health care and social media - introduction 2011
DESCRIPTION
Final version for CHCM workshop.TRANSCRIPT
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
An introduction to
Social Mediafor health care managers in Canada
empower, engage & educate … through social media
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Agenda
• Provide examples of how social media is used in health care
• Share Canadian examples of social media in health
• Create useful resource for health workers interested in learning about social media
• Provide takeaway for UBC Centre for Health Care Management workshop
Examine social media, health & medicine 2.0
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
DefinitionsSocial Media:
"... social media is used to describe online technologies & practices that are used to share information, expertise, insights, evidence and experience … if used well, social media provide a way to learn daily on the Internet”
Typical features of social media include:
• “Two-way" interactivity• Ability to create a personal profile• Opportunities to “friend” others • A way to share ideas, photos, videos, slides • Ability to tag, rate, comment or vote on content
created by other people
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Social Media provides digital options
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
“What is web, health & med 2.0?
Web 2.0
…web 2.0 is a major change in how we interact with each other & information, moving us from passive consumers to active creators on social media sites such as blogs, wikis, Twitter, Facebook etc.
Health 2.0
…a more patient-centred participatory model of health care emphasizing interactions between consumers, health providers and librarians using social media… an ability to share medical evidence, patient data & opinion to improve health outcomes on a global scale…
Medicine 2.0
…the use of social media in medicine to encourage more open & interactive communication… a new generation of social media users are able to interact with each other so that health information can be continually requested, consumed & reinterpreted…
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Blogs
Rob FraserNurse bloggerhttp://robertfraser.ca/wordpress
Dr. Bertalan MeskoPhysician bloggerhttp://scienceroll.com/about/
…blogs stimulate discussion, open enquiry & lifelong learning
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Blogs in health & medicine
• A blog is a website of entries posted in reverse chronological order
• Authored by individuals, organizations or businesses
• Entries, commentaries, descriptions of events; graphics, video
• Some excellent bloggers in health & medicine worldwide
What is a blog?
“A blog can broadcast your message around the world, fast ...
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Blogs in health & medicineWhy read blogs?
• Access to authoritative information via subject experts
• Stay on top of new developments (Malvey, 2009)
• Disseminate information, share opinions or solicit feedback
• Bring transparency into management practices (Zeng et al., 2008)
• Patient blogging helps to foster healthy practices & patient understanding (Adams, 2010)
• Implement in educational activities in health care (Boulos et al., 2006)
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Examples of blogs in health care
Tom ClossonPresident & CEO, Ontario Hospital Associationhttp://www.oha.com/News/TomClossonBlog/default.aspx
Social Media in Canadian Healthcarehttp://www.smich.ca
List of Top Health and Medical BloggersHLWIKIhttp://hlwiki.slais.ubc.ca/index.php/Top_Health_%2526_Medical_Bloggers_2011
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Wikis
Wikipedia is a great tool...but check your facts in a bona fide information source.
http://wikidoc.org/index.php/WikiPatient http://en.wikipedia.org/wiki/Main_Page
http://www.wikimatrix.org/WikiDoc The Living Textbook of MedicineThe Original Medical Wiki / Encyclopedia
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Wikis in health & medicine
• A collaborative website which can be edited by anyone using a web browser
• A wiki allows users to research, contribute & participate in creating wiki content
• Wikipedia-like entries to foster education, training & enhanced info-sharing
What is a wiki?
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Wikis in health & medicine
• Increased participation among health professionals / scientists – scholarly communication function (Eysenbach, 2008)
• Use, share & exchange information in a continual loop of analysis & refinement (Giustini, 2009)
• The more open & creative a platform becomes - the more useful it becomes
• Enhanced student, clinician and patient learning and deeper learner engagement and collaboration within digital learning environments (Boulos, 2006)
Why use wikis?
Top Fifty Medical Wikis You Might (Want to) Know
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Examples of wikis in heath care
http://www.medpedia.com/http://hlwiki.ca/
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Facebook in health & medicine
• Most-popular social networking tool with 750+ million users globally
• Make information-sharing more open & connected
• People use Facebook to keep up with friends, businesses & organizations
• Upload unlimited photos; share links & videos
• Learn more about people, their affiliations & interests
What is facebook?
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Facebook in health & medicine
• Facebook is among most popular social tools for hospitals
• Most effective in driving traffic to web sites (Cummins, 2010)
• Increase internal networking & collaborative practices (Burrus, 2010)
• Help public health officials reach out to consumers (Currie, 2009)
• Extend digital presence to meet healthcare organization's agenda (Rooney, 2009)
Why use facebook?
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Twitter in health & medicine
• A real-time information network linking people & information in real-time
• Users find streams of information they find compelling …then follow them
• Small bursts of information – a tweet is >140 characters in length
• Tweets provide details with deeper context, added information & media
What is twitter?
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
• Ability to reach distributed audiences at low cost
• Foster innovative ways of interacting professionally (Bacigalupe 2011)
• Promote positive behaviours, disseminate information & use tools in real-time (Scanfeld et al., 2010)
• Use Twitter /cell phones to organize, interact & share information (Bottles 2009)
Twitter in health & medicine
Why use twitter?
HCSM.ca Archiveshttp://cyhealthcommunications.wordpress.com/hcsmca-2/
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Linkedin in health & medicine
• A social network used to connect with colleagues & other professionals
• A place for experts to share ideas & learning opportunities
• A tool used by professional people to control online profile & identity
• 120 million people worldwide
What is Linkedin?
Linkedin http://linkedin.com
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
• Presence on social networks extends healthcare agendas (Rooney, 2009)
• Word-of-mouth advertising creates impression of peer-determined credibility
• Provides economy of scale that may elude traditional marketing efforts
• Develop “professional legitimacy” by establishing a digital presence
Linkedin in health & medicine
Why use Linkedin?
LinkedIn provides opportunities to shape public
health policy
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
• Canada Health Infoway
• Canadian Health Care Consultants (CHHC)
• #HCSMCA
• Nursing Jobs in Canada
Linkedin in health & medicine
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
YouTube
““…YouTube is one of the most popular social media for hospitals, and most effective in driving traffic to web sites”
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
YouTube in health & medicine
• YouTube is the web’s most popular video-sharing website
• The site provides a way for users to upload, share & view videos for free
• Also, one of the more popular video sharing sites in health & medicine
What is YouTube?
YouTube Channel – Health Canada
http://www.youtube.com/user/healthcanada
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
• Create a transparent health channel for current news (Hackworth, 2010)
• Increase awareness & traffic to your health website (Cummins, 2010)
• Videos can be (re)posted on Facebook – or linked to messages on Twitter
• Patients feel empowered to learn more about their health & to take control
YouTube in health & medicine
Why use YouTube?
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
• Public Health Agency of Canada (PHAC)
• Inside BC Children’s Hospital
• Halifax Health Centre of Oncology
YouTube in health & medicine
Examples of YouTube in heath care
http://www.youtube.com/user/HalifaxHealth#p/u/11/tFFE4MwC1JE
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Podcasts in health & medicine
• an audio or video file … referred to as a “podcast” or “audio cast”
• similar to talk radio … or public access television
• usually free to download
What is a Podcast?
Canadian example of health care podcast White Coat, Black Art“Social Medicine: Dr. Brian Goldman”CBC podcast about social media in medicine
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Patient 2.0
PatientsLikeMe
• Patients share real health experiences with other patients & organizations
HelloHealth
• Web-based patient communication, practice management & ehealth records
• Free to implement for qualified practices, easy-to-use for physicians & patients
Examples
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Patient 2.0
RevolutionHealth
• Consumer health company transforming how people approach health & wellness
• Puts individuals at centre of health care; allows them to make informed choices
• Offers more convenience & control over individual healthcare decisions
Kaiser Permanente
• Physicians are given webpages so patients get to knew them better (Orsini, 2010)
Examples
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Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
Conclusion• Social media refers to a banquet of tools …
…blogs, wikis …LinkedIn, Twitter, Facebook, etc.
• Social media & web 2.0 are often used synonymously (but mean different things)
• Social, ethical & legal implications of social media in Canadian health care
• Create social media policies & strategies; safeguard patient privacy
Be social - participate using social media