hbs mba program innovation sales meeting august, 2011
TRANSCRIPT
HBS MBA Program InnovationSales Meeting
August, 2011
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Foundation for Change
• Innovative new configuration: Schumpeterian Recombination Integrate curricular experiments underway at the School Open up opportunities for a continuing stream of innovation Draw upon work done during the centennial’s examination of the “future
of the MBA” • Addresses key educational goals and priorities
Leadershipo Cultivating the students’ capacity to translate leadership principles
into practice – knowing, doing, being Globalization
o Managing across national boundarieso Being responsive to local instituional contingencies
Critical and analytical thinkingo How to structure complex and ill-defined problems o How to think rigorously about different approaches to analyzing
problems
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Underlying Beliefs of MBA Innovation Design Team
HBS must be more explicit about the strategic positioning and direction of the MBA program
HBS cannot allow competitor schools to define the playing field
For 100 years HBS was able to enjoy differentiation around the Case Method – a tightly integrated platform for learning and knowledge creation
Case Method is still necessary but is no longer sufficient
The “newer” and alternative forms of pedagogy as they currently exist are flawed
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Characteristics of the Field Method
It is a vehicle for developing the PRACTICE and PURPOSE components of business education
Creates high standards for knowledge creation and pedagogy
Platform for knowledge transfer
Vehicle for delivering learning related to the 3 key educational goals and priorities
It builds on what HBS already does well
It changes the stakes for students and how students are rewarded
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Components of Field
Series of field exercises 1-3-5 days Skills-based
150 teams per exercise (scrambled each time)
Assigning students to teams (massive task) – IT enabled mechanism
3 field engagements / immersive experiences spanning longer periods
Individual sessions focused on specific topics relate to global management
Individual sessions focused on training in fundamental skills
Physical space created to support field -- new building and “hive” configuration
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View of Field within Traditional Learning Model
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Field 1 : Authentic Leadership 9/14 & 9/15 kick-off
“How do I lead a team and interact in a team context?” Tools including “word cloud generation,” feedback tools, personal
dashboards, “learning hub” on personal landing pages Video recordings for personalized feedback – leveraging peers as part of
the personal feedback & assessment process Small team exercises to surface issues and areas for improvement
Becoming more “self-aware” Self-reflection Better understanding of self as leader
Best practices around feedback and inculcation of new “values”
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Field 2: Geo Team Immersion (January)
Two months of pre-immersion activity
One week “in country”
China (2), Vietnam, Brazil, Argentina, S. Africa, Turkey, UK, Poland, India (2), US (2), Ghana
Capstone activities on both ends
150 Global partners
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Field 3
•Market feedback simulation (glorified polling tool)
• Students will prepare business plans
• Market will value new product development ideas generated by students
during the field 2 experiences
• Students will vote on each others ideas
• Some ideas will receive funding and some will be “bankrupted” by market
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Changes to EC program
•Insertion of field method into 2nd year
• Long-term simulations and exercises without constraints of EC schedule
• 4 15 session terms
•Learning focused on integrative, cross-unit offerings
• Verticals: social enterprise, healthcare, etc.
•Deep dive learning
• Voluntary curricular tracks
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Challenges for HBS
Cultural Cross-discipline collaboration requirement Student feedback
Administrative Field 2 Logistics nightmare!
(900 + flights & 700 + visas) Moving to quarter system in EC and major changes to structure of RC
(3/2/3/2/3) & 9:10 start time in RC Revamp of start and stop times
Legal IP Liability
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Implications / Questions for HBP resulting from HBS program redesign
Overall use of cases will drop – revenue implications 2-3 fewer cases per RC course
How will we “commercialize” this method? Faculty vs. student pay model
Will the case product line suffer from competition with the new method? Fewer cases written / less attention to fundamental case development
needs