HAR Tools Update

Presented by

Marilyn M. Maxwell Training & Member Outreach Specialist

marilyn@har.com 713 629-1900 x 288

HAR provides its members over 80+ FREE technology tools

HomeSite Create beautiful and engaging listing websites in minutes! HAR offers free single property website for EVERY one of your Listings. Your sellers will be impressed with detail information about their property and you will have more opportunity to generated more leads!

• Send To Friend • About Me

• Lead Generating Contact Form • Social Networking Sharing Links • Open House Date/Time • Point Your Domain

Each single property website includes the following:

• Virtual Tour & Photo Gallery • Map This Property • Print Listing Flyer • Mortgage Calculator • Schools Nearby

• Uploaded Documents

Market Insight As a REALTOR®, you want to do the best job possible for your clients. And now you can show your clients and customers just how much effort goes into listing their property. With MarketInsight, your clients and customers can stay informed about the activities surrounding their property without even contacting you. MarketInsight allows your clients and

customers to view pertinent information surrounding their property, such as web traffic, appointments and feedback, comparable nearby properties, and much more. Setting up MarketInsight is easy. You can send an email to your client or customer inviting them to use MarketInsight. All the information displayed in MarketInsight is branded with your information. Show your clients and customers the value of using a REALTOR® and invite them to begin using MarketInsight today!

To get started, you will need to login to the HAR Members Only Site. From the menu, click on 'MLS' and then from the 'MLS Tools' category, click on 'MarketInsight'. Choose a listing from your current inventory, sold transactions or enter any address, and click on 'Setup MarketInsight'. You will need to enter the user's name and email address to send them an invitation to participate in MarketInsight. You can enter multiple email addresses when setting up MarketInsight for a property.

Agent Spot

To enable AgentSpot: 1. Upload a member photo 2. Create an HAR Agent Website 3. Complete your member profile 4. Enable/Configure LeadConnect

http://www.har.com/agentspot

AgentSpot ads are displayed in a variety of areas on HAR.com where agent-specific is not normally displayed. For instance, they will never display in an area where specific agent information is already shown such as on a for sale listing for a property. When AgentSpot Ads are displayed, they come in two categories: Area Specific & Organic. When setting up your AgentSpot listing, you will need to enter one to five zip codes that in which you most commonly do business in. These zip codes will determine where your Area Specific Ads are displayed. For location where AgentSpot may show, but an area is not yet selected, an ads will be displayed organically from the list of all available agents who have opted into AgentSpot.

Instant CMA http://www.har.com/instantcma

Client Experience Rating Program Clients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best

rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®. Clients also have an option to include brief comments.

Client Experience Rating Program

Total Surveys Emailed by HAR to Agent Clients 205,043 Client Completed Surveys 111,078 (54%) Completed Surveys Displayed on HAR by Agent 103,712 (93%) Agents Who Elect to Survey Clients 4,957 Agents Who Display Ratings on HAR.com 3,463

Average Client Experience Rating Score 4.94/5.0

713-REALTOR Sign Rider Consumers will be able to dial 713-REALTOR and enter a MLS number to obtain a digital audio description for that listing. Consumers are given the option to be connected to the listing agent during the call or request a text message version of the property details be sent to them.

Whenever a consumer calls the hotline, HAR saves the phone number of the person calling. You will be able to access the call logs for your listings by logging into HAR.com and clicking ‘Leads/Appointments’ menu in the toolbar near the top of the page.

Social Media Plug-Ins for MLS

The Social Media Plug-in for MLS enables you to enter your social networking account information so that your listings can be promoted on these social media sites. This will provide a constant connection to the social networking service, so whenever you add a new listing, make a price reduction, have an open house or sell a listing in MLS, a social networking notification will automatically be generated to alert your followers of your new listing.

beta.HAR.com

We constantly strive to stay

ahead of the curve and

provide the best online experience and resources for

real estate consumers. With

that in mind, we have been

developing a "new" HAR.com

with new features, data and

real estate listings from across

the state of Texas.

Marilyn M. Maxwell Training & Member Outreach Specialist

marilyn@har.com (713) 629-1900 x 288

www.SlideShare.net/marilynmaxwell