Using Technology to Market Your Program

Doug ClementJohn Dorner

http://go.ncsu.edu/twitter-wdced

Having Conversations Through Twitter

Doug ClementJohn Dorner

•Don't understand it•Don't see the value•Haven't taken the time to learn•Don't have someone to be 'social with'•Culture of the organization•Fear of sharing•What's your reason?

Why aren't we using it already?

•Post at least once a day•Read what each other are

posting

2 Challenges

1 RuleBe yourself

Let's Learn Together

•Get to know and understand each other bettero on a professional levelo on a personal level

•Learno things to help you in your everyday lifeo about yourselfo how this may or may not be useful to NCCE

•Discover new reading materials•Reminders of things you should be doing•New ideas

Benefits

•Doug Clement @DouglasClement•Molly Sandfoss @masandfoss•Seth Nagy @heliothiszea•Jerry Moody @FraserAgentNC•Spring Williams @springwb•Your name here

WDCEDs already using Twitter

https://twitter.com/i/#!/jdorner/west-district-ceds

Picking a username•short•identifiable as you•memorable

Getting Started

Configure your account

Configure your account

•Select your time zone•Always use HTTPS•Require personal info to reset

password•Add your mobile phone number•Email notifications•Design - make it pretty

Twitter Basics@username

Give credit •RT - Retweet•MT - Modified Tweet•OH - Overheard•via

DM @username - Direct Message

#hashtags 

Tags of interest•#coopext•#CESvalue•#localfood•#NeXc2012•#netlit•#agchat•#manuremonday•#FF (Follow Friday)•#WDCED

What do you have to share?

A ThoughtVictor Villegas @OSUExtTech#CoopExt Master Gardeners are some of the greatest volunteers you'll find anywhere! #landscapechat

Mitch Owen @DrMitchOwenI have been exploring using a pinterest page to present my leadership model. Really wondering if this is another way of teaching the concepts.

Something You Learned

Kelly Brannock @kellybrannockAbility to communicate and engage w others is essential for new librarians #ceforum12

Empowering People @douglasclementFour Principles For the Open World www.ted.com/talks/lang...

Joe Zublena @NCCESDrZInteresting pro-farming video going viral www.youtube.com/watch?v=48H7zOQrX3U

AnnouncementsValleyCrest @ValleyCrestDon't miss next week's #landscapechat with @ACEMentorInc. Great program for youth in  #Architecture, #Construction & #Engineering

Sarah Baughman @programevalJust saw the lineup for #NeXc2012! Lots of good stuff from amazing #coopext folks like @ndbob @sjudd @aafromaa @abcrocker @jdorner & more

ACESedu @ACESeduNew publication on the ABCs of Climate Variability bit.ly/OJJQOD #Alabama #agchat

Thank someoneValleyCrest @ValleyCrestSeriously! What a great discussion. Thanks to @BackyardWisdom for your wisdom... we all learned a ton #landscapechat

FamilyFoodsFitness @FFFCoPThanks @USDA for answering our questions & continuing to be a valuable discussion-all levels promoting/providing healthy options! #schoolfoodsrule

Something interesting you readDeborah Crandall @debor226One in five North Carolinians lack health insurance goo.gl/CpqPj

Maggie Lawrence @BackyardWisdomInspirational RT @WDCGardener: Video Wed: Wangari Gardens in DC bit.ly/MZREnF #communitygardens #urbanag #gardendc #gardening

Ask a question

CDCObesity @CECObesitySchools influence children's eating habits. Does your school have strong nutrition standards? go.usa.gov/rnZY #AskUSDA #schoolfoodsrule

John Dorner @jdornerstorify.com/ or http://www.scoop.it/ which do you prefer? why?

Something you sawJennifer Smith @dgco_gardenerSeeing lots of aster yellows disease in flowers dispite warm dry weather: bit.ly/P9J98J #LawrenceKS #garden

Molly A. Sandfoss @masandfossHops... who wants a beer? twitpic.com/acs9io

Something you are proud ofEmpowering People @DouglasClementJust helped a lady with a recipe for reduced-salt pickles. So glad to help people continue to enjoy... fb.me/RexJFQ6h

Janyne Kizer @jmkizerSwam 2700 meters in 1 hour and 21 minutes and felt good. Lots of kicking in the warm up warm up drills (~14:30) 2x, ... bit.ly/OooT1N

Something made you mad or sadJamie Seger @jamies4familiesI swear I spend more time filling out paperwork to travel than I do actually traveling... sigh

Ben MacNeill @chillnc"I really regret that last 'tangry' BBQ taco" - my stomach the rest of the afternoon.

Something made you happyFǽhƶy Άbdul Raẖmān @nmmoneyCongrats @programeval... on the "new" position.

John Dorner @jdornerWOO HOO!!! Google Spreadsheets adds cell protection support.google.com/docs/bin/answer.py?hl=en&answer=63175 What features are missing THAT YOU USE in Excel?

What are you doing?Howard Rheingold @hrreingoldHeading for KQED Forum this morning for 10 AM interview abt #netsmart kqed.org/a/forum/R201208291000

Moly A. Sandfoss @masandfossGetting up w/ the chickens b/c I'm going 2 b w/ chickens, goats, sheep, pigs & cows 2day @ 66th Annual McDowell Co. Youth Livestock Show. :)

Kevin Gamble @k1v1nI'm at Starbucks (Cary, NC) 4sq.com/PsZvvG

Be humorousFunny One Liners @funnyonelinersThe cashier told me "Strip down, facing me." How was I to know she meant my debit card? RT @OccupyPurpleOB

Car Talk @cartalk#Toyota recalls RAV4 for loose suspension nuts... Shhh, if NPR recalls loose nuts, we're done for! bit.ly/RcVlaZ

Retweet someone else's postTerrence Wolfork @trwolfork10 Reasons Twitter Works in Education zite.to/MZdeZZ via @zite

Susan Colucci @SuzyNCSURT @TheBlissfulChef It's about time: Doctors writing prescriptions for fresh fruits and vegetables for obese patients bit.ly/MKzoiS

Be profoundMarshall Stewart @MarshallStewartMotivational Moment - Teach - You don't have to be in a classroom to teach. We teach every day in what we say and how we live our lives.

Molly A. Sandfoss @masandfossMy guiding work philosophy... WWJT (What would Joe think?)

Conversation Extensions

Conferences

Online Meetings        

Get an app•Online tools to help organize your social media•Make it easier to use•Two we recommend areoTweetdeckoHootsuite

Hootsuite•Keep up with

multiple social networks & RSS

•Nothing to install

•Message Scheduling

•Free/Paid versions

•Arrange your feeds   with customizable columns•Focus on what matters   with powerful filters•Schedule Tweets   to suit your audience•Monitor and manage   unlimited accounts•Stay up to date   with notification alerts for new Tweets

Tweetdeck

•Create your account•Configure Preferences•Find & Follow each othero https://twitter.com/#!/jdorner/west-district-ceds

•TWEETo Use #wdced hashtag

•Have FUN!!!

First Steps

One more advantage of sharing

Molly A. Sandfoss @masandfossBeer is addictive too. So if anyone wants to bring me some Summer Shandy, I would be willing to meet them at the state line... TN, VA or SC

Molly A. Sandfoss @masandfossOlympics can be so addictive.

Working DifferentlyFrom Steve Judd via Google +Key takeaway for me:A network mindset exercises leadership through active participation, openness, decentralized decision-making, and collective action. It means operating with an awareness of the networks the organization is embedded in, and listening to and cultivating these networks to achieve impact. It means sharing by default and communicating through a network model, rather than a broadcast model—finding where the conversations are happening and taking part.It's about the power of the network, not the tools and technologies.Pamela Doherty originally shared this post:Becoming a networked nonprofit-http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit