HANDLOOM DEVELOPMENT

Presented By:

D.Neeraja

State Project Manager

Livelihoods

SERP

Project Objective:

The objective of the project is to bring the assisted

poor weaver’s above the poverty line by providing

them income – generating activities with

interventions like ….interventions like ….

- Financial Support

- Skill and technology upgradation

- Market development.

Project Outlay:

IKP in partnership with Dastakar Andhra has proposed Handloom

development Project

Project Outlay - 161.095 Lakhs (2007-09)

Govt. Share under SGSY - 104 Lakhs

Dastakar Share - 57.95 Lakhs

AS

Working Capital & Exhibition Fund

To

Primary Cooperatives

Through

Village Organizations

Being implemented in 8 districts and 27 Cooperatives (VO’s).

Background:

Textile production organized :

-Large mills

-Small power loom units

-Handlooms

-Labour cost- High for handloom-Labour cost- High for handloom

-Price of mill made fabric - 30% lower than handloom

-High competition from the mill made fabric

-Yarn fluctuations

-Market fluctuations

-Low bargain power of the handloom weaver

-Vulnerability of the handloom weaver and threat to his

livelihood.

Why Cooperatives support:

Cooperative is a local aggregating body

For financial linkage to weavers.

To facilitate the governmental schemes.

To enhance the technical and market capability of the weaver.To enhance the technical and market capability of the weaver.

Educating and creating awareness about the newer technologies

Cooperative as a service provider to its members

Building the technical capability / Infrastructure capability

Cooperatives as a welfare and business body

Dastakar Role:

Primary Handloom Weavers Cooperatives

& VO/keep informed exhibitions proposed

30 days before.

�Dastakar shall conduct pre-loom & Post-

loom technology facilitation.loom technology facilitation.• Assessment of dyeing technology

• Enhancing skills of dyers

• Enhancing capability of the cooperative to work with

eco-friendly technologies.

�Quality checking• Colour fastness

• Shrinking technology.

�Upgrading & reinforcing good practices� Conducting workshops to train dyers in eco-friendly

practices.

� Supporting dye units for stocking good quality, environment friendly dyes, chemicals etc.

�Designing for market• Sensitizing the weaver towards the product needs in the

market

• Setting up of sample looms for understanding quality• Setting up of sample looms for understanding qualityparameters and product needs.

�Market information translation• Communicate with retailers for product needs to formulate

design briefs.

• Visiting the retailers and exhibitions to get concretemarket information.

Cooperatives’ Role:

Primary Cooperative Society is established for

handloom weavers to manufacture and sell handloom

products.products.

PHWCS shall produce the cloth as per the

requirements, specifications and purchase order given

and informed by Dastakar and deliver the same.

VO’s Role:

DRDA releases funds to PHWCS through VO’s

(By entering MOU’s).

VO submits utilization certificates to DRDA’s.

Every 6 months PHWCS will submit sales &

expenditure details to VO’s, VO’s in turn to DRDA.

DRDA will review the performance (Output),

expenditure sales once in 6 months along with Mandal

Samakhyas.

VO constitutes a committee to review and monitor utilization

of funds by Primary Cooperatives and also facilitation support provided by Dastakar.

Grading/ categorization of Primary

Handloom Weavers Cooperative

Societies

Turnover

Market sustainability

Management skillsManagement skills

Technical capability

Customer service (Credibility)

Continuity in production cycle

List enclosed category/society wise

List of Cooperative Societies

S.No Category Name of the district Name of the Society

1 Pasalapudi HWCS Ltd.

2

East Godavari Pulugurtha HWCS Ltd.

3 Srikakulam Sri Saibaba HWCS Ltd.

4

1st Category

Guntur Rajavolu HWCS

Sri Hatakeswara 5 Srikakulam

Sri Hatakeswara HWCS Ltd.

6 Pandalapaka HWCS Ltd.

7 Gollaprolu HWCS Ltd.

8 Katheru HWCS Ltd.

9 Veeravaram HWCS Ltd.

10

East Godavari

Malleswara HWCS

11

2nd Category

Karimnagar Kothapally HWCS

12 Isukapally HWCS Ltd.

13 Nidubrolu HWCS Ltd.

14 Sri Choudeswara HWCS Ltd.

15 Sri Lakshmi HWCS Ltd.

16 Railupeta HWCS

Guntur

16 Railupeta HWCS Ltd.

17 Arumbaka HWCS Ltd,

18 Sri Balaji HWCS Ltd.

19

Krishna Sri Umashankara HWCS Ltd.

20 Medak Adarsha HWCS Ltd.

21

3rd Category

Nalgonda Velvarthy Mixed HWCS Ltd

QUALITATIVE IMPACT

Industry

Increase in market share for handlooms.

Creation of new markets.

Co-operative

Improvement in technical capability.

Increase in quality and turnover.

Increase capability of servicing customer pre-order.

Weaver

Enhancement of skill and product.

Stable livelihood to households.

VillageVillage

Increase in productivity.

Women access to market.

Inclusion of women in handloom value chain.

Quantitative Impact

Actual07-08 08-09 09-10 10-11 11-12

Revenue to the

cooperatives(total

Revenue - selling

margins) 220.08

262.48

(19.26%)

288.86

(10.05%)

303.36

(5.02%)

334.61

(10.30%)

Wage component

estimated at 40% 88.03

104.99

(19.26%)

115.55

(10.05%)

121.34

(5.02%)

133.84

(10.30%) estimated at 40% 88.03

(19.26%) (10.05%) (5.02%) (10.30%)

Increase in

revenue of

cooperative over

previous year

109.05 42.40

(16.15%)

26.38

(9.13%)

14.50

(4.78%)

31.25

(9.34%)

Increase in wage

over previous

year

43.62 16.96

(16.15%)

10.55

(9.13%)

5.80

(4.78%)

12.50

(9.34%)

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