hall a - b thur. 30 · cosmobeauty seoul 2016 exhibition overview • title : the 30th seoul...
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www.hnbweek.com
April 28th(Thur.) ~30th
(Sat.) , 2016COEX Hall A - B, Seoul, KOREA
Cosmobeauty Seoul +
International Health Industry Exhibition+
International Organic Industry Expo
Everasting Desire for Beauty & Health!
Why exhibit?
Health & Beauty Week for actual businessSupport for actual meeting and business deal on the site through analysis and management by grouping accumulated buyer database based on theneeds of exhibitors.
Health & Beauty Week to start effective marketing in 2016The largest scale business week in Korea where the latest industrial trend home and abroad in 2016 for healthy beauty beyond appearance is provided!
With healthy beauty!
Synergy effect by holding healthEXPO together with cosmetics,beauty and organic industries
Venue to create actual businessopportunities!Support exhibitors by
attracting target buyer for each specified item
EXPO that can satisfyboth exhibitors and
visitors!Specialized program by
B2B + B2C
✚ ✚
The dramatic gateway to K-Beauty & Health
Key Fact and FigureVenue Scale (㎡) 13,660 ㎡
Exhibitors 401 exhibitors
Booths 702 booths
Countries 14 countries
• 8,982 Business meeting• USD260,000,000 Meeting Volume• USD36,500,000 Contract Amount
USA·Singapore·Italy·India·Japan·China·Turkey·Poland·France·Hungary·Hongkong·Germany·Russia·Netherlands and etc.
Business Result
“A comprehensive Expo for all Beauty & health Sectors”
Choose your Sector!■ Cosmobeauty Seoul • Cosmetics• Ingredients / Packing• Hair Scalp• Aesthetic / Spa• Nail, Foot Care, Tattoo
Cosmetic & Beauty
Organic
Health■ International Health Industry Exhibition• Health Functional Food• Health Food Ingredient• Home Medical Equipment• Health Equipment & Goods• Hospital, association and group
■ International Organic Industry Expo• Organic Food• Organic Cosmetics• Organic Living Products • Organization (project group),
association and local government
“Interest and effection for Korean culture, or hallyu, has a direct correlation to growth in the cosmetic industry”
Korea, the new cosmetic giant!The South Korean trade balance for beauty products was in surplus for the first time last year. According to South Korea’s custom office,cosmetics exports reached 1.92 billion dollars in 2014, that is, an increase of 50.4% over the previous year
COSMOBEAUTY SEOUL 2016■ Exhibition Overview• Title : The 30th Seoul International Cosmetics & Beauty Expo
(COSMOBEAUTY SEOUL 2016) • Period : April 28(Thur.) ~ 30(Sat.), 2016 / 3 days•Venue : COEX Hall A and B / Seoul, Korea• Scale : 300 exhibitors / 500 booths•Organized by Korea Cosmetics Association(KCA), Korea Beauty Industry
Society(KOBIS), Korea International Exhibition Co., Ltd(KIECO) • Supported by : Ministry of Health & Welfare, Ministry of Trade Industry and
Energy, Korea Food and Drug Administration, Small and MediumBusiness Administration
■ Categories
• Cosmetics • Ingredients / Packing •Hair / Scalp •Aesthetic / Spa •Nail, Foot Care, Tattoo
To 10 Countries import Korean cosmetics
Exports of korean beauty products
Source : Yuanta Security Research Center
Source : Korea Custom Service2004
400
600
200
800
1,200
1,000
02006 2008 2011 2012 2013
(Unit : $billion)
173248
326
706831
1,045
China HongKong JapanThailandeMalaysia
TaiwanVietnamRelative importance of export of Top 10 Countries
USASingaporeRussia
2004
500
65
70
75
80
85
90
95
(%)
1,000
1,500
02005 2006 2007 2008 2009 2010 2011 2012 2013
(expected)
(expected)
Korea’s health products market is growing sharply!
Int’l Health Industry Expo 2016■ Exhibition Overview• Title : The 30th International Health Industry Expo 2016
(HEALTH EXPO 2016) • Period : April 28(Thur.) ~ 30(Sat.), 2016 / 3 days•Venue : COEX Hall A and B / Seoul, Korea• Scale : 150 exhibitors / 250 booths•Organized by Korea Health Supplement Association(KHSA)
Korea International Exhibition Co., Ltd(KIECO)• Supported by : Ministry of Trade, Industry and Energy, Ministry of Food and Drug
Safety, National Food Safety Information Service, Korea HealthIndustry Development Institute,The Diabetic Association of Korea
As health concerns rise, the demand for health products has been growing at a rapid pace. Korea’s health functional food and medicalequipment market, rank as one of the most potential markets in the world, are estimated at $16.3billion and $42.1billion in 2014 respectively.
■ Categories
(expected)
•Health Functional Food •Health Food Ingredient •Home MedicalEquipment •Health Equipment & Goods •Hospital, association and group Scale of Korean Medical Equipment Market
2010
50
40
30
20
10
02011 2012 2013
35.539.2
41.8 42.1
(Unit : $billion)
Source : Korea Medical Devices Industry Associaition (KMDIA)
Scale of Korean Health Functional Food Market
2010
20
15
10
5
02011 2012 2013
11.6
15.315.5
16.3
(Unit : $billion)
Source : Korea Food & Drug Administration (KFDA)
Int’l Organic Industry Expo 2016■ Exhibition Overview• Title : The 3rd International Organic Industry Expo 2016
(ORGANIC EXPO 2016) • Period : April 28(Thur.) ~ 30(Sat.), 2016 / 3 days•Venue : COEX Hall A and B / Seoul, Korea• Scale : 50 exhibitors / 80 booths•Organized by Oreneul Trustworthy Organic Works, Organic Partner Co., Ltd.
Korea International Exhibition Co., Ltd(KIECO) • Supported by(expected) : IFOAM Asia, Ministry of Trade, Industry and Energy
※Only certified organic companies or to be certified in 2016 are able to participate inthis show.
It is generally acknowledged that organic agriculture can contribute to socio-economic and ecologically sustainable development. Organicagriculture is developing rapidly and is now practiced in more than 120 countries of the world.Past organic industry has been leaded by major company in Korea. But now, Korea has most certification authority in the world.
Korean customers who have the demand of organic products are rising rapidly. But, For the Korean customers, It is hard to meet the globalorganic products in the world because of burden of high price, and hard to see in normal markets.
■ Categories
•Organic Food •Organic Cosmetic •Organic Cotton •Organic LivingProduct
Growth of the Global Organic Food Industry
2010
1000
800
600
400
200
02011 2012 2013
※ CAGR : 11.36(%)
179
402591
881
(Unit : $billion)
(Unit : $)
Source : FIBL and IFOAM, Organic Monitor
For the past five years, Imported Organic Food Status
2009 2010 2011 2013
Nuber of Import
Amount of Import
3723
39,919,697
49,731,098
59,248,877
43,707,435
54,040,020
4057
2010
2073
4031
2391
Source : Ministry of Food and Drug Safety (2014)
Show Highlight■ Business Support Program• "Business Meeting" to explore ways for export and expand
domestic market of exhibitors
* Business meeting with foreign buyers* Purchasing meeting with domestic distributors
- Date : April 28 (Thur) ~ 30 (Sat), 2016- Venue : Business meeting place and booth of exhibitors within the hall- Target : Exhibitors and invested buyers home and abroad
※ The above information is subject to change depending on the circumstances of hostand detailed schedule
Highlight Event■ Health- 5th Korea-China exchange meeting on health functional food- Seminar on the latest functional food market- Advisory seminar on international policy on food and nutritionintake
■ Cosmetics- Annual Korea cosmetic industry conference- Brand new products Showcase- New cosmetic ingredients presentation
■ Organic Industry- Seminar on the latest trend and market of organic food industry- Seminar on the laws related to organic food
※ The above information is subject to change depending on the circumstances of host
How to Exhibit■ Participation Guide for Exhibitor
•Procedure of Application
※ You can download application sheet for participation from homepage. (www.hnbweek.com)
•Procedure of Application
※Extra $150 will be charged for using 2 side opened package booth.※Optional services (electrical, telephone, Internet line, communication, water, etc.) are provided when requested at registration. ※ The booth use information above is subject to change depending on the circumstances of host and detailed information will be provided at the timing of application for booth.
Type Price / a Booth Details
USD 2,600•The exhibit raw space only (3m x 3m = 9㎡)
※ Exhibitor performs its own installation work within designated booth space by contracting out.Space only
USD 3,000 •Exhibit Space (3m x 3m = 9㎡) + Shell stand
•Included facilities
•Basic services : Three wall panels, fascia board with company name, 1 desk and chair Pytex carpet,
Lighting(Main-2ea, Spotlights-3ea), 1 electrical outlet (1Kw)
Package booth
USD 3,300Premium booth
•Benefits for early application (application by Dec. 31, 2015)1. USD200 discount per booth2. More opportunity to meet target buyers through early promotion targeting buyers3. Preferred right to select the location of booth (however, the timing of application and deposit is considered)4. Early promotion through introduction of exhibitors through e-mail newsletter and facebook
Health & Beauty Week 2015 Review■ Visitor Analisys ■ Exhibitor Analisys
• Exhibition Satisfaction
• Buyer Quality
• Re-exhibit Plan
Class Visitors Rate (%)
18,942 37%Buyer
31,659 63%General visitor
50,601 100%Total
※Overseas Buyer : 32countries / 1,245 visitors
Colloege / Research /Institute
Distributor
Manifacturer
Overseas Trader
Business Service
ETC
Press
Governmant
Investment
26.3%
25.9%
20.5%
8.7%
8.1%
3.4%
2.9%
2.5%
1.7%
Contact Info.
■ Exhibition Organizer
Korea Int’l Exhibition Co., LtdWonTel. 82-2-761-2516 / Fax. 82-2-761-2517 / E-Mail. [email protected]
ChinaGuangzhou Anqi Exhibition Co., LtdZoeE-Mail. [email protected]
Singapore / PhiliipineColour Symphony Pte. Ltd.Jeremy LeongE-Mail. [email protected]
ItalyItalian Fair ServiceNicolo CostanzoE-Mail. [email protected]
ChinaWES ExpoSunny ZhangE-Mail. [email protected]
Australia/New ZealandTradex InternationalNorm MorganE-Mail. [email protected]
TurkeyAmiral Int’l FairsErhan ErseverE-Mail. [email protected]
JapanMICE JapanShogo KanedaE-Mail. [email protected]
■ Overseas Sale Agency