health and wellness in automotive industry and emerging …files.meetup.com/1698110/mobile monday...
TRANSCRIPT
In-Vehicle Health and Wellness and Emerging Role of Wearable Technologies
Yifan Chen
Tech Leader, Wearable and Health/Wellness
Research and Advanced Engineering
Ford Motor Company
October 10, 2016
Wearable Industry Growth Trend
(Actual)
Compound annual growth rate of 37%.
10/10/2016 2Wearable and In-Vehicle Health & Wellness
We See That
• Wearable Is Here To Stay
� More smartwatches to come
� Blurred boundary between smartwatches and fitness trackers
� Sudden rapid growth if smart-glass and headsets (AR/VR)
• Continued Penetration Into Different Industries
� Automotive (Ford, Tesla, BMW, Mercedes, Jaguar, Nissan, etc.
� Healthcare
� Insurance
• On-going Challenges
� Battery life
� Quality of data
� Lack of standards
� PII and data security
� Quest for killer apps. …
10/10/2016 3Wearable and In-Vehicle Health & Wellness
Wearable Devices and Major Players
• Smart watches Apple, Samsung, LG, Motorola,
Sony, Huiwei
• Smart glasses/HMD Google, Microsoft, Facebook
• Fitness trackers Fitbit, Garmin, Pebble, Intel/Basis,
Microsoft
• Smart Earbuds Samsung, Doppler Labs, SmartEar
• Body sensors Zephyr
• Wearable cameras GoPro, Snapchat
• Medical devices Biotricity, Medtronic, reliefband
10/10/2016 4Wearable and In-Vehicle Health & Wellness
Wearable Devices for Heath and Wellness
• Medical Devices
� Projected to grow much faster than the rest of the industry
� Growth is projected to cross $24B in 2018 (while rest is at $19B) http://finance.yahoo.com/news/wearable-devices-market-continues-show-130000711.html
� Monitor, diagnose and in some cases even treat the wearer
� Growing percentage of them are medical-grade & FDA approved
� Designed to provide health and lifestyle solutions by monitoring
ECG, respiration rate, GST, calories, temperature, physical
activity
10/10/2016 5Wearable and In-Vehicle Health & Wellness
Ford’s Responses
• Ford Has Been At The Forefront Of Introducing
Health/Wellness Technologies, And Pioneered The
Concept Of Connected, Wearable Driving Experiences
� Early adopter of the concept of heath and wellness for driving (2011)
� Among the leading automotive OEMs in providing the smartwatch
extension of the owner app MyFord Mobile (2015)
� Opened the Automotive Wearable Experience (AWE) Lab in 2015
� Pioneered an cross-industry alliance with Henry Ford Health System for
developing connected health applications for driving (2016)
� Continue to aggressive explore wearable technologies for automotive health
and wellness applications ranging from driving enjoyment and driving
safety
10/10/2016 6Wearable and In-Vehicle Health & Wellness
Past Ford Work in In-Vehicle Health & Wellness
• Research Collaboration with WellDoc® (2011)
� Let patients manage their health on the road
� Allow for managing type 2 diabetes using WellDocDiabetesManager® System through Ford’s SYNC® voice-activated in-car connectivity system.
• Heart Rate Monitoring Seat (2011-2015)
� Performs like a traditional ECG
� Measure voltage from the heart’s
“depolarisation” action at these
different locations
� Provide many driving safety and
health/wellness benefits
10/10/2016 7Wearable and In-Vehicle Health & Wellness
MyFord Mobile with Watch Extension
10/10/2016 8Wearable and In-Vehicle Health & Wellness
Automotive Wearable Experiences Lab
� Located inside Ford’s Dearborn
Engineering Campus
� Inaugurated 10/1/15
� Dedicated experimental space
� Communication vehicle
� Place to collaborate &
brainstorm ideas
Diving Simulator HM
I S
imu
lato
r
10/10/2016 Wearable and In-Vehicle Health & Wellness
Ford/HFHC Connected Health App Challenge
10/10/2016 10Wearable and In-Vehicle Health & Wellness
Automotive Health/Wellness Use Cases
• Driving Safety
� Detect sleep, drowsiness, boredom, stress, distracted
driving, etc.
• Driving Enjoyment
� Make vehicle more accommodating and trip more
enjoyable based on physical and mental state variability
� Gauge driver excitement
• Monitoring Medical Conditions
� Monitor chronic conditions in the vehicle
10/10/2016 11Wearable and In-Vehicle Health & Wellness
Wearable Opportunities for Driving Safety
10/10/2016 12Wearable and In-Vehicle Health & Wellness
Wearable Opportunities for Driving Safety
10/10/2016 13Wearable and In-Vehicle Health & Wellness
Driver Heart Rate Monitoring & Analysis
10/10/2016 14Wearable and In-Vehicle Health & Wellness
Role Of Wearable & IoT Technologies
• Ubiquitous
� Connectivity
� Sensors/sensing technologies
� Cloud/analytics
� Data fusing/integration
� Data security
� Consumer familiarity and acceptance
10/10/2016 15Wearable and In-Vehicle Health & Wellness
Challenges
• General vs. Special Purpose Devices
• Quality of Data
• Fight for Data Ownership
� OEMs, consumers, service providers…
• Cost of Ever Expanding Device Coverage
� too many devices, too frequent updates …
• Lack of Standards
• Continued Quest for Killer Apps
� What is the real value to consumers…?
10/10/2016 16Wearable and In-Vehicle Health & Wellness
Thank You!
10/10/2016 17Wearable and In-Vehicle Health & Wellness