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Page 1: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

1©2019 Avanade Inc. All Rights Reserved

HealthHub UX Research

Page 2: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

©2019 Avanade Inc. All Rights Reserved. <Highly Confidential> 2

Use Case 1Swee Teng, 25 Swee Teng gave birth to her baby boy 12 months ago. Although the pregnancy was

complicated by her developing gestational diabetes, her blood glucose levels have since returned to normal. It has been exactly one year since the birth and she is feeling tired and out of shape. Swee Teng decides that today is the day to begin her health journey and pay closer attention to what she eats!

Page 3: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

3©2019 Avanade Inc. All Rights Reserved

Swee Teng, 25

• Building her nutritional knowledge is an arduous task (Information overload)

• No fixed plan• Intimidating to start a fitness journey

(Afraid of Judgement)• No existing network for

advice/motivation• Juggling time to work out between

work commitments, spending time with her child, household chores

Frustrations• Keep from developing Type 2

diabetes• Fit into pre-pregnancy clothes• Look good, feel good• Improve her health• Increase the general health literacy

of her family

Motivations• Get back in shape• Lose weight• Better understand all the foods she

should eat knowing she is at risk of developing type 2 diabetes in future

Goals

Swee Teng gave birth to her baby boy 12 months ago. Although the pregnancy was complicated by her developing gestational diabetes, her blood glucose levels have since returned to normal. It has been exactly one year since the birth and she is feeling tired and out of shape. Swee Teng decides that today is the day to begin her health journey and pay closer attention to what she eats!

Page 4: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

4©2019 Avanade Inc. All Rights Reserved

User Journey

Page 5: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

5©2019 Avanade Inc. All Rights Reserved

User Journey

Page 6: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

©2019 Avanade Inc. All Rights Reserved. <Highly Confidential> 6

Use Case 2Nick, 42 While playing football with friends, Nick felt a sharp pain in his right knee causing a

great deal of pain and inflammation. As the pain subsided relatively quickly, he decided not to see a doctor. However, one week on his knee still feels unstable and is keen to find out what damage may have occurred.

Page 7: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

7©2019 Avanade Inc. All Rights Reserved

Nick, 42

• Overwhelming information• Top search results sources are

unfamiliar websites• Confusing and foreign medical

terms

Frustrations• To be able to continue playing

football• To participate in his active hobbies • To be able to play with the kids

which involves squatting, kneeling and lifting

Motivations• Read up on common knee injuries

and their symptoms• Decide whether the situation

requires a surgery• Knowing what is involved in a

surgery ie. The procedure, costs, insurance coverage, rehab commitment etc.

Goals

Nick loves to play football on weekends with his friends. But recently, he felt a sharp pain on his knee but it subsided quickly. One week on, his knee still feels unstable and decided to find out more.

Page 8: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

8©2019 Avanade Inc. All Rights Reserved

User Journey

Page 9: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

9©2019 Avanade Inc. All Rights Reserved

User Journey

Page 10: HealthHub UX Research · 2019. 7. 8. · ©2019 Avanade Inc. All Rights Reserved 3 SweeTeng, 25 • Building her nutritional knowledge is an arduous task (Information overload) •No

10©2019 Avanade Inc. All Rights Reserved

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