harra n kids
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STUDY OF LOCAL BRANDS
Presented By:TAMANNA
M.F.TECH(2010-12)
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, GANDHINAGAR 1 /48
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About “Harra” Timeline
Brands
Mission
Vision
Values Collection
Types of Ownerships
Stores Under Study (Store Photographs & Vedios)
Head Office
Technology Used
SCM
Outbound Logistics of Harra
Process of Logistics
Promotional Schemes References
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Index For Harra
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K Maheshkumar Industries Ltd. (Hasejaa group of companies),
manufacturer of ‘HARRA’ brand of “Ready to Stitch” ladies dressmaterials.
Founded in 1988.
Mahendra Prabhudas Bajaj is the Director (Marketing and Business
Development) for Hasejaa group of companies.
In 2009-10 group turnover is Rs 125 Crores
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About “Harra”
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1988 - Founding of Hasejaa group of Companies.
1989 - Establishment of Brand Hasejaa.
2002 - Laid Foundation for infrastructure through K. Mahesh Kumar CapitalConsultant Pvt. Ltd.
2005 - Establishing of Brand Harra.
2006 - Launch of First EBO at Gallops Mall, Ahmadabad.
2008 - Introduction of Hara KBC.
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Timeline
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Our core philosophy is to contribute towardsquality of life, aspiration and all lifestyle wants
and needs of contemporary Global Consuners beyond geographical temtories”
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Mission
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Offer information and Value.
Understanding Customer’s Requirements.
Design & Manufacture a complete range of world class products & Deliver World Class
Expenses.
Align Business Opportunities with the objectiveof Nation Building.
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Vision
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Caring
Integrity
Excellence
Understanding
Responsibility.
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Values
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Company Owned
Franchisees
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Types of Ownerships
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Harra Exclusive Outlet1, Samir Complex, Opp. Choice Restaurant,
Municipal Mkt., Nr. Swastik Cross Road, C.G.Road,Ahmedabad
Gallops Mall6,B/h. Iscon Temple, S.G.Road
Apanapan
Near panjab national bank,
Khushalbagh, Banswara (Raj.)
Payal
217, Dist Shopping Center, sec. 21,Gandhinagar (Guj.)
Stores Under Study
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Started on: 2nd Nov., 2009
Type of Ownership: Franchisee
Store Location: Ground(For HARRA)
• First (For Harra KBC)
Area: Approx. 300 Sqmt
SKU: Approx. 800 Sqmt
Footfall: Approx. 15-20 per day
Layout made by: Own
No of Staffs: 1+2 persons
Collections: Casual, Party, Designers
Price Range: 475/- to 3500/-rs
Harra Exclusive Outlet
1, Samir Complex Opp. Choice Restaurant,
Municipal Mkt., Nr. Swastik Cross Road, C.G.Road, Ahmedabad
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Inventory Style: Hanger, Shelf, Mannequins, Glass table
Designers: In house Designers
Promotional Scheme: SMS, Leaflets, Sponsorships, Sale promotion, kitty parties, Event Organizers,Fashion show, Exhibitions
Replenishment Scheme: Every 3rd day New Arrival comes to the store
Technology Used: Internet, Genesis
SCM: In house designing, Production, Retailing etc
Information Provider: Amit Pal Singh 13 /48
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Gallops Mall
6,B/h. Iscon Temple, S.G.Road Started on: 2006
Type of Ownership: Franchisee
Store Location: Ground(For HARRA & KBC)
Area: Approx. 600 Sqmt
SKU: Approx. 1200 Sqmt
Footfall: Approx. 8-9 per day (regular)
Layout made by: Own
No of Staffs: 1 person
Collections: Casual, Party, Designers
Price Range: 399/- to 3099/-rs.
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Inventory Style: Hanger, Shelf, Mannequins, Glass table
Designers: In house Designers
Promotional Scheme: SMS
Replenishment Scheme: In 15 days.
Technology Used: Internet, Genesis
SCM: In house designing, Production, Retailing etc
Information Provider: Mr. RAJESH
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Payal
217, Dist Shopping Center, sec. 21,Gandhinagar
(Guj.)
Started on: 1987
Type of Ownership: Franchisee
Store Location:2nd Floor
Area: Approx. 400 Sqmt
SKU: Approx. 300 Sqmt
Footfall: Approx. 9-10 per day
Layout made by: Factory
No of Staffs: 2 (for HARRA) & Total 35
Collections: Casual, Party, Designers
Price Range: 500/- to 2000/-rs
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Inventory Style: Hanger, Shelf, Mannequins, Glass table
Designers: In house Designers
Replenishment Scheme: In 15 days.
Technology Used: Internet
SCM: Every Wednesday maintain by company
Information Provider: Mr. YAGNEN
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HEAD OFFICE
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“HASEJAA HOUSE” Opp. MaskatiMarket, Sakar Bazar, Kalupur,
Ahmedabad-380002. guj.
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Technology Used
Bar Code
RFID (In progress)
Genesis
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SCM
According to the demand of
store they uses their owntransportation/privatetransportations. For
monitoring the demand theyusing Genesis ERP software
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Outbound Logistics of Harra
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Warehouse
Own
Transportat-
ion
Outside Local
Store
Mehtatransportati
on
private
transportati
on
Chota hathi
Store
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Raw material from mills
Warehouse
Store
Customer
Craftsmen
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Rack size:
55”,85”,25”
Carton Size:
24”,24”,20”
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Process of Logistics
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Promotional Schemes
SMS
Leaflets
Sponsorship
Sale Promotion Activity
Kitty Parties
Event Organizers
Fashion Shows
Exhibitions
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References For Harra
http://www.harra.in/
http://www.fibre2fashion.com/…/newsdetails.aspx…
From Stores and Head office of “HARRA”
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Index of Kid Studio
Introduction to the Brand
Company’s mission
Categories and Product mix
Toys (Funskool)
Logistics and Supply chain
Categories and Store Ambience
Reference for Kid Studio
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Introduction
Kid Studio has an exclusive range of essentials for the Newborn baby upto the ageof 12 months.
This comprehensive range of Baby Clothing and Accessories is made out of thefinest 100% cotton and tailored for maximum comfort.
Kid studio is a registered trademark of Sanskrut Baby Products Private Ltd.
The Company was incorporated in 1994 and has recently had the distinction of
being the Second runner up in the category - Retail at the Emerging India Awards2008, held in London in July ‘08. CNBC TV18 and ICICI Bank had initiated theseawards to felicitate SME’s who had made their mark in different categories inIndia.
A total of 300,000 companies registered for the awards. Of them, 33 companies
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Categories and Product Mix
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Baby clothing is available as Basic Wear which has zablas, leggings, vests, frocksand shorts,
Night Wear category which comprises of snap-suits and rompers & snoozie sack,
Feed time has bibs and burp cloths, Bath time has wash cloths and towels,
Winter wear has apparel in cotton fleece and thermals. Reusable cloth diapers,and those with plastic lining are also available.
The Accessories category has items like mittens, booties and caps.
Carry mats to conveniently carry the baby around, Layette for that soft innerwear for the baby, and
Gift boxes complete the range.
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Toys
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Kid Studio offers such toys which are educational as well ascolorful which make your baby gets all the attention and be
happy.
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Logistics and Supply chain
The company has its own in-house production of the kids garments.
The production unit of the company is situated at Sarkhej, Ahmedabad.
It has a 2000 sq.ft. area.
The company has its own warehouse in the production unit.
The garments from the warehouse are supplied to the store in a tempo leased from
third party.
The centralized manufacturing of the garments is done in Ahmedabad itself.
The garments are then supplied to different locations all over India.
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The collectionsare changed in a
year in 2 seasons:Dec/ Jan Winter
collection andJuly/AugustSummer
Collection. The regular wearof the in-house
production of the
firm remains thesame round the
year, except someminor colour
changes.
Mainly thecolours are light
colours like Pink,
Blue, Yellow andwhite.
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Store Locations
Kid studio, is also available at chainstores such as Kid Studio , ShoppersStop, Pantaloons, Spencer's,Reliance Retail and Central as well
as established Multi-brand outletsacross the country.
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Categories and Store Ambience
New-born: upto 1 year
Kidswear: Upto 4 years
New-born: Rs.39-Rs.1000
Kidswear: Rs.250-Rs.1000
The store is categorised into different sections:
The winter wear section, the newly born section, the After-bath section, the sleepingwear section, the regular wear section, the Toys section, the cradles section etc.
The furniture and shop are cutely decorated to soothe a child coming in to shop.
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Reference for Kid Studio
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