bob hale - har president & ceo
DESCRIPTION
Presentation to Public Relations Society of America (PRSA) - Houston Chapter October 6, 2010TRANSCRIPT
54%
81% Will Benefit
• 1 Million Realtor.com & Zillow iPhone apps• 10 phone calls vs. emails to agent from iPhone• Consumers may rate individual features of
homes they view.• Today’s new agent does not want office space,
sales meetings or listing tours.• In 2009, amount of office space per agent and
cost increased while marketing and salaries decreased.
• Today’s revolution is “The Mobile Internet”• IPhones know where you are.• They show you homes for sale and open
houses around you.• The IPad is the next big invention after the
internet.• Apple does not use focus groups, but rather
creates things people cannot imagine and cannot live without.
• 670,000 Real Estate websites competing for consumer eyeballs.
• In 2013, more people will access the internet via mobile than computers.
• #1 thing agents should do is post lots of high quality pictures of their listings.
• Over last 3 years Realtor.com has spent $20 Million defending and settling patent suits.
• Internet Brokers
Every website must have aspects of social media like Zillow & Trulia. Anything that is not social will not be trusted. Social Media will replace current forms of delay communication. Real Live video will become a primary form of communication.
Source: Inman Connect
Consumer want MLS data + other data – School, Community, Rating of Agents & Homes.
Consumers are suspicious of professional, readily accepts peer opinions.
According to Google, every 2 days we create as much information as we did from dawn of civilization to 2003. The issue is user generated content.
Source: REALTOR.com
Number of Sides Per Agent
# of Online Registrations 2009 – 9,619 & 2010 -7,027
3,000 members 40 years old and youngerTraining, Leadership and Community service
18,080 Free Realtor Websites18,080 Free Realtor Websites
9,316 blog posts are created by 1,200 Member Blogs
Promote listings on social networking sites
Twitter Accounts: 1,200 Tweets: 31,619
6,000 Free Agent Newsletters6,000 Free Agent Newsletters
1,700 members
Agent Videos 164 Listings Videos 1,356
Touching Members
6.3 Million Touches / Year
Over 4,330 Agents have Surveyed ClientsTotal Surveys Sent to Clients 41,009 (49% Completed)
3.6 Million Emails to Consumers / Year
2009 – Broker Listings Viewed 140,238,444 Times
2009 – 518,173 Email Leads to Brokers/Agents
2009 – Broker Phone# was Clicked 442,515 times
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times$5.01 x 2,597,318 = $13 Million
$5.01
HAR iPhone App
HAR iPad App
Find a Realtor Sites
Realtor MatchProposed Changes to the system
Propose Change #1How users find Realtor Match Tool on HAR.com
Propose Change #2How results are displayed on Realtor Match
Propose Change #3How number of transactions are displayed on Realtor Match
Books - Barnes & Nobel vs. eReadersMovies – Time Warner vs. Theaters
TV – Samsung/Google vs. Networks Cable vs. Netflix Cars – Rated A, B, C, D