HART AGENCY PERMISSION BASED

MULTICULTURAL E-MAIL MARKETING PROGRAM

“Permission based e-mail marketing is about turning strangers into friends and friends into customers.”

Seth Godin

Program Guidelines

Rule #1: we will NEVER send unsolicited emails

Relevancy is key We will send the RIGHT MESSAGE to the RIGHT PERSON at the

RIGHT TIME

Think and Act differently How is our message a differentiator in a cluttered inbox

Reality Check Keep our promise to deliver exactly what the subscriber requested and

nothing more Our messages will contain valuable information, not endless self-

promotion

Program Guidelines

Build / Maintain quality relationships Only ask for what we need Give options to opt down versus opt out Give options for delivery frequency Simple unsubscribing process – ask why?

“To nurture our relationship, I’d like to hear what types of information and offers & events you’d like to receive and be invited to. Please take 2 minutes of your time to tell me what you’d like to see.”

We will jointly develop your email marketing objectives and ensure compliance

Program Guidelines: Delivery

Business to Consumers Between 5PM - 8PM; Tuesday - Thursday Between Friday evening & Sunday afternoon

Business to Business Tuesday – Thursday; 9:30AM / 1:30PM Avoid sending after 4PM on weekdays

Program Guidelines: Summary

WE WILL ALWAYS … Be Straightforward Be Specific Be Respectful Be Trustworthy Be Interesting Be Current Be Considerate Be Diligent Be Observant

APPENDIX

Privacy PolicyThis email marketing privacy policy has been created in an effort to demonstrate our firm commitment to your privacy and the protection of your personal information.

Why Did You Receive An Email From Us?

You receive mailings from us for the following reason:Your email address is listed with us as someone who has expressly shared this address for the purpose of receiving information in the future ("opt-in")

How Your Privacy Is Protected

We use the latest security measures to protect against the loss, misuse and alteration of data used by our network.

Usage and Sharing

We will never sell, share, or rent individual personal information with anyone without your advance written permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your request for information and to contracted service providers for purposes of providing services relating to our communications with you.

How Can You Stop Receiving Email From Us?

Each email sent contains a very easy and automated way for you to stop receiving email messages from us in the future, or to change your specific interest settings. If you would like to do this, simply follow the links at the bottom of every email message.

The Six Key Provisions of the CAN-SPAM Act 20031. The email message must not have misleading of falsified header

information.

2. The message must not have a misleading subject line.

3. The message must come from a functioning return email address.

4. Senders must remove all unsubscribe requests within 10 business days.

5. Commercial email must display the physical postal address of the sender.

6. Any unsolicited emails must clearly identify that it’s an advertising message, and contain a prominent notice that gives the recipient the opportunity to decline further emails from you.

Words to Avoid Using in Email Messages

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Earn Money Discount Double Your Income

You’re A Winner! Million Dollars Opportunity

Compare Removes Collect

Amazing Cash Bonus Promise You Credit

Loans As Seen On Buy Direct

Get Paid Order Now Please Read

Don’t Delete Time Limited While Supplies Last

Why Pay More Special Promotion Information You Requested

Stop No Cost No Fees

Satisfaction Guaranteed Serious Cash Search Engine Listings

Join Millions Save Up To All Natural

You’ve Been Selected Excessive $ or !