bb.com hbs sales presentation oct. 15-16 2014

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ALLMAX Bodybuilding.com presentation

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Page 1: BB.com HBS Sales presentation Oct. 15-16 2014

OCT 2014

Page 2: BB.com HBS Sales presentation Oct. 15-16 2014

Mike Esparza (Regional Sales Director)• 14 years in the Supplement Industry• 9 years with ALLMAX Nutrition• Dedicated to the Growth & Service of the Bodybuilding.com account• Degree in Health Science – Certified Personal Training

INTRODUCTION

Jason Bell (Dir. Mktg./Product Development)• 15 years in the Supplement Industry• 8 years with ALLMAX Nutrition• Degree from Brock University (’97) - Focus: Anatomy, Chemistry, Neurobiology• College Level Weight Training Instructors Course (1988)

Page 3: BB.com HBS Sales presentation Oct. 15-16 2014

The supplement industry: Brand New and Unknown companies – Common place.

ALLMAX has been in business for over 15 years.

Our Territory Managers have an average of 12 years with ALLMAX.

When we say we stand behind our products, we mean it.

FACT: Over 95% of ALL of our product launches are still on the market.

LONGEVITY

Page 4: BB.com HBS Sales presentation Oct. 15-16 2014

Canadian based company1. Our facilities must meet or exceed Health Canada standards 2. Guarantees the company has full control over the manufacturing,

packaging, labelling and storing of the Natural Health Products/Dietary Supplements

3. Government Audited4. If a random audit is failed, our Site Licence Certification would be revoked5. Our products are approved by Health Canada: NPN Status6. Every ingredient and the formulation are independently reviewed and

validated7. Every ingredient must be at the recommended dosage to support both

Safety and Efficacy in a Human-Subject, Peer-Reviewed, published Research Journal

QUALITY

Page 5: BB.com HBS Sales presentation Oct. 15-16 2014

Transparent Label Protocol- Every ingredient is listed by the mg- Optimal dosages are used- We build consumer trust with every product

RESULTS

Building a Better Product- Every formula is built on Solid Science and Synergy- Raw materials sourcing is obsessively scrutinized- We independently audit, test & verify ingredients

Page 6: BB.com HBS Sales presentation Oct. 15-16 2014
Page 7: BB.com HBS Sales presentation Oct. 15-16 2014

• Perfect for building muscle and reducing muscle loss• Take during training to intensify training and improve recovery and recuperation• Backed by rock-solid, verifiable, independent research• Soluble (particle-free), Clear and Foam-Free

Page 8: BB.com HBS Sales presentation Oct. 15-16 2014

Why AMINOCORE?

• Stimulates Muscle Growth with No Carbs or Calories• Prevents Muscle Breakdown• Over 8 g of BCAAs per Serving• The Ideal Ratio Supported by Research• Provides Direct Muscle Fuel• Exceptional and Exclusive Form of BCAAs• 100% Solubility – No Foam, No Film, No Particles• Fortified with B Vitamins to Support Anabolism• Fortified with α KIC to Further Support Anabolism

Page 9: BB.com HBS Sales presentation Oct. 15-16 2014

The AMINOCORE Research

Std. to 180 lb. (81.8 kg) person = 8,180 mg

Page 10: BB.com HBS Sales presentation Oct. 15-16 2014

10 Serving 90 g

Page 11: BB.com HBS Sales presentation Oct. 15-16 2014

EFFICACIOUS DOSAGE? YES, 8.2 G CONFIRMED BY RESEARCH

PROPER FORM? YES, 45:30:25 RATIO BCAAs

KEY POINTS:

ORAL SUPPLEMENTATION EFFECTIVE? YES, RESEARCH CONFIRMS

A. 8.2 g BCAAs – NOT GLUTAMINE (NOT A BCAA) B. 7 PHARMA-GRADE B VITAMINS ESSENTIAL FOR PROTEIN SYNTHESISC. ALPHA KIC BUFFERS AMMONIA & CREATES LEUCINE

Page 12: BB.com HBS Sales presentation Oct. 15-16 2014
Page 13: BB.com HBS Sales presentation Oct. 15-16 2014

RAZOR8 KEY FEATURES:

• FULL 5 G CREATINE

• NITROSIGINE ®

4x BLOOD FLOW

• AGMAPURE ®

FERMENTATION DERIVED

• HYDROMAX ® (Glycerol

65%)

• 3 FLAVORS & 2 SIZES

• EXTREMELY UNIQUE LOOK

Page 14: BB.com HBS Sales presentation Oct. 15-16 2014

100% Transparent Label Protocol

Page 15: BB.com HBS Sales presentation Oct. 15-16 2014

• Improves blood Arginine levels • Increases blood flow 4x over control• Increases blood vessel relaxation 5x over

Arginine HCl

Page 16: BB.com HBS Sales presentation Oct. 15-16 2014

Produces the pump via:• Increases in fluid conc. in the blood & tissues• Increases in osmolarity (expan. of fluid vol.)

Positively effects endurance via:• Decreases core temperature• Decreases HR in exercising individuals

HydroMax• Highest potency at 65%• GMS is between 4 – 10% and is unstable

Page 17: BB.com HBS Sales presentation Oct. 15-16 2014

“Perpetual Pump” through multiple pathways1. Enhanced insulin production & insulin sensitivity2. Improved muscle glycogen & intramuscular water3. Increased vasodilation4. Drier appearance via diuretic effect through

increased glomerular flow rate

Page 18: BB.com HBS Sales presentation Oct. 15-16 2014

CNS Stim Complex

• CAFFEINE 272 mg• HIGENAMINE 45 mg• DI-CAFF MALATE 24 mg• HORDENINE 22 mg• YOHIMBINE 4.5 mg

FFA Release Extension

• YERBA MATE 10 mg• NARINGIN 4.5 mg

Page 19: BB.com HBS Sales presentation Oct. 15-16 2014

SAMPLE PACKS IN ALL 3 FLAVORS

Page 20: BB.com HBS Sales presentation Oct. 15-16 2014

KEY MESSAGING:▪ “IT’S LIKE FEEDING YOUR MUSCLES WITH A FIREHOSE”▪ “SWELL THE CELL. GROW THE MUSCLE!”▪ “TRAIN FOR THE PUMP, REAP THE REWARDS!”

THE PROMISE:▪ GET A FULL, DRY AND VASCULAR LOOK IN THE GYM▪ INCREASED BLOOD CONCENTRATED IN THE MUSCLE RESULTS IN MECHANICAL FORCES THAT STIMULATE GROWTH

Page 21: BB.com HBS Sales presentation Oct. 15-16 2014

POWER THE PUMP WITHOUT STIMS

MUSCLE GROWTH FOCUS

PROVEN TESTED UNIQUE INGREDIENTS

Page 22: BB.com HBS Sales presentation Oct. 15-16 2014

• 1.25 g Citrulline Malate 2:1 – 835 mg Citrulline & 419 mg Malate

• 2x the blood Arginine level (over Arginine alone)• Malate contributes to the Krebs Cycle• Improves kidney bicarbonate reabsorption• Powerful buffer against Ammonia• Increases Oxidative ATP production (nutrient →

energy production)• Increases rate of post-exercise Phosphocreatine

replenishment

Page 23: BB.com HBS Sales presentation Oct. 15-16 2014
Page 24: BB.com HBS Sales presentation Oct. 15-16 2014
Page 25: BB.com HBS Sales presentation Oct. 15-16 2014
Page 26: BB.com HBS Sales presentation Oct. 15-16 2014

“Perpetual Pump” through multiple pathways1. Enhanced insulin production & insulin sensitivity2. Improved muscle glycogen & intramuscular water3. Increased vasodilation4. Drier appearance via diuretic effect through

increased glomerular flow rate

Page 27: BB.com HBS Sales presentation Oct. 15-16 2014

THE ARM TEST

Page 28: BB.com HBS Sales presentation Oct. 15-16 2014
Page 29: BB.com HBS Sales presentation Oct. 15-16 2014

Derived from Cocoa (chocolate)• True extract, not synthetic (30 mg Theobromine)• Vasodilator (increased/improved blood flow)• Diuretic (drier appearance)• Commonly used for pectoralis angina, hypertension and vascular diseases

Page 30: BB.com HBS Sales presentation Oct. 15-16 2014

98% Extract of Evodia Rutaecarpa (24.5 mg Rutaecarpine)• Increases relaxation of smooth muscle via eNO → vasodilation• Increases Ca+ ions → increases velocity and strength of muscular contraction

Page 31: BB.com HBS Sales presentation Oct. 15-16 2014

IMPROVED RESULTS IN ANY SPORT THE FIRST WORKOUT AND EVERY

WORKOUT

IMPROVED RESULTS FROM ANY TYPE OF TRAINING

Page 32: BB.com HBS Sales presentation Oct. 15-16 2014

6-SOURCE SUGAR-FREE TRAINING FUEL

Gets there Fast, Absorbs Slowly

Loaded with Electrolytes-Replenish

Enhances Hydration

Matrix of Insulin Mimickers to further enhance uptake

Increases Uptake, Absorption and Utilization

What is CARBION+?

Page 33: BB.com HBS Sales presentation Oct. 15-16 2014
Page 34: BB.com HBS Sales presentation Oct. 15-16 2014

A MUST HAVE FOR ANYONE TRAINING INTENSELY

• INCREASES WORKOUT INTENSITY

• REDUCES FATIGUE

• DECREASES CORTISOL /MUSCLE DAMAGE

• DRAMATICALLY IMPROVES RECOVERY

Who is it for?

Page 35: BB.com HBS Sales presentation Oct. 15-16 2014

• 6 FORMS OF HMW & LOW OSMOLALITY CARBS

• BLEND OF EXTRACTS TO ENHANCE UPTAKE

• FORTIFIED WITH 4 ELECTROLYTES

• EXCEPTIONAL TASTE

• PERFECT MIXABILITY

• STABLE IN LIQUID FOR LONG PERIODS OF TIME

Why CARBION+?

Page 36: BB.com HBS Sales presentation Oct. 15-16 2014

• 100% TOTAL LABEL TRANSPARENCY

• ENGINEERED CARBS ACHEIVE IDEAL RESULT

• ZERO SUGAR

• ADVANCED CARB COMPLEX

• SPECIFIC & VALIDATED LEVELS OF IONS

The CARBION+ Label

Page 37: BB.com HBS Sales presentation Oct. 15-16 2014

What Does it all Mean?

• Rapid Glycogen Replenishment = Full Muscles & Extreme Energy• Increased Blood Plasma Volume = Vascularity & Nutrient Delivery• Allows Longer Duration Endurance• Vastly Improved Maintenance of Hydration• No Crash Common among typical Carb Drinks

Page 38: BB.com HBS Sales presentation Oct. 15-16 2014

NEW!Now available in a

5LB 84 Serving Size

Page 39: BB.com HBS Sales presentation Oct. 15-16 2014

Created as a truly complete, high-dosed, performance-focused daily Greens supplement that is both simple and tastes good.

Ideal for High-Protein Diet consumers looking for a way to reduce acidity in their body.

Page 40: BB.com HBS Sales presentation Oct. 15-16 2014

• 80% of CytoGreens is the GPM (6.5g of 8.9g)

• 21x Chlorophyll as a Serving of Dark Leafy Greens

• Chlorophyll is a known Blood-Builder• Chlorophyll binds to Heavy Metals and

Clears them

Page 41: BB.com HBS Sales presentation Oct. 15-16 2014

Why “Greens”?

Page 42: BB.com HBS Sales presentation Oct. 15-16 2014

At the end of 12 minutes, the ARX group's lactate levels were 7% less than baseline values while the placebo group's levels increased by 23% over baseline.

Page 43: BB.com HBS Sales presentation Oct. 15-16 2014

2 Key Mechanisms: 1. Increased micro‐circulation allows for greater efficiency in lactate removal 2. H+ ion mobility via increased muscle perfusion

Results of Key Mechanisms: 3. Lactate exits the muscle and enters the blood stream 4. Lactate reaches the Liver converted to Pyruvate Glucose Recycled energy5. Converted energy decreases fatigue and increases muscle performance

Study specifically shows a 29% reduced blood lactate level and a 56 second increase in time‐to‐exhaustion in the experimental group.

The placebo group had 22% higher than baseline levels of blood lactate while the CytoGreens group had a 7% reduction.

This translates to an 18% increase in performance.

Page 44: BB.com HBS Sales presentation Oct. 15-16 2014

• 2 of the Highest known ORAC values recorded

• Acerola Cherry with High Level Vitamin C• Citrus Bioflavanoids (Rutin, Hesperdin,

Naringin)• Matcha has 134,000 ORAC• Chlorella and Spirulina, 24K and 36K

ORAC

Page 45: BB.com HBS Sales presentation Oct. 15-16 2014

• Inulin (FOS) highly beneficial action on intestinal flora and mineral absorption

• 9 Enzyme Blend to fully release nutrients for digestion and absorption

• Enzymatic activity as much as 40x greater

• Specific and unique enzymes• Systemic activities

Page 46: BB.com HBS Sales presentation Oct. 15-16 2014

• High Lignan Flax Seed Powder provides Omega3s

• Provides a rich source of Fiber• High Lignan content is a known anti-

Aromatase

Page 47: BB.com HBS Sales presentation Oct. 15-16 2014

NUTRAFORME – CYTOGREENS

• Organic Milk Thistle is potent systemic detoxifier

• Promotes Liver health

Page 48: BB.com HBS Sales presentation Oct. 15-16 2014

• Aloe Vera (Barbadensis Miller)• Branded and Patented Ingredient• Sourced from key partner who

owns fields and harvests Aloe• 200x Concentration• 100% Organic, Freeze-Dried

immediately on site• Inner gel only, no leaf parts

(Aloin-free)• Extremely high in large

molecules (>700 Daltons)• Known as Beta-Linked

Polysaccharides• Increases the effectiveness and

potency of immune function

Page 49: BB.com HBS Sales presentation Oct. 15-16 2014

• Aloe has the ability to enhance bio-availability

• Studies have shown a 500% increase in the absorption of vitamins

• The inclusion of Aloe of this quality has a highly beneficial synergistic bio-availability benefit to all other ingredients

Aloe Vera (Barbadensis Miller)

Page 50: BB.com HBS Sales presentation Oct. 15-16 2014

100% Lecithin Free (No Fillers)

Non-GMO, Filler-Free, Zero Preservatives

100% Vegan & Natural, Sweetened with Stevia

Large inclusion level of ingredients (Fewer of them)

Enzymatic Digestion & Absorption Blend

Clinically proven patented ingredients shown

to improve stamina and recovery

Ultra-Potent ORAC Listed Anti-Oxidants