helping community banks thrive in a slow mortgage market smart consulting
Post on 22-Dec-2015
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TRANSCRIPT
An Industry In Transition
Sub-Prime Lending Causing large, national mortgage companies to fail
Bank of America invests $2 billion in Countrywide
Higher Rates Eliminated the refinance market and reduced fee income
Slowed new construction
Overall Economy Stock market volatility
Home-owner and home-buyer hesitation
The Perfect Time to Plan!
Community banks are typically “clean”
They did not get involved in sub-prime
Community bankers are neighbors
They listen
They are trusted
And they are convenient
Community bankers realize…
They may have a competitive advantage
Not involved in sub-prime lending; no bad press
They are unique and community-oriented
They can reclaim a lost market
Making people aware they do mortgage lending
Generate quality assets and new fee income
Use mortgage as the core of a banking relationship
Are you ready to act?Do you have….
Trained, qualified Mortgage personnel
Confidence in your products and programs
Effective marketing materials
A plan of action
SMART can help you seize this opportunity!
We can assist you to…
Structure an efficient mortgage operation
Have access to all of the best programs
Recruit, staff and/or train for effectiveness
Position your bank for greater profitability
Understanding Your Concerns
85% drop in mortgage income
Reduced asset quality
Lower fee income
Narrowing margins
New competition (Wal-Mart Bank)
Need for better sales skills
Dated products & sales material
ass
ess m
ent
Elements of our mortgage assessment & analysis:
Lender Sourcing
Product/program Selection
Operations
IT/Software Consulting
Title Services
Lender Sourcing
We work with only highly-respected Lending sources
Responsive Investors who understand and respect community bankers needs
Highly competitive fee structures
Operations
We focus on efficiency- minimizing time demands on bank staff
We focus on creating a sustainable, profitable Mortgage Model
We ensure compliance
IT and Software
We recommend only proven systems with an eye for minimizing costs
We recommend only proven systems that maximize simplicity and customer responsiveness
Title Services
Providing Services to assist all of your Bank and Mortgage Title needs
Special emphasis on:
Responsiveness
Reliability
Accuracy
Competitive Fees
The next phase:Staffing & Training
Recruiting
Sales & Management training
Mortgage training:
Sales and operations
Taking Quality Loan applications
Loan Processing
Management and P & L training
Products & Services
Enhanced consumer offers
Restructured Mortgage operations & services
Stronger Mortgage sales & Bank cross-selling
ren
ewal
Ongoing Assistance
Mortgage:
Recruiting Sales & Management personnelLender Product & program selectionMarketingTitle ServicesCounsel on profitability & productivity
Increased profitability through…The right staffing levels - outsourcingRecruiting the best personnelImproved operations and efficiency
Budgeting & strategic planning
Greater market share through… Branding Increasing Sales effectivenessBetter marketing Higher customer retention
Results