceptance. As your real estate professional, I will

• Clarify all elements of the offer including price, inclusions and exclusions, the closing or possession date and any conditions that apply

• Help determine an appropriate response within the timeframe required, either accepting or rejecting the offer, or developing a counter offer

• Set a course of action for any counter offer, utilizing professional negotiating skills to get you the best possible price for your home

• Ensure you understand and agree to all the offer terms before you provide acceptance





ClosingYour home sale is completed on closing day when ownership is officially transferred to the buyer. As closing day approaches, there are a number of tasks to complete

• Hire a legal professional to represent your interest and manage closing details• Satisfy any conditions you may be subject to in the offer• Arrange for self move requirements or obtain estimates from reputable movers• Contact utilities to have meters read on closing day and co-ordinate cancellations,

and transfers. Organize services and accounts for your new home• Arrange change-of-address notification for medical, financial, licenses,

subscriptions, memberships and personal mail• Co-ordinate and meet with lawyer to sign required closing documentation





“Just Listed” PostcardsHelping You With Your Home Sale




Newspaper AdsHelping You With Your Home Sale




Colour Feature Sheets highlighting the features that make your home desirable to prospective buyers and remind them to come back again.





Virtual tour or slide show





Lawn Sign with Web Address directing buyers to my web site where they can view details about your home, and a virtual slide show showcasing it’s unique features.





Preparing Your Home for Sale

Break out the mop and the paintbrush. It’s time to give your home a mini-makeover. Here are all the little things you can do to attract the big offers.

Time to see your home through a buyer’s eyes.Over the years, you’ve grown quite comfortable with your home’s little imperfections; the hole in the screen door, the chipped paint on the baseboards, the mess in the basement. Grab a clipboard, print out a copy of our “Home Preparations Checklist” and take a tour of your home.

Get rid of the clutter.Your house will feel a lot bigger and more inviting when you get rid of all the non-essential stuff lying around your house. Clear out those closets, remove bulky, unused furniture and rearrange the remaining pieces to make the best use of space. Fight your inner-pack rat at every turn. If you haven’t used something in the past year, toss it, donate it to charity or sell it in a yard sale.

Clean everything.Cleaning is the single most cost effective way to make your home more attractive to buyers. Floors, windows, walls, doors, baseboards...everything! Give extra care and attention to the two most important rooms in a buyer’s mind: bathrooms and kitchens. Once it’s clean, keep it clean! You never know what day your ideal buyer will visit.

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Repair as much as you can, within reason.During your “home tour” identify anything that’s broken, half-finished or simply doesn’t work. Fix all the little things like leaky faucets, doors that squeak or that don’t close properly and small cracks in the ceiling.

Some repairs are absolutely vital, like a leaky roof or basement. Nothing kills a sale faster than signs of water damage. If there’s an unsafe electrical problem you must fix this too, for the good of the sale and the buyer’s safety (not to mention your own).

Depersonalize your home.Remember, you want buyers to walk through your house and feel like it’s their home, not yours! People just don’t have good visual imagination. They won’t see past your cluttered wall of family portraits, your collection of curling trophies or your ‘eccentric’ home decor. These things are guaranteed to prevent buyers from emotionally placing themselves in your home. Remove everything that’s too much about you, and ask your REALTOR® for help deciding.

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Never underestimate the power of paint.Strong colours on the walls or wild wallpaper make it hard for buyers to imagine their furniture in your house. Consider repainting your home in bright, neutral colours that will enhance a room’s size and look more inviting. Next to cleaning your home, paint is the most cost-effective way to increase your home’s appeal, and attract offers.

Add some beautifying touches.Replacing tattered old curtains with some fresh draperies may make a world of difference. Mirrors on the wall will help rooms feel far bigger. A few new houseplants will add undeniable appeal. Pay special attention to the outside of your home. Trim the trees, weed the garden and consider planting a few new flowers. Your home needs to make a great first impression with some serious “curb appeal.” You don’t need to spend a fortune to make a big difference.

Please contact me for a personal consultation and free market value appraisal.


Direct Line: 416-723-3640

www.michaelcar.com

[email protected]





helping you with your home sale

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