health education east midlands come back to nursing campaign jane mccombe workforce transformation...
TRANSCRIPT
Health Education
East MidlandsCome back to Nursing Campaign
Jane McCombe Workforce Transformation Manager
Carole Appleby Head of Communications
www.hee.nhs.uk
Come Back to Nursing video
www.hee.nhs.uk
What are your expectations from this workshop?
How many of you have heard about the Come Back to Nursing Campaign before coming today?
www.hee.nhs.uk
The offer
• University course fee paid
• Participant receives £500 for out of pocket expenses
• Practice placement receive £500 to support participant
• The University of Derby courses for 2015: September (distance learning July 15) February 2016 & supports return to nursing for adult and mental health fields. Contact Carol Vaughan ([email protected])
• The University of Northampton courses for 2015: April, June, September (distance learning TBC) and supports adult, mental health, learning disability and Child fields. Contact Ros Wray ([email protected])
www.hee.nhs.uk
• Website HEEM http://em.hee.nhs.uk/return-to-practice-nursing
• Website HEE http://comeback.hee.nhs.uk/
• Opportunities across the 5 counties for a variety of return to practice placements and employment opportunities
www.hee.nhs.ukwm.hee.nhs.uk
Engaging nurses…
Nurses & ex-nurses are using social networks. This is the kind of content they positively engage with…
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Where have we hit?
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www.hee.nhs.uk
Come Back to Nursing video
www.hee.nhs.ukwm.hee.nhs.uk
Come Back To Nursing…Phase 2…
1. Refreshed campaign toolkit for local support
Working with every LETB the campaign toolkit will be refreshed to meet local requirements.
A schedule of events, activities & key dates, along with regional key messages, will also be collated to drive regional support from the national accounts.
Universities & hospitals to be engaged with directly to ensure campaign success.
www.hee.nhs.ukwm.hee.nhs.uk
Come Back To Nursing…Phase 2…
2. Social media campaign
10 weeks of social media content that focuses on new year being a time for change & 2015 being the year to make that change
New content should include…• New film• Nurse lead content strategy to avoid negativity:
‘why we came back’‘welcome back…[insert name]’‘guide to returning’
• Returning nurses recording experiences• Creative participation • Image led content
www.hee.nhs.ukwm.hee.nhs.uk
Come Back To Nursing…Phase 2…
www.hee.nhs.ukwm.hee.nhs.uk
Come Back To Nursing…Phase 2…
2. Social media campaign
More social engagement with universities and relevant organisations, with a focus on social PR opportunities.
Paid for activity to be focused regionally on Twitter and Facebook, with more locally tailored messages…
‘Ever think about coming back to nursing? Head to the open day at Birmingham Uni where you can meet nurses who have returned recently & find out all about the return to practice programme.’
www.hee.nhs.ukwm.hee.nhs.uk
Come Back To Nursing…Phase 2…
3. PR
NationallyFind 3 strong case studies to take to consumer press...
Penny sitting on Lorraine’s sofaMary featured in Bella
RegionallyWork with each Comms team, Trust & university to source 2-3 interesting features from each LETB to present to local press.
www.hee.nhs.uk
The message……
Inspired by the idea of returning to nursing? Still committed to care and compassion? If you’ve ever thought about returning to practice, now is the time to do
it.
What are you going to do to spread the word? Any further questions ?
How can you help us to bring this campaign to life? @janemccombe
Contact Jane McCombe, RtP Lead at HEEM for more details [email protected]