coverpage brand plan manifesto
TRANSCRIPT
hello
Providing Next Gen Branding & Design Solutions
brandplan
What is Communication/Marketing?
This board is currently fixed inside
the clients building.
1. Speaking, talking or voicing what
your all about.
2. Getting heard and action being
taken.
What, How or Why?
This board is currently fixed inside
the clients building.
Lets start, with what your going to say.
Or is it how your going to say it.
Hold on, or is it why your saying it?
Watch this video before you proceed.
https://www.youtube.com/watch?v=fMOlfsR7SMQ
The Golden Circle
Now that we know the fundamentals,
Let’s Start…
Why
How
What
Why?
‘WHY’ you do what you do.
Your core purpose,
What do you want customer know and feel ?
Why should anyone care?
FUNDAMENTAL BELIEF - TO ENHANCE PERCEPTIONS
Also, have a MANTRA, instead of mission statement - https://goo.gl/o5I5z9
Finally, the values such as honesty, innovation etc. have to be decided, upon
which the company and it’s staff have to live by, if there is any chance your
company can be one of the ‘greats’.
COVERPAGE MANTRA - WE CREATE AND DESIGN MEANING
Why
How?So…
How do you figure HOW you are doing this. By knowing WHO you are doing it for.
By focusing on the WHO you serve, it allows you to understand which customer segment
you’re selling to at any given time and to refine/adapt your solutions to meet those customer
needs over time.
WHO is WHO?
Define your audience… Use these tools to get you get started…
1. The diffusion of innovation – Recognize the ‘early adopter’ in regards to Overstock. We
would assume that it would be small time garment manufacturers, boutique clothing stores
and similar clothing related startups.
How
2. Market Segmentation –
Are you aware how your
market is segmented?
Where are the most
accessible stakeholders?
What are their incomes
like? Any idea on their
spending patterns? Any
particular majority in the
age or sex of your
customers? What are their
attitudes? Likes or dislikes?
Personal characteristics?
Etc.
Answer these questions
and ‘Overstock’ will have
an in depth understanding
about the type of
communication it needs to
have.
How?
How
How do you take a business forward ? Is basically saying what makes you different from the
others. In business terminology it’s called your ‘USP’.
and
How are you going to say it?
Are you cool, hip, funky, corporate or just plain outlandish?
How you we going to do it?
Are we going out there and hunt our prey down or look pretty and let them come find us?
Of course how fat is your wallet? So that you can decide what roads (e. g. digital, print, radio etc.)
to take and how far along your going to tread.
e.g. COVERPAGE
How
How?
Brand Personality – STRAIGHTFORWARD & CARING
Brand Elements – SIMPLE, COLOURFUL & USEFUL
Brand Message – WE WILL HELP YOU STAND OUT
Brand Value Proposition – PRICE. SERVICE. EXPERIENCE.
Brand Positioning – THE FRIEND WHO ALWAYS GIVES YOU HONEST FEEDBACK
The part most think of first. All it really is…
A bit of imagination and the knack to execute.
And this will only be determined once the first two riddles are answered.
So hope to see you on the other side. Excited to get things started.
What?
What
Take a break if you need one. We don’t mind.
Let’s talk design
Meet Our Design Process
Once we know the why and how, we can
define our objectives for the what
Define
Brainstorming!!
Ideate
Concepts will be crafted and finetuned
Prototype
Work begins!
Build
Solution
Get in Touch
28, Bhathiya Mwt, Dehiwela,Colombo, Sri Lanka
+94723085697
www.coverpage.lk
thank you