hba | - twitter 101 · 2017. 2. 14. · twitter 101 learn how to make an . control panel ......
TRANSCRIPT
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Twitter 101
Learn how to make an
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Control panel
2
Collapse or expand
your control panel
All lines are muted
Collapse or expand
your webinar window
Raise your hand if
you need assistance
Submit questions by
typing in box and
hitting ‘send’
Submit questions throughout...
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Network Centrality Jan 1 to July 17
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Top Chapters By Tweets Jan 1 – July 17
1. Boston
2. Indy
3. Metro
4. Ohio
5. Philly
6. Mid-Atlantic
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Top Influencers By Tweets Jan 1 – July 17
1. @HBAnet
2. @TheHealthMaven
3. @jessicaapfennig
4. @nicole_tsp
5. @tgrom
6. @jimenezorgaz
7. @hbaboston
8. @hba_Indy
9. @betsylane
10. @p_c_george
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Influencers By Mentions Jan 1 – July 17
1. @HBAnet
2. @denicetorres
3. @nicole_tsp
4. @TheHealthMaven
5. @jnjnews
6. @Jessicaapfennig
7. @hbaboston
8. @hbagp
9. @pfizer
10. @HBA_Indy
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Influencers by RT’s Jan 1 – July 17
1. @nicole_tsp
2. @jnjnews
3. @hbanet
4. @TheHealthMaven
5. @HBAnet_metro
6. @hba_Indy
7. @Jessicaapfennig
8. @Betsylane
9. @Insigniam
10. @hbaohio
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Jessica Pfennig
global digital governance director
AstraZeneca Pharmaceuticals
@JessicaAPfennig
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Nicole Plant
marketing manager
Taylor Strategy Partners
@nicole_tsp
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• 300 million active users
• 6000 tweets / second
• Fastest growing social network at 44%
• 63% of users access social on mobile
• 24% of users check their feed 2+ times / day
Welcome to the
Twitterverse
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Twitter 101 Let’s chat agenda…
• Sign-up and set-up
• Craft your voice – Who is your audience
• Who should I follow?
• How to join the conversation
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Sign-up and set-up steps
• Create an account; select username
• Select profile picture
• Select header picture
• Write 140-character profile; add a website (LinkedIn profile or blog)
• Select background picture for desktop use
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Profile set-up tips
• Professional headshot or candid headshot
• Header and background photo – fit to audience
- Cityscapes
- Crisp, clean graphic design
• Profile content – who (you), what, where (employer and geography)
- Who – professional and personal #coffeeaddict
- Employer is optional – ask your media team (tweets are my own)
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Tweet: a 140-character message
Handle: your username
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Craft your voice: Who is your audience 1. HBA – specific content
2. Women in the workforce and/or leadership
3. Healthcare, pharma, biotech, med device – industry news / Co.’s
4. Women in healthcare, pharma, biotech, med device
5. Job function – (e.g. recruiting)
- @TalentCulture
- @RecruiterDotCom
- @CAREEREALISM
- @ FistfulOfTalent
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Who should I follow?
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HBA chapters and
influencers Industry companies Government and
news @HBAnet
@hbanet_eur
@HBABoston
@HBA_metro
@HBAgp
@HBAnetMA
@HBA_RTPChapter
@HBAatl
@HBAFL
@HBAOhio
@HBAnet_Indy
@HBA_Chicago
@HBA_TX
@HBAnetSF
@HBAnet_SOCAL
@lcooke9
@CarolMeersch
@p_c_george
@thehealthmaven
@JessicaAPfennig
@nicole_tsp
@JimenezOrgaz
@SBRouzi
@KelleyConnors
@karima_sharif
@JackieBooz
@RizkManagement
@BetsyLane
@liz_coyle_hbagp
@Linda_Brock_PhD
@tgrom
@JNJNews
@JNJCares
@JanssenUS
@Insigniam
@GSK
@NovoNordisk
@pfizer
@Boehringer
@Novartis
@Bayer
@BayerHealthCare
@Merck
@AstraZeneca
@ucb_news
@LillyPad
@Genentech
@AbbottNews
@Abbvie
@biogen
@GileadSciences
@Roche
@GenzymeCorp
@SanofiUS
@baxter_intl
@AstellasUS
@TakedaOncology
@LundbeckUS
@Amgen
@bmsnews
@actavis
@TevaUSA
@US_FDA
@FDA_Drug_Info
@FDADeviceInfo
@FDAWomen
@CDCgov
@CDC_ehealth
@NIH
@WHO
@PharmaVoice
@PharmExecutive
@HMExchange
@RfwrightLSL
@MedAdNews
@MMMnews
@PM360online
@SharpHeels
@pharmalive
@PharmaTimes
@FierceBiotech
@FierceMedDev
@FiercePharma
@fwpharma
@medcitynews
@MedDevicesDaily
@NYTHealth
@PRNHealth
@harvardbiz
@FastCompany
@Forbes
@Inc
@WSJ
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How to join the conversation
• Favorite
• Reply
• Retweet (RT)
• Direct message (DM)
• Mention (@)
• .Mention (.@)
• Hashtag (#)
• Impression
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Feed: stream of tweets you see on your homepage; it’s
comprised of tweets from people you follow
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Favorite: notifies owner when you favorite; archives tweet in
favorites in your profile, future reference capability
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Reply: looks similar to a mention, but is in direct response to
a specific tweet in a public forum
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Retweet (RT): : re-sharing or giving credit to someone else’s
tweet
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Mobile retweet (RT)
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Direct Message (DM): a private 140 character message
between two people; you can decide to accept DMs from any
Twitter users or just the ones you follow
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Mention (@): a way to reference another Twitter user in a
tweet; it’s a way to conduct discussions in a public forum;
shows up only to people who follow you
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.Mention (.@): same as mention; but will be sent to your
followers and to all followers of the person you .mentioned
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Mobile direct message (DM) and mention
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Hashtag (#): a way to denote a topic of conversation or participate in a larger linked
discussion; a hashtag is a discovery tool that allows others to find your tweets, based
on topics; you can also click on a hashtag to see all the tweets that mention it in real
time - even from people you don't follow
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Our Goal
To Hit 50 Million Impressions
By End Of Annual Conference
Impression: delivery of a tweet to a users Twitter Feed
YTD as of July 17th:
11,270,514
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Let’s
make
an
#HBAImpact