The problem

• 14% of the population will be hearing impaired at some point in their life

• 87% beyond the age of 60 are hearing impaired

• Research states that the hearing impaired cannot hear 80% of sounds around the home

– Door bells

– Smoke alarm

– Cooker/Kettle alarm

– A cat returning through a cat-flap

Aim of hearing for the homes

• To improve the hearing impaired's ability to hear audible sounds in and around the home

• To provide a solution that is low cost enough that it can used by most people

How it will be used

How it works?

WifiMessagehandler

Alert UI

Setup and config

App Store

Peripherals

Doorbell is ringing

at 11:23amSmoke

alarm 11:23am

Alert message Cooker

alarm

Doorbell

Smokealarm

Fixedtelephone

User interaction

Benefits

• Low cost

• Easy to use

• Easy to install

• Flexible and portable device

• Configurable

• Increase response to audible sounds in the home by 50%

Project proposal

• Initially a 6 month start-up phase using £15k seed capital.– Build business case and marketing plan– Find an investor– Arrange affiliations– Build technology demonstrator

• Followed by 6 month “Go to market” phase– Construct solution– Construct peripheral devices– Setup business infrastructure– Execute marketing strategy

Plan

The team

Managing Director

Financial Director

Legal

Chief Technology

Officer

Mobile apps development

Contract test team

Sales and Marketing

AffiliatesCorporate Internet

Initially responsible for

Project managing the

team, deliveries and

investors

Responsible for building

the business case and

speaking to investors

Responsible for building

the applications and

setting the technical vision

Responsible signing-up

affiliates, building the

corporate brand and sales

and distribution