harnessing the power of linkedin
DESCRIPTION
Rare Method's presentation at #SMBYYC #42 on July 19, 2013. Is your LinkedIn profile working for you?TRANSCRIPT
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Harnessing the Power of LinkedIn
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General Information
1: Thanks for coming!2: If you have any questions, please wait until
the end
Find me:facebook.com/raremethodlinkedin.com/company/rare-method@raremethod or @kayjer
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Overview
There are three ways to use LinkedIn:1. Free, basic user 2. Paid user3. Company page
All will be addressed
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LinkedIn?
• Social network est: 2003• Professional web presence, networking• Publically traded on the NYSE• Currently 225 million+ members– Growing at 2 members/second– (yes really)
More history: http://ourstory.linkedin.com/
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Why Use It?
• Professional networking• Defined purpose• Recruitment• Job opportunities• Industry news
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Generally Speaking
Regardless of your desired outcomes, you should:• Have an up-to-date, professional photo• Have your most recent job information• Have your location set correctly• Claim your custom URL ASAP!
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Setting Up
• Keyword your profile• Pick a headshot photo• Fill in experience,
education, location, and skills at minimum!
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Networking
LinkedIn is fundamentally for networking.
Groups will be your best friend
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Companies (on LinkedIn)
In addition to groups, follow companies
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Purpose
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Job Opportunities
• You can search or wait to be found.• Activity is PRIVATE.• They target on industry and location, not experience.
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Industry News
• Now the foremost business content provider• LinkedIn Today • Influencers
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So Now You Want to Pay…
•Who's Viewed Your Profile •Featured Applicant•InMail
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Company Pages
Benefits:• Find potential talent• Engage with others in industry• Build a community
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You Wanna Look Good
• Many of the same rules apply• Rich media updates now available– Helps to control the look and feel of updates
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SEO on LinkedIn?
Yep. LinkedIn shows the link love, and is a great source for authoritative backlinks.
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B2B
• LinkedIn is the ultimate B2B marketing networking tool• Know if you’re getting anything out of it!• Insights, analytics, etc.
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Powerful advertising
• LinkedIn’s advertising set up is second to none• Can target many different groups
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Conclusions
• LinkedIn is different than Facebook, Twitter.• Be strategic about your profile.• Keep information fresh, or accept the
consequences!• Become a content producer.• Having a company presence is extremely
valuable
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Questions?
Find me:facebook.com/raremethodlinkedin.com/company/rare-method@raremethod or @kayjer