helping organizations accelerate their global business initiatives
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SDL and TRADOS:. Helping Organizations Accelerate Their Global Business Initiatives. Association of Translation Companies Thursday, 15 th September 2005. Keith Laska Vice President , SDL Desktop Technology [email protected]. The Problems Customers Are Trying to Solve…. - PowerPoint PPT PresentationTRANSCRIPT
Helping Organizations Accelerate Their Global
Business Initiatives
SDL and TRADOS:
Keith Laska
Vice President , SDL Desktop Technology
Association of Translation CompaniesThursday, 15th September 2005
The Problems Customers Are Trying to Solve… Accelerate time-to-market Communicate brand with relevance
and consistency to local markets Improve quality of customer
deliverables and interactions Open new revenue sources Better manage content volumes and
associated localization costs Improve the efficiency in translation
processes
Let’s Look at the Market…
Currently estimated at an $8bn industry
90% of global content should be translated customer support databases, website content and marketing
collateral, any customer-facing content
Only 10% of global content is currently being translated software, some website content, help and documentation
The Content Conveyor Belt
CreateCreate Store & Store & ManageManage ProvisionProvision PublishPublishAcquireAcquire
Translation ManagementTranslation
Management
Authoring Tools
Authoring Tools
Quality Assurance
Quality Assurance
Translation Memory
Translation Memory
Quality Assurance
Quality Assurance
ChunkingChunking
FilteringFiltering
CMS, DMS, PDM
CMS, DMS, PDM
Catalogue Engines
Catalogue Engines
Web/Business Applications
Web/Business Applications
PrintPrintDTPDTPFile SystemsFile SystemsControlled LanguageControlled Language
Quality Assurance
Quality Assurance
Quality Assurance
Quality Assurance
Terminology ManagementTerminology Management
LocalizeLocalize
Localization Services
Localization Services
Why Only 10%?
Costs and complexity associated with actually reaching and updating content are prohibitive
Complete technology disconnect in the content conveyor belt (Authoring, acquiring, managing, localizing, provisioning, publishing)
Disassociation between members of content conveyor belt (Do authors, localizers and publishers communicate enough?)
No sharing of assets in the content conveyor belt(What if authors were plugged into the true benefits of TM and Terminology Management?)
Message of GIM (Global Information Management) is not getting enough visibility at the “C-Level”
Global Information Management (GIM) is the process of delivering content to global markets.
The CEO’s Table
CFO
COOCEO
CRM
BPO CMS
GIM
CGO
The Content Conveyor Belt
CreateCreate Store & Store & ManageManage ProvisionProvision PublishPublishAcquireAcquire
Translation ManagementTranslation
Management
Authoring Tools
Authoring Tools
Quality Assurance
Quality Assurance
Translation Memory
Translation Memory
Quality Assurance
Quality Assurance
ChunkingChunking
FilteringFiltering
CMS, DMS, PDM
CMS, DMS, PDM
Catalogue Engines
Catalogue Engines
Web/Business Applications
Web/Business Applications
PrintPrintDTPDTPFile SystemsFile SystemsControlled LanguageControlled Language
Quality Assurance
Quality Assurance
Quality Assurance
Quality Assurance
Terminology ManagementTerminology Management
LocalizeLocalize
Localization Services
Localization Services
Global Information Management
CreateCreate Store & Store & ManageManage ProvisionProvision PublishPublishAcquireAcquire
Intelligent AuthoringIntelligent Authoring ChunkingChunking
FilteringFiltering
CMS, DMS, PDM integration
CMS, DMS, PDM integration
Catalogue Engines
Catalogue Engines
Web/Business Applications
Web/Business Applications
PrintPrintDTPDTPFile SystemsFile SystemsControlled LanguageControlled Language
Translation ManagementTranslation Management
Translation MemoryTranslation Memory
Quality AssuranceQuality Assurance
Business and Technology ConsultingBusiness and Technology Consulting
Terminology Extraction & ManagementTerminology Extraction & Management
LocalizeLocalize
Localization Services
Localization Services
SDL and TRADOS CombinedTechnology, Business Consulting and Alliances To unlock additional content for global markets To integrate seamlessly with other business systems To help connect the divide between localization and other members in the content
conveyor belt with technology Strategic partnerships with LSPs to help with integration and business process
consultancy
Additional Resources To promote the idea of GIM to C-Level Executives, reach more markets and grow the
industry as a whole To innovate quality products from best of both technologies and support them To lower total cost of translation technology ownership
Customer Promise To support customers of both product sets for a period of 5 years To provide seamless upgrade paths to next generation translation technology To ensure the user experience is clear, comfortable and communicated To provide ground-breaking customer service and support
How Does this Affect the Localization Ecosystem?Corporations
Utilize technology and Business Consulting resources to unlock additional content for global markets at a lower cost and accelerated pace
Help Corporations grow global market strategies appropriately Shift focus from simply lowering cost to accelerating global content delivery (GIM) Connect all players in the content conveyor belt (authoring, content management, localization,
provisioning, publishing)
Language Service Providers (LSPs) Unlocking additional content allows for more work and larger projects Opening up additional avenues for revenue generation (authoring and business process
consulting) Lowering total cost of translation technology ownership Helping to remain competitive in an industry where a multitude of new players start up
monthly
Professional Linguists Develop excellent translation technology that is easy to use and productive Taking best of both worlds and offering seamless upgrade paths to increase efficiency Innovative products that cut down manual work, such as quality assurance checks Lowering total cost of translation technology ownership in a market where profit margins are tight
Delivering customer-driven technological innovation, while providing ground-breaking customer service and support.
SDL and TRADOS
SDL and TRADOS: From the Desktop to the Server
TRANSLATION TERMINOLOGY
SDLX 2005 SDL TermBase
Online
TRANSLATION MANAGEMENT
SDL SYNERGY SDLPhraseFinderSDLTermExtract
TM Server
TRADOS 7
SDL MultiTerm
SDL AuthorAssistant
SDL TeamWorks