Chris Hogg Chief Operating Officer

Propeller Health @cwhogg

Building Data-Driven

Experiences in Digital Health

Molecular/cell biologist

Digital Health Entrepreneur

Pharma Commercial Strategist

Healthcare Investment Banker

@cwhogg

@cwhogg

@cwhogg

@cwhogg

@cwhogg

EMRs

Sensors Smartphones

Public Policy (ACA) The Great Convergence

@cwhogg

Health is a Data Problem

@cwhogg

12/31/05   1/31/06   2/28/06   3/31/06   4/30/06   5/31/06   6/30/06   7/31/06   8/31/06   9/30/06   10/31/06   11/30/06  

A medical record is a punctuated data stream Pe

rson

al  Health

 Data  

@cwhogg

@cwhogg

Person

al  Health

 Data  

12/31/05   1/31/06   2/28/06   3/31/06   4/30/06   5/31/06   6/30/06   7/31/06   8/31/06   9/30/06   10/31/06   11/30/06  

EMR data + user generated/sensor data = a complete picture

@cwhogg

@cwhogg

@cwhogg

@cwhogg

@cwhogg

@cwhogg

Value simplicity, above all else

@cwhogg

Value simplicity, above all else

@cwhogg

Rules + Feeds are awesome

(but watch the noise)

@cwhogg

Find data to

bootstrap your experience

@cwhogg

Don’t assume you know what your users want

@cwhogg

Engagement

is not a key metric!

@cwhogg

January 23, 2014

@cwhogg

Merck Teams with Electronic Health Records Provider Practice Fusion to Improve Patient Health

@cwhogg

@cwhogg

Diverse  teams    are  required  for  

complex  products    (especially  in  healthcare)  

Too much pull… Too little push

@cwhogg

Still don’t assume you know what your users want! (even if you are the user)

@cwhogg

@cwhogg

Propeller passively collects data on when, where and how often a person uses their medication inhalers

@cwhogg

1:38:08 PM PST

Pollen Count 5.2

AQI 102

N47o 34.4452. W110o77.8257

2 inhalations of ProAir (120mcg) 20 seconds apart

Winds from SW, 13mph

And attaches location-based meta data to each actuation

@cwhogg

@cwhogg

Simple

Push not pull

System allows us to learn what users find useful

Personalized

Multiple data layers

Metrics that matter

Current app New Cards app

@cwhogg

@cwhogg

Know you don’t know

Make your product simple Make your product delightful Make your metrics meaningful Obsess about design

@cwhogg

Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.

Steve Jobs

@cwhogg

@cwhogg

“Can you imagine how awesome it would have been to be an entrepreneur in 1985 when almost any dot com name you wanted was available?”

@cwhogg

@cwhogg

@cwhogg