090511 appleby magna overview presentation
DESCRIPTION
Slides used as an introduction to E-Learning Resources: Evaluation course at Appleby Magna on 11 May 2009 run by Martin Bazley on behalf of Renaissance East MidlandsTRANSCRIPT
![Page 1: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/1.jpg)
Martin Bazley www.ICT4Learning.com
Developing and evaluating online resources
Bits 2 Blogs conferenceMiddlesbrough
5 Feb 2009
Martin BazleyMartin Bazley & Associates
www.martinbazley.com
![Page 2: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/2.jpg)
Martin Bazley www.ICT4Learning.com
Intro: Martin Bazley• Consultancy / websites / training /
user testing ICT4Learning.com• Chair of E-Learning Group for
Museums, Libraries and Archives link
Previously:
• E-Learning Officer, MLA South East (3yrs)
• Science Museum, London, Internet Projects
![Page 3: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/3.jpg)
About producing material for the web:
- why it is different
- why this matters
![Page 4: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/4.jpg)
Why do I need to learn how to write for the web?
I can write perfectly well already, thank you very much…
![Page 5: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/5.jpg)
The web is different
![Page 6: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/6.jpg)
People use the web differently…
![Page 7: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/7.jpg)
… from the way they use books, object labels, magazines, newspapers,
information screens, etc
![Page 8: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/8.jpg)
For most people the web is a
predominantly visual
medium
![Page 9: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/9.jpg)
![Page 10: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/10.jpg)
![Page 11: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/11.jpg)
We are all different and some people like to
read all the text on a web page before
deciding what to do next, even though a lot of
it might be pretty redundant but most
people – or at least most regular users of
the web – scan (as opposed to reading through them in detail) the web pages they are using, or at least the
ones where they are still trying to work out
where to go next
![Page 12: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/12.jpg)
eyetracking study, recorded 232 users, 000’s of Web pages. Users' main reading behaviour was fairly consistent dominant reading pattern looks like an F :
![Page 13: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/13.jpg)
![Page 14: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/14.jpg)
Some exampleshttp://www.nationalarchives.gov.uk/gettingstarted/
in_depth_guides.htmhttp://www.nationalarchives.gov.uk/gettingstarted/in_depth_guides.htm
http://www.manchester.gov.uk/site/scripts/documents.php?categoryID=448
http://www.manchestergalleries.org/the-collections/highlights-of-the-collection/narrativeobject.php?irn=876
http://www.nottingham.ac.uk/mss/
http://www.nhm.ac.uk/nature-online/british-natural-history/index.html
![Page 15: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/15.jpg)
![Page 16: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/16.jpg)
![Page 17: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/17.jpg)
![Page 18: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/18.jpg)
![Page 19: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/19.jpg)
Exercise: Make this web page Exercise: Make this web page betterbetter
![Page 20: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/20.jpg)
Oregon History ProjectOregon History Project activity 1• Edit/redesign the home page
=> flip chart• Edit/redesign the
How to use this site: Teachers and Students page=> flip chart
www.ohs.org/education/oregonhistory
![Page 21: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/21.jpg)
Oregon History ProjectOregon History Project activity 2• Review structure of
Subtopic : Introduction: Themes for an Urban History
![Page 22: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/22.jpg)
About website structure, About website structure, ways people use the web and ways people use the web and implications for writing for the implications for writing for the
webweb
![Page 23: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/23.jpg)
Certain types of websites impose linear user journeys:
TheTrainline.comCinema ticket bookings
Self assessment tax return online
![Page 24: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/24.jpg)
![Page 25: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/25.jpg)
In most websites, although there are some linear elements …
![Page 26: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/26.jpg)
![Page 27: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/27.jpg)
… people like to have other pathways available to them…
![Page 28: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/28.jpg)
… and most journeys are very non-linear
![Page 29: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/29.jpg)
Also, most people reach your website via Google
Only 5% arrive at your website on the home page
![Page 30: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/30.jpg)
Most of the other 95% may not have had your site in mind when searching
![Page 31: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/31.jpg)
30% of them go to home page to ‘try and work out what this site is about’
![Page 32: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/32.jpg)
So each page on the website should: (a)engage users (b)give sense of what site is about –
otherwise most will leave
![Page 33: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/33.jpg)
‘Writing for the web’ is not just about text…
![Page 34: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/34.jpg)
… but also choosing the right images… layouts
… graphical look and feel…website structure
etc etc
![Page 35: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/35.jpg)
Key point of paragraph/
section
Image clearly related to text
Broken into short paras
![Page 36: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/36.jpg)
Print vs web• Reading on screen much slower +
people scan more than read• On web, connections between pieces
almost as important as words themselves – also juxtaposition with images, graphic layout etc
• Most people find things via Google, so keywords important, and ‘instant context’ essential
![Page 37: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/37.jpg)
Watch ‘TV’ while reading
Immediate links to related
stories
Juxtaposition of stories puts
particular slant on this
one
Other areas also available - and the rest
of the Internet!
Other context-sensitive links
encourage browsing
![Page 38: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/38.jpg)
Why evaluate websites?
![Page 39: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/39.jpg)
How will you ever know?Very few people will ever voluntarily provide
critical feedback on your website – if you have an Email us link or feedback form, how many responses do you get, compared to the number of web visits?
![Page 40: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/40.jpg)
How will you ever know?Even when asked people are generally polite
A lot of time and money is spent developing websites that very few people will ever use (in any meaningful way)
![Page 41: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/41.jpg)
Martin Bazley www.ICT4Learning.com
Why evaluate websites?Why do evaluation and user testing?
Isn’t it really expensive and time consuming?
1. Save money – avoid substantial, hurried redevelopment later in project
2. Audience feedback improves resource in various ways – new activity ideas, etc
3. Demonstrate involvement of key stakeholders throughout project
![Page 42: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/42.jpg)
Martin Bazley www.ICT4Learning.com
Making websites effective3 key success factors
• Understanding audience
• Learning experience and learning outcomes – right for audience and clearly stated
• Evaluation – esp in classroom or home (observe in ‘natural habitat’ wherever possible…)
![Page 43: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/43.jpg)
Martin Bazley www.ICT4Learning.com
Who for what for ...• Who for? (audience)
– Need to be clear from starte.g. ‘ for teachers of yr5/6 in local area with whiteboards’
• What ‘real-world’ outcomes? (learning outcomes)– What will they learn or do as a result?
e.g. plan a visit to museum, learn that Romans wore funny clothes, discover that they enjoy using a digital camera…
• How will they use it? (learning experiences)– What do they actually do with the site?
e.g. work online or need to print it? - in pairs or alone? - with or without teacher help?
• Where, when and why will they use it?– context is important
![Page 44: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/44.jpg)
![Page 45: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/45.jpg)
![Page 46: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/46.jpg)
![Page 47: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/47.jpg)
![Page 48: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/48.jpg)
![Page 49: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/49.jpg)
![Page 50: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/50.jpg)
![Page 51: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/51.jpg)
![Page 52: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/52.jpg)
![Page 53: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/53.jpg)
How to evaluate websites
When to test or evaluate, and why
![Page 54: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/54.jpg)
Martin Bazley www.ICT4Learning.com
When to evaluate or test and why
• Before funding approval – project planning
• Post-funding - project development
• Post-project – summative evaluation
![Page 55: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/55.jpg)
Martin Bazley www.ICT4Learning.com
Testing websites• Need to think ahead a bit:
– what are you trying to test?
– how do you intend to test it?
– why? what will do you do as a result?
The Why?Why? should drive this process
![Page 56: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/56.jpg)
Martin Bazley www.ICT4Learning.com
Test early
Testing one user early on in the project…
…is better than testing 50 near the end
![Page 57: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/57.jpg)
Martin Bazley www.ICT4Learning.com
Testing is an iterative process
Testing isn’t something you do once.
You make something, test it, fix it, and test it again.
![Page 58: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/58.jpg)
Martin Bazley www.ICT4Learning.com
Before funding – project planning• *Evaluation of other websites
– Who for? What for? How use it? etc– awareness raising: issues, opportunities– contributes to market research– possible elements, graphic feel etc
• *Concept testing – check idea makes sense with audience– reshape project based on user feedback
Focus group
Research
![Page 59: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/59.jpg)
Martin Bazley www.ICT4Learning.com
![Page 60: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/60.jpg)
Martin Bazley www.ICT4Learning.com
Post-funding - project development• *Concept testing
– refine project outcomes based on feedback from intended users
• Refine website structure– does it work for users?
• *Evaluate initial look and feel – graphics,navigation etc
Focus group
Focus group
One-to-one tasks
![Page 61: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/61.jpg)
![Page 62: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/62.jpg)
![Page 63: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/63.jpg)
MAG Ford Madox Brown website
![Page 64: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/64.jpg)
![Page 65: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/65.jpg)
![Page 66: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/66.jpg)
Martin Bazley www.ICT4Learning.com
![Page 67: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/67.jpg)
Martin Bazley www.ICT4Learning.com
![Page 68: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/68.jpg)
Martin Bazley www.ICT4Learning.com
Post-funding - project development 2
• *Full evaluation of a draft working version – usability AND content: do activities work, how
engaging is it, what else could be offered, etc
Observation of actual use of website
by intended users,
using it for intended purpose,
in intended context – classroom, workplace, library, home, etc
![Page 69: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/69.jpg)
Martin Bazley www.ICT4Learning.com
![Page 70: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/70.jpg)
Martin Bazley www.ICT4Learning.com
![Page 71: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/71.jpg)
Martin Bazley www.ICT4Learning.com
![Page 72: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/72.jpg)
Martin Bazley www.ICT4Learning.com
![Page 73: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/73.jpg)
Martin Bazley www.ICT4Learning.com
![Page 74: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/74.jpg)
Martin Bazley www.ICT4Learning.com
![Page 75: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/75.jpg)
Martin Bazley www.ICT4Learning.com
![Page 76: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/76.jpg)
Martin Bazley www.ICT4Learning.com
![Page 77: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/77.jpg)
Martin Bazley www.ICT4Learning.com
• Video clip Moving Here key ideas not lesson plans
![Page 78: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/78.jpg)
Martin Bazley www.ICT4Learning.com
![Page 79: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/79.jpg)
Martin Bazley www.ICT4Learning.com
![Page 80: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/80.jpg)
Martin Bazley www.ICT4Learning.com
Post-funding - project development 3
• Acceptance testing of ‘finished’ website– last minute check, minor corrections only– often offered by web developers
• Summative evaluation– report for funders, etc– learn lessons at project level for next time
![Page 81: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/81.jpg)
Martin Bazley www.ICT4Learning.com
User testing – who should do it?• The worst person to conduct (or interpret)
user testing of your own site is…– you!you!
• Can be done cheaply – tips on how to do it available (MLA SE guide): www.ICT4Learning.net/onlineguide
• Useful to have an external viewpoint• First 5mins in a genuine setting tells you
80% of what’s wrong with the site, etc• Info and guidance from Martin Bazley
![Page 82: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/82.jpg)
Martin Bazley www.ICT4Learning.com
![Page 83: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/83.jpg)
Martin Bazley www.ICT4Learning.com
![Page 84: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/84.jpg)
Martin Bazley www.ICT4Learning.com
Two usability testing techniques
“Get it” testing- do they understand the purpose, how it
works, etc
Key task testing- ask the user to do something, watch how
well they do
Ideally, do a bit of each, in that order
![Page 85: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/85.jpg)
Martin Bazley www.ICT4Learning.com
![Page 86: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/86.jpg)
Martin Bazley www.ICT4Learning.com
![Page 87: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/87.jpg)
Martin Bazley www.ICT4Learning.com
![Page 88: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/88.jpg)
Martin Bazley www.ICT4Learning.com
![Page 89: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/89.jpg)
Martin Bazley www.ICT4Learning.com
Who for what for ...• Who for? (audience)
– Need to be clear from starte.g. ‘ for teachers of yr5/6 in local area with whiteboards’
• What ‘real-world’ outcomes? (learning outcomes)– What will they learn or do as a result?
e.g. plan a visit to museum, learn that Romans wore funny clothes, discover that they enjoy using a digital camera…
• How will they use it? (learning experiences)– What do they actually do with the site?
e.g. work online or need to print it? - in pairs or alone? - with or without teacher help?
![Page 90: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/90.jpg)
Martin Bazley www.ICT4Learning.com
• How can you ensure you do get these right?– Build questions into the planning process – Evaluate/test regularly– Get informal feedback whenever possible –
and act on it
• Who is it for?• What are the real world outcomes?• How will they use it?• Also When, Where, Why?
Who for what for ...
![Page 91: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/91.jpg)
Martin Bazley www.ICT4Learning.com
Making websites effective3 key success factors
• Understanding audience
• Website experience and outcomes – right for audience and clearly stated
• Evaluation – esp in classroom or home (observe in ‘natural habitat’ wherever possible…)
![Page 92: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/92.jpg)
Simple, low cost web enhancements for websites to help give users what they
want
![Page 93: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/93.jpg)
Simple, low cost enhancements
Freebies (or cheapies) for museum websites: •Google map sign up [FREE]
•Google AdWords •WordPress CMS [FREE] for small websites
•Blogs, podcasts, etc [FREE]
Understand your users:–SurveyMonkey – online questionnaires–Google Analytics, Piwik (open source)
Google Trends, Benchmarking [FREE]
![Page 94: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/94.jpg)
WordPress CMS example:
E-Learning Group for Museums, Libraries and Archives
IronCurtainSites
![Page 95: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/95.jpg)
Free Google / Yahoo map• embed a map panel in the website, or • provide link to customised map
• User can pan around on the map, • zoom in and out, • get more information on key points
nearby, and • get directions to or from the
destination and print off
![Page 96: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/96.jpg)
![Page 97: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/97.jpg)
Schematic mapDepending on area and transport
connections, a schematic map (specially drawn for this purpose) can still be useful:
highlight relevant features e.g. motorways or train stations, or other museums, attractions or accommodation
– although all of this can also be implemented via the Google mapping tools: www.google.com/local/add
![Page 98: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/98.jpg)
Increasing visits to your website
Findability via Google etc• Search Engine Optimisation (SEO) has
become a significant industry in itself…
• …aimed mainly at commercial companies looking to differentiate themselves within narrow, highly competitive markets – ensure a particular company is the highest on the list for people searching for printer ink supplies, for example.
![Page 99: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/99.jpg)
Increasing visits to your website
For cultural sector the situation is rather better:
strong USPs (Unique Selling Points) and authority
![Page 100: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/100.jpg)
Increasing visits to your website
But to be found by Google a website needs to be ‘transparent’ or
visible to the automated archiving of the web by search ‘bots’ (robots).
![Page 101: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/101.jpg)
Increasing visits to your website
Also, the more other websites that link to it, the further up the search results the museum website will come.
This is one advantage of getting involved in blogs and social networking sites such as Facebook, MySpace, YouTube and Flickr: links from there back to the museum site increase traffic directly, and also improve the rating in Google.
![Page 102: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/102.jpg)
Increasing visits to your website
• More information on improving Google rankings are available on the Google site itself. A recent and increasingly popular development used by a number of museum webmasters is Google Analytics: www.google.com/analytics
Search Engine Optimisation- article
![Page 103: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/103.jpg)
Understanding online audiences – a coordinated
approach
![Page 104: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/104.jpg)
Geffrye Museum web stats linked with events etc
![Page 105: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/105.jpg)
![Page 106: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/106.jpg)
Q11 What age range are you in? (compared to national averages 2006)
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
0-18 18-24 25-34 35-44 45-54 55-64 65+ Prefer not tosay
Horniman
Geffrye
LTMus
MOL
MiD
All 5
![Page 107: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/107.jpg)
Age of visitors to the museum (relative to population averages)
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
0-18 18-24 25-34 35-44 45-54 55-64 65+
Horniman
Geffrye
LT Mus
MOL
All 4
![Page 108: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/108.jpg)
Q6 Ideally, what else would you like to see on the website?
0% 10% 20% 30% 40% 50% 60%
More information on what the galleries are like
More detailed information on the museum's objects
More detailed information about collections in store
More information about how to physically access collectionsin the museum store
More details on events, exhibitions
More videos
More opportunities for me to comment or upload my owncontent
More entertaining things to do online - games, etc
More things for people unable to visit the museum
More opportunities to buy things online
Other
Horniman
Geffrye
LTMus
MOL
MiD
![Page 109: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/109.jpg)
Most commonly requested web content relates to
visiting• The top 4 overall are: - information on what the galleries are like- information on the museum’s objects- details of events and exhibitions- information about collections in store• what most online users want is more
information about the museum visit• Is that how money is being spent…?
![Page 110: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/110.jpg)
Data gathering techniques - strengths and
weaknesses
![Page 111: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/111.jpg)
Online questionnaires(+) once set up they continue to gather
numerical and qualitative data with no further effort and so given time can build up large datasets
(+) the datasets can be easily exported and manipulated, can be sampled at various times, and structured queries can yield useful results
(–) respondents are self-selected and this will skew results – best to compare with similar data from other sources, like visitor surveys
(–) the number and nature of responses may depend on how the online questionnaire is displayed and promoted on the website
![Page 112: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/112.jpg)
Focus groups
(+) can explore specific issues in more depth, yielding rich feedback
(+) possible to control participant composition to ensure representative
(–) comparatively time-consuming (expensive) to organise and analyse
(–) yield qualitative data only - small numbers mean numerical comparisons are unreliable
![Page 113: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/113.jpg)
Visitor surveys
(+) possible to control participant composition to ensure representative
(–) comparatively time-consuming (expensive) to organise and analyse
(–) responses can be affected by various factors including interviewer, weather on the day, day of the week, etc, reducing validity of numerical comparisons between museums
![Page 114: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/114.jpg)
Web stats(+) Easy to gather data – can decide what to
do with it later(+) Person-independent data generated - it is
the interpretation, rather than the data themselves, which is subjective. This means others can review the same data and verify or amend initial conclusions reached
(–) Different systems generate different data for the same web activity – for example no of unique visits measured via Google Analytics is generally lower than that derived via server log files
![Page 115: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/115.jpg)
Web stats(–) Metrics are complicated and require
specialist knowledge to appreciate them fully
(–) As the amount of off-website web activity increases (e.g. Web 2.0 style interactions) the validity of web stats decreases, especially for reporting purposes, but also for diagnostics
(–) Agreeing a common format for presentation of data and analysis requires collaborative working to be meaningful
![Page 116: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/116.jpg)
What is Web 2.0?
![Page 117: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/117.jpg)
Web 2.0 …
Web 2.0 is a vague labelrefers to recent trends in
attitudes and ways of using the web, not specific technical developments.
![Page 118: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/118.jpg)
Web 2.0 is …• A continually evolving spectrum of
approaches, embodying– User focus– Agile development– ‘always Beta’ – Social trust– User generated content ‘ by and for
users of a particular group’
![Page 119: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/119.jpg)
Web 2.0 is …• A continually evolving raft of
technologies (distributed services)– Blogs, podcasts, RSS events etc– Wikis – collaborative workspaces– Mash ups – live data, filtered/combined– Social networking (Facebook, Bebo,
Linked In etc)– Social bookmarking (del.icio.us)– social tagging
![Page 120: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/120.jpg)
Web 2.0 is …• A continually evolving set of
companies including– Google– Yahoo– Flickr– YouTube– del.icio.us– etc
![Page 121: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/121.jpg)
Web 2.0 examples• Google – various apps• TripAdvisor – wisdom of crowds / social
reviewingFlickr example
• YouTube example
•
Events – wouldn’t it be great if you could just note your events or collections description information once, and it would appear anywhere on the web where people might want it? => RSS and aggregated databases e.g. Culture 24 (24 Hour Museum)
![Page 122: 090511 Appleby Magna Overview Presentation](https://reader035.vdocuments.us/reader035/viewer/2022070301/546b5281af795902048b7aae/html5/thumbnails/122.jpg)
More info from:
Martin Bazley0780 3580 727
www.ICT4Learning.com
or martinbazley.com