from augmented reality apps to augmented worlds
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Presentation M-Days 2011-01-28, Frankfurt/M, PDFTRANSCRIPT
strategiclabs 2011 presentation available: viewing+download
slideshare.net/willi
pa:vd
From Augmented Reality apps to Augmented Worlds
Willi Schroll, strategiclabs M-Days, Frankfurt/M
2011-01-28
Source: By Laitr Keiow
s [CC-BY-SA-3.0] comm
ons.wikim
edia.org/wiki/File:Iris_-_left_eye_of_a_girl.jpg
strategiclabs 2011
Futurists are analyzing all the signals to
get the big picture
strategiclabs 2011 Source: de.wikipedia.org/wiki/Radar
strategiclabs 2011
Augmented Reality today
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Augmented Reality in Gartner Hypecycle
Source: gartner.com 2009
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What is Augmented Reality?
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Augmented Reality is more than Augmented Perception
Source: Nokia, hardworkingbee.com
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The special thing of Augmented Reality is that it involves the senso-motoric loops
Sources: AR browser: Wikitude; AR drone: parrot.com
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Direct manipulation is the most intuitive way to interact with the data in the environment
Source: AR Social Shopper and AR conferencing: zugara.com
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Genuine Augmented Reality is involving our reality construction
Reality Construction
Source: X-ray: cs4fn.org; AR conferencing: zugara.com
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AR effect for user experience
The space of interaction is exploding: From the display to the physical world
Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com
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Add sensors, web of things, gestural UI!
AR is a kind of „transmedia“, a frameless, limitless „outernet“
Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com
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The impact of Augmented Reality
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AR is starting a new mode of interaction with the environment. Impacting life and work!
Source: scienceblogs.com
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In 2020 we will see all kind of layers like we have an ecosystem of twitter streams today
Corporate layers, event layers, personal layers, group layers – examples:
Today: Activity streams Tomorrow: AR layers
@mdays &mdays @wschroll &wschroll
@google &google
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Bruce Sterling, scifi author + visionary thinker
„We can put any reality we want into your brain, now the issue is what reality should
we put there.“
Source: Bruce Sterling at ARE2010, augmentedrealityevent.com
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The implications of Augmented Reality
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Navigation
Augmented Social Networking
Local Immersion
Identity
Privacy
Social Search
Hyperlocal Offers
AR Advertising
Context Intelligence Small Worlds
Lifelogging
Predictive Marketing
Ambient Intelligence
MAR at Home
Augmented Signage
Realtime
Realspace Realpeople
Reality Design
Reality Mashup
Instant Reality
Augmented Media
AR Commons Hybrid Intelligence
360° Transparency
Reality Stream
Mixed Reality Games
Reality Mining
Infotainment
Blended Learning 3.0
Augmented Reality User
Search Commerce
Socializing Entertainment
Sharing
Experience
MAR Event Guide
Serendipity
MAR Ecosystem
Ubiquitous Shopping
Affective MAR Sensor Fusion
Hybrid Tracking
Obectlinked Customer Interface
Object Recognition
Face Recognition
Augmented Identity
Permissions
Civic IICT
Augmented Dating
Immersive Edutainment
Knowledge Symmetry
HyperLBS
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Hayes’16 business models ... some waiting
Augmented Reality
Business
Gary Hayes: personalizedmedia.com 2009
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The maturity gap
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Usability is still weak
The interface is quite in its infancy.
Source: Fraunhofer IGD, newgadgets.de
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Breakthrough technologies?
AR Glasses and lenses
Source: bitrebels.com 2010
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Augmented Reality maturity
Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com
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Pioneers preparing the new
Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com
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AR-enabled transparency for smarter living
Source: Map of the Decade – 2010s / rossdawsonblog-com (yellow frame added for emphasis by author)
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Thank you for your attention!
[email protected] twitter: @wschroll Xing MAR group
LinkedIn ARBcon group
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How to connect with the Augmented Reality Community
Xing Groups: MAR and AR
LinkedIn Groups: Augmented Reality Professionals, Augmented Planet, Mobile Augmented Reality
Next events / planning
are2011
17-18 May in Santa Clara
http://augmentedrealityevent.com/
ARBcon2012
April 2012 in Berlin
http://www.arbcon.eu/