ABOUT US

Owner operated New York based full service

boutique Marketing Agency founded in 1991. The Hart

Agency has executed more than 300,000 successful

promotions in New York (Metro and Upstate). The

Hart Team is a hand picked group of creative,

passionate, & knowledgeable individuals that have

built a reputation as execution experts. At the end of

the day, what we do best is, execute the program.

THE HART AGENCY ADVANTAGE

To provide exceptional quality of service.

Assisting our clients to exceed their marketing / sales goals &

objectives.

We are all about relationships, mutual respect and trust. Our

commitment has enabled us to form bonds that have lasted decades.

ABOUT OUR EDUCATORS

The Hart Agency employs over 500 educators, brand ambassadors,

samplers in New York State.

Female, Male, Bi-Lingual, Ethnic and Alternative educators, models,

brand ambassadors, “elite” educators are available.

Training curriculum requirements for all employees (product

knowledge, selling skills, etc.)

VALUE OFFERED BY THE HART AGENCY

In market for over 21 years

Owner operated & full time management

Unparalleled relationships with accounts

Hart Event Management System (HEMS): Website Access for each

client to view calendar of events and web reporting after every event

VALUE OFFERED BY THE HART AGENCY:

CORE COMPETENCIES

PRODUCT

SAMPLING

HART

MULTICULTURAL

PRODUCT

LAUNCHES

SOCIAL MEDIATALENT

ACQUISITIONSTRATEGY

ELITE EDUCATORS

EMAIL MARKETING

TRADE SHOWS INCENTIVE

PROGRAMS

ON PREMISE

EVENTSSPECIAL EVENTS

Product Sampling is the core of our business

Nothing is more important than getting liquid to lips

Our conversion rates are industry leading

Whether it’s spirits, wine or beer in a general market or

multicultural liquor store, supermarket, club store, etc., we have the

appropriate sampler, educator or brand ambassador and retail

relationships to ensure a successful product sampling campaign

PRODUCT SAMPLING

The Hart Agency mirrors the New York Multicultural

market place

Over 50% of the NYC brand ambassador, educator and sampler

staff is multicultural

80% of the Hispanic staff is bilingual

Strong, community minded and passionate Hispanic, African

American & Asian American staff

HART MULTICULTURAL

HART MULTICULTURAL

What separates Hart Multicultural from other Multicultural Agencies?

Our foundation & guiding principle is: CULTURAL INTELLIGENCE & RELEVANCE

We must look beyond the features / benefits of the brand

Focus on, understand and respect cultural nuances

Effectively embed cultural characteristics into all programming

The Multicultural Consumers voice matters

We will earn the right to become a member of their family

Identify & hone in on unique and powerful cultural insights & triggers

HART MULTICULTURAL

ELITE EDUCATORS

Hart Advanced Resource Team

BRAND AMBASSADORS

Provide high-end, specialized selling capabilities and knowledge depth

Training and in-depth brand/product/category knowledge to distributors, key customers &

their staff and consumers

Brand Ambassadors provide a value-added service to customers and their staff through

training and service recommendations which can lead to an enhanced consumer experience

Brand Ambassadors build the relationship to “tell the story” providing sound bytes to staff

leading to recommendation and better informed customers and consumers

Brand Ambassadors are used to “crack” tough accounts in concert with the distributor sales

person

ELITE EDUCATORS

EMAIL MARKETING

According to a Boston Consulting Group and McKinsey survey, 90% of

companies today indicate that innovation is a top-three strategic corporate

priority.

Innovation is inherently multidisciplinary. Successful innovation requires

harmony; that is, a high degree of communication, collaboration and

cooperation.

Communication: Secret ShoppersHart Event Management System

Collaboration: Lets build the programs together

Cooperation: Partnership and relationships mean everything

PRODUCT LAUNCHES

EMAIL MARKETINGPRODUCT LAUNCHES

New Brand Innovation or brand extension

From a great company

Have awareness, need trial

Finding, assessing, and training candidates to fill project requirements

Whether it’s finding

Blond female, blue eyes with extensive wine knowledge

Native Russian speaker with knowledge of the vodka distillation process

4 males, blond hair, blue eyes at least 6’ tall with professional modeling experience

Mexican female that can speak about the beer brewing process in Spanish

Stunning female models for exclusive, media heavy PR events

Brunette, brown eyes, at least 5’7” with bartending experience

Our team has done it all; always finding the appropriate talent for the

project

TALENT ACQUISITION

Whatever your objective, our team has the expertise and experience in

developing a customized plan to achieve / exceed your goals.

Your Great Brands + Our Core Competencies

= SUCCESS

STRATEGY

EMAIL MARKETING

Rule #1: we will NEVER send unsolicited emails

Relevancy is key: We will send the RIGHT MESSAGE to the RIGHT PERSON

at the RIGHT TIME

Think and Act differently: How is our message a differentiator in a cluttered

inbox

Reality Check Keep our promise to deliver exactly what the subscriber requested and nothing more

Our messages will contain valuable information, not endless self-promotion

Build / Maintain quality relationships Only ask for what we need

Give options to opt down versus opt out

Give options for delivery frequency

Simple unsubscribing process – ask why?

EMAIL MARKETING

Social media users spend the most, and are more influential on

their peers, than the average internet user. They are exactly the kind

of people you want to attract to your brand.

Our Social Media philosophy is simple:

Do Not Automate

Communicate

Build / Maintain quality relationships

Appropriate engagement is key

SOCIAL MEDIA