happy planets (partner engagement-full)
TRANSCRIPT
Partner Engagement for the “Happy Planets”
Chris Cheng Chin Hsien
This mask was used for
only 5 days in the haze.
What if it is your lung?
2015 Haze
• 16~35 billion US$ Economic Cost(estimated by World Bank & Indonesia Government)
• 19 died due to respiratory infections.
• 10 people killed due to smog from forest
and land fires
• Dozens reported dead in road
accidents due to poor visibility
• 500,000+ acute respiratory infection
• 100,000+ Premature Deaths
• GHG Emission > US for almost a
month
The Global
warming is
accelerating
and the 2°C
target may be
broken around
2030 – 2040.
Part of the
world will be
unlivable
How can we
create a Happy
Planet Earth?
Natural peat swamp is Wet
Flammable Drained Peatland
Paludiculture sago farm is Wet
Drainage: Mainly for acacia
& oil palm plantations…
Even without fire, it emits
more CO2 than coal plant
Restoration:
> 80 Economic Species
for Wet Peatland driven
by Indonesia government(for more than 2 million hectares
& tens of billions US$ revenue)
The Biggest Eco-
Business In ASEAN
Core Business:Eco-peat products for haze prevention & climate change mitigation & adaptation
Drainage-based Peat Agriculture is the Worst Utilisation of Peatland
The Indonesia government will unlikely have a U-turn policy
Low Financial Income,
High Environmental
Cost
50% Energy50%
Horticulture
Medium Financial
Income, Medium
Environmental Cost
CHINA
90%
Horticulture
Responsible Peat &
Humic Acid Production
Medium-High Financial
Income, Low
Environmental Cost
Low Financial
Income, Extremely
High Environmental
Cost
Drainage-based Peat Agriculture
leads to Haze, Land Subsidence &
Flood, GHG emission
Integrative
paludiculture:
High social benefit,
low environmental
Cost
Cut Emission in Our Everyday Food
Average Person in Singapore
CO2 Emission 8.5 ton a person /
year
Carbon Price to Pay (based on a
SG$20/ton)
SG$ 170 / year
Carbon Saving from Consuming Eco-
Peat Sago (carbohydrate source)
10-30 kg CO2 /kg
sago
Partial Replacement (50-65%) of Your
Carbohydrate (usually rice & noodles)
to Eco-Peat Sago with SG$170/year
budget
~50kg sago flour/
year
~ 0.5 – 1.5 ton CO2
emission reduction*.
Eco-Peat Sago Flour +
Farmers’ Stories:
Price ~ SG$ 3.4/kg
*Haze- prevention & social benefit yet to be included.
Other benefits:
Short cooking time (<1 min after water is boiled, but you need to
know the method). Faster than instant noodles!
More Eco-Peat Products in the Future Assuming 10% of carbohydrate consumption in Singapore is replaced
to eco-peat sago, the revenue can be ~200 million SG$
Society
Economy
Riches who earn from
unsustainable development
Enviro
nment
Existing Earth-depleting
Economy controlled by the richSociety
Our Green
Partners
Our Core
Business
Other
promising
green
business /
projects
Our Members,
Social Partners
$
$
Economy
$$$
$$$
RichCreate a Happy
Planets Economy
(each of us is a
Happy Planet)
I sell energy
efficient
appliances
I sell eco-
peat
products
I bring fun &
nature to the
people
I help
people grow
green $
Joint Green Marketing
Shared Green Customers
I commit S$100-1000 a year to
Climate-Friendly
Products & Services!
Energy
Efficient
Appliances 4-tick &
above, except
3-tick for
lamps
Eco-Peat
Products &
Sustainable
Palm Oilfrom village
farmers; Eco-
Tourism
Healthy
Vegetarian /
Vegan
Lifestylefrom partnering
food outlets,
cooking
classes, body
builders Consensus from necessary
partners has yet to be obtained
Climate Friendly Transport
Local farms &
other green
services
(for organization, the minimal commitment is S$1000)
How We Grow
I join the Happy Planets with
Member Fee S$100, and get
Green-SG$105 (105%)
immediately. I can use the Green-
SG$ to buy products & services
from green partners, and get
notified about my green impact.
I, as a Social Partner,
convince my friends to join as
members too. I will get 4% Green
SG$ from their member fee, and
may get recognised on the
Happy Planet Platform
With more member joining, more
potential Green Partners fulfilling
our criteria will join. They will pay 10% of
Green dollar sales as marketing fee to
us (5% for member, 4% for social partner,
and 1% for maintaining the platform).
More Green Partners will bring
more benefits to Members
I join as a Member with fee
S$1000. Although I may not use up
the Green-SG$1050 after a year, I
can still keep it for future with 5% a
year Green-interest, or transfer to
other members, or opt for cash
return (subject to the Happy Planets
profit situation)
Isn’t it like getting a 5% interest from my saving with Happy Planets?
Yes, and it is higher than the fixed-
deposit you can get from any bank.
In fact, Happy Planets also carries
Green Investment (usually 5-
20% return). You can also opt to tie
your Green-SG$ with our green
investment. We will charge 10% from
your profit (e.g. 20% return x 10% = 2%
only). But you need to bear the risk of
losing your Green Dollar, though we
won’t charge you if that happens.
In the Future
Economy
Society
Environment
Rich
Join Us for the Happy
Planets Economy as a
Partner Now
Let all protect our
environment, and create a
win-win environment for all
The Story behind the Crazy Planet Chris Cheng: Knowledge + Integrity(No Greenwash) + Network
Some Products /
Services (more to
be added)
My Past Experience Our (Potential) Partners
(more to be added)
Haze & Climate Talks
sharing the science &
solutions (FOC)
Energy-saving National standard
setting and projects, self-studied
climate science (predicted months in
advance of scientists, regarding the 1.5°C
threshold to be broken within a decade)
People’s Movement to Stop Haze
(PM.Haze), Singapore Youth for
Climate Action (SYCA), little
climate, other volunteers from
various organisationsEco-peat products/foods
with farmers’ stories
behind
PM.Haze research head, International
Peat Congress 2016
Climate-friendly cooking
classes & competitions
Life-long vegetarian and member of
several vegetarian groups
Vegetarian society (Singapore),
Kampung Senang etc.
Empowering games,
activities, training
Trained through Climate Reality,
Money & You, Doers Business School,
my own green investment experience
Doers Business School, Climate
Reality, SYCA
Eco-tourism with hands-
on experience in Eco-
(peatland) village
Permaculture beginner & close friends
with some excellent eco-tourguides
PM.Haze, BRG (Indonesia
peatland restoration agency),
Rimba Makmur Utama, advanced
farming solution providers
Recognition on created
environmental / social
values
My government & NGO background
backs my knowledge & integrity
Carefully chosen green partners
and other social partners