Finding the BeautyWithin Your Niche...

Who am I???

Born in Etobicoke, Ont. Of Greek and German background Obtained BA in Anthropology from York

University Interested in culture, traditions and aesthetics Love to travel all over the world Love continental dining Passion for fashion

My peers have described me as…

Matureintelligent determined organizedreliable

loyal good communicator passionate genuine caring thoughtful

creative…

Position Yourself

I am a determined and passionate PR student who will combine my life

experiences and education in anthropology to add value to the

profession from a unique perspective. I will remain open to constant

change, learning and growth and always strive for the remarkable, the

creative and the memorable.

A Goal Towards my Future

To position myself for a successful career in Public Relations by first establishing a personal brand that maintains an authentic and positive image of who Helen Lialias is through carefully crafted key messaging

and by developing a strong and valuable online presence

Where to Begin?

To increase my visibility and following online and to attract potential employers through channels such as linkedin, twitter, and my blog

To narrow in on a specific area of interest in public relations that I would like to focus my career on by engaging and networking with and by following pr professionals online and by exposing myself

to their specific worlds

To use my background in anthropology and my life experiences in my career as a pr practitioner to distinguish myself among other brands

Personal SWOT

Strengths• Highly analytical and organized with excellent written and verbal communications skills

•Socially conscious and culturally sensitive

•Exceptional interpersonal skills and dynamic team player

•Deadline oriented , loyal, and reliable

•Sincere and passionate in everything I do

Weaknesses

•Lack of work and volunteer experience in the PR field

•Have not narrowed in on specific focus area in PR

•Lack of networks in the industry

•Have not fully developed my technological skills and understanding to maintain a current edge

Opportunities

•To gain better knowledge of how to combine my skills to develop my PR niche

•To consult with my mentor on how to further enhance my personal brand and PR career

•To take initiative by volunteering for and attending PR events to network and learn more about the PR industry

Threats

•Those with more experience within the field

•Those with a strong and well developed online presence

•Fellow humber PR students

Key Messages

To differentiate myself amongst others in the field and to excel by showcasing my interests, talents, and experiences

Remain open to collaboration and interactions with others in the field who will help me learn and grow personally and professionally and help me carve out my PR niche

Always Maintain my authenticity and reflect my personal values and beliefs in my writing and online presence

Always strive for a healthy work/life balance

How to Find Me

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Click on Me!

Future Channels

Expand followers on all of these channels that are

insightful and help me learn about my field and the world

around me

Further develop and enhance these profiles to be

remarkable, interesting, inspiring and current

Action!

Increase following on all of my channels and strengthen my personal brand and online presence by updating my information frequently, meaningfully commenting and engaging with other related profiles and by seeking out and following new and interesting people with similar interests to me

Will narrow in on specific area of interest within PR by researching the field and my interests further, volunteering at PR events, networking with PR professionals and my Humber peers online and in real time and by engaging with and receiving feedback from my mentor on a regular basis

To share, apply and align my values and beliefs, background in anthropology and life experiences with my writing, key messaging and PR career to stand out from other brands while being open to collaborating and evolving at all times as change is always constant

Will maintain a healthy work/life balance by prioritizing and organizing my time and by pursuing a career that I am passionate about and interested in to keep me motivated and happy

Will be remarkable, interesting and memorable by staying true to myself and speaking up and writing about issues that are important to me

Critical Path

March 2010 - May 2010 Tweet interesting and insightful facts at least once a day related to

my interests Blog about current issues and hot topics at least once every 2

weeks Try to comment on blogs and tweets from prominent PR practitioners

that will help me network Increase my following on twitter and LinkedIn by 50-100 followers Volunteer at PR events and continue researching niches within PR

May 2010 - August 2010 Will choose a specific niche area of PR that I am interested in Complete 100% of LinkedIn profile Build a stellar resume that will get noticed, demonstrate experience

and targets high profile companies Apply to companies that I believe in and that will provide an

environment that is conducive to helping me learn more about the field and my interests and that may have opportunities to grow in the future

Continue building networks in the field and at school with my peers

August 2010 – November 2010 Go above and beyond what's required of me in my position as

an intern Strive to network and learn more about the field and myself

during my internship Further develop my skills as a PR practitioner by asking for

feedback

November 2010 and Beyond Apply social media and my developed personal brand to excel

in my PR career Keep in contact with my networks and peers for future

opportunities and friendships

Want to Know More…

Feel Free to Email me helenlialias@gmail.com

Thank you for taking the time to get to know me…

See You Soon…