hdd & odd - samsung · pdf file2.5” hdd line up direction - 2011 2.5” line-up...
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HDD & ODDAdvanced Storage Drives Mobilization
$28B$30B
$32B $33B$30B
$34B $36B
$38B
$41B
$44B
Estimated 705M units in 2011 (YoY 8% ↑)
- ’11 market growth is lower than YoY 17%↑ of ‘10
. Slow in consumer PC demand & rising Tablet adoption
- Notebook & External HDDs still lead the 2.5” market growth (YoY 16%↑)
Source: IDC & SEC Marketing
(M unit)
(revenue)
Desktop PC
Notebook
External
CE
EnterpriseStorage759M
557M540M
705M
651M
HDD Market Outlook
2.5” Market Outlook
(M unit)
2.5” HDD Market Trend 2.5” HDD Trend per Capacity
Source: IDC,CSC Feb.’11 & SEC Marketing
250G↓
320G
500G
640G↑
‘10 ‘11 ‘12
Overall 16% growth in 2011 (‘10 314M ‘11 364M)
- Moderate growth in Notebook PC due to adoption of Tablet (YoY 12%)
- Strong growth in External HDD (YoY 32%)
Mainstream capacity transition : ‘10 320GB (30%) ‘11 500GB (34%)- 2.5” drive makers will ramp up 500GB/P platform from Q4 ‘11
(revenue)
320GB
500GB
2.5” HDD Line up Direction - 2011
2.5” Line-up Direction
High Capacity as mainstream
√ Mainstream : New model (500GB/P, Up to 1TB) Coming Soon
√ 12.5mm Highest Capacity : New model (5.4Krpm, 500GB/P, Up to 1.5TB) Q4/’11
Maintain High Performance Line up
√ MP4 (320GB/P, Up to 640GB) Shipping
√ New model (7.2Krpm, 500GB/P) Q4/’11
2.5” HDD - Mainstream
Standard Product for mobile computing
- Capacity : 1TB/750/500/320GB
- 5400RPM rotational Speed
Target Market
- Mainstream NBPC, External
Key Benefits
- Robust mechanical design
- HDI Sensor, Full LDPC channel
- Increased Servo performance with state-of-the-art dual core CPU
up to 500MHz
Capability for Mobile Application - 5400 RPM
* LDPC : Low Density Parity Check
External ODD’sfor mobile generation
Direction of SAMSUNG External ODD Products
Mo
bile
Un
ivers
al
Full Line up Thinner / Lighter Fancy
• DVD-W
• BD-Combo
(BD-ROM & DVD-W)
• BD-Writer
• 12.7 mm
• 9.5 mm(SE-S084D)
• USB Bus powered(Power cordless)
• Various Colors(up to 7 colors)
• Sleek Design(iF award: SE-S084D)
PC only AV Connectivity Universal
• Supports PC only
• Windows & Mac
Patent owned
• PC
• Digital TV (Digital Picture Frame,
USB direct printer)
• USB connection• excl. protected
contents
Total Solution
for Home Users
• PC, Digital TV
• USB & HDMI
connection
• incl. Protected
contents
AV Connectivity
mp3 jpegavi
Only SAMSUNG
New Product: SE-406A
BD-Combo
• 6X BD-ROM read
& 8X DVD-W
• AV Connectivity
• 3D support
• Anti-fingerprint
surface
• Windows & Mac
Conclusions
• Tablet and notebook/netbook are fueling demand for
HDD and ODD drives
• Demand for higher density in both mobile and
enterprise markets
• New ODD devices will include A/V connection to
become multi-functional
Thank You