Bob Hale

Management Central Summer Luncheon“Why in the World Does HAR Do What It Does?”

June 17, 2010

Limited Brokerage Services

Freedom Shops

Bricks and MortarOnline Brokerage

HAR provides its members more than 80 technology tools

Innovative Services MLS Public Websites 1 1

39% HAR.comYahoo.comRealtor.comHomes.com

AOL

39% HAR.comYahoo.comRealtor.comHomes.com

AOL

ZipRealtyZipRealty

Houston

Innovative Services Client Experience Rating 2 2

• HAR Annual Audit• HAR 2010 Budget• Budget Expenses by Category• Senior Staff Compensation Study• CEO Compensation/Performance Evaluation• Monthly Financial Statements• Expense Comparison with other Associations

68%

75%

NAR 2009 Houston Consumer Survey

54%

Innovative ServicesRealtor Match

3 3

Find a Realtor Sites

Innovative Services Featured Tools 4 4

Lead Generation Opportunities

Text Message Functionality Added

6,000 Free Agent Newsletters6,000 Free Agent Newsletters

Professionally designed flyers, brochures, and postcards

Videos Viewed 37,000 times on

Listing Traffic & Activity Report

Promote listings on social networking sites

6,800 blog posts are created by 1,200 Member Blogs

Chat tool to engage consumer on HAR.com in real time

Innovative Services Mobile Apps 5 5

Local Based Intelligence:Nearby Homes for Sale, Open Houses, Restaurants

MLS Access for Members

REALTOR.com iPhone App Downloaded800,000 Times

2009 – Broker Listings Viewed 140,238,444 Times

2009 – 518,173 Email Leads to Brokers/Agents

2009 – Broker Phone# was Clicked 442,515 times

2009 – Click-Thrus from HAR.com to Broker/Agent Websites

2,597,318 Times

2009 – Click-Thrus from HAR.com to Broker/Agent Websites

2,597,318 Times$5.01 x 2,597,318 = $13 Million

$5.01

• 725,000 Realtor.com IPhone apps downloaded in 100 days.

• 10 phone calls vs. emails to agent from IPhone• Consumers may rate individual features of

homes they view.• Today’s new agent does not want office space,

sales meetings or listing tours.• In 2009, amount of office space per agent and

cost increased while marketing and salaries decreased.

• Today’s revolution is “The Mobile Internet”• IPhones know where you are.• They show you homes for sale and open

houses around you.• The IPad is the next big invention after the

internet.• Apple does not use focus groups, but rather

creates things people cannot imagine and cannot live without.

• 670,000 Real Estate websites competing for consumer eyeballs.

• In 2013, more people will access the internet via mobile than computers.

• #1 thing agents should do is post lots of high resolution pictures of their listings.