Hans PoulisHans Poulis

President & CEOPresident & CEO

European Promotional Products European Promotional Products AssociationAssociation

EPPA Country MembersEPPA Country MembersRepresenting approx 10.000 companiesRepresenting approx 10.000 companies

GermanyGermany

The NetherlandsThe Netherlands

SpainSpain

FranceFrance

ItalyItaly

TurkeyTurkey

AustriaAustria

SwedenSweden

United KingdomUnited Kingdom

BelgiumBelgium

GreeceGreece

EPPA - HistoryEPPA - History

Eppa is established as the foremost association Eppa is established as the foremost association representing the European promotional products industry representing the European promotional products industry as a wholeas a whole

Our industry represents € 15 billion turnover Our industry represents € 15 billion turnover in EU yearly!in EU yearly!Eppa is uniting the most important market participants Eppa is uniting the most important market participants and their associationsand their associations

Eppa enhances networking opportunities between its Eppa enhances networking opportunities between its

membersmembers

EPPA - AimsEPPA - Aims

Increase professionalism in our business Increase professionalism in our business with:with:

Database European business statistics Database European business statistics

Legislation productsafety & environmentLegislation productsafety & environment

Communication & InformationCommunication & Information

Building our image constantlyBuilding our image constantly

EPPA & RussiaEPPA & Russia

Europe needs Russia as much as…Europe needs Russia as much as………Russia needs EuropeRussia needs EuropeSharing our knowledge to inform the Sharing our knowledge to inform the users: users: * professional * professional * efficient* efficient* environmentally friendly* environmentally friendly* socially conscious * socially conscious

Our IndustryOur Industry

Giving presents is one of the oldest human Giving presents is one of the oldest human behaviours, but has been professionalized behaviours, but has been professionalized since 1950, when postordering became since 1950, when postordering became popular.popular.Ofcourse the world famous Fabergé Ofcourse the world famous Fabergé Easter Eggs are much older!Easter Eggs are much older!Around 1990 businesses started asking for Around 1990 businesses started asking for strategic pp-consultantsstrategic pp-consultantsCreativity becomes importantCreativity becomes important

Why using promotional products?Why using promotional products?

Eppa Survey shows:Eppa Survey shows:Top 10 items people keep on their desk:Top 10 items people keep on their desk:

1) Pens1) Pens

2) 2) CalendarsCalendars

3) Mousemat3) Mousemat

4) Post-it notes4) Post-it notes

5) Mug5) Mug

6) 6) PencilsPencils

7) 7) Desk padDesk pad

8) Calculator8) Calculator

9) Diary9) Diary

10) Notebook10) Notebook

Top 3 reasons why people keep Top 3 reasons why people keep promotional itemspromotional items

1.1. Usefulness (89%)Usefulness (89%)

2.2. MemoriesMemories

3.3. Value of itemValue of item

82% will keep an item and shall not 82% will keep an item and shall not give it away.give it away.

Position in marketing mixPosition in marketing mixSurvey in Eastern Europe shows:Survey in Eastern Europe shows:

Business gifts score by far best as Business gifts score by far best as advertising mediumadvertising medium

People gladly welcome our products or at People gladly welcome our products or at least find them usefullleast find them usefull

Commercials, email-campaigns, banners, Commercials, email-campaigns, banners, billboards will not stay in people’s mind! billboards will not stay in people’s mind!

Case: Nike & Thierry HenryCase: Nike & Thierry Henry

ResultsResults

Sold: Sold: 5.300.000 sets 5.300.000 sets

Price: Price: € 2.00€ 2.00

Total Turnover:Total Turnover: € 10.600.000€ 10.600.000

Costprice:Costprice: € 1.400.000€ 1.400.000

Mediabudget:Mediabudget: € 2.000.000€ 2.000.000

Charity:Charity: € 7.200.000€ 7.200.000

Facts for entering long-term memoryFacts for entering long-term memory

EmotionEmotionPersonal relevancePersonal relevanceInformation lengthInformation lengthNumber of sensoric input channels: Number of sensoric input channels: * Cumulative effect* Cumulative effect* Different characters of conviction* Different characters of convictionIntensity of stimulation of the brain hemispheres:Intensity of stimulation of the brain hemispheres:

* Lingual and visual * Lingual and visual * Rational and emotional* Rational and emotional

Case: FiFa WorldCupCase: FiFa WorldCup

BeessiesBeessies from Albert Heijn from Albert Heijn

Sold: Sold: 31.000.000!! 31.000.000!!

Within:Within: 2 ½ weeks2 ½ weeks

When:When: € 15 shopping you receive € 15 shopping you receive one piece one piece

Turnover: increase 7%

Communication and expectation Communication and expectation

Why you need a professional Why you need a professional partner to supply promotional partner to supply promotional

productsproducts

But where do we leave the waste?But where do we leave the waste?

Eco products are a challenge Eco products are a challenge but also a chancebut also a chance

strong messagestrong message

responsibilityresponsibility

The position of the Promotional The position of the Promotional Product is unique just like the Product is unique just like the

receiver!receiver!

Thanks for your attention.Thanks for your attention.

Hans Poulis, President EPPAHans Poulis, President EPPA