Heinz India Private Limited

Presented By:

Ammar Durgwala 05

Vaibhav Firke 06

Manali Gaonkar 07

Tapassya Giri 08

Akash Halankar 11

Presented to:

Dr. Harish Purohit

FMCG Sector in India

Fourth largest in the economy

Market size is US $13.1 billion.

History OfH. J. Heinz Company

Commonly known as Heinz

A U.S based Food Processing Company

Founded by Henry John Heinz

Started in 1869 in Sharpsburg, Pennsylvania

Headquartered in Pittsburgh, Pennsylvania

Best known for its ketchup

Heinz India Pvt Limited.

Started in the year 1994

Took over the Family Product Division of Glaxo.

• Complan

• Glucon-D

• Nycil

• Sampriti Ghee

Heinz manufacturing company is at Aligarh in the State of Uttar Pradesh.

Seema Modi is the first woman to be an MD in Heinz.

Head office of the company in Mumbai.

Branches in Mumbai, Delhi, Chennai and Kolkata.

This manufacturing facility is HACCP(Hazard analysis and critical control points)

certified and follows GFMP (Good Food Manufacturing Practices)

It is the one of the fastest FMCG company.

Zero debt Company.

ISO 9001:2000 quality management system.

About the Company

Mission and vision of the company

Mission & Vision of the company

Mission “Heinz as a food company in India is a trusted leader in nutrition and wellness. Regarded as the original Pure Food Company, Heinz is dedicated to the sustainable health of the people, the planet and our Company”.

Vision

‘‘We define a compelling, sustainable future and create the path to achieve it.’’

SWOT ANALYSIS

S

STRENGTH

Strong brand portfolio

Strong financial performance of business segment

Diversified operations

Research and development

W

WEAKNESS

Low inventory turnover

Rating downgraded

Manufacturing plant in the US dependent on economic

environment

O

OPPORTUNITY

Growing baby food market

New product launches

Changing consumer habit

Further international expansion

Growth of emerging markets

Emerging the market of china and brazil

T

THREATS

Private label growth

Increasing competition and industry consolidation

FDA regulations

Losing to business to suppliers

15.7

63

36.8

2.2 2.1

Market Share of Heinz Company Product

Complan Glucon-D

Nycil Tomato Cachup

sampriti

2006-07 2207-08 2208-09 2009-10 2010-110

200

400

600

800

1000

1200

1400

754

1054

952

1208

433

Growth of the company in Rs. million

Groth of the company in Rs mil-lion

Market growth of the company

Financial Review

Heinz launched all of this product in India

BCG MATRIX OF THE COMPANY

Distributors of the company

Distribution Channel:

List of Competitors

Strategy of Heinz

HNFI -Heinz Nutrition Foundation India

• Founded in 1997 as a Non Profit Trust

• To advance the Knowledge and practice of nutrition.

Mission of HNFI:

‘The Foundation’ functions as follows:

1. Spreading latest information by way of Newsletter.

2. Undertaking the funding of small but seminal Research

projects.

3. Facilitating and Promoting nutrition education and

awareness by taking part in and conducting nutrition

conferences.