1. Professional Uses of Social Mediaset #1 slides

2. Objectives To define Social Media and identify some of the mostcommon available forms Facebook Twitter You tube Blogs To provide examples of social medias impact inhealthcare related matters Discuss the potential pitfalls from participating in socialmedia 3. What is Social Media? Internet-based tools forcreating, sharing and discussing information 4. Social Networking Metcalfes Law Value of a network isproportional to the square ofthe number of connected usersof the system (n2) Number of users Pattern of connectednessSource: Wikipedia 5. Social networking site Launched February 2004 >800 Million active users 200 million access FB via a mobile device >50% active users log on each day 700B minutes per month > 250 million photos are uploaded per day Source: Facebook.com Oct 2011 Statistics 6. Facebook Users Just Kids and younger people ?Average user has: 130 friends 80 community pages Spends >55 min/day on FBU.S. Facebook Users By AgeAs of 3/1/2011Source: Kenburbary.com Dispelling the youth myth five useful Facebook demographic statisticshttpobsessed with Facebook YouTube video 7. Healthcare Facebook Uses: Groups 8. Facebook Uses: Networking 9. FacebookUses:HealthcarePractice 10. Facebook in The Medical Literature Analysis on Facebook users and content posted /shared Reflective pieces on utility of Facebook for networking As a support group tool: eg. Breast Cancer support As a subject recruitment tool: eg. Nursing school graduates Tool to generate interest in course or profession: Eg. Pharmacy students 11. Online Social Networking andmicrobloging service Launched July 2006 200 Million active users 27 Million tweets/day 12. Isnt Twitter How You Keep Up WithCelebrities? 13. Dont Tweet and Drive You May Die 14. Twitter hashelped savelives can twitter help save lives? 15. Twitter Can Be Used ForProfessional Interests To follow whats happening with people or organizationsyou are interested in To network and meet new people by participating intweetchats To share and promote interesting information with links toother places. A Headline Use twitter during a medical conference As a research tool 16. Twitter at a Medical ConferenceAAHPM/HPNA AssemblyTweets (#HPM) 2009 - 224 2010 - 834 2011 - 2947ContributorsTwitter 2009 - 30 2010 - 92 2011 - 238Slide from C. Sinclair 17. AAHPM 2011Live tweetingfromVancouver 18. Twitter To NetworkInitiated #HPM TweetchatJuly 2010Leading medical specialtyIncreased growth of coreRapid disseminationRising influenceSlide from C. Sinclair 19. Type your Tweet here Your own tweet #hpm automatically added Re-TweetLots o links! Quick Use Buttons ReplySomeone replying to you Feature/Block Favorite Tweet Slide modified 20. Visual Example of a Tweetchat Tweetchat Slide from C. Sinclair 21. TweetchatGroup of people begin tohave a conversationaround a single hashtag Slide from C. Sinclair 22. Using Tweetchat they canall see the same threadTweetchat Slide from C. Sinclair 23. All the people following the individuals seeonly a few tweets with #hpm TweetchatSlide from C. Sinclair 24. TweetchatSlide modified 25. Tweetcha tPassed on to 2,340 followers 26. Twitter In the Medical Literature Content Analysis of Tweets during the H1N1 Epidemic Type Accuracy Reflections pieces of usefulness of twitter Analysis of tweets to interpret the mood of users Used twitter as a survey Used twitter to have student develop 140 characternotes Peer review: trial by twitter 27. But who do I follow? You can startFollowing Healthcare Hashtags http://www.foxepractice.com/healthcare-hashtags/ 28. But who do I follow? Twitter List