Shaping a multi-generational workforce for the digital age

Hayley Tatum

Senior Vice President – People & StoresAsda

@Asda#FutureTalentConf @FutureTalentNow

The problemSetting the Scene

The Retail Industry is changing

Increased Shopping Channels

The way customers choose to shop is

changing

A Changing Workforce

Under 24’s%?

24-40%?

40-55%?

55+%?

A Changing Workforce

The Reality

Tackling the Problem - Segmentation

Segment Asda colleagues

Understand the wants and needs of different clusters of Asda colleagues

Align colleagues to business needs

Understand which workforce solutions will deliver the best

outcomes for the business

Develop smarter and more tailor made solutions

to suit the needs of our

colleagues and our business

Segmentation Results

Segmentation in Action

Pathways Work Skills

Flexible/ Fixed Scheduling Programme

Reverse Mentoring

Cultural Ambassadors…

Do we have all the answers?