SWEEPSTAKES / CONTESTS / GAMES

CAPABILITES

Sweepstakes, Contests & Game Experience Haley Miranda Group has years of experience successfully developing and administering sweepstakes promotions for high profile clients across all channels. HMG has administered and fulfilled hundreds of sweepstakes and contests on local, regional and national levels – offline, online and integrated. We handle every aspect of the process: planning, creative development, production, programming, legal, rules, bonding, state registrations, winner notification and prize fulfillment. Accountability / Indemnification We understand the potential liability that a sweepstakes can represent and approaches every promotion with extreme caution and diligence to protect our clients. HMG vets all consumer-facing promotional elements with the law firm of Loeb & Loeb, industry leaders in this legal discipline. HMG takes nothing for granted. We have never had a legal challenge to any of our projects. In addition, HMG maintains an errors and omissions insurance policy that names our clients and protects them with $5 million in coverage. Value Our sweepstakes administration fees are extremely competitive, and all-inclusive, unlike some of our competitors who charge a low basic fee that does not cover all necessary services.

Promotional Services §  Website design, programming & hosting §  Creative design & copywriting services §  Custom web applications §  Legal advice and counsel §  Official rules development §  Registration & bonding §  Winner selection, validation & notification §  Data collection / data entry §  Affidavits & Liability Releases §  1099 documentation & filing §  Secure PO Box §  Winners list & rules request processing §  Indemnification & insurance §  Online moderation & entry screening §  Marketing to minors (COPPA & CARU compliance) §  Independent judging & arbitration §  Tracking & reporting §  Email integration §  Print production management §  Prize sourcing & fulfillment §  Secure storage & warehousing §  Travel management & coordination §  Partnership management Project Experience §  Online sweepstakes §  Instant win games §  Skill contests §  In-store / Retail §  User-generated content contests §  Social media promotions / Custom Facebook apps §  Mobile / SMS §  Text to Win §  Watch & Win §  Advergames §  Collect & Win / Scratch-off / Decoders §  Social media integration §  Charitable promotions §  Viral promotions

Sweepstakes Partners

Cost Plus World MarketLife of Pi SweepstakesTo support the partnership between Cost Plus World Market and 20th Century Fox’s Academy Award winning film, Life of Pi, HMG created an online sweepstakes to generate awareness, increase consumer interaction and build the specialty retailer’s consumer database. Consumers could enter via a micro-site, or through Cost Plus World Market’s Facebook page for a chance to win a trip to India. To further support sweepstakes entry, HMG secured media on KTLA in Los Angeles.

ResultsRichard Parker would have roared his approval! The sweepstakes produced more than 600,000 entries while client email sign-ups reached more than 75,000.

HMG Servicesn Website Designn Promotional Administration/Legaln Web Banner Creationn Prize Fulfillmentn Promotional Media Procurementn Prize Fulfillment

Case Studies

Unlock the tC Road TripTo help launch their next-generation Scion tC, the auto maker needed a concept that delivered fast and sustained awareness online and via social media.

HMG took the wheel, creating the Unlock the tC Road Trip Game – an 8-week, multi-stage, virtual journey across the USA that challenged players with mini-games, an instant win overlay and trivia questions. Scion’s music, art, racing and lifestyle sites were incorporated into the gameplay to give players meaningful interaction with the brand culture.

Taking it from cyberspace and into the streets, HMG flew four finalists to Los Angeles for a major event where they competed live in front of a massive audience for the chance to win a new car.

ResultsThe Unlock the tC Road Trip Game was a roaring success with over 60,000 unique visitors and a stage-to-stage retention rate of over 94%. Returning visitors spent more than 5 minutes on the site. Facebook was crucial to success of program. Of the users who clicked through from Facebook, 27% went on to create a new account.

HMG Servicesn Creative Development & Conceptingn Microsite Design & Hostingn Database Managementn Contest & Sweepstakes Administrationn Legaln Submission Moderationn Prize Fulfillmentn Copywritingn Partnership Management

Case Studies

Spooktacular SweepstakesCost Plus World Market (CPWM), the spirited, eclectic, global adventure retailer was looking for a Halloween partner to help extend its reach and increase sales during this key selling season.

HMG crafted a program that enabled both companies to gain incremental media exposure across a wide spectrum of consumer touchpoints, outside of their typical channels.

CPWM was able to reach potential new customers through 120 integrated :30 promotional spots on HGTV, while HGTV was able to reach consumers online, in-store, and in CPWM’s printed store circular.

ResultsIn addition to having the highest number of sweepstakes entries ever, CPWM garnered millions of documented TV spot impressions through HGTV. Likewise, HGTV received coveted in-store presence in 269 CPWM stores nationwide, while accessing World Market’s robust social media consumer base.

HMG Servicesn Partnership Managementn Promotional Website Design & Programmingn Contest & Sweepstakes Administrationn Legaln Print & Collateral Design & Productionn Submission Moderationn Database Managementn Seedingn Website Hostingn Prize Fulfillment / Winner Travel

Case Studies

American Film Institute100 Years, 100 MoviesSweepstakesHMG produced this classic, integrated promotion to drive viewers to AFI’s 100 Years…100 Movies telecast and increase sales of partners’ nominated movies.

The destination website combined an enter-to-win contest with an e-commerce functionality linking visitors to Best Buy’s DVD store to purchase winning movies. Traffic to the site was driven by a fifty-market radio promotion and online partnerships with entertainment sites.

HMG Servicesn Promotional Website Design/Programmingn Collateral Designn Promotional Radion Sweepstakes Administration/Legaln Digital Engagement Campaignn Prize Fulfillment

Case Studies

Style Search ContestTo help Levi’s increase brand awareness among elusive college market, HMG created a relevant, multi-faceted program that reached students where they live – online and on campus.

We created Style Search, a nationwide model search executed online and on campus at Levi’s pop-up stores to find a few good faces to star in a Levi’s advertising campaign. Students uploaded photos of themselves in their favorite Levi’s jeans and encouraged friends to vote for them online, increasing web sign-ups tenfold. Winners were flown to New York city to be given the model treatment at a Levi’s photo shoot and were featured in a national Levi’s “Style for Every Story” print campaign which celebrated the personal connection people have with their Levi’s jeans.

ResultsThousands of entries were received during the 7-week promotion. The contest homepage received over tens of thousands of hits, and thousands opted-in to the database.

HMG Servicesn Creative Development & Conceptingn Microsite Design & Hostingn Database Managementn Contest & Sweepstakes Administrationn Legaln Submission Moderationn Prize Fulfillmentn Copywriting

Case Studies

Bag a Monster Buck GameTo boost field sports programming ratings for Versus, HMG developed a revenue- generating promotion for one of the network’s most important partners – the National Cable Television Cooperative. Promotion elements included a brandable casual game we called Bag a Monster Buck (BAMBI for short). This unassuming little game was easy to pick up and hard to put down, and quickly spread across the Internet reaching near cult status. When the promotion ended, the game ended too, which devastated fans who petitioned for its return.

ResultsThe Versus NCTC promotion was a big success, with a 95% participation rate and a huge ROI for Versus. But the Bag a Monster Buck game was the real story here, garnering millions of plays and legions of fans who petitioned Versus to bring back BAMBI (which they did).

HMG Servicesn Creative Development & Conceptingn Designn Hosting

Case Studies

Online florists have sprouted like dandelions in recent years and the competition has never been tougher. And it doesn’t get much thornier than on Mother’s Day, the industry’s second busiest day of the year. Teleflora looked to HMG to position them as the online destination for Mother’s Day bouquets.

HMG structured a six-month long web-based contest to find America’s Favorite Mom, driving traffic to the site during key selling periods. Moms and their admirers across the country submitted essays, photo or video entries vying for a chance to win the coveted title (and lots of great prizes). Mom supporters and site visitors were also given a chance to win cash and prizes in weekly sweepstakes which made the site that much stickier.

ResultsOver 30,000 Moms entered and nearly 600,000 people visited the website to view the entries and vote. Most of the voters opted-in for future database marketing efforts and Mother’s Day bouquet sales hit an all-time high for Teleflora.

HMG Servicesn Contest & Sweepstakes Administrationn Legaln Consultationn Submission Moderationn Prize Fulfillment

Case Studies

America’s Favorite Mom Online Contest & Sweeps

Iron Chef America Secret Decoder GameFood Network’s Iron Chef America needed a unique affiliate promotion to increase local ad sales and drive tune-in to the series.

HMG created the Iron Chef Decoder Game, which gave affiliates all the ingredients they needed for a piping hot promotion including promotional tool kits, cross-channel & tune-in spots, customizable sell-in materials, print ads, point-of-purchase displays and high-impact incentives.

The program’s secret sauce was a cool online instant win game with an e-decoder card that drove retail traffic and show tune-in. Dessert for the consumer was delivered in the form of one-of-a-kind Food Network experiential prizes like a trip to the Food Network kitchens to party with an Iron Chef.

ResultsAffiliate participation exceeded expectations reaching over 23 million subscribers! The promotion was extremely well received by advertisers and consumers, generating substantial buzz and tune-in for the hit primetime show.

HMG Servicesn Promotional Website Design & Programmingn Sweepstakes Administrationn Legaln Collateral Designn Security Printingn Prize Fulfillment

Case Studies

Case Studies

Cost Plus World MarketDesign Our Tote BagContestHMG created an engaging online contest for Cost Plus World Market to generate awareness, increase consumer interaction and build the specialty retailer’s consumer database. Consumers were asked to create a unique and inspired design for CPWM’s new eco-friendly tote bag and upload their masterpieces to a contest micro-site.

ResultsOver 1,100 bag designs were submitted and web page views topped 220,000.

HMG Servicesn Website Designn Sweepstakes Administration/Legaln Social Network Integrationn Submission Moderationn Prize Fulfillment