Confidential. Proposal Valid for 21 days from date of issue

Statement of Work

Point & Place® Augmented Reality Shopping on Heathcotes, BRAND websites

and Google AR Search

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Programme Summary BRAND and Eyekandy will partner to produce and distribute Augmented Reality and 3D models for your selected products. Upon confirmation of the product selection from you, we will produce the digital 3D/AR models for delivery to the Point & Place® Retail Shopping Platform. Once your MPN/EAN/UPC numbers have been mapped in our platform, a button will appear on the product pages of Heathcotes that triggers the AR model. We will deliver the AR models to:

1) Heathcotes websites 2) To your own website 3) Google AR Shopping

Maximise AR Exposure Any 3D/AR models produced with Eyekandy can also be deployed to THREE ‘Shopper Touchpoints’, for no additional model production costs, maximising your return on investment:

1. The Heathcotes Website 2. Your own website 3. To Google AR Search

Produce one model in 3D & AR and deploy to THREE Shopper Touchpoints

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1) Point & Place® Shopper Journey on Heathcotes

Click image for a User Generated Video of the journey.

Live Example on Heathcotes Click images to see live examples on Heathcotes sites now:

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2) The Journey on your own website

Click image below for shopper journey.

3) The Journey on Google AR Search We take care of everything to add your AR product models to Google AR shopping allowing shoppers to place your product in their home straight from the Google search results.

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The Impact Click image for Case Studies on sales impact

How to get started The steps to get your models produced and syndicated are straightforward:

1. Send us the list of products that you want to produce in AR, along with CAD imagery if you have it. Alternatively we can collect product image content from your .com website to produce your models

2. Send us your own brand domain(s) URLs you would like WebAR enabled on

3. We agree project timelines and roles and responsibilities, then begin the model production and code integration work

Please refer to APPENDIX 2 for full details on how to get started and Eyekandy / BRAND Roles and Responsibilities. Commercial Model There are two fees: 1) Production and Set-Up Fees: The good news is that it is a ‘one time cost, use many places’ commercial model. This means that once you have produced the product in 3D/AR once, all countries can use the model, as long as the product looks identical. This is a tremendous way to drive maximum ROI from the production investment.

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2) Recurring Hosting, Syndication, Management and Reporting Fees: A recurring Fee, paid quarterly, to get unlimited 3D and AR products models, syndicated to your chosen websites. Includes syndication codes to Heathcotes, your own brand websites and Google AR Search. Fees Summary

Production and Set-Up fees Quantity Fees ($)

AR/3D Model Production Fee

Javascript Code production for Google AR Search and your own brand website (candy-group.com)

Recurring Monthly Fees

Hosting and submission of syndication codes to Heathcotes

Hosting and submission of syndication codes to your own brand website

Hosting and submission of syndication codes Google AR Shopping

Fees Summary

Total Setup Fees

Total Recurring Fees (p.a.)

Total Annual Fees

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Payment Terms

- 100% invoiced on agreement to the SoW terms - Payment within 30 days of invoice Signature on Behalf of: Signature on Behalf of:

Eyekandy BRAND

……………………………………… Title: Creative Director ………………………………………

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APPENDIX 1: EYEKANDY BANKING DETAILS

FAO: Finance Department 34-37 Liverpool Street

London, EC2M 7PP United Kingdom

VAT Registration Number: 237 7505 92

Company Registration Number: 09482425

HSBC PLC, 69 Pall Mall, London, SW1Y 5EY

Account Number: 4206 8869

Sort-Code: 40 05 20

BIC8 (SWIFT BIC): HBUKGB4B BIC11 (BRANCH BIC): HBUKGB4107J IBAN: GB26HBUK40052042068869

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APPENDIX 2: HOW TO GET STARTED

Step 1: PRODUCTION of the 3D/AR Models The process to get your products featured is simple: 1. Send us the list of products that you want to produce in AR 2. We don’t need the physical products to produce the 3D/AR models. Simply, provide us with access to a content portal if available, CAD imagery is ideal, alternatively we can collect product image content from your .com website 3. Provide the MPN, UPC, EAN, of the selected products so we can match the products to the Heathcotes web pages Step 2: SYNDICATION of the 3D/AR Models Heathcotes.co.uk BRAND Google AR Search Heathcotes Implementation There is no action for you here. Once the models are produced, we will catalogue and provide to Heathcotes in our agreed method for upload to their product pages. BRAND Website Implementation Eyekandy will prepare a unique snippet of JS code to be implemented by BRAND on your website(s). This one-time integration typically takes 30 minutes, in the following steps:

i. Insert the code to the master product page to propagate across the site or on product by product basis

ii. Configure the dynamic field in the Javascript code to auto-populate the relevant EAN/MPN/UPC per product page

iii. Test in a development or staging environment (Eyekandy can support in real-time via email or webcall)

iv. Approve and push LIVE to production environment v. Let Eyekandy know that the code has been pushed live so that Eyekandy can request

Google to Whitelist your BRAND Website domain vi. Re-index your Website to ensure Google picks up the 3D/AR content implemented on

your product pages The WebAR button will then appear automatically on the hero image of each product page of your website for which we have produced a 3D/AR product model. Please note that Eyekandy may need some time to QA your integration and ensure the implementation if functioning correctly

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Google AR Search Implementation Again, no action for you here. We will take care of uploading and ensuring your products are visible in Google AR search. Eyekandy Responsibilities

● Provide onboarding Project Manager who will work with BRAND to set up the content as per agreed requirements

● To model the selected products in digital space ● To texture, light, and prepare the asset bundle for app delivery ● To package the AR model and host the file with the Point and Place AR model cloud ● To package the 3D model and host the file with the Point and Place 3D model cloud ● To run xml product match against supplied product data to ensure product pages are enhanced

with the AR model experience when a match is found on our retail partner product pages ● Eyekandy retains the right to promote the project on our website and social channels after

completion ● Eyekandy produce the digital AR product models from supplied reference imagery, or by

adapting supplied CAD data ● Eyekandy and/or its Sales Agents retain the exclusive right to syndicate the 3D/AR product

models to the “Channel”. The Channel is defined as any Heathcotes, reseller or distributor for BRAND products on a worldwide basis

BRAND Responsibilities

● BRAND to supply the list of product SKU’s for model production ● BRAND to supply high res product imagery or CAD data for each selected product ● BRAND to supply all required product information, dimensions, MPN/EAN/UPC ● BRAND to provide access where available to a central database where all required product

imagery and information can be retrieved